meet the millennials:
TRANSCRIPT
“MEET THE MILLENNIALS”
International Food Information Council FoundationFood and Health Survey 2015
Background & Methodology• This special report presents the results of the 2015 Food and Health Survey, focusing
specifically on the responses of the 299 Millennials who participated.• For this report, Millennials are defined as those between the ages of 18 and 34. In
addition, this report also highlights subgroup differences within the Millennial generation. These subgroups include:• Age groups (18-25, 26-29, 30-34)• Male vs. Female• Education (College grad vs. less than college)• Race/Ethnicity (White vs. minority)• Parents vs. non-parents
• The survey was conducted by Greenwald & Associates, using ResearchNow’s consumer panel. Fielding took place from March 13 to March 26, 2015. The duration of the survey was 29 minutes, on average.
• The results were weighted to ensure that they are reflective of the American population, as seen in the 2014 Current Population Survey. Specifically, they were weighted by age, education, gender, race/ethnicity, and region.
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• Those married (or living with a partner) vs. those who are not• Higher (Overweight/Obese) vs. Lower (Normal/Low) BMI • Household Income (Less than $35K, $35K-$74K, $75K or more)• Open to experiences vs. less open to experiences (constructed
using the Ten-Item Personality Inventory (TIPI))
International Food Information Council FoundationFood and Health Survey 2015
Open to experiences: a big 5 personality trait
• Openness to Experiences• Open-minded• Curious• Reflective• Creative
3
The Big 5 Personality Traits are constructed using Gosling, Rentfrow, and Swann’s (2003) Ten-Item Personality Inventory (TIPI). Please see their 2003 Journal Of Research In Personality article for more details.
What influences Millennial lifestyles and
decisions?
4International Food Information Council Foundation
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015
Net: 4-5
Groups more likely to try to control:
77%College grads, Open to experiences
64%Open to experiences, Income $35k-$74k
57%Women, Open to experiences, Income $75k+
57%Women, College grads, Open to experiences, Income $75k+
57%Open to experiences, Income $75k+
54% Women, College grads, Minority
50%Open to experiences, Has spouse/partner
Happiness
Amount of money you make
Physical attractiveness
Weight
Level of physical activity
Healthfulness of your diet
Safety of the foods and beverages you consume
46%
32%
31%
30%
27%
25%
21%
31%
31%
26%
27%
30%
30%
29%
17%
25%
26%
26%
27%
27%
32%
3%
4%
10%
10%
10%
11%
9%
3%
4%
6%
4%
6%
6%
5%
3%
3%
5 (A great deal) 4 3 2 1 (Not at all) Not sure
5
Millennials are trying hardest to control happiness and income.
How much do you try to control the following in your own life?
n=299; Percentages under 3% are not labeled.Arrows indicate significant (.95 level) differences vs. general population.
(55%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 6
Happiness
Amount of money you make
Physical attractiveness
Weight
Level of physical activity
Healthfulness of your diet
Safety of the foods and beverages you consume
90%
72%
68%
65%
68%
60%
58%
66%
57%
49%
51%
48%
50%
43%
Less open to expe-riencesOpen to experi-ences
Millennials who are open to experiences are more likely to try to control their happiness, wealth, and health.
Open to experiences (n=134), Less open to experiences (n=165)Arrows indicate significant (.95 level) differences vs. subgroups.
How much do you try to control the following in your own life?Net 4-5 out of 5
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015
How much of an impact do the following have on your decision to buy foods and beverages?(% Rating 4 to 5 on 5-point scale, from No Impact to A Great Impact)
2015 n=1,007Arrows indicate significant (.95 level) differences vs. 2014.
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
85%88%
84%87% 86% 87% 87% 89% 90% 83%
64%
72% 70%74% 73%
79%73% 71% 73% 68%
58%
65%62% 61%
58% 66%61%
64%71%
60%48%
55% 55%52%
56% 58%53%
56%51% 52%0.52
0.35 0.360.38
0.35
Taste
Price
Health-fulness
Con-ve-nienceSustainabil-ity
Taste, price, and healthfulness drive food and beverage purchasing in the general population.
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015
Net: 4-5Groups more likely to select:
80% Women, Open to experiences
70% Women
62%Women, Open to experiences, Has spouse/partner
58%
40% Open to experiences, Has spouse/partner
8
How much of an impact do the following have on your decision to buy foods and beverages?
Taste, price, and healthfulness are also the main drivers that influence Millennials’ food and beverage purchasing.
