melanie jones glide media distribution › 2017 › ...glide specialise in print media distribution...
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Melanie Jones
Glide Media Distribution
Promotion : Distribution : AnalyticsFor trackable print media distribution, trust us to deliver.
About us
Glide specialise in print media distribution and display
services for the tourism, leisure and entertainment industries.
Established in 2002, we are experts at helping organisations
connect with their audiences.
Our unique Reporting & Analytics tool means you can
monitor the progress of your campaign, making It easier to
reach exactly the right people and attract more visitors.
Our Coverage
We offer trusted leaflet distribution coverage in the
following regions:
Cotswolds ¦ Gloucestershire ¦ Forest of Dean ¦
Worcestershire ¦ Herefordshire ¦ Monmouthshire ¦
Warwickshire ¦ Oxfordshire ¦ Bath ¦ Bristol ¦ Somerset ¦
Wiltshire ¦ Shropshire ¦ Birmingham ¦
West Midlands ¦ South Wales
As with any form of marketing, when planning your leaflet campaign it’s
imperative to know exactly who you want to talk to.
Whether your potential visitors are tourists, local residents, or both,
targeting your distribution accurately is key to a successful promotion.
To help achieve this you can select from any of our broad range of
Visitor and Community networks.
Attractions : Hotels : Camping : B&B : Arts & Entertainment : Leisure &
Activity : Food & Drink : Travel Hubs : Community & Health : Libraries :
Visitor Information Centres : Shopping : Supermarkets
Connecting To Your Audience
• posters• promotional literature (e.g. leaflets and flyers)• retail displays• leaflet dispensers• free-standing display units• header cards• shelf wobblers• channel strips• shelf talkers• hanging boards
:
Point of sale material and your marketing mix
• straightforward, simple message that consumers can “get” instantly
• appealing• an invitation to buy• on brandAnother important consideration is timing – not simply seasonal variations (“the summer holidays”) but annual events such as Easter, Christmas, Mother’s Day, and so on.It’s therefore very important that your collateral can be produced quickly – but certainly on schedule and always on brand.
Point of sale material and your marketing mix
There’s more to it than I thought!
That’s right, as is so often the way. You need your distribution partners to have an excellent understanding of all of the above, a flexible approach, fast turnaround times when needed, a wide ranging distribution network, and a straightforward ordering process.
Point of sale material and your marketing mix
To optimise the potential reach of your promotion, we
distribute your leaflets in our branded and managed
display stands as well as via our online ordering service.
This enables us to create a vast network by catering for
all the requirements of our outlets.
More Glide Media outlets means more opportunities for
you to get your leaflets or brochures into the hands of
exactly the right people.
How We Distribute
Leaflet display service
You can have your literature displayed in
one of our branded leaflet stands serviced
every 1-2 weeks by our distribution team.
Online Order Service
A Direct Delivery & Proactive Order Service to
cover sites which are not part of our display
stand network, including Visitor Information
Centres and B&B’s.
Unique Campaign Reporting
We understand the importance
of keeping our customers
informed about the progress
of their distribution campaign
so we have developed a
unique Reporting & Analytics
tool which provides graphs,
charts and maps to give a real
time overview of progress.
Our Partnership Discounts
We’ve created some fantastic relationships with key tourism associations within
our network coverage area. We share a passion for promoting tourism in this part
of the country and so we’ve been working hard to support organisations and
visitor attractions in these regions.
To help promote tourism locally we offer association members:
•20% discount off our leaflet distribution services.
•Further discounts for hosting an association branded display stand
which will promote all the other great local attractions in your area.
National Trust ¦ English Heritage ¦ National Gardens Scheme ¦ Cotswold Tourism ¦
Cotswolds Attractions Group ¦ Wye Valley & Forest of Dean Tourism ¦
Visit Worcestershire ¦ Visit Herefordshire ¦ Eat Sleep Live Herefordshire ¦ Shakespeare’s
England ¦ Visit Bath ¦ Destination Bristol ¦
Why Use Glide?
Professional Cost Effective
Service
Extensive Network of
Prominent Sites
Unique & Efficient
Logistics System
High Quality
Display Stands
Online Reporting &
Analytics ToolDedicated
Account Management
Promotion : Distribution : AnalyticsFor trackable print media distribution, trust us to deliver.