meetup event april 2014: dubai experiences

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REVIEW OF DUBAI EXPERIENCES MEET-UP EVENT APRIL 2014

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A review and summary of the Dubai Experiences Meetup held at The Cribb in Dubai. April 2014

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Page 1: Meetup Event April 2014: Dubai Experiences

REVIEW OF DUBAI EXPERIENCES

MEET-UP EVENT

APRIL 2014

Page 2: Meetup Event April 2014: Dubai Experiences

THE TEAM

Hammad Khan

DirectorEntropii

LinkedIn

Shean Malik

UX ConsultantEntropii

LinkedIn

Sharma Yelverton

UX ConsultantEntropii

LinkedIn

Page 3: Meetup Event April 2014: Dubai Experiences

WHERE WAS IT HOSTED?

An innovative space for start-ups, entrepreneurs, practitioners and established businesses in Dubai

• Community workspaces• Event & training room• Relaxing lounge and café • Hot-desks

Page 4: Meetup Event April 2014: Dubai Experiences

ATTENDANCE• Over 20 practitioner

• Developers• Business Analysts• Designers• UX Enthusiast

• Local Start-Up businesses

• Representatives from organisations in MENA

• Entropii connecting with peers and organisation representatives who have been following our progress in the industry.

Page 5: Meetup Event April 2014: Dubai Experiences

RESEARCH & DESIGNS

Page 6: Meetup Event April 2014: Dubai Experiences

RESEARCH• Research into the top MENA tourist

experiences

• Understanding:• How they are positioned digitally• How they are perceived from an external

market

• Research covered:• Analysing the usability of each site using

the System Usability Scale (SUS)

• Visual audit of the site.

• Mapping the conversion journey

Page 7: Meetup Event April 2014: Dubai Experiences

MOBILE FIRST• Concepts were presented showing how some

of the mobile experiences for the tourist attractions can be improved

• We showcased how the latest approaches of Mobile First & Micro UX can be applied

• Overcoming the challenge of creating multiple pages

• Showcasing the benefits of conducting Mobile First & Micro UX• Focusing on the detail & essential content• Enhancing the experience as a whole

Page 8: Meetup Event April 2014: Dubai Experiences

DEBATE ON STYLE TILES & MICRO UX• Open debate on the best approach to use Style

Tiles or UX Tool Kits

• Informing the best approach to ncorporatingthem into the design process. • Style Tiles with detail hi-fi wireframes are

more effective as a deliverable and value add

Benefits are• Preventing the need to design all the pages• Saving production time and cost• Define, refine & optimise the different styles• Optimising micro detail to help improve the

overall experience• Enhancing the process such as purchasing

a ticket

Page 9: Meetup Event April 2014: Dubai Experiences

BURJ KHALIFA• Exploring how landmark web experiences such

as The Shard, Taiwan 101 & Petronas Twin Towers are presented

To understand the online experience, you need an understanding of the offline BurjKhalifa experience.

• Bringing to life the meaning of the structure and what it represents.• “Vision to Reality”• Progress• Anything is possible

Page 10: Meetup Event April 2014: Dubai Experiences

DUBAI ZOO• Researching Basel, Chicago and other Zoos to

identity what they do so well in promoting the attraction

• Dubai Zoo doesn’t have a website, therefore reliance on other Zoo sites do well

• Dubai Zoo doesn’t have the best reputation. The improving of its experience can be achieve firstly through its digital footprint

• Understanding what the users’ want the web experience and how we can fulfil this

Page 11: Meetup Event April 2014: Dubai Experiences

UPCOMING CONFERENCE & TRAINING

Page 12: Meetup Event April 2014: Dubai Experiences

CONFERENCE OCT 2014

• Launching the UXME Conference website

• Introducing the Science vs Creative theme for the conference• Inspiring the region• Making UX more prominent• Strategic approach

We are looking for thought leadersIf you have something UX inspiring to say then the UXME Conference will be the best place to voice it.

Page 13: Meetup Event April 2014: Dubai Experiences

3-DAY UX WORKSHOPS IN DUBAI

EARLY BIRD TICKETS ON SALE NOW

27-29 MAY 2014

Page 14: Meetup Event April 2014: Dubai Experiences

THANK YOU

SHEAN MALIKUX CONSULTANT

15 A Street - Manara StreetAl QuozDubai, UAE

@entropiime

Fb.com/entropii uk.linkedin.com/in/sheanmalik/