melissa is a celebration of design · melissa is a top brand of grendene, one of the world’s...
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MELISSA IS A CELEBRATION OF DESIGN
THIS IS NOT A SHOE.
Melissa ultragirl
winter 2005
IT IS A FASHION ACCESSORy.
Melissa KariM rashid high
summer 2005
Melissa CaMpana sneaKer
winter 2005
Melissa is a global fashion icon which has manufactured over 50 million pairs of shoes in the past 25 years.
20 million were exported to 80 different countries.
Melissa transforms plastic spheres into objects of desire.An authentic sculpture.
Plastic is the chosen medium to communicate technology and renewal. Melissa CaMpana Zig Zag
winter 2006
ZAHA HADID LAUNCHES HER SIGNATURE MELISSA STyLE IN 2007.
SHE wAS THE FIRST wOMAN LAUREATE OF THE PRITZKER PRIZE FOR ARCHITECTURE (2004).
photo steve Double
Zaha hadid consistently pushes the boundaries of architecture and urban design.
A major retrospective of her work took place in the Guggenheim Museum (Ny), 2006. It remained true to Hadid’s interdisciplinary approach to architecture: paintings, sketches, architectural drawings, urban plans, relief models, animations, furniture and design objects.
Her work experiments with new spatial concepts to intensify existing urban landscapes in a pursuit of visionary aesthetic.
Best known for her seminal built works (Vitra Fire Station, Land Formation-One, Bergisel Ski Jump and Strasbourg Tram Station), Her central concerns involve a simultaneous engagement in practice, teaching and research.
Hadid opened her independent practice in London in 1979 and in 1982 garnered international acclaim when her submission The Peak won the competition for a leisure club in Hong Kong. Today she is recognized as an industry icon.
“THIS MAGICAL wINDOw DID NOT ANNOUNCE ITSELF; SHOPPERS CAME UPON IT AS THEy APPROACHED THE STORE”,
FRaMe Magazine about galeRia Melissa
MELISSA HAS GAINED wORLDwIDE
RECOGNITION FOR ITS BRAVE
AND CREATIVE INTERPRETATION
OF MULTIETHNIC STyLES.
“A BELOVED JELLy.”the new YoRk tiMes
“BIO-POP-PSyCHEDELIC!” inteRni Magazine
MELISSA IS UNIqUE.
photo Miro
LIVING IN A FRANTIC wORLD OF CREATIVITy, MELISSA KNOwS HOw IT FEELS TO BE DIFFERENT AND ALwAyS LOOKS FOR ALTERNATIVE wAyS OF ExPRESSING NEw IDEAS.
THAT’S wHy MELISSA’S DESIGN PARTNERS ARE A SELECTION OF AMAZING PROFESSIONALS wORKING IN THE INTERNATIONAL FIELD. AS A BRAZILIAN COMPANy, MELISSA ALwAyS SHOwCASES HOME-GROwN TALENTS.
Melissa CaMpana Bag
summer 2004
MELISSA SEALED A PARTNERSHIPwITH DESIGN DUO CAMPANA BROTHERS FROM 2004.
THE CAMPANA BROTHERS ARE BEST KNOwN FOR THEIR SMART AND GORGEOUS MANNER OF UNITING THE LATEST TECHNOLOGy wITH RUSTIC, ARTISAN MATERIALS. THEIR AESTHETICS BORDERS SIMPLICITy, wITH A MODERN PERSPECTIVE OF ORGANIZED CHAOS AND INTRIGUING DISORDER.
Campana low, Campana high, Campana sneaker and a bag are available in selected stores around the globe. Me
lissa CaMpana favela s
ummer 2005
“FASHION AND DESIGN ARE ART. THEy ENCLOSE DIFFERENT CULTURAL MANIFESTATIONS AND TELL THE STORy OF OUR TIME. THEy ARE SIMPLy EVERyTHING”
FERNANDO AND HUMBERTO CAMPANA
The Museum of Modern Art of New York is a proud holder of Campana Design. photo MiRo
THE KING OF PUNK PINS HIS MELISSACelebrated British fashion designer, jewelry designer and art director Judy Blame is a dear partner of Melissa. His first collection, launched in 2005, was a great success. Blame continues to fulfill all expectations by reediting MELISSA boots in two gutsy up-to-date versions, adorned with icons from his punk universe.
