meet ensono | brand standards

meet ensono | brand standards

Ensono Brand Standards | October 3, 2016

Ensono Brand Standards | October 3, 2016 | 4

A brand is the identity of a product or service.Itiscomposedofintangibleelementsrelatedtoitsspecificpromise,personalityandpositioning;andtangiblecomponentshavingidentifiablerepresentation,includinglogos,graphics,colorsandsounds.Abrandcreatesperceivedvalueforconsumersthroughitspersonalityinawaythatmakesitstandoutfromsimilarproductsorservices. Ensono’sbrand—itspersonality—mustspeakconsistentlywitheveryinteraction. Byfollowingtheguidelinesoutlinedinthesepages,allcommunicationswillhaveabrand-consistentlook,voiceandfeeldistinctivetoEnsono.

I N T RO D U C T I O N


S T R A T E G Y O V E R V I E W Throughin-depthprimaryandsecondaryresearch,four key opportunities for differentiation wereidentifiedfortheorganizationincluding:

• Strategicmulti-sourcingisthefuture•Thereisatectonicshiftinclients’expectationsfrombuild-and-feedto dream-and-direct

•Clientsneedapartnerwhoseesthefutureoftechandcancapitalize onitfortheirbusiness

•Reframethesalesconversationtoenumerateandmonetizeadded value knowledge

STRATEGICPOS IT IONING


POSIT IONINGSTATEMENT

We are the nextperts,collaboratingwithprogressivecompaniestodeliverontheirmission-criticalapplicationneedsanddirectthefutureofITinfrastructure.

W H A T I S A P O S I T I O N I N G S T A T E M E N T ?

Itisasingle,internalstatementthatdefinesyouruniquemarketingstrategy.Thepositioningstatementisabarometerbywhichyoucanensureallofyourproducts,servicesandcommunicationsarealigned.

P O S I T I O N I N G B A C K G R O U N D

Theterm“nextperts”wascreatedtoaccuratelyportraythesavvinessoftheentireEnsonoteam,whichdeliversontoday’sneedswhileanticipatingthoseoftomorrow.


VIS IONANDMISS ION

V I S I O N

Whatweaspiretoachieveasanorganization

Throughthepowerofourpeopleandtechnology, wewillbearecognizedleaderandmosttrustedservice provider.

M I S S I O N

Why we strive to achieve our vision

Todelivertechnologysolutionswithexceptionalcarethat enable our clients to be great at what they do.


VALUEPROPOSIT IONANDFOCUS

V A L U E P R O P O S I T I O N

Howwedeliverforourclients

Ensono collaborates with clients to deliver progressive ITsolutionstooperatetheirinfrastructurefortodayandoptimizefortomorrow.

W H A T B U S I N E S S A R E W E I N ?

Whatisthefocusofourcompany,nutsandbolts?

WeareinthehybridITservicesbusiness.WemanagetheITinfrastructureofenterpriseandmidmarketclientsacrossmultipleindustries,withauniquecapabilityinmainframemanagement,modernizationandmigration.Ourservicesrangefrommainframeto cloud, and everything in between. We help clients addresschallengesofanagingworkforcein themainframespace,aswellastheneedtoevolvetheirinfrastructurestooptimizecurrentandfuturebusinessapplications.


BARBEQUEP ITCH

Whatwetellourfriendsandfamily

Weareintheinformationtechnologyoutsourcing business.Insteadofcompaniesmanagingtheirtechnologyinhouse—thingslikecomputerhardware,softwareandnetworking—theyoutsourceittoEnsonototakeadvantageofthelatesttechnologiesandsavemoney.Byoutsourcingtous,whatwedobest,theycandowhattheydobest–makeproducts,sellclothesortakecareoftheirpatients.


