megan kanagy capital projects manager. what is bikesharing? flickr images: ambimb, infomatique,...
TRANSCRIPT
What is Bikesharing?
Flickr images: ambimb, infomatique, paytonc, midnightglory
Miami: Deco Bike
Dublin: dublinbikes
Paris: Velib
Hangzhou:Public Bicycle Transportation
• Population: 600,000 (Region: 4 million)
• Area: 70 square miles• Median Household
Income: $60,000• Daytime population:
1,000,000• 50% drive alone to work• 35% of households do
not own a car
Washington, DC Context
• Owned by the jurisdictions, operated by Alta Bikeshare
• Jurisdictions join system through MWCOG rider and MOU
• Each jurisdictions pays for their stations and corresponding # of bikes
• Year-round operations
Capital Bikeshare Framework
• D.C. portion of upfront capital was funded by $6.4 million from FHWA CMAQ funds.
• Arlington portion was funded by $800,000 from combination of State, County and private sector
• Funding for system expansion has been with CMAQ funds for both DC and Arlington.
• Operating expenses nearly covered by system revenue in DC.
Capital Bikeshare Funding
Membership Programs and Marketing•Social media!
•Branding ties in with other transit modes in DC – Circulator bus and streetcar
•Corporate membership program
•Winter Warrior contest and Reverse Rider Rewards
•Partnership with Bank on DC
•Partnership with hotels and conferences
July 2012 – 200,000+ trips per month
# Trips per Month
• 1 million rides in year 1
• 1.8 million rides in year 2
Capital Bikeshare User Survey•Administered in November 2011
•Report published June 2012
•Response rate of 31% of annual users
•Report available at Capital Bikeshare website
User Survey Highlights•More than half of recent trips were for non-work purposes
•83% of respondents said they were more likely to patronize a business that was accessible by Capital Bikeshare
•Members saved average of $891 annually on travel
•Members who had a vehicle available each reduced 523 driving miles per year
•56% of respondents reduced their use of taxi, 47% reduced Metrorail, and 39% reduced bus use.
Challenges• Rebalancing operations - scale
• Broadening the demographics of members and increasing usage at outlying stations
• Outreach to lower-income neighborhoods
• Keeping station maps updated while expanding system
• Perceived safety issues and helmet use, especially for new riders and visitors
• Sponsorship and advertising
• Not seen as legitimate transportation yet
Successes• System launch and early sense of public ownership
• Ridership continues to outpace all expectations
• Smooth operations from Alta
• Bikes and stations are holding up well
• Continued system expansion within DC and other jurisdictions
• Key part of a resurgence in cycling in DC - visibility
• Fills gaps in other transit modes – flexibility
• Fun!
New bikesharing report from FHWA
http://www.bicyclinginfo.org/promote/bikeshareintheus.pdf
For More Info on Bikesharing
Megan KanagyDowntownDC [email protected]