A darling of the fashion world, Judy Blame is part of the design team at Louis Vuitton, a guest editor at i-D magazine and his exclusive designs are available at the Comme des Garços concept-store, Dover Street Market, in London. He has given a timeless identity to Boy George, Bjork and Neneh Cherry.
wE HAVE NO BOUNDARIES. Melissa sCarfun Boots alexandre herChCovitCh + judy BlaMe summer 2005
THE PRINCE OF PLASTIC FALLS IN LOVE... wITH MELISSABased in New york, Egyptian designer Karim Rashid likes to think of the world as a place where beautiful objects must be accessible to all. He fell in love
with MELISSA, in a partnership that began in 2005. “This is a beautiful project and a great collaboration to bring smoothness and democratize our everyday objects.”
karim Rashid’s teardrop shaped, high heel style became a hit amongst trendsetters around the globe. his works combines modern design with a classic model of the brand. he also designed a sneaker with winding lines, a bag with typical Rashid icons and a watch, all for MelissA.
Melissa sCarfun suMMer s
ummer 2006
FASHION PRODIGy RULES THE wORLD wITH MELISSA
He has 18 distinct licensed products and his MELISSA’s are favorites aroundthe globe. A true fashion rebel, he has proven capable of dressing businesswomen, hip teens and fashionistas with the same sensibility.
Designer Alexandre Herchcovitch is only in his 30’s, but has taken his style to the world. Born in Sao Paulo, he made his international debut at Paris Fashion week in 2001 and is part of New york Fashion week since 2004.
He opened his first Tokyo store in 2007 and selected products are available in USA, Canada, France, Spain and Australia.
photo eduarda de souza
I LOVETHAT SMELL!
MELISSA IS MOUTHwATERING, ABSOLUTELy CANDyLICIOUS!
IT REMINDS US OF EVERyONE’S BEST CHILDHOOD MOMENTS.
Melissa’s first concept-storeis located in sao paulo’s fashion district, bringing together art and design in an exciting and ecological manifesto.
AN 100M2 OUTDOOR AREA IN FRONT OF THE STORE SUPPORTS ART AND MUSIC PERFORMANCES.
THE FAÇADE CHANGES EVERy SIx MONTHS, wITH THE wORK OF TALENTED UP-AND-COMING ARTISTS.
A FAIR AND CONSCIOUS PRACTICE OF DESIGN. Melissa has sustainable development as a premise, means of economic development which satisfies market demands, preserving natural resources in a way that it can also satisfy the needs of future generations. Melissa understand that we need to protect natural resources for future generations. This is why sustainable development is a cornerstone of our work and is key to our economic development. It is our obligation to produce without damaging the environment.
Melissa utilizes sustainability concepts from the inception of an
idea to the production of the final product. All outcomes are created, developed, fabricated and distributed with a rigid control to their life cycle. Because our products are created from mono-materials they can be easily disassembled and recycled. Solid, liquid and gas residues, left over from our production process, are recycled and dealt with in-house. Nothing leaves the factory without
being properly treated, resulting in practically zero waste. Today, harmony within
business, society and the environment is the
most ethical way to respect consumers and the market.
Melissa is a proud sponsor of
Haverá a Idade das Coisas Leves: Design and
Sustainable Development, Senac 2005, organized by Thierry Kazazian. This book discusses Eco Design, providing an overview of the serious problems facing the environment and suggestions for long term solutions to many of these issues. It is a reference for teachers and students.
MELISSA is a proud partner of various non-profit organizations and economic supporter of many social programs.Amongst activities are lectures on environmental consciouness and blood donation, monthly care and suppliance of all needs to unprivileged children and pregnant mothers as well as massive donation of footwear, seasonal creation of an entire collection whose royalty income is entirely reverted to selected charities and maintenance of urban green areas.
