meetup a/b testing elearnhero
TRANSCRIPT
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MEETUP A/B testing31 Mars 2015
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52,90%
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52,90% 55,56%
59,21%
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Quest ce que le A/B testing?
Teste une variantes
Un seul critre
Objectif: Optimizer les conversions
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Stratgie dA/B test
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Stratgie dA/B test
Dcisions pilotes par les donnes.
Test les Call to action
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Outils
Optimizely - web pages
Hello bar - wordpress
Mailchimp - Newsletter (paid)
Pub: GoogleAdwords/ Facebook ads (paid)
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www.hellobar.com - Wordpress plugin
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Mailchimp
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Mailchimp
A/B test: Sujet lheure de la journe
Test 20% Gagnant par taux douverture, taux de clic Aprs x jours.
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Email Button Information User experience Fentre pop up Placement
Radical redesign Marketing techniques:
- Social proof- Offers- Anchor
Que tester?
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Radical redesign // Information
A B
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Radical redesign // Information
Augmentation des prospects de 2096%
B !!
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To step or not to step?
A B
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To step or not to step?
A !! Augmentation de 21% des ventes
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Trust icons ?
A B
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Trust icons ?
B !! - 379,229 personnes test
- Augmentation de 3% des booking et des revenue
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https://whichtestwon.com/
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What works?
Il ny a pas de vrit universelle
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Anchor effect
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Social proof
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Social proof
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Social proof
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Emotions
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Gamification