meghan walsh - from the trenches: the value of transforming roles and technology

From the TrenchesThe value of transforming roles & technology

Meg WalshSenior Director, Content Strategy@megwalsh05

Hilton Worldwide@HiltonWorldwide

November 2016

Hilton West Palm Beach

© 2016 Hilton Worldwide Confidential and Proprietary @megwalsh05November 2016

We Are Hilton.13 Brands

104 Countries & Territories

4800+ Properties

150,000 Team MembersWaldorf Astoria Park City

© 2016 Hilton Worldwide Confidential and ProprietaryNovember 2016

Making Decisions

@megwalsh05


1

Hilton Garden Inn Key West

Are DAM and CM(S) the same thing?

@megwalsh05

© 2016 Hilton Worldwide Confidential and Proprietary

No.

November 2016 @megwalsh05

© 2016 Hilton Worldwide Confidential and Proprietary05/02/2023 @megwalsh05

Raw Components Publish-Ready


Are these marketing or enterprise assets?2

Conrad Maldives Rangali Island@megwalsh05

© 2016 Hilton Worldwide Confidential and Proprietary

Enterprise.

November 2016 @megwalsh05


25 46 1M

@megwalsh05

Project Goal

Deliver a single source for enterprise imagery and video management that enables Team Members to find, store, and distribute assets using best in breed

technology and efficient, user-friendly processes.

noun

verb

© 2016 Hilton Worldwide Confidential and ProprietaryNovember 2016 @megwalsh05


Does Hilton IT need to be DAM SMEs?3

Embassy Suites Santo Domingo

@megwalsh05


No.It’s not secret sauce.

@megwalsh05


So What?

DoubleTree Resort by Hilton Hotel Xishuangbanna

@megwalsh05


Visibility is the default.

Restriction is the exception.


Product

ITContent Strategy

Product

IT

ContentStrategy

@megwalsh05


Be thoughtful.

Be decisive.

Be willing to change.


Thank You

Waldorf Astoria, Dubai

@megwalsh05

meghan walsh - from the trenches: the value of transforming roles and technology

Technology