Brazil is a developing country blessed with abundant natural resources, unique landscapes and of course an amazing and talented population. Brazilians are proud of the contributions that MELISSA has made to society, and the commitment to improve the lives of the less fortunate.
Amongst MELISSA’s partners are Casa da Mamãe; Bem Estar Familiar; Plantando o Futuro; Gerenciamento de Resíduos and Projeto y Ikatu xingu.
LET’S TALK ABOUT TECHNOLOGy.M
...the classic MELISSA model takes less than a minute to be produced.
Melissa IS A TOP BRAND OF GRENDENE, ONE OF THE wORLD’S LARGEST FOOTwEAR MANUFACTURERS, FOUNDED IN 1971. IT IS THE HOLDER OF AN ExCLUSIVE TECHNOLOGy FOR INJECTED THERMOPLASTIC.
INSPIRATION THROUGH INNOVATION.
Melissa POLIBOLHA FLOCKED ALExANDRE HERCHCOVITCH w
inter 2006
For years now, the biggest challenge has been to develop a material which could be easily molded to the foot, providing superior comfort in relation to other products currently on the market.
This formula was developed in MELISSA’s laboratories. The result is a composition called MELFLEx ™.
This material has characteristics which provide improved elasticity, impermeability and resistance.
Its formula contains products which are hypoallergenic and 100% safe to your health. It is odorless, neutral and natural.
MELFLEx ™ maintains its special properties even after being recycled.
MELISSA searches for innovation in a variety of fields, including those which are not related to footwear production, in order to boost the performance of MELFLEx ™.
3DB IS THE LATEST wORLD TECHNOLOGy FOR TREATING ALL TyPES OF SURFACES.
This process was developed in order to enhance graphic applications in 3D products and is exclusive to MELISSA. This print technology allows us to create fun and entertaining images directly on the shoe. Me
lissa glaM + disney winter 2007
*3Db = 3D bRasil
One of the means developed by MELISSA’s industries is Velvet MELFLEx ™.
It was created to seduce the fans of velvet, one of fashion’s biggest trends and a winter favorite.
It guarantees durability to the product and is water resistant.
Gorgeous and sophisticated, it contains impeccable finishing, matte and shinny at the same time.
Melissa ultra Wedge
winteR 2007
Meet MELISSA’s creative director. He answers to the name Edson Matsuo and is a multitalented art professional whose studies are embedded in architecture. He has worked as an illustrator, cartoonist, graphic designer and art director. “I find myself to be a collector of innumerous references and experiences”,he explains.
Matsuo is responsible for MELISSA’s R&D (Research and Development), where a team of 120 people work on new projects and ideas. “I believe plastic is only limited by a designer’s creativity”.
Melissa sCarfun high + alexandre herChCovitCh
winteR 2004
4 0 0 * NEw P R O D U C T S L A U N C H E D A N N U A L L y .
1 2 FACTORIES 2 0 , 0 0 0 E M P L O y E E S .
C A P A C I T y : 1 7 6 M N P A I R S O F S H O E S P E R y E A R .
