myirispr.com

A SIMPLEGUIDE TO THE PESO MODEL

myirispr.com

WHAT DOES PESO EVEN MEAN?

PAID MEDIA EARNED MEDIA SHARED MEDIA OWNED MEDIA

irispr.com

PAID MEDIA

Any type of content or promotional placement

that is pay-for-play.

irispr.com

EXAMPLES OF PAID MEDIA

SPONSORED POSTS TWITTER CARDS TV & RADIO ADS LEAD GENERATION

myirispr.com

EARNED MEDIA

The most established method of PR stands as the ‘E’ in PESO. It represents all media, influencer, and analyst coverage that isn’t pay-for-play.

myirispr.comEXAMPLES OF EARNED MEDIA

MEDIA RELATIONS

ANALYST RELATIONS

INVESTOR RELATIONS

INFLUENCER RELATIONS

myirispr.com

SHARED MEDIA Refers to anything and everything

that was shared on any social media platform or through publishing

networks for free.

irispr.com

EXAMPLES OF SHARED MEDIA

irispr.com

OWNED MEDIAContent you create, publish, and control however you wish.

irispr.com

EXAMPLES OF OWNED

MEDIA

VIDEO CHANNELS: YOUTUBE, VIMEO,

ETC.

REVIEWS AND CASE STUDIES

BRAND ASSETS

BLOGS AND BRAND JOURNALISM

irispr.com

Use the whole PESO model in a campaign

and you’ll demonstrate industry authority, which = ROI gold.

irispr.com

WHAT DOES A FULLY DEVELOPED PESO CAMPAIGN LOOK LIKE, REGARDLESS OF THE PLATFORM?

CONTENT IS SHARE-WORTHY

ALL INFORMATION IS CREDIBLE

ENGAGEMENT SHOULD BE ENCOURAGED

irispr.com

CREDIBLE INFORMATION

According to a study from inPowered, 69% of consumers like to read product

reviews written by trusted experts before buying a product.

Articles, reviews, and guest-written assets from credible journalists, experts, or established industry influencers are incredibly important to a brand’s ethos.

irispr.com

SHAREABLE CONTENTPeople like sharing assets that

are relevant, relatable and unique in both angle and voice.

irispr.com

One-way publishing models are dead. As techand social media keep changing the model of author-reader interaction, content must be more conversational and inquisitive than ever.

ENGAGING CONTENT

irispr.com

WHEN USING THE PESO MODEL

IN A CAMPAIGN...

STRONG AND COMPELLING

MESSAGING IS THE KEY TO SUCCESS.

irispr.com

It is estimated that the average human

attention span may be as little as

8 seconds -

only 1 second less than a goldfish!

DOWNLOAD A FREE

MESSAGING PLAN TEMPLATE HERE

The PESO model presents many ways to capture your audiences’ attention. Nail the

messaging, and don’t limit yourself on the type of content or medium. When used together

the results are pure gold.

Engage with us!