Taste
Price
Healthfulness
Convenience
Sustainability
52%
42%
30%
27%
15%
28%
29%
32%
30%
25%
16%
21%
30%
32%
43%
6%
5%
7%
11%
3%
3%
3%
6%
5 (A great impact) 4 3 2 1 (No impact)
n=299; Percentages under 3% are not labeled.
(83%)
(68%)
(60%)
(52%)
(35%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 9
Taste
Price
Healthfulness
Convenience
Sustainability
75%
60%
53%
55%
41%
85%
81%
70%
61%
39%
WomenMen
How much of an impact do the following have on your decision to buy foods and beverages?
Net rated 4-5 out of 5
Taste, price, and healthfulness influence Millennial women more than Millennial men.
Men (n=139), Women (n=160)Arrows indicate significant (.95 level) differences vs. subgroups.
Sustainability
International Food Information Council FoundationFood and Health Survey 2015 10
Nearly 40% of Millennials believe a sustainable diet means eating balanced, nutritious meals.
Represent a balanced, nutri-tious meal
Are affordable and readily available
Are locally produced
Have a smaller impact on the environment
Are produced in a socially responsible way
Are organic
Create less food waste
37%
27%
21%
20%
20%
20%
20%
A sustainable diet means that the foods you eat… (Please select up to 3.)
Have a smaller carbon footprint
Are produced using less pesticides
Have a longer shelf-life
Are produced without using genetic engineering
Use fewer natural resources in production
Are produced using genetic engineering
Other
16%
15%
14%
14%
9%
2%
3%
n=299Arrows indicate significant (.95 level) differences vs. general population.
Groups more likely to select:
Parents
Ages 18-29, Less than college
Income $75k+
Ages 26-29, College grads
College grads, Income $35k-$74k
Groups more likely to select:
College grads, Income $75k+
Ages 30-34, Income <$35k
Less than college
Less than college
No spouse/partner
Less than college, White(13%) (8%)
Sustainability
International Food Information Council FoundationFood and Health Survey 2015
Groups more likely to select:
Minority
Lower BMI, Income $75k+
Minority, Income $35k+
Income $75k+
Higher BMI, Has spouse/partner, Income $35k+
Income $35k-$74k
White, Income <$35k
11
Which of the following, if any, do you do on a regular basis (that is, most times when you shop for food and beverages)?
Buy foods because they are advertised on the label as… (Check all that apply.)
n=299Arrows indicate significant (.95 level) differences vs. general population
“Natural” or “organic” food labels influence Millennial purchasing choices.
Natural
Organic
No added hormones or steroids
Raised without antibiotics
Locally sourced
Sustainably sourced
None of the above
47%
38%
33%
25%
21%
16%
30%
(40%)
(30%)
(10%)
(37%)
Sustainability
12International Food Information Council FoundationFood and Health Survey 2015
Income drives Millennial purchasing of certain labeled foods.
<$35K (n=69), $35K-$74K (n=113), $75K+ (n=79)Arrows indicate significant (.95 level) differences between subgroups.
Which of the following, if any, do you do on a regular basis (that is, most times when you shop for food and beverages)?
Buy foods because they are advertised on the label as… (Check all that apply.)
Natural
Organic
No added hormones or steroids
Raised without antibiotics
Locally sourced
Sustainably sourced
None of the above
48%
27%
16%
13%
9%
8%
42%
40%
39%
42%
25%
24%
22%
25%
54%
48%
34%
40%
33%
17%
21%
$75K+$35K-$74K<$35K
Household Income:
What are Millennials’ thoughts on money, time, and the future?
International Food Information Council Foundation 13
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015
Save, invest, pay off debtPay for household expenses or home
repairsShop (for anything other than groceries)
Spend more money on groceries
Spend more on travel
Spend more on entertainmentPut towards a gym membership or athletic
activitiesSpend more on dining out
Donate money to a charity or church
66%
24%
22%
20%
20%
19%
15%
9%
8%
Groups more likely to select:College gradsParents, Has spouse/partner, Income <$35kAges 18-25, Ages 30-34, No spouse/partner
Income $35k-$74k
College grads, No kids, Income $75k+
White, No spouse/partner
Lower BMI
14
If you had an extra $100 to spend every month, what would you likely do with that money? (Please select up to 3 options.)
n=299Arrows indicate significant (.95 level) differences vs. general population.
If given extra money, Millennials would spend it on groceries, entertainment, or fitness.
(13%)
(13%)
(9%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 15
Millennials are equally divided when asked to choose between losing money or gaining weight.
To what extent do you agree or disagree with the following statement?