* a p p r o x i m a t e l y
SPAIN – JAPAN – FRANCE – AUSTRIA GERMANY – TURKEY- SCANDINAVIA BRASILIEN SHOES, S.L C.C. BOTANICO - LOCAL 1 35100 MASPALOMAS PHONE: +34 928 776463 e-mail: [email protected]
USAGRENDA SHOES CORPORATION 2841PRINCIPAL ROW, SUITE 300 ORLANDO FL 3287e-mail: [email protected]
ITALY OLANG SPA VIA SILE, 531040 VOLPAGO DEL MONTELLO (TREVISO) PHONE: +39 0423 620877FAx +39 0423 620949 e-mail: [email protected]
NETHERLANDS DOUBLE AA AMSTERDAMC. SCHUYTSTRAAT 19-1 1071 JD AMSTERDAM HOLLANDPHONE + 31 (0) 20 676 2055FAx + 31 (0) 20 471 1573e-mail: [email protected]
GREECEHATZIPRODROMOU BROS S.A.8 ROAD TO OREOKASTRO 56430 THESSALONIKI, GREECETEL: 0030-2310-682222,FAx: 0030-2310-682211e-mail: [email protected]
ENGLAND GLASS FOOTWEAR 88A HIGH STREET BILLERICAYESSEx CM 129UPPHONE: + 441268548938 [email protected]
PORTUGAL VENDALINDARUA DOUROANA S/N PONTE DA PEDRA-REGUEIRA DE PONTESLEIRIAPHONE: +351244860030e-mail: [email protected]
THAILAND JASPAL CO., LTD 1054 SOI 66/1 SUKHUMVIT RD. BANGCHAK, PRAKANONG BANGKOK 10260, THAILANDPHONE: 00.66.2.399.1086/FAx: 00.66.2.381.4840 e-mail: [email protected]
URUGUAY RBK URUGUAY S.AAROCENA, 1632 11500 - MONTEVIDEO - URUGUAYFAx: 00.598.2.601.8464e-mail: [email protected]
AUSTRALIA VIVER BRASIL SUITE 1/LEVEL 1 65-67 FOVEAUx STREET SURRY HILLS NSW 2010SYDNEY – AUSTRALIA PHONE (02) 9280 0050 e-mail: [email protected]
SWITZERLANDTREND & SPORT EqUIPMENT GMBHSäGESTRASSE 13 CH-8952 SCHLIEREN PHONE: +41 044730 1483FAx:+41 044 731 1588e-mail: [email protected]
ARGENTINA SADDLE CALZADOS S.A. CALLE LOS PATOS, 2151 - C1283ABICIUDAD AUT DE BUENOS AIRES-REPUBLICA PHONE: 00.54.11.6772.2525e-mail: [email protected]
VENEZUELA CORPORACION NOBILIS, C.A.URB. GUAICAY CALLE LA PEDRERA EDIF. LAS MINAS - LAS MINAS DE BARUTACARACAS - VENEZUELAPHONE: 00.58.212 945 6297 / 945 9311FAx: 00.58.2.941.8490e-mail: [email protected]
HONG KONGRSH HONG KONG LTDUNIT 02-06, 23/F NO. 1 HUNG TO ROAD, KWUN TONG, KOWLOON, HONG KONGPHONE: 00.852.2343.8222FAx: 00.852.2343.3810
MALAYSIA RSH (MALAYSIA) SDN BHD 1ST FLOOR, WISMA ALI BAWAL 2, NO. 11JALAN TANDANG 46050 PETALING JAYA SELANGOR DARUL EHSAN, MALAYSIAPHONE: 00. 603.793.9968 / FAx: 00.603.793.9963e-mail: [email protected]
SINGAPORE RSH (SINGAPORE) PTE LTD190 MACPHERSON ROAD, 7TH FLOOR WISMA GULAB - SINGAPORE 348548, SINGAPOREPHONE: 00.65.6746.6555FAx: 00 65.7840.4253e-mail: [email protected]
ISRAEL KALO TOYS76,NACHLAT BENYAMIN ST, TEL AVIV - ISRAELPHONE: 972 36822192e-mail: [email protected]
JUNIOR DA SILVAMelissa International + 35 1 9656 27800 (EuropE)+ 1 407 864 5243 (uSA)[email protected]@gmail.com
EDUARDO JORDãO DE MAGALHãES 35 Charlotte road, Shoreditch, London EC2A 3pDTel +44 (0)207 727 2406 Fax + 44 (0)207 739 [email protected]
www.melissa.com.br/profile
Melissa Couture + j.MasKrey
winteR 2003
Produced by HOUSE OF PALOMINOCoordinated by ERIKA PALOMINO | texts EDUARDA DE SOUZAArt Director LUCIANA VAZ GUIMARãESPhotos CRIS BIERRENBACH | MIRO | research CAMILA MORAES
