MEDICAL TOURISM

J SWARNA

13PMM458

DOPM

2ND SEMESTER

NIPER,MOHALI

FLOW OF PRESENTATION

DEFINITION WHY MEDICAL TOUR DESTINATIONS INTERNATIONAL HEALTH CARE ACCREDIATION MEDICAL TOURISM IN INDIA ATTRACTIONS IN INDIA DEMAND DRIVERS MEDICAL TOURIST PROVIDERS GOVERNMENT INITIATIVES SWOT ANALYSIS CONCLUSION

DEFINITION

“Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveler’s physical well being through a regimen of physical exercise and therapy, dietary control, or medical services relevant to health maintenance”

Medical Tourism- Domestic and International.

Traditionally, people would travel from less developed countries to major medical centres in highly developed countries for medical treatment that was unavailable in their own communities.

The recent trend is for people to travel from developed countries to third world countries for medical treatments because of cost consideration, though the traditional pattern still continues

WHY MEDICAL TOUR

Some treatments may not be legal in the home country, such as some fertility procedures.

High cost of health care. Long wait times for certain procedures, Many surgery procedures performed in medical tourism

destinations cost a fraction of the price they do in the First World People with rare genetic disorders may travel to another country

where treatment of these conditions is better understood.

DESTINATIONS

Africa and the Middle

East• Jordan• Israel• Iran• South

Africa

The Americas

• Brazil• Canada• Costa Rica• Cuba• Cayman

Islands• Mexico• United

States

Asia/Pacific

• Hong Kong• India• South

Korea• Malaysia• New

Zealand• Pakistan• Singapore• Thailand

Europe

• United kingdom

• France• Germany• Turkey

INTERNATIONAL HEALTH CARE ACCREDIATION

International healthcare accreditation is the process of certifying a level of quality for healthcare providers and programs across multiple countries.

IHCA organizations certify a wide range of healthcare programs such as hospitals, primary care centres, medical transport, and ambulatory care services.

IHCA ORGANIZATIONS: Canadian Council on Health Services Accreditation Joint Commission International(JCI) The United Kingdom Accreditation Forum

MEDICAL TOURIST PROVIDERS

A health tourism provider or medical tourism provider is an organisation or a company which seeks to bring together a prospective patient with a service provider, usually a hospital or a clinic

Select the right doctor and right Hospital for patient Visa Arrangement Provide Hospitality Service Holiday Leisure Package

PROCESS The person seeking medical treatment abroad contacts a medical

tourism provider. The provider usually requires the patient to provide a medical report,

including the nature of ailment, local doctor’s opinion, medical history, and diagnosis, and may request additional information.

Certified physicians or consultants then advise on the medical treatment. The approximate expenditure, choice of hospitals and tourist destinations, and duration of stay, etc., is discussed.

After signing consent bonds and agreements, the patient is given recommendation letters for a medical visa, to be procured from the concerned embassy.

The patient travels to the destination country, where the medical tourism provider assigns a case executive, who takes care of the patient's accommodation, treatment and any other form of care. Once the treatment is done, the patient can remain in the tourist destination or return home.

RISKS

Health issuesLegal issuesEthical issues.

MEDICAL TOURISM IN INDIA Medical tourism is a growing sector in India. India is ranked No. 2 in medical tourism industry India’s medical tourism sector is expected to experience an annual

growth rate of 30%, making it a $2 billion industry by 2015. Medical tourists  to India are generally residents of the industrialized

nations of the world and primarily come fromThe United States, Canada, Great Britain, Western Europe, Australia, Middle East

As medical treatment costs in the developed world balloon - with the United States leading the way - more and more Westerners are finding the prospect of international travel for medical care increasingly appealing.

An estimated 150,000 travel to India for low-priced healthcare procedures every year

The city of Chennai has been termed India's health capital getting an estimated of150 international patients every day. Banglore, Delhi, Mumbai,Hyderabad are amoung the other medical tourism hubs in the country.

ATTRACTIONS IN INDIA REDUCED COSTS: Most estimates claim treatment costs in India start at around a tenth of the price of comparable treatment in America or Britain.

NO waiting period, Modern as well as traditional health care facilities India has world class corporate hospitals and excellent treatment

Centre's in the world. Hospital infrastructure & technology on par with USA, UK & other

European countries The foreigners are less likely to face a language barrier in India A number of hospitals have hired language translators to make patients

from Balkan and African countries feel more comfortable , facilitation of their treatment.

There are 18 JCI accredited hospitals in India. Many hospitals give the option of continuing the treatment after discharge through telemedicine.

India has number of World Heritage Monuments & Archeological sites attracting tourists /medical tourists

WHY INDIA

WHYINDIA?

