MegaFood Advertising Proposal

2012 Integrated Ad Proposal, submitted to

IMG Branding September 26th, 2011

Print Advertising

• Proposed Frequency: 5X• Schedule: March/April – Nov/Dec• Full page: $14,999 net per insertion • Circulation: 500,000 guaranteed rate base

Dedicated Email Blasts

• Frequency: 2X

• 250,000 names per mailing

• CPM: $25 x 500,000 = $12,500

• Can contain multiple links back to MegaFood site and/or MegaFood Facebook

e-Newsletters

• Proposed Frequency: 6X• Schedule: Jan, Feb, March, May, July, Sept• Sponsorship includes 728x90 and 160x600• $3,000 per edition x 6 = $18,000• Circulation / list size: 500,000• Each ad can link to the same or different

MegaFood site or Facebook pages

• Whole food content with whole food advertising (MegaFood).

• Three ad positions plus sponsor tile, including an in-page video unit (300x250)

• 100,000 Page Views per month including this landing page plus all related recipe links.

• Three month sponsorship (Jan-March)

• $35 CPM @ 300,000 impressions = $10,500

Exclusive Online Content Sponsorship

Proposal Re-cap & Value Added Opportunities

• Print & Online Ad directory• e-Newsletters, dedicated e-mail blasts, bonus site impressions• Surveys: Pre and Post-Campaign Awareness Study, conducted via e-mail• Consumer sampling: MORE + Fitness Women’s Half Marathon, April 13-14

New York City, in the EatingWell pavilion• Custom site-managed themed sweepstakes

Note: Volume of value added commensurate with contracted annual advertising investment .

Potential Value Added Services

• Proposed print investment: $85,496 (includes existing page in Jan/Feb issue at $10,500)• Proposed online investment: $41,000 • Total investment: $126,496

Proposal