meet up internet marketing presentation
DESCRIPTION
This is the presentation to a group of small business owners and managers about Internet MarketingTRANSCRIPT
SMALL BUSINESS INTERNET MARKETING
Lakeshore Branding
September 29, 2009
Who is this guy?
Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
I’m Certified Started digital marketing agency 2 years
ago 5 things you (hopefully) don’t know
about me
I require 3 pillows to fall asleep…
(head, knees, 1 to cuddle with)
My nickname is
Porkchop
Yes, I am a Blue
Demon(ie DePaul University)
Started four companies and sold two of them
I am a semi-pro blackjack player
What Can you Expect to Learn? A Little Bit of History Understanding of Search Results Intro to Social Media Local Business Listings Online SEO tips for strategy, website and
linkbuilding
Start from the Beginning
History of Search Google, YouTube, Yahoo, Bing, Facebook On and Off Page, Image, Local Business
How Search is Evolving
Real Time Results Universal Search Social Media Profile
Naked Pizza
“69 percent of sales generated during a one-day Twitter advertising blitz”
Dominos
Social Media Revolution Video In 2010, Gen Y will outnumber Baby Boomers
96% of them are on Social Media 1 in 8 Got Married From People Met Online 1 Billion ipod app downloads in first 9 months Women 55-65 is the Fastest Growing Segment
on Facebook. 78% Trust Online Reviews
Social Media Video
Local Listings are your Friend
Local Business Listings
Local Business
Listings
Local Business Data Providers Review Engines
1. infoUSA2. Superpages3. Localeze4. YellowPages5. Yelp6. InsiderPages7. Niche Industry Sites (BBB,
Vertical Directories)8. Acxiom9. Yahoo10.Citysearch
1. Yelp2. InsiderPages3. Yahoo4. CitySearch5. Google6. Superpages7. Niche Industry Sites (BBB,
Vertical Directories)8. TripAdvisor9. Judysbook10.Kudzu
Website Strategy
Website Structure Keyword Research What are you competitors doing? Who is our target market? How do we want our target market to
interact with us online?
Proper Site Structure
Keyword Research
Tools- Google Keyword Tool, SEO Book Keyword Tool, 8 Steps of Keyword Research
Analyze Competitors
Firefox Plugins- SEO Book & SEO Quake
Links Online Mentions Site Structure Social Media
Identifying the Market
Identify your potential clients Convert the Visitors Build an experience online for them to
interact Content (site, blog, twitter) Imagery Interaction with Widget (ie mortgage
caculator) Brand Experience
Website Optimization
Coding Techniques Meta Website Data Site Structure Keep the Site Updated Internal Website Linking
Techie Stuff
•XML Sitemaps•Robots.txt•Meta Data•Page Titles•Link Anchors Text and Titles•Alt Tags•Clean Url’s
Keep it Clean
No ‘s
Keep it in the family with Links
Staying Fresh
<tip> Get a good writer </tip>
Tips for Off Page Optimization(ie. Link Building)
Make some new Friends
Link Building for Small Business
Profile links (ie. meetup profile) Blog comments Forums Writeups on other sites (ie press, blogs) Social Media Bookmarking Local Business Listings
Don’t cheat with buying links Directory submissions, doesn’t work
anymore
Dive in the Water is nice….
Thanks for your time.
How can you learn more?
Chris Campbell312-229-0038
http://www.lakeshorebranding.comTwitter @lsbranding
Resources
SEO Moz Search Engine Watch Search Engine Land SEO Book Chicago SEO Meetup Group Chicago Affiliate Meetup Group Lakeshore Branding Blog David Mihm
Free Tools
Google Webmaster Tools Google Analytics Google Alerts Google Keyword Tool