mediemodeller 2011
DESCRIPTION
Trends in Media 2011TRANSCRIPT
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Mediemodeller 2011
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If the old model is broken – what will work in its place? The answer is nothing.
Nothing will work. There is no general model for newspapers to replace the one
the Internet just broke”
Clay Shirky, New York University
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Megatrends
Fragmentering
Filtrering
Fællesskaber
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”Stop listening to newspaper people. We have had nearly 15 years to
figure out the web and as an industry we newspaper people are no good at it. So stop listening to the newspaper people and start listening to the rest
of the world”
John Paton, Journal Register Company
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• Digital First • Gratis webredskaber• Community• 2009 til 2010 – fra konkurs til $41 mio. profit
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Hyperlokal
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• AOL • Pro-Am• 800 lokalsamfund• 6,9 mio. UV • $1,39/UV• Taber stadig penge
• Mike Shapiro• Pro-Am• Interaktion• Sælger advertorials• $0,28/UV• $100.000 i 2013
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Gamification
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• Spildynamikker til at stimulere engagement• Points, badges, præmier• 35% flere registrede • 19% flere kommentarer (16200 indsigtsfulde)
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Services
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• Kickstarter • Etsy• Neighborgoods
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• Geolokation• Link til statistik og nyheder ved events• Foam Finger Badge
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Interaktion med læserne
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Norran.se
GlobalPost
The Register Newsroom
Café
NPR
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Engager læserne
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Ushahidi
Localocracy
Popvox
FixMyStreet
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Konsolidering af platforme
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• 150 journalister• Profitabel på net og print• Politico Playbook• Avis man-fre • Politico Pro på nettet• E-bøger til valgkampagne
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Farvel til fagforeninger, 9-17 og pensionsordninger
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• Algoritme• $5,6 mio. (+50%)• +32% UV• CoverItLive• Utilfredse, dårligt betalte medarbejdere
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• Freelancenetværk• Virtuel arbejdsplads• 44 journalister• Annoncefinansieret
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Syndikering og partnerskaber
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• Digital nyhedskiosk• 9 franske aviser• In-app køb• Kontrol over data
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• Paywall (delvis)• 9 netsider• €2.90 om måneden• Mål: 1,5% af onlinebrugere
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Journalistisk
The Climate DeskGlobalPostReadWriteWeb
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Paywall & betalt indhold
The Day, Southeast Missourian, Richmond Times-Dispatch, Times, Times on Sunday, Salt Lake City Tribune, Denver Post, Chico Enterprise-Record, York Daily Record, York Dispatch, Honolulu Star-Advertiser, Le Parisien, Augusta Chronicle, Glenn Beck, Newport Daily News, San Francisco Chronicle, Express, Star
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• Betaling efter et vist forbrug• Stadig åben for social deling• 224.000 betalende• 57.000 e-bogs abonnenter
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• Membership model• $3.99/md. - $36/år • Nicheindhold• PG+ events• Profitabel efter 1 år
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Alternative indtægtskilder
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• Onlineavis for politik, medier, tech og kultur• Pro-Am• Ingen annoncer• Konsulentydelser
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Diverse
New York Times Film Club
Globe and Mail Cruise
PaidContent Events
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• Profitabel techblog• 8 ansatte• CwF + RtB• Insight Community
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• Socialt betingede køb• Hurtigste firma i verden til at nå $1 mia. i årligt salg • Integreres eller kopieres som sweetdeal.dk m.fl.