meet the remarkable content marketer
TRANSCRIPT
Joe SladeExceptional B2B Leader, Agility Coach
and Chronic Over-Achiever
Why I matter to the B2B ecosystem.
• Knowledge without bias. Practices without prejudices. Results that can be counted.• Can see out from the 30,000-ft.
level. Learns fast. Works on what matters to you.• Listens to understand, not to sound
smart. Then tells powerful stories.• Passion is teaching you to excel.• Able to succeed without hogging the
spotlight.
DO IT WITH PASSION
OR NOT AT ALL!
Is this an opportunity?
• B2B small businesses are the engines of growth but need help. As do their bigger brothers.
• Breadth of long-term relationships brings more expertise to your work.
• Understands the challenges. Produces the right solutions.
• Unique talents and gifts to share.
Why do I matter to you?
• Adapt to your culture and uniqueness.• Maximize your invested assets.• Measure what we do to do it
better.• Give you a high ROI on your
marketing investment.
Uniquely valuable!
• Driven to produce results.• Continue learning while others
sit and replay old stuff.• High energy level brings intense
focus and pace.• Agile. Mobile. Adaptable.
Can you say “high-impact”?
• Projects your offerings into your prospect’s buying process.• Communicates your
messages in your customers’ words.• Gets your success
stories told and heard.
Why you would pay me and smile.
• Get you results.• Accountable. Authentic.
Transparent.• Create and sustains high-value
relationships.• Exceed your expectations
because it’s not just a gig to me.
This CEO says . . . “Joe is one of those rare business leaders who hears better than he talks but he talks great. He is a brilliant listener and so the value of his few words are exponentially brilliant. It's hard to find people anymore with the ability to absorb a business case to a point that their response can be actioned immediately and value driven as a result.
People I respect also respect Joe and I am glad to have had the chance to work with him. He is a secret weapon in my knowledge war chest with specific application around business issues and marketing strategy.”M. Mayeux, CEO
Entrepreneurship and today’s markets*
are growing!• Your better choice is to engage talent
without paying bloated overhead.• When you invest in me, you get more
than you need, not waste and misuse.• The gig economy* is a real force in
business.• *The gig economy means temporary
positions are common and organizations contract with independent workers for short-term engagements. The trend toward a gig economy has begun. A study by Intuit predicts that by 2020, 40 percent of American workers will be independent contractors.
Unintended gaps . . .
• Don’t fall into the full-time hire abyss.• Turnover kills productivity and
knowledge leaves.• Seasoned talent delivers more
than just skill sets.• Why pay millennials and Gen
Xers for their personal social media time. That’s a “no, no!”
Oilfield Services Client Case Study!
• What we did;• Researched, wrote and budgeted the
B2B content marketing and paid media plan. Annually!• Created the content for a killer
company web site, all fluid systems promotional content and all industry conferences – booth design and relationship tactics.• All sales support content – award-
winning collateral, slide decks and case studies.
• Results; improved shareholder value from this growth pattern: • 1999 – $ 93 million, • 2000 – $ 134 million, • 2001 – $ 217 million, • 2002 – $ 247 million,• 2003 – $373 million,• 2004 – $433 million, • 2005 – $476 million, • 2006 – $582 million,• 2007 – $613 million.
What’s next?
• A purposeful conversation about what you want and need to grow and succeed.• Then a savvy investment in a
marketing strategy that delivers measurable results!
• 512 799 4676
• https://www.linkedin.com/in/sladejoe