LOW COST

LESS WAITING

TIME

WORLD CLASS

QUALITY

PERSONALISED

SERVICES

RICH CULTURAL

HERITAGE

COST COMPARISION

Group Description

Countries Demand Driver

Non residential Indians

Numbering 20 million across the world

Low cost healthcare combined with trip back to home

Patients from countries with under developed facilities

Nepal, Burma, Bangladesh, African Countries, Middle East, Latin America

Quality healthcare at affordable prices

Patients from developed countries

USA, UK, Canada Low cost of healthcare, capacity constraints for services in home country

DEMAND DRIVERS

SERVICES OFFERED

Heart surgery, Gynecology Bone-marrow transplant, Cardiac bypass, Cosmetic and Plastic Surgery Eye surgery Dentistry Hip replacement, hip resurfacing and other areas of advanced medicine.

JCI ACCREDIATED HOSPITALS Ahalia Foundation Eye Hospital, Kerala Apollo Gleneagles Hospitals, Kolkata  Apollo Hospital, Chennai, Hyderabad, Bangalore Asian Heart Institute, Shroff Eye Hospital-Mumbai Fortis Escorts Heart Institute, New Delhi Fortis Hospital, Mohali, Bangalore, Mulund Grewal Eye Institute Private Limited, Chandigarh Indraprastha Apollo Hospital, Moolchand Hospital-New Delhi Narayana Hrudayalaya, Bangalore Satguru Pratap Singh Apollo Hospital, Punjab Sri Ramachandra Medical Centre, Chennai

MEDICAL TOURIST PROVIDERS IN INDIA

GROWTH OF MEDICAL TOURISTS IN INDIA

0

5

10

15

20

25

30

35

TOURIST

2005

2008 2011

2015TOURISTS(In lakhs),

Source: Report of Confederation of Indian Industry.

GOVERNMENT INITIATIVES

'Visa on arrival’: This plans to introduce the concept of visa on arrival at selected airports in the country in an effort to promote medical tourism. It allows foreign nationals to stay in India for 30 days for medical reasons.

The Indian government is taking steps to address infrastructure issues that hinder the country's growth in medical tourism.

The government has removed visa restrictions on tourist visas that required a two-month gap between consecutive visits for people from Gulf countries which is likely to boost medical tourism

Dedicated exhibition space for Medical Tourism in ITB, Berlin Road shows for promotion of Medical Tourism : The last road show was

organised in West Asia (Dubai, Riyadh, Kuwait and Doha) in October 2009 which was led by the Minister of State for Tourism

Publicity Material: Brochure, CDs and other publicity materials to promote Medical and health tourism have been produced by Ministry of Tourism and have been widely circulated for publicity in target markets

Fiscal Incentives by Ministry of Tourism for Development of Medical Tourism

SWOT FOR MEDICAL TOURISM IN INDIA

STRENGTHSAffordable costs

Internationally reputed hospitals.Personal touch by the doctors in India.

Alternative medical cures like Yoga, Homeopathy and Ayurveda.

Medicines and lab cost is low as compared to developed countries. WEAKNESS

Political problems etc.Low strong government support

Low coordination between the various players in the industry- airline operators,

hotels, and hospitals.Lack of uniform pricing policies across

hospitals.Cheating

OPPERTUNITIESIncreased demand for healthcare services from countries with aging population (US,

UK)Fast-paced life style increases demand for

wellness tourism and alternative cures.Shortage of supply in National Health Systems in countries like UK, Canada.

Demand from countries with underdeveloped healthcare facilities.

Sharp rise in medical as well as tourism Industry.

THREATSStrong competition from countries like

Thailand, Malaysia and Singapore. Foreign players may enter into the marketLack of international accreditaion – a major

inhibitor.Overseas medical care not covered by

insurance providersUnder – investment in health infrastructure.

Exploitation of tourists by illegal money changers.

SWOT

RECOMMENDATIONS

Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients.

Special Insurance Packages for treatment in India Transparency & no intra hospital competition - proper patient

centered approach . There is a negative perception about the country because of

poor hygiene and sanitation which is need to be improved. Aggressive marketing & awareness programs globally. Regular Chartered Medical Tourism International Inbound

Flights with all peripheral arrangements – in-flight medical care.

CONCLUSION

Medical Tourism is perceived as one of the fastest growing sector in india The medical tourism industry offers high potential for India primarily because

of its inherent advantages in terms of cost and quality. However the competition is getting heated up and the success in future will

largely be determined by development and implementation of a joint strategy by various players in the industry.

The government should step in the role of a regulator and a facilitator of private investment in healthcare. An apex body for the industry needs to be formed to promote the India brand abroad and aid inter- sectoral coordination.

Joint ventures with overseas partners and establishment of MEDICITIES will help in India building a significant advantage and leadership position in the industry.

Marketing strategies has to be made to maximize economic potential