BOILERPLATE

Thestandardcopyusedforpresscommunications,descriptionsforsocialmedia,tradeshows,sponsorships,orcompanyoverviewmarketingmaterials

Ensono collaborates with clients to deliver progressive ITsolutionstooperatetheirinfrastructurefortodayandoptimizeitfortomorrow.Wespecializeinsupportingmission-criticalworkloadsandapplicationsfortheworld’smostsuccessfulcompanies.Weworkacrossallplatforms—mainframetocloud,andeverythinginbetween.WearerankedbyInformationWeek500forourtechnologyinnovationandbytheUptimeInstitutefor100%availability.Wehave700associates and are headquartered in greater Chicago, IL.Visitusatwww.ensono.com.

Theabridgedversionwillbeusedonmarketingmaterialsorotherapplicationsthathavealimitedspaceorcharactercount

Ensono collaborates with clients to deliver progressive ITsolutionstooperatetheirinfrastructurefortodayandoptimizeitfortomorrow.Tolearnmore,visitensono.comorcall844-222-9466.


Nextperts are uniquely able to see things in new ways,tomakeunexpectedconnections,andarriveatunprecedentedsolutions.

The Japanese word “enso” is a Zen Buddhist concept that represents a statewhereinthemindisfreetoletthebodycreate.

“In sogno” is Italian for “in dreams.”Wefusethetworichphrasestocointheword:Ensono.

WHAT ’S INANAME


C O N T E N T S T A N D A R D S

Contentcreatedforthecompanymustbeconsistenttohelpbuildthebrand.Suchstandardusagewillinclude:

The Ensono Name

Thenameofthecompany,Ensono,willbeinitial-cappedinallbodycontent.

Whenmentioningtheformercompanynamewiththenewnameforthefirsttime,theoldnamewillfollowthenewname(Ensono,formerlyAcxiomIT,).

Services

Thethreeprimaryservices—Mainframe,InfrastructureandCloud—shouldbeinitial-cappedwhenusedwiththeEnsononame(e.g.,EnsonoMainframeservices).Inallothercasestheservicesshouldnotbeinitial-capped.

Product Icons

Producticonswiththeproductnameswillbedisplayedinlowercase.

Abbreviations

24/7willbeusedwhendiscussingoursupport.Donotspelloutas“twenty-fourseven” IndustryabbreviationswillbeusedtopresentEnsonoasaleader,including: TCO(totalcostofoperation) CapEx (capital expenditure) OpEx(operationalexpenditure)

Ensono Products EnsonoGatewaywillalwaysbeinitial-cappedinbodycopy.Insubheads,itcanbe all lower-case.


V O I C E A N D T O N E

Ensono is an industry leader—confident, assured and forward-thinking—yet at the same time friendly and approachable. Communicationsshouldbeclearandconcise,withafocusonthebenefitstotheuserratherthanonEnsono.

TheEnsonovoiceis:

•friendlyandaccessible

• knowledgeable and engaging

•motivatingandencouraging

WhenwritingcontentforEnsono,thesecharacteristicsshouldbeconsistentlycommunicatedacrossallmedia.


S O C I A L M E D I A

Ensono aims to utilize social media to enable a dialogue that is productive and consistent with our company’s mission, legal obligations and communications protocols. Werecognizetheimportanceofnewcommunicationschannelsforengagingwithourcustomers,businesspartners,stakeholdersandthegeneralpublicinameaningfuldialogue.ByestablishingapresenceonTwitter,LinkedIn,SlideShare,Facebookandothersocialnetworks,weseektoengagewithouraudienceinatransparentandresponsiblefashion.

LinkedInandothersocialnetworksprovidetheopportunityformemberstoaddadescriptionoftheircompany. The following general description of the company can be used by Ensono employees:

EnsonocollaborateswithclientstoprovideprogressiveITsolutionsthathelpthemoperatetheirinfrastructurefortodayandoptimizeitfortomorrow.Wehelpourclientsmanageandmigratebetweenallsystems–frommainframesto cloud and everything in between.

meet ensono | brand standards

Documents