mega-events as a leverage for increasing sports participation€¦ · •“door opener"...
TRANSCRIPT
Eduardo Uhle Sesc - Brazil
Mega-events as a leverage for increasing sports participation
Who we are?
About Sesc
S
Public Sector
Private Sector
Third Sector
• Private Institution • National Scope • Non profit
Our Mission: • Promote Social Welfare • Enhance Quality of life • Provide Cultural
Development
Principais “Stakeholders” do SESC
Conselhos • Nacional • Regional
Diretoria Regional
Gerências Administração
Central e Servidores
Gerências das Unidades e Servidores
Fornecedores de Serviços
permanentes Fornecedores de
Serviços e Produtos eventuais
Clientes • Trabalhadores • Dependentes • Comunidade
Mídia e Opinião Pública
Parceiros Institucionais
Órgãos Públicos • Federal • Estadual • Municipal
SÃO PAULO - BR
Main Areas of Institutional Action
PROGRAMS
Community
Action
Odontology
Diversity
Education for
Sustainability
Culture
Social
Tourism
Children and Youth
Education
Elderly’s
Social Work
Health Education
Physical and
Sportive
Development
Scenario
Opportunities in Brazil The Sports Decade Opportunities around the World
• Sport and leisure are social rights by law
• Brazil is far from providing it to the population.
• The increase of sedentary life and obesity.
Move Brasil
• Increase the number of Brazilians practicing Sports until 2016, focusing on the wellbeing and Social Development.
INSPIRING CAPACITY AND
MOVING PEOPLE EXPERTISE
PUBLIC POLICIES
LEGACY ADVOCACY AND SHARE VALUES ACTIONS
SECRETARIAT ACTIONS
Key Objectives
Increase the number of Brazilians practicing sports until 2016.
Facilitate access to sports in Brazil
Build a “Moving" network. Gather partners to spread the message and deliver actions.
Offer a large variety of practices so each one can choose to engage the one they like the most
Framework
Secretariat
Statistics
Communication Action - Movers
development
Projects
Statistics
• Lack of a historic data regarding sports participation in Brazil. Few comparative data.
• Partnership Between Sesc, 5 universities and Ministry of Sports.
• 3 waves – 2013, 2015 and 2017.
• 1st Move Brazil Legacy
• Short version, september 2013. Based in the Eurobarometer SE 2010.
FREQUENCY
13
8 9 7 9 7 4 9 11 4 7 8 13
7 9 5
9 8 6
5 6
3 6
11 5 13
19
8
21 11
11 13 7
7
13
15 19 3
5
2
4
6
1 2 2
1
5
3 3
11
16
8
13
15
14 10
3
7
12 11
21
58 43
71
45 52
65 60 71
77
58 52 38
Nunca
Raramente
1 a 3 vezes por mês
1 a 2 vezes por semana
3 a 4 vezes por semana
TOTAL GENDER AGE EDUCATION
Comunication
• Campaign
• Social Media Action
• Raise attention towards sports participation
Media
Actions
• Partnership – Open Campaign – Becoming a “Mover”.
• Build an Active Network
• Interface with other Campaigns
COOPERATION
RESULTADOS
AÇÃO
COMMITMENT
ACTION
PARTNERSHIP
RESULTS
Projects
•Projects to engage schools into having more sports in the students life. Not always students have space to practice sports inside the school.
Move Schools
•Follow good examples, such as companies providing employees sports refunding, Companies fostering running groups or team sports among employees
Move Companies
•Better use of public spaces, streets rediscovery as playground, create and strengthen sports leagues
Move Community
•Offer a large variety of practices in different spaces in one week to gain attention and build new partnerships.
Move Brazil Week
Move Brazil Week
1. First edition 2. Action Held all over Brazil 3. Partners were involved,
contributing to achieve success
4. 40 Bike tours at the same day, including several state capitals.
In Numbers : • 116 cities participated • Over 500 activities offered
How are the mega events helping
• Help raise attention on sports
• More financing – (Survey with the ministry)
• “Door Opener"
• People want something good out off the events.
Thank You!
Eduardo Roberto Uhle