“I would rather lose $1,000 than gain 20 pounds.”
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Not sure
24% 25%22% 23%
7%
2015 n=299Arrows indicate significant (.95 level) differences vs. general population.
Groups more likely to rather lose the money vs. gain the weight:• College grads• Income $35k+• Women
48%STRONGLY/
SOMEWHAT AGREE
(56%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 16
ExercisingRelaxing/Sleeping
Spending time/socializing with friends and familyUsing electronic devices
Practicing a hobbyOther household chores/tasks
Watching TVReading
Cooking or bakingKeep better track of your exercise/health/diet
WorkingGrocery shopping
Volunteering for a charity/Church activitiesShopping (for anything besides groceries)
40%33%
30%23%
21%18%18%17%
15%14%
10%5%4%4%
If you suddenly had an extra 4 hours every week, how would you likely spend that time? (Please select up to 3 options.)
Millennials would use spare time exercising, relaxing, or socializing, and more Millennials would spend time on electronic devices.
Groups more likely to select:College grads, Income $35k-$74k, WomenAges 18-25, No spouse/partnerParents, Income $75k+Men, Less than collegeOpen to experiencesParents, Has spouse/partnerMen, Less open to experiences, No spouse/partnerAges 18-25, Lower BMIAges 26-29, College grads
Less open to experiences, No spouse/partner, Income $35k-$74k
Income $35k-$74kn=299Arrows indicate significant (.95 level) differences vs. general population.
(17%)
(7%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 17
Exercising
Using electronic devices
Watching TV
Cooking or baking
Keep better track of your exercise/health/diet
Grocery shopping
33%
31%
23%
13%
15%
4%
47%
14%
12%
18%
14%
7%
Women
If you suddenly had an extra 4 hours every week, how would you likely spend that time? (Please select up to 3 options.)
Given additional free time, Millennial men would use it to watch TV, while Millennial women would hit the gym.
Men (n=139), Women (n=160)Arrows indicate significant (.95 level) differences vs. subgroups.
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 18
2015 n=299; If made resolution n=133 Arrows indicate significant (.95 level) differences vs. general population.
Change to both diet and exercise
A new exercise routine or exercise goals
Changes to your diet or the food you eat
Neither diet nor exercise
69%
11%
8%
12%
Did your 2015 New Year’s Resolution include:
Yes, strictly following
Yes, somewhat following
No
30%
61%
9%
Are you still following your 2015 New Year’s Resolution?
Millennials are more likely to have made a New Year’s resolution involving changes to diet and exercise.
46%MADE A NEW
YEAR’S RESOLUTION
FOR 2015
(29%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 19
If you time-traveled 30 years into the future and found that the following had been invented, how excited would you be to try…?
2015 n=299Arrows indicate significant (.95 level) differences vs. general population.
Millennials are excited about future nutrition innovation and inventions that can make custom, nutritious and fast meals.
Groups more likely to be excited:
Open to experiences, Age 18-25, Income <$35kAn appliance that can turn raw ingredients into any
meal
Food that has customizable nutritional value/calories
A 3D printer that can make any food you want from scratch
55%
49%
53%
34%
34%
27%
89%
83%
79%
Somewhat excited Not too excited
(43%)
(40%)
(39%) (69%)
(80%)
What are Millennials’ perspectives on cooking
and health?
International Food Information Council Foundation 20
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 21
Zero
Some, but less than 15 minutes
15 minutes to less than 30 minutes
30 minutes to less than 45 minutes
45 minutes to less than an hour
An hour or more
8%
9%
25%
33%
12%
13%
How much time do you personally spend cooking or preparing dinner on the average weekday?
n=299
Nearly 6 in 10 millennials spend 15-45 minutes making dinner.
17%LESS THAN 15
MINUTES
58%15-44 MINUTES
25%45+ MINUTES
Groups more likely to select:
Men, No spouse/partner
No spouse/partner
White
Ages 26-29, Minority, Has spouse/partner,Income $75k+
Minority, Open to experiences
(19%)
(52%)
(29%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 22
Zero
Some, but less than 15 minutes
15 minutes to less than 30 minutes
30 minutes to less than 45 minutes
45 minutes to less than an hour
An hour or more
9%
12%
26%
40%
7%
7%
7%
6%
23%
25%
18%
20%
MinorityWhite
Minority Millennials are twice as likely to spend >45 minutes preparing dinner.
White (n=189), Minority (n=110)Arrows indicate significant (.95 level) differences vs. subgroups.
