medina alex mobile_optimized_websites
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Adapting to Change:Redesigning Sexetc.org
for 2012 and Beyond
Alex MedinaCoordinator of Web Content & Social Networking
@medeens
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
What Is Sex, Etc.?
• Published by Answer• Teen-to-teen sexuality
education• Print, web, mobile,
social media
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
LET’S DO THE TIMEWARPSearch, social media and mobile from 1999-2011
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Sexetc.org Launches 1999
• America Online (AOL)• Google 1 year old• Live Journal, IM
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Sexetc.org Redesigned in 2003
• MySpace founded• ½ of search through
Google• WordPress started
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Sexetc.org Redesigned in 2006
• MySpace #1• Facebook opens up• YouTube growing• Blogs are mainstream• Twitter founded• Sex, Etc. joins
MySpace & YouTube
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Sex, Etc. from 2007-2011
• Facebook & Google dominant
• Mobile web takes off• Sex, Etc. joins
Facebook & Twitter 2007
• Blog starts 2008• Join Tumblr 2011
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
SEX ED ON THE GOOne year of mobile Web
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Mobile Site Launches April 2011
• FAQs• Sex Terms
(dictionary)• Sex in the States
(rights to sexual health and more)
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
One Year Later
• 295,000 unique visitors
• 34% Mobile Safari• 25% Opera Mini• 14% Android
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Top Devices
• iPhone #1• iPod Touch #3• iPad #4
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Current Limitations
• No search• Not all content
available• Not optimized for
tablets
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
TODAY’S TECH LANDSCAPETrends in search, social media and mobile
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Search
• Quality vs keywords• Search is mobile• Search is evolving
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Social Media
• Information overload• Microblogging• Ubiquity of social
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Mobile
• Apps and touch set expectations
• Smartphone adoption on the rise
• Many display sizes
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
2012 AND BEYONDAdapting to change
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Search
• Building “quality”• Information
architecture• Search as priority
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Social Media
• Deeper integration of social media
• Social engagement• Social media strategy
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Mobile
• Responsive design• Anticipates future
devices• Mobile-first design• Web standards• Ready for apps
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
Content Management
• Open source• Plugins for future
expansion• Content strategy
5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH
April 1st - 3rd, 2012 San Francisco, CA
THANK YOU!
Questions?
@medeens