Drive Sales with Intelligent B2B Marketing Meet Pardot: B2B Marketing Automation by Salesforce

Zahid Jiwa RVP Pardot, Salesforce

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It’s All for You Thank You A year for the books, and at the heart of it all: you

ME CUSTO R

x

University: Kings College London

Major: Comp Sci and Management

Campus Involvement:

Department Social Secretary

Claim to Fame:

Organized end of term Ball, but booked venue for the wrong date

Zahid Jiwa

The B2B Marketing Playbook is Being Rewritten

Marketing Sales

Today, B2B Buyers Forge Their Own Paths

Marketing

Sales

Marketing

Sales

…But Are Those Paths Ending in Purchase? Almost half of B2B marketers and sales reps are struggling to stay relevant

of marketers are struggling to personalize customer

interactions

of sales reps feel they do not have the right information before making a sales call

48 % 42 %

Source: Forrester Research, Lattice Engines/CSO Insights

You Must Speak the Language of the Customer Knowing your buyer is key to agile marketing and selling

Smart Timely 1 to 1

Execute adaptive marketing campaigns

Engage buyers before they engage you

Make every touch point relevant and contextual

Pardot B2B Marketing Automation by Salesforce Drive sales with intelligent, adaptive marketing

  Target the best leads with your most relevant offers

  Bring sales & marketing together onto one platform

  Create marketing messages buyers want to receive

  Boost close rates and increase marketing ROI

+

Your Success Is Our Success  Pardot customers of all sizes see results at every stage of the sales funnel

+38%

in prospect engagement

+37%

in campaign effectiveness

+34% in marketing

ROI

+34%

in sales revenue

Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 – March 2015 on 460+ customers randomly selected

Deliver Personalized Marketing with Engagement Studio Your customer command center for intelligence-driven marketing and sales

  Find the best message for every buyer — in real time

  Create the easiest path to purchase for each buyer

  Anticipate buyer needs with proactive hotspots & testing

  Gain complete visibility into campaign performance

Reach Prospects at the Right Moment with Salesforce Engage Empower sales to sell anytime, anywhere with mobile marketing tools

  Help sales better understand when to reach out — and with what message

  Accelerate sales response times with real-time insights

  Enable sales to proactively connect with personalized nurture campaigns

  Uncover trends that close deals faster

Demo Merinda Peppard EMEA Marketing Lead Pardot

Brigid Charmant AVP EMEA Sales Pardot

Builders Segment Performance

Pipeline Targets Revenue Targets

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

April May June July August

FY14

FY15

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14

FY15

-28%

77% 121% 190%

115%

Jonathan Carter  Marketing Manager  Centaur Media

Today at the B2B Marketer’s Cafe

 The Dynamic Duo: Improve Your 1:1 Marketing with Segmentation and Dynamic Content

 13:00 – 13:20

Go Beyond Email Marketing: Use Pardot to drive ROI & Close More Deals

13:30 – 13:50

 Campaign Influence Reporting: Determine Which Campaigns Drive your ROI

 14:00 – 14:20

thank y u