mediplanet 10 years - social media & mobile in the pharmaceutical industry
Post on 17-Oct-2014
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DESCRIPTION
Presentation about social media and mobile use in the pharmaceutical industry. Done during the festivities of the 10 years birthday of Mediplanet/PharmaplanetTRANSCRIPT
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DIGITAL TRENDS
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HANS SMELLINCKXDigital Marketing Manager
20 years experience founderSocial Marketing Forum®Evolution
Social MediaE-mail Marketing
Digital Marketing
Interactive Marketing
Mobile MarketingMetrics, KPI’s & dashboardingBlogger
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Pharmaceutical industry needs to go to the consumer
& stop thinking they will come to you!
Socialnomics & a translucent digital world!
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Pharmaceutical industry
Perceives itself as a regulatory vacuum
OPEN YOUR MIND
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Source:Social media tracker - 2010
Don’t ignore the facts
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Source:IAB Belgium- 2010
Don’t ignore the facts
+ 6 million Belgians are online!
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Source:IAB Belgium- 2010
Don’t ignore the facts
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Facebook in Belgium
5.4 million
ALL age groups
2.9 million daily users
Linkedin in Belgium
0.9 million professionals
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Consumer changed
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The old recipe:
Buyer brand sell
happy consumer
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No more a straight line
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People talk!
Technology allows consumers to talk to each
other on a global scale
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Consumer is in control
Jetblue…http://
www.youtube.com/watch?v=K6cwIy3pWMQ
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Consumer is in control
Brand = dialogue
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Consumer is in control
Brand = dialogue
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The mobile consumer
35% of Belgians own a Smartphone
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The mobile consumer
75% of c-level own a Blackberry
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The mobile consumer
Mobile internet traffic will double year over year,
the next 3 years!
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YOU changed
A visual connected world
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YOU changed
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YOU changed
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So basically…
Consumer moved fully online Consumer talks & punishes brands online There is a new kid on the block: mobile Mobile will cause an even bigger disrupt But consumers still use the traditional channels as well
And where is the pharmaceutical industry?
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Not yet consumer driven…
Very low activity towards consumers Only using traditional channels to professionals
On a good way?
No transparency Wild cat moves when it goes wrong You need to get the trust back from consumers
(to survive?)
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Biggest network of healthcare pro’s
1.7 million members
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If we can’t get help from the brands, we’ll do it ourselves!
Founder Patientslikeme
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Johnson & Johnson
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ePatients
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Education…
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where are the belgian initiatives?
Time to act…
www.slideshare.com/hans1604
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Interactive Marketing Consultants
Hans SmellinckxTwitter.com/hanssmellinckxwww.onlinemarketingmanager.be