How much time do you personally spend cooking or preparing dinner on the average weekday?
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 23
How important is it to you to be able to customize (or personalize) your food at restaurants?
Millennials want to customize their food at restaurants.
2015 n=299, Arrows indicate significant (.95 level) differences vs. general population.
27%
42%
19%
6%3% 2%
69%WANT TO CUSTOMIZE
FOODWho is more likely to see it
as important?• Women
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015
Net: DoingGroups more likely to be doing:
82% Women, College grads, Minority, Open to experiences
64%College grads, Has spouse/partner, Income $35k+
67%Women, College grads, Minority, Has spouse/partner, Income $35k-$75k
70%Women, College grads, Parents, Higher BMI, Has spouse/partner
69%Women, College grads, Open to experiences, Has spouse/partner
54% Age 18-25, Women, Minority, Has spouse/partner
54% Minority, Has spouse/partner
59%Women, College grads, Minority, Parents, Has spouse/partner
56%College grads, Has spouse/partner, Income $35k+
54% Minority, Parents, Higher BMI, Has spouse/partner
Cut back on full fat dairy and replace with a low- or no-fat alternative
Cut back on foods higher in salt
Compare sodium in foods like soup, bread, and frozen meals, and choose the
foods with lower numbers
Cut calories by drinking water, low and no calorie beverages
Consume smaller portions
21%
25%
25%
26%
26%
28%
30%
33%
34%
35%
33%
31%
34%
28%
28%
41%
40%
34%
30%
47%
35%
34%
31%
33%
37%
23%
23%
23%
27%
11%
11%
10%
10%
13%
9%
8%
7%
10%
9%
7%
Began in Past Year Doing for More Than a Year Not Currently Doing
24
Over the past year, which of the following, if any, have you made an effort to do?
Fewer Millennials are adopting healthful habits such as eating smaller portions and cutting back on sugars and calories.
2015 n=299; Arrows indicate significant (.95 level) differences vs. general population.
(37%)
(43%)
(50%)
(36%)
(38%)
(43%)
(76%)
(61%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 25
Changing the types of food eatenMaking sure I get enough physical activity
Eating smaller meals or snacksChanging how often I eat throughout the day
Controlling higher calorie food and beveragesWeighing myself on a regular basis
Keeping track of caloriesSupport of family/friendsHaving a workout buddy
Using a digital trackerWorking with a personal trainer
Workplace wellness programs/incentivesParticipating in a weight loss program
Working with a health professionalNone of the above
49%49%
33%24%
22%19%
17%16%16%
8%7%7%6%5%
9%
Which of the following would contribute/has contributed the most to your success in maintaining/losing weight? (Select up to 4 options.)
Types of food and physical activity are important for weight, yet fewer Millennials are watching portion sizes or higher calorie foods/beverages.
Groups more likely to select:Women, Open to experiencesWomen, Open to experiences, Income $35k-$74kWomen, Open to experiences
College grads, Income $75k+Ages 30-34, MenCollege grads
Ages 18-25, Women
Income <$35kParentsLess than college, Less open to experiences, No spouse/partner
n=299Arrows indicate significant (.95 level) differences vs. general population.
(41%)
(30%)
(10%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 26
Lack of time
Cost of food, weight loss programs, or gym memberships
Lack of energy
Feeling hungry all the time
Get bored
Lack of knowledge
Dislike of physical activity
None/Nothing
45%35%
33%30%30%
27%24%
22%19%
15%11%
9%8%
3%2%
In an effort to lose/maintain weight, which of the following prevents you from staying on track? (Select up to 4 options.)
If trying to lose or maintain weight (Split Sample B) n=121 Arrows indicate significant (.95 level) differences vs. general population.
Lack of time, stress and work are major barriers to losing or maintaining weight for Millennials.
Groups more likely to select:Less than college, Minority, Income $35k-$74k
Less than college, Income <$35kCollege gradsIncome $35k-$74k
Ages 18-25Open to experiencesNo spouse/partner, Income <$35kAges 30-34, Parents
Women, Less than college, Income $35k-$74k
(31%)
(10%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015
Family/friends support
An app or other means to track daily food/beverage intake
Weight loss plan
Medical professional
Online support group, blog, or other online community
Registered Dietitian
Other
I have not used any resources to help improve the healthfulness of my diet
45%
36%
24%
17%
12%
6%
3%
29%
Groups more likely to select:
Open to experiences, Higher BMI
Women, College grads, Open to experiences, Income $75k+
Women, Parents, Higher BMI
Ages 30-34, Less than college, Has spouse/partner
Minority, Income $75k+
Income $75k+
Women, No kids, Income $35k-$74k
Men, White, Lower BMI, Income <$35k
27
Which of the following, if any, have you used in your efforts to improve the healthfulness of your diet? (Select all that apply.)
