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An Analysis on the Extent of Satisfaction in Buying Nokia Cell Phone Products among JRU

Graduate School Chinese Student

MELJUN CORTESMELJUN CORTES

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INTRODUCTIONINTRODUCTION

The Nokia is experiencing tough competition with other mobile phone manufacturers. Its market share has diminished but still has a strong brand association among consumers especially in Europe and some parts of Asia. This made the researcher study about Nokia and its marketability among JRU Graduate School students.

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RESEARCH PARADIGMRESEARCH PARADIGM

I. Profile of the Respondents Name(Optional) Age GenderII. Competitive Strategic Analysis of Nokia cell Phone. Product Price Place Promotion

I. Survey(Questionnaire)II.AnalysisA Multiple Regression1. F-Test2. T-TestIII. Presentation of DataIV. Conclusion & Recommendation

Extent of Satisfaction on buying Nokia cell phone products1. Acceptability2. Awareness3. Preference4. Image

Input Process Output

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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM1. Determine the respondent's profile in terms of the following variables: 1.1 Age 1.2 Gender2. Make the competitive advantage analyses of Nokia mobile phone in term of Products/Services:a. Qualityb. Featuresc. Reliability3. Make the competitive advantage analyses of Nokia mobile phone in term of Price: a. List Price b. Discount

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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM

4. Make the competitive advantage analyses of Nokia mobile phone in term of Place (Distribution): a. Strategic location b. Market Coverage5. Make the competitive advantage analyses of Nokia mobile phone in term of Promotion: a. Advertising b. Sales Promotion c. Telemarketing d. Internet

6. Determine the extent of satisfaction of the respondents on Nokia in terms of:

a. Adaptability

b. Awareness

c. Preference

d. Image

7. Test the hypothesis through regression analysis.

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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM

• The respondents or participant of the study are the Chinese students of JRU Graduate School of business.

• Since there are only 68 students in the JRU Graduate School, the whole population is considered the size of sample.

• Descriptive method was used to describe the nature of a situation, as it exists at the time of the study and explore the causes of particular phenomenon.

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Population and SamplingPopulation and Sampling

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FINDINGS AND CONCLUSIONS

PROBLEM FINDINGS CONCLUSIONS

1. Determine the respondent's profile in terms of the following variables: 1.1 Age 1.2 Gender

1. 47.06% of the respondents are aged between 18-25 years old , 35.29% of them are aged between 26-30 years, 17.64% of them aged above 30 years old.

2. 61.76% of the respondents are male, 35.29% of the respondents who are female. 2.94% of them who did not state their gender.

1. Majority of the respondents can be considered young or are taking up Graduate school nearly after graduation from college.2. Most of the respondents are male students enrolled during the SY 2012-2013.

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FINDINGS AND CONCLUSIONS

PROBLEM FINDINGS CONCLUSIONS

2. Make the competitive advantage analyses of Nokia mobile phone in term of Products/Services:a. Qualityb. Featuresc. Reliability

The respondents assigned the highest weighted mean of 3.49, where the respondents strongly agree to item A which says that “I buy Nokia which I believe have high quality and durability.”

For the product, quality has the highest weighted mean followed by feature and the last is the reliability. All of them claim that the respondents agree with the different areas of Nokia under product.

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PROBLEM FINDINGS CONCLUSIONS

3. Make the competitive advantage analyses of Nokia mobile phone in term of Price: a. List Price b. Discount

the respondents assigned the