meeting demands of eu markets: tetra pak response to packaging environmental requirements bangkok,...

Meeting demands of EU markets: Tetra Pak response to packaging environmental requirements

Bangkok, 13 June 2008Elisabeth Comere, Tetra Pak International

EC/ CO Environment / June 08

Our ProductsPackaging systems & processing solutions

Dairy products

Beverages

Soups and sauces

Cheese products

Ice-Creams


Tetra Pak is global and works locallySome figures

Present in more than 150 countries

43 packaging material plants

20 R&D centres

20,860 employees

8,610 million Euros net sales

EC/ CO Environment / June 08*1996: Recipient of ‘President’s Council Sustainability Award’

Swedish & entrepreneurship Motto reflects philosophy

Social commitment Vision on Sustainability*

Our identityA vision based on sustainbility


Environmental trends in EU markets on packaging

Key EU policy developments

Promoting sustainable consumption and production

Tackling climate change

Supporting waste prevention and recycling

Retailer green initiatives

Setting green purchasing requirements

Developing environmental labelling


Key EU policy developmentsPromoting sustainable consumption

EU Sustainable Consumption & Production Action Plan under development:

Retailers identified as a key partner to green supply chains

–EU Retail Platform to be set up

Promotion of environmental labelling (e.g. EU Eco-Label)

Definition of common rules for environmental claims–Claims to be supported by publicly available, third party verified data,

sanction for violation

Rewarding front-runners investing in low-carbon technologies/equipment


Key EU policy developments Building a global low-carbon economy

Reduction of CO2 emissions– EU target: 20% by 2020

Promotion of green energy– EU target: 20% by 2020

Renewable raw materials– EU support for innovative use of

renewable raw materials (e.g. fiber-based materials)


Retailers green initiativesBehind the environmental commitment

Key drivers– Corporate responsibility,

differentiator, increase consumer demand for greener products

Different EU markets are at different stages

Leaders:Tesco, Carrefour, ASDA Wal-Mart

Focus on key product groups for market positioning, incl. food


Retailers enter green purchasingEnvironmental/carbon labelling is a key measure

Focus on packaging reduction, recycling & sustainable sourcing

Consumer information about product/packaging environmental performance

Multiplication of green labels – Different approaches and methodologies

Casino (France)

Tesco (UK)

Intermarché (France)

British Retail Consortium (UK)


Tetra Pak’s response to global challenges


Tetra Pak and Environment Renewing, Reducing, Recycling - Responsibly


Renewability mattersFocusing on natural resources that areinexhaustible or replaceable by new growth

Absorbs CO2

Audited supplyRe-grows

CO2

CO 2

CO2

CO2

Releases oxygen

O 2

O2

O2

O 2


Sustainable sourcing is keyIncrease certified wood fibres for our cartons

Traceability systems for wood independently certified – 100% of board sourced in EU (2006)– 76% of board sourced globally (2006)– Sector commitment to 100%

certification globally by 2015 - recognized by EU & WWF

Forestry management systems independently certified/audited – 46% of the forests our suppliers

source from are certified – 28% FSC and 18% PEFC (2006)


Measuring environment impactLife Cycle Assessment (LCA)


Our commitment to CO2 reduction Performance on track

Target: to cut CO2 emissions by 10% by 2010 vs. 2005 (140,000 tons)

Reduction via – Energy efficiency and savings– Use of renewable energy

Progress– 4 % saving in 2006– 3 % saving in 2007

Programme part of WWF Climate Savers initiative


Carbon footprint- a carton strengthRenewable content + logistic efficiency

Source: ifeu Heidelberg, Germany, 2007, based on several 3rd party verified LCA studies

0

50

100

150

200

250

BC (31gchilled)

PET 34,5gwhite)

HDPE (34,5g) Glass (292g) BC (31,5gambient)

PET (43gmultilayer)

PET (46,5gmono)

PET (46,5gRPET 30%)

*LCAs based on EU average data for energy, recycling and disposal; incl. primary, secondary & transport packaging

kg CO2 per 1.000 liter product AmbientChilled


60 - 90* 115 – 190* 230 – 250**

Sources* Ökobilanzieller Vergleich von Getränkekartons und PET-Einwegflaschen (LCA of Beverage Cartons and PET One-Way Bottles), (2006); IFEU Heidelberg,

commissioned by FKN, Wiesbaden. Peer reviewed LCA for German conditions. Results for 1-liter juice aseptic packages (beverage carton & PET bottle).** Life Cycle Assessment for Drinks Packaging Systems II Phase 1, (2000); Prognos GmbH, IFEU Institut, commissioned by Umweltbundesamt (German

Federal Environmental Agency), Berlin. Peer reviewed LCA for German conditions. Results for 1-liter juice bottle (one-way glass).

Comparison of CO2 emitted in grams / litre

CO2 performance of packaging Example Germany, data used for legislative ends


Recycling mattersEnsuring efficient re-use of resources

Recycling fundamental for environmental performance

Recycling - a credit in LCAs– Reduced CO2 from landfills– Input for new products

An emotional link for consumers


Turning used cartons into an assetSeparating board from plastic & aluminium

Collected cartonsCollected cartons RepulpingRepulping

PulpPulp

Poly/aluPoly/alu

ProductsProducts

ProductsProducts


Recycled cartons – a valuable assetExtensive use as raw material rather than virgin fibre

TraysTrays Household tissueHousehold tissue

Paper bagsPaper bags

Egg cartonsEgg cartons

CardboardCardboard

EnvelopesEnvelopes Paper coresPaper cores Plasterboard linerPlasterboard liner

Frozen food boxesFrozen food boxes Industrial tissueIndustrial tissue Office paperOffice paper

Dry food boxesDry food boxes


Carton recycling growing in EuropeTargets set for 2010 for Tetra Pak’s largest markets

Beverage carton recycling in Europe(EU & Norway) 1992 - 2006 (tonnes)

2006: ~30%2006: ~30%12 bio cartons12 bio cartons

Source: Alliance for beverage carton & the environment (ACE), www.beveragecarton.eu


Recycling – a growing industryAn area for target setting by Tetra Pak

Supplying paper markets – 22 billion Tetra Pak cartons recycled– 30% of EU beverage cartons recycled

into new paper products (2006)– Over 16% Tetra Pak cartons are

recycled worldwide (2006)

Investing in recycling– Consumer awareness– Collection & sorting– Recycling capacity


Responsible relationships…we want to be involved

WWF – Climate Savers– Global Forest & Trade Network

Forest Stewardship Council

UN Global Compact

Industry partners


For more information

On forestry: read our Forest Programmehttp://www.tetrapak.com/Document%20Bank/env_Forest_Programme2008.pdf

On climate: visit our climate websitehttp://www.tetrapak.com/environment/climate_change/pages/default.aspx

On recycling: read our recycling brochure http://www.tetrapak.com/environment/recycling_and_recovery/pages/relateddocuments.aspx

Thank you!

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