Millennials are turning to family/friends, apps or online communities to improve their diets.
n=299Arrows indicate significant (.95 level) differences vs. general population.
(32%)
(22%)
(6%)
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015
Millennials trust a variety of sources for accurate nutrition information, especially HCPs, friends and family, and bloggers.
28
Your personal healthcare professional
A friend or family member
Health, food and nutrition bloggers
US government agencies
A food expert on TV
Farmer
Food company or manufacturer
68%
41%
33%
28%
27%
19%
8%
Which one of these sources would you trust the most to provide accurate information about the types of food you should be eating? (Please select up to 3.)
Groups more likely to select:
Parents
Ages 18-25, Men, No kids
Minority
Menn=299Arrows indicate significant (.95 level) differences vs. general population.
(34%)
(24%)
What do Millennials think about nutrients?
International Food Information Council Foundation 29
Health and Diet
International Food Information Council FoundationFood and Health Survey 2015 30
What source of calories are the most likely to cause weight gain?
Only 20% of Millennials believe that all sources of calories influence weight gain equally.
26%
22%
17%
3%
20%
13%Sugars
Carbs
Fats
Protein
All sources are the same
Not sure
Groups more likely to select:
Open to experiences
Ages 18-25, Lower BMI
Men, Less open to experiences, Higher BMI
Ages 26-29
Men, Less than college, No kids, No spouse/partner, Income <$35k
n=299Arrows indicate significant (.95 level) differences vs. general population.
(27%)
Dietary Components
31International Food Information Council FoundationFood and Health Survey 2015
Net: Agree
Groups more likely to agree:
87%Women, College grads, Has spouse/partner, Income $35k+
84%Women, College grads, Parents, Higher BMI, Income $75k+
80% Women, Has spouse/partner
80% Has spouse/partner
73% College grads, Income $75k+
72% Women
64% College grads, Income $75k+
52%
To what extent do you agree or disagree with the following statements about protein?
Most Millennials recognize the importance of protein in their diets and its benefits for heart and muscle health.
n=299; Percentages under 3% are not labeled.
It is important to get enough protein in the diet
Protein can help maintain muscle during aging
Distributing your intake throughout the day in meals and snacks is the best way
to consume protein
High protein diets can help with weight loss
58%
50%
44%
45%
32%
38%
26%
12%
28%
34%
37%
34%
41%
34%
38%
39%
10%
11%
14%
14%
20%
18%
24%
19%
3%
4%
4%
5%
9%
9%
22%
3%
7%
Agree strongly Agree somewhat Disagree somewhat Disagree strongly
Dietary Components
32International Food Information Council FoundationFood and Health Survey 2015
It is important to get enough protein in the diet
Protein can be part of a heart healthy diet
Protein can help maintain muscle during aging
Protein can enhance recovery from exercise
Distributing your intake throughout the day in meals and snacks is the best way to consume protein
Protein helps people feel full
High protein diets can help with weight loss
Packaged foods can be healthful sources of protein
99%
92%
83%
87%
85%
76%
77%
53%
83%
82%
80%
77%
70%
70%
60%
51%
Less than col-legeCollege grad
College grads are more likely to recognize the benefits of eating more protein.
College grad (n=91), Less than college (n=208)Arrows indicate significant (.95 level) differences vs. subgroups.
To what extent do you agree or disagree with the following statements about protein?Net Agree
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
Foods with protein are sometimes more ex-pensive
I already get enough protein
Foods with protein spoil if not used quickly
Higher protein foods often have a lot of unhealthful components
I don’t know which foods contain protein
It takes too much time to prepare foods with protein
37%
34%
21%
20%
19%
19%
40%
42%
50%
48%
61%
57%
23%
23%
28%
32%
20%
23%
Yes, this is a reason No, this is not a reason Not sure Groups more likely to select “Yes”:
Women, Higher BMI
Income $35k+
Ages 18-25, No spouse/partner
Ages 18-29, No spouse/partner
33
Which of the following are reasons why you do not consume more protein than you do now?
Millennials perceive cost to be the biggest barrier to protein consumption.
n=299Arrows indicate significant (.95 level) differences vs. general population.
