meet the living legends of public relationsapps-prssa.prsa.org/events/conference/program/2016... ·...
TRANSCRIPT
Meet the Living
Legends of Public
Relations
#PRLivingLegends
Bridget
Coffing Mike
Fernandez
With Special Guest Moderator
Brian Price PRSSA 2013–2014 National President
#PRLivingLegends
@PlankCenterPR
“Networking is the most
important activity you can
undertake, starting now.”
–Harold Burson
“Good business judgment is
fundamental to success in public
relations.”
–Kurt Stocker
“The challenges, as tough as
they have been, have
brought me to this
mountaintop experience in
public relations.”
–Ofield Dukes
#PRLivingLegends
@PlankCenterPR
“Never forget that integrity is the
first order of your day.”
–Frank Wylie
“…Leadership is a responsibility,
not power, prestige or a job title.
It’s about WHO you have to be,
not WHAT you have to do.”
–Ann Barkelew
“The most difficult problem in life
is telling the
truth to power.”
–Chester Burger
“The more we know, the more we
can help solve problems and link
resources to each other.”
–Judith Bogart
#PRLivingLegends
@PlankCenterPR
“You must be prepared to risk
your job in pursuit of
doing it right.”
–Joseph Vecchione
“You can develop the personality
skills needed to be a great
networker by showing active
interest in others, and by stretching
to broaden who you are.”
–Ron Culp
“That ‘be the best’ attitude is a
formula for success in public
relations.”
–Jack Felton
“Fix it before it breaks.”
–Al Golin
#PRLivingLegends
@PlankCenterPR
“You will not get far
without good people.”
–John Graham
“As a PR pro, you will be
challenged daily to embrace or
create a vision, to be a subject
matter expert on a variety of
topics and to the have the
relationships and resources
necessary to deliver on the
promise of your personal
brand.”
–Cheryl Procter-Rogers
“The fact is, no one
succeeds alone.”
–Judith Phair
Meet the Living
Legends of Public
Relations
#PRLivingLegends
Bridget
Coffing Mike
Fernandez
With Special Guest Moderator
Brian Price PRSSA 2013–2014 National President
“Be proud of this profession
and your role in it.”
–Mary Beth West
#PRLivingLegends
@PlankCenterPR
“The future leaders must reaffirm
our role as counselors of
corporate behavior.”
–Thomas Hoog
“Access mentors through
PRSA, business groups and
by volunteering in the
community and
organization.”
–Rhoda Weiss
“Protect your reputation,
which is the biggest asset
any professional has.
Adhering to the highest
ethical standards will have
better returns on your career
than any educational degree
or client campaign.”
–Gary McCormick
“I would single out integrity as
being a key factor.”
–Barbara Hunter
#PRLivingLegends
@PlankCenterPR
“Mentors are a necessity
throughout one’s career.”
–Debra Miller
“Follow your moral compass.
Do the right thing. Always.”
–Jack Koten
“One of the most important
lessons I’ve learned along the
way is the necessity to challenge
convention; to look ahead and
never settle
for the expected.”
-Margery Kraus
“Clear, concise & credible
communications skills are
essential for leadership
in PR.”
–Richard Mau
#PRLivingLegends
@PlankCenterPR
“Because our job is to
communicate effectively with
broad and inclusive audiences,
we need diversity at the table.”
–Ron Culp
“Corporate PR pros must be
good social scientists as well
as good social counselors.”
–James Murphy
“Transparency would be a good
value to own.”
–Bill Nielsen
“A public relations professional
is only as good as his/her
contacts–media, vendors and
peers.”
–Gary McCormick
#PRLivingLegends
@PlankCenterPR
“The only way to ‘manage a
reputation’ is through
managing the organizational
behaviors that are reflected in
that reputation.”
–James Grunig
“Approach diversity as an
opportunity, not a problem.”
–Debra Miller
“Your goal should be to raise
the level of public
communications by making
truth, integrity and
responsibility the standards
that may not be
compromised.”
–Lawrence Foster
Meet the Living
Legends of Public
Relations
#PRLivingLegends
Bridget
Coffing Mike
Fernandez
With Special Guest Moderator
Brian Price PRSSA 2013–2014 National President
“As CEO of your brand,
assemble a group of
individuals to act as official
advisors and to help you
navigate personally and
professionally.”
–Cheryl Procter-Rogers
#PRLivingLegends
@PlankCenterPR
“In many ways, the slate is
blank, and you have the
chance to fill it.”
–Jon Iwata
“How you dress, speak
and graphically design
your résumé may provide
some of the style points
that get your foot in the
door, but it’s how you
integrate substantive
ethics, strategy, writing,
creativity and diplomacy
that will keep you
in the room.”
–Mary Beth West
“Act honestly and ethically —
always: Only you can build your
reputation; only you can harm or
destroy it.”
–Jerry Dalton
“In public relations we have
a powerful weapon
in this task: language.”
–John Paluszek
#PRLivingLegends
@PlankCenterPR