melissa chelf resumemelissa chelf [email protected] | (608) 792-5398 | la crosse, wi work...

1
MELISSA CHELF [email protected] | (608) 792-5398 | La Crosse, WI WORK EXPERIENCE Chelf Marketing Officer 2014 – Present Coulee Creative | La Crosse, WI Direct marketing and content strategy, using strategic messaging and storytelling to create an impact online. Lead web content production throughout the entire process, including anticipating and requesting assets, organizing content, and web copywriting. Add/Edit content within a CMS, configure pages, and ensure quality across responsive devices. Build action plans for every project and see them through to the end. Act as the liaison between the company and clients, managing communication and expectations. Understand web tech and communicate it clearly with individuals at all levels of technical proficiency.  Act as the internal project manager, ensuring deliverables adhere to brand guidelines and project goals, manage priorities and schedules of multiple projects, and utilize technology/apps to smooth out processes. Marketing Consultant 2012-2014 Gundersen Health System | La Crosse, WI Understand and analyze dat a such as service line business goals and revenue forecast, market share, access and capacity, reimbursements, payer mix, market growth projections, and competitive analysis. Develop strategic marketing plan to ensure continued growth and profitability. Oversee the production in coordination with marketing managers, and design and web teams. Review ROI metrics, Google Analytics, SEM/SEO reports, and make adjustments based on insights. Marketing Director 2007-2012 PREIT - Valley View Mall | La Crosse, WI Develop strategic marketing plan and budget to achieve goals, impact sales, trac, and market share. Work closely with mall merchants to build positive relationships and maximize sales opportunities. Create and execute community-related events and promotions. Develop and implement a proactive public relations program, serving as liaison with media. Account Manager 2006-2007 Ovation Marketing | La Crosse, WI Maintain the relationship between the agency and clients, ensuring all project goals are met. Territory Sales Manager 2004-2006 Regal Plastic Company | La Crosse, WI Maintain current clients and interest new buyers in plastic products and solution-based services. EDUCATION Bachelor of Science (BS): Marketing Degree University of Wisconsin La Crosse Graduation: May 2004 SKILLS & INTERESTS Skills: Marketing strategy, website management, lead generation, account management, project management, email marketing, social media, copywriting, Keynote / PPT, Excel Interests: Mountain biking, winter fat biking, road biking, yoga, running, traveling, reading

Upload: others

Post on 26-Jul-2020

23 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Melissa Chelf ResumeMELISSA CHELF melissa@couleecreative.com | (608) 792-5398 | La Crosse, WI WORK EXPERIENCE Chelf Marketing Officer 2014 – Present Coulee Creative | La Crosse,

MELISSA CHELF [email protected] | (608) 792-5398 | La Crosse, WI

WORK EXPERIENCE Chelf Marketing Officer 2014 – Present Coulee Creative | La Crosse, WI ‣ Direct marketing and content strategy, using strategic messaging and storytelling to create an impact online. ‣ Lead web content production throughout the entire process, including anticipating and requesting assets, organizing

content, and web copywriting.

‣ Add/Edit content within a CMS, configure pages, and ensure quality across responsive devices. ‣ Build action plans for every project and see them through to the end. 

‣ Act as the liaison between the company and clients, managing communication and expectations. ‣ Understand web tech and communicate it clearly with individuals at all levels of technical proficiency.   ‣ Act as the internal project manager, ensuring deliverables adhere to brand guidelines and project goals, manage

priorities and schedules of multiple projects, and utilize technology/apps to smooth out processes.

Marketing Consultant 2012-2014 Gundersen Health System | La Crosse, WI • Understand and analyze data such as service line business goals and revenue forecast, market share, access and

capacity, reimbursements, payer mix, market growth projections, and competitive analysis. • Develop strategic marketing plan to ensure continued growth and profitability.  • Oversee the production in coordination with marketing managers, and design and web teams. • Review ROI metrics, Google Analytics, SEM/SEO reports, and make adjustments based on insights.

Marketing Director 2007-2012 PREIT - Valley View Mall | La Crosse, WI ‣ Develop strategic marketing plan and budget to achieve goals, impact sales, traffic, and market share. ‣ Work closely with mall merchants to build positive relationships and maximize sales opportunities. ‣ Create and execute community-related events and promotions. ‣ Develop and implement a proactive public relations program, serving as liaison with media.

Account Manager 2006-2007 Ovation Marketing | La Crosse, WI ‣ Maintain the relationship between the agency and clients, ensuring all project goals are met.

Territory Sales Manager 2004-2006 Regal Plastic Company | La Crosse, WI ‣ Maintain current clients and interest new buyers in plastic products and solution-based services.

EDUCATION Bachelor of Science (BS): Marketing Degree University of Wisconsin La Crosse Graduation: May 2004

SKILLS & INTERESTS ‣ Skills: Marketing strategy, website management, lead generation, account management, project management, email

marketing, social media, copywriting, Keynote / PPT, Excel ‣ Interests: Mountain biking, winter fat biking, road biking, yoga, running, traveling, reading