(15%)
(14%)
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
Groups more likely to select:Women, College grads, Open to experiences
Women
Ages 18-25, Women
Women, College grads, Open to experiences
Women
Ages 18-25, Women
College grads, Open to experiences
34
Do you believe that consuming higher amounts of protein is especially beneficial for any of the following groups? (Percent “Yes”)
n=299
AthletesActive men and women ages 21-
45Active teenagers
Active people aged 65 or older
Pregnant women
Children under 12Sedentary men and women ages
21-45Sedentary teenagers
Sedentary people aged 65 or older
79%
72%
67%
59%
53%
48%
43%
40%
35%
Most Millennials believe that athletes and active people should eat higher amounts of protein.
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015 35
Athletes
Active men and women ages 21-45
Active teenagers
Active people aged 65 or older
Pregnant women
Children under 12
Sedentary men and women ages 21-45
Sedentary teenagers
Sedentary people aged 65 or older
72%
64%
57%
51%
39%
45%
42%
34%
32%
85%
81%
78%
68%
66%
50%
45%
47%
38%
Women
Women Millennials are more likely to think that protein is beneficial for specific groups.
Men (n=139), Women (n=160)Arrows indicate significant (.95 level) differences vs. subgroups.
Do you believe that consuming higher amounts of protein is especially beneficial for any of the following groups? (Percent “Yes”)
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015 36
How would you rate the healthfulness of each of the following types of fat?
Millennials realize the healthfulness of omega fatty acids, but don’t fully understand the differences between different types of fats.
n=299; Percentages under 3% are not labeled
Omega 3Omega 6Omega 9
UnsaturatedMonounsaturated
PolyunsaturatedTotal fat
TransSaturated
Interesterified oilHydrogenated oil
Partially hydrogenated oil
32%
21%
19%
8%
4%
5%
3%
4%
3%
3%
32%
26%
24%
22%
13%
12%
14%
8%
6%
6%
5%
4%
8%
10%
9%
20%
16%
16%
25%
13%
16%
14%
18%
17%
3%
3%
5%
11%
15%
14%
22%
23%
30%
10%
19%
18%
24%
39%
42%
32%
43%
42%
27%
23%
27%
63%
40%
40%
7%
9%
11%
11%
29%
17%
5%
16%
18%
Extremely healthful Somewhat healthful Neither healthful nor unhealthful Not very healthfulNet: Healthful
Groups more likely to see as healthful:
64% Ages 26-29, Women, College grads, Has spouse/partner
47% Women, Higher BMI43% Women30% College grads
17% College grads
17% College grads
16% Income $35k-$74k
11% Less than college, Minority, Income <$35k
10%8% Minority, Less open to experiences8%7%
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015 37
Yes34%
No66%
If yes
Thinking about the last year, has your opinion changed about the healthfulness of
eating saturated fat?
n=299; If opinion changed=90
I believe eating saturated fat is more healthful to eat than I used to
I believe eating saturated fat is less healthful to eat than I used to
29%
71%
Please indicate how your opinion about the healthfulness of eating saturated fat has
changed.
1 in 3 Millennials have recently changed their view on the healthfulness of saturated fat with the majority of those believing it to be less healthful.
Groups more likely to say yes:• Minority
Groups more likely to view as more healthful:• Men• Less open to experiences
SUBGROUP DIFFERENCES
SUBGROUP DIFFERENCES
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
Net: HealthfulGroups more likely to see as healthful:
69% Ages 26-29, Women, Open to experiences, Income $35k-$74k
67% Women, Open to experiences
63% Ages 26-29, Women, Has spouse/partner
44% Ages 26-29
42% Higher BMI
33% Ages 18-25
30%
25% Men
21% Higher BMI
Fish oil
Olive
Coconut
Sunflower
Soybean
Cocoa butter
Canola
Corn
Palm
34%
29%
32%
16%
14%
10%
5%
6%
7%
35%
37%
31%
29%
28%
23%
25%
20%
14%
11%
16%
14%
23%
20%
24%
25%
26%
24%
16%
13%
19%
26%
26%
35%
21%
24%
43%
3%
5%
6%
4%
17%
19%
7%
5%
4%
7%
6%
4%
Extremely healthful Somewhat healthful Neither healthful nor unhealthful Not very healthful
38
How would you rate the healthfulness of each of the following types of oil?
n=299; Percentages under 3% are not labeled Arrows indicate significant (.95 level) differences vs. general population.
Millennials rate fish oil as most healthful and are less likely to rate certain oils (olive, sunflower, canola and corn) as healthful.
