mekko graphics training webinar slides
DESCRIPTION
You can find the corresponding video from this deck in: https://www.youtube.com/watch?v=gg6XtLcBQlI Download the Excel workbook and follow along here: http://www.mekkographics.com/downloads/Mekko_Graphics_6-9_Webinar_Data.xlsx http://www.mekkographics.com/downloads/Mekko_Graphics_6-9_Webinar_Data_Starbucks_Growth.xlsx In this training webinar we demonstrate how to use each chart type to deliver insights and how to utilize the key features of Mekko Graphics to create more compelling charts. We highlight a diverse set of features, including new functionality from our most recent release. Here are some of the features covered in this training: • Creating and updating charts directly from Excel using an Excel Add-in (New) • Using the Preference Manager to change the look and feel of charts, including the use of Mekko Graphics custom color palettes • Calculating CAGRs in the Mekko Graphics data sheet and adding a CAGR column • Adding regression lines, growth lines and average lines to enhance chart impact • Applying cell colors from Excel to charts (New) • Inserting axis breaks • Changing the value scale for a chart without altering the underlying data (New)TRANSCRIPT
TRAINING WEBINAR SLIDES
2
0
20
40
60
80
100%
% of Locations
Midwest
West
South
Mid Atlantic
SW
Other
South SW SWWestMidwest
PF Changs
Cheesecake Factory
WestRegion of Origin
U.S. Restaurant Geographic MixMost of the large national chains are still strongest in their home region.
Source: Company data
Other series Text in data
row
3
2,000
2,200
2,400
2,600
2,800
3,000
3,200
3,400
Millions of Cases
1995
2,800
Old World
229
New World
154
China
35
Other
80
2004
3,298
Old World
-460
New World
25
China
111
Other
-186
2012
2,788
-15%-15%
Global Wine ProductionProduction was rising until 2004 but it has since fallen by 15%, primarily in old world markets.
Source: OVI
Bar comparison line
Series colors Manual axis
scale
4
-10.0
-5.0
0.0
5.0
10.0
15.0%
0 15 20 25 30 35 40 45 50Liter
300M Population
Consumption Volume per Capita
Consumption Growth
China
U.S.
Germany
France
UK
Italy
Spain
Argentina
300M Population
Australia
Portugal
Global Wine ConsumptionMany of the bigger consumption markets are declining but China is on the rise.
Source: OVI
Axis break Vertical
quadrant line Custom axis
units
5
0
100
200
300
400
500
Millions of Cases
2007
60
2008
85
2009
135
2010
170
2011
200
2012
245
2013
300
2014E
340
2015E
370
2016E
450
+650%
23%
33%
2007-2016CAGR
+650%
Domestic Production
Imports
Wine Consumption in ChinaWine consumption in China has exploded. While domestic production has also grown, import volumes have grown even faster to keep pace with demand.
Source: OVI
Growth line CAGR column Legend
6
0
20
40
60
80
100%
% of Sales
Total
Americas
EMEA
China/AP
New Channels
Starbucks New Channels New channels are a small part of overall revenue but the K cups segment is the big growth story.
-10
0
10
20
30
40
50%
Sales Growth (New Channels)
Packaged Coffee
-1%
US Foodservice
6%
K-Cups
41%
Int'l CPG
-2%
Other
1%
Source: Company information
7
Restaurant StocksInvestors are paying a premium for earnings growth at Dunkin, Dominos and Starbucks.
Source: Bloomberg, Company information
0
11
12
13
14
15
16
17
18
19
20
0 10 20 30 40%
Earnings Growth
Valuation EV/EBITDA
Yum!
Wendy's
Tim Horton's
Starbucks
McDonald's
Dunkin
Dominos
Regression line
Axis break
8
Additional Features
0
10
20
30
40%
New York
37%
Chicago
32%
Los Angeles
25%
Boston
18%15%
Close Rate Last 12 Months
Denver
Conditional Formatting Values Scaling
0
200
400
600
800
1,000M
Units
Android
759
iOS
151
Microsoft
31
Blackberry
19
9
TablesHow do different professionals use Mekko Graphics?
Strategy Marketing Finance
Chart usage:
• Marimekko
• Cascade
• Bar is most used chart
Key enhancements:
• Axis breaks
• CAGR columns
• Growth lines
10
Webinar Project Timeline
TaskUser Research•Meet with users•Develop
scenariosWrite Presentation•Create outline•Gather data•Make charts
QA/Review•Present first draft•Edit charts•Finalize
presentationDeliver webinar
Jun Jul Aug Sep22 29 6 13 20 27 3 10 17 24 31 7
This presentation was completed according to the following timeline.
11
Use Cases
0
20
40
60
80
100%
% of Locations
Applebees
Midwest
West
South
Mid Atlantic
Southwest
FloridaNew England
Panera Chipotle Chilis PF Changs
GA TX AZCOMOState origin
Cheesecake Factory
Marimekko
Bar Mekko
Cascade
Market Map: Sales by competitors by regionsProduct Portfolio: Sales by product by product lineResource Allocation: Costs by plant by product
Growth Profile: Growth $ or % & revenue by businessProfit Pool: Profit % & revenue by segment or product lineMarket Share: Market share % & revenue by segmentPerformance Improvement: Earnings changes between yearsDeal Value: Revenue synergies, cost synergies, totalStore Mix by Region: Current #, adds by region, future #
2,000
2,200
2,400
2,600
2,800
3,000
3,200
3,400
Millions of Cases
1995
2,800
Old World
229
New World
154
China
35
Other
80
2004
3,298
Old World
-460
New World
25
China
111
Other
-186
2012
2,788
-15%-15%
-10
0
10
20
30
40
50%
Sales Growth (New Channels)
Packaged Coffee
-1%
US Foodservice
6%
K-Cups
41%
Int'l CPG
-2%
Other
1%
12
Use Cases
0
11
12
13
14
15
16
17
18
19
20
0 10 20 30 40%
Earnings Growth
Valuation EV/EBITDA
Yum!
Wendy's
Tim Horton's
Starbucks
McDonald's
Dunkin
Dominos
Stacked Bar
Bubble
Scatter
Market Growth: Sales by segment over timeSales Mix: Sales by customer or business segment over timeCost Bar: Breakdown of total costs by type
RMS/ROS: Relative market share, return on sales & revenueCustomer Profitability: Profit %, revenue, cost varianceProduct Portfolio: 2 key purchase dimensions and revenue
Growth Map: Sales growth by competitor for 2 marketsPurchase Decision Matrix: Suppliers by cost & capabilitiesExperience Curve: Units produced & cost/unit over time
-10.0
-5.0
0.0
5.0
10.0
15.0%
0 20 40 60Liter
300M Population
Consumption Volume per Capita
Consumption Growth
China
U.S.
Germany
France
UK
ItalySpain
Argentina
300M Population
Australia
Portugal
0
100
200
300
400
500
Millions of Cases
2007
60
2008
85
2009
135
2010
170
2011
200
2012
245
2013
300
2014
340
2015
370
2016
450
+650%
23%
33%
CAGR
+650%
Domestic Production
Imports
13
Resources
Learn Ask Connect
Training videosSample chartsPresentations Strategy Consultant’s ToolkitBlogFAQsDocumentationPalettes
Mekko Graphics Toolbar
MekkoGraphics.com