(79%)
(56%)
(49%)
(32%)
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015 39
Yes31%
No69%
If yes
Thinking about the last year, has your opinion changed about the healthfulness of
eating carbohydrates?
n=299; If opinion changed=90
I believe eating carbohydrates is more healthful to eat than I used to
I believe eating carbohydrates is less healthful to eat than I used to
41%
59%
Please indicate how your opinion about the healthfulness of eating carbohydrates has
changed.
3 in 10 Millennials have shifted their viewpoint on carbs, with more believing that carbs are less healthful than once thought.
Groups more likely to say yes:• Ages 18-25• Minority• Higher BMI
Groups more likely to view as more healthful:• Ages 18-25• Minority
SUBGROUP DIFFERENCES
SUBGROUP DIFFERENCES
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
Net: ConcernedGroups more likely to be concerned
64%Women, Open to experiences, Has spouse/partner, Income $75k+
60%Women, Open to experiences, Has spouse/partner, Income $75k+
49%Women, Open to experiences, Higher BMI, Income $75k+
49%Women, Has spouse/partner, Income $75k+
Amount of sugar you consume
Type of sugar you consume
Amount of carbohydrates you consume
Type of carbohydrates you consume
31%
26%
18%
17%
33%
34%
31%
32%
19%
23%
28%
30%
7%
8%
13%
12%
9%
9%
10%
8%
Extremely concerned Somewhat concerned Neither concerned nor unconcerned Not very concernedNot at all concerned
40
How concerned are you, if at all, with the…
n=299
Millennials are more concerned about the type and amount of sugars they consume than type and amount of carbohydrates.
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015 41
Amount of sugar you consume
Type of sugar you consume
Amount of carbohydrates you consume
Type of carbohydrates you consume
49%
47%
41%
36%
79%
72%
58%
63%
Women Men
Millennial women and those with higher incomes are more concerned with the type and amount of sugars and carbohydrates they consume.
Men (n=139), Women (n=160)<$35K (n=69), $35K-$74K (n=113), $75K+ (n=79)Arrows indicate significant (.95 level) differences vs. subgroups.
How concerned are you, if at all, with the…(Percent Concerned)
Amount of sugar you consume
Type of sugar you consume
Amount of carbohydrates you consume
Type of carbohydrates you consume
55%
50%
45%
38%
67%
62%
46%
51%
72%
71%
65%
63%
$75K+ $35K-$74K <$35KHousehold Income:
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
Groups more likely to select “True”
Women, College grads, Open to experiences
Women, College grads, Open to experiences
College grads
College grads
Moderate amounts of sugars can be part of an overall healthful diet
Sugars that are naturally found in foods and beverages are more healthful than other sugars
People with diabetes can include some foods with sugars as part of their total diet
It is not necessary to completely eliminate sugars from your diet in order to lose weight
68%
66%
50%
45%
13%
11%
20%
35%
20%
23%
30%
21%
True False
42
As far as you know, which of the following statements, if any, are true?
Millennials believe moderate sugars intake can be part of a healthful diet and that naturally-occurring sugars are more healthful than other sugars.
Indicates true statementn=299Arrows indicate significant (.95 level) differences vs. general population.
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
Moderate amounts of sugars can be part of an overall healthful diet
Sugars that are naturally found in foods and beverages are more healthful than other sugars
People with diabetes can include some foods with sugars as part of their total diet
It is not necessary to completely eliminate sugars from your diet in order to lose weight
83%
77%
65%
57%
63%
62%
46%
41%
Less than col-legeCollege grad
43
Indicates true statement
College grads are more likely to think that all of these statements regarding sugars are true.
College grad (n=91), Less than college (n=208)Arrows indicate significant (.95 level) differences vs. subgroups.
As far as you know, which of the following statements, if any, are true?(Percent True)
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
56%52%51%
43%26%
24%22%
18%14%
11%10%9%9%9%8%8%8%7%7%6%6%
5%4%
6%5%6%
10%7%
37%36%
20%9%
39%15%
47%9%
53%21%
37%23%
41%34%
44
What are Millennials avoiding and/or consuming?
n=299, Arrows indicate significant (.95 level) differences vs. general population.
To what extent do you try to consume or avoid the following?% Try to limit or avoid entirely
% Try to get a certain amount or as much as possible
1 Protein Ages 26-29, Women, Open to exp., Income $35k-$74kMen Fiber Women, College grads, Open to exp., Income $35k+
Whole grains Women, College grads, Open to exp.Income <$35k Calcium Women, College grads, Open to exp.Parents Potassium College grads, Open to exp.Men Omega-3 fats Women, Has spouse/partnerMinority, Less open to exp. Probiotics Ages 26-34, Women, College grads, Open to exp., Has spouse/partner, Income $75k+
Calories Ages 18-25Parents, Open to exp. Caffeine No kids
Complex carbohydrates Parents, Income $75k+Ages 30-34 Omega-6 fats Women
Fats/oils College gradsAges 30-34, Women, Has spouse/partner SoyWomen, Open to exp. Sodium/salt Less open to exp.
Omega-9 fats WomenWomen, Open to exp., Has spouse/partner, Income $75k+ Sugars in generalAges 30-34, Women, Has spouse/partner Stevia Ages 18-25, Minority
Women, College grads, Has spouse/partner, Income $75k+ Low-calorie sweeteners in general Income $75k+
Income $35k-$74k Mono- and poly-unsaturated fats College grads
Minority, Has spouse/partner CholesterolWomen, College grads, Has spouse/partner, Income $75k+ Preservatives
(47%) (13%)
(30%)
Dietary Components
International Food Information Council FoundationFood and Health Survey 2015
26%19%
41%3%
9%40%
52%19%
29%28%
44%24%
29%20%
12%34%
19%19%
9%8%
6%5%5%5%4%4%4%4%4%4%3%3%3%2%2%1%1%1%1%1%
45
What are Millennials avoiding and/or consuming?
To what extent do you try to consume or avoid the following?% Try to limit or avoid entirely
% Try to get a certain amount or as much as possible
Women, College grads, Has spouse/partner Refined carbohydrates Income $75k+Income $75k+ Gluten Ages 18-25Women, No kids Trans fatsHigher BMI Monk fruit Minority, Lower BMIMinority, Income $75k+ Flavonoids Ages 18-25Women Saturated fatsWomen, Has spouse/partner, Income $35k-$74k Added sugarsWomen LactoseWomen Glucose Ages 30-34Women, Open to exp., Income $35k-$74k Fructose Open to exp.Women, College grads, Open to exp., Income $35k-$74k High fructose corn syrup Ages 18-25Women, College grads, Income $35k+ SucroseCollege grads, Income $75k+ Monosodium glutamate
(MSG) Income $35k-$74k
Women, Parents Food colors Ages 18-25Acesulfame potassium
Ages 30-34, Women, College grads, Has spouse/partner AspartameWomen SaccharinAges 30-34, Women, College grads, Has spouse/partner Sucralose
Steviol glycosidesWomen Erythritol
n=299, Arrows indicate significant (.95 level) differences vs. general population.
(49%)
46International Food Information Council FoundationFood and Health Survey 2015
Respondent Profile
International Food Information Council FoundationFood and Health Survey 2015
47International Food Information Council FoundationFood and Health Survey 2015
Age (n=299) Gender (n=299)18 to 25 years old 26% Male 50%26 to 29 years old 27 Female 5030 to 34 years old 47Education Children Under 18 in HouseholdLess than high school 6% 0 to 2 years old 17%Graduated high school 35 3 to 6 years old 20Some college (no degree) 24 7 to 12 years old 21Associates degree or technical or vocational school 12 13 to 17 years old 9
Bachelor’s degree 17 There are no children under 18 in my household 52
Graduate/Professional work or degree 6 Prefer not to say 1Race/Ethnicity Marital StatusWhite (Non-Hispanic) 56% Single 46%Hispanic/Latino/Spanish descent 23 Married 37Black or African American 14 Living with partner
14Asian or Pacific Islander 8 Divorced 2American Indian or Alaskan Native 4 Prefer not to say 1Native Hawaiian --Other 1
International Food Information Council FoundationFood and Health Survey 2015
Respondent Profile
48International Food Information Council FoundationFood and Health Survey 2015International Food Information Council FoundationFood and Health Survey 2015
Pregnant within past 12 months (n=160) Medical Conditions (n=299)Yes 14% Stress/anxiety/depression 13%No 86 Overweight/obesity 7Region (n=299) ADHD 6Northeast 18% High blood pressure 5Midwest 21 High cholesterol 5South 37 Diabetes 3West 24 Heart disease 1Household Income Cancer 1Less than $35,000 25% Stroke <0.5$35,000 to less than $50,000 20 None of the above 70$50,000 to less than $75,000 18$75,000 to less than $100,000 13 BMI score$100,000 to less than $150,000 8 Normal or low 41%$150,000 or more 3 Overweight 23Don’t know 3 Obese 33Prefer not to answer 10 No answer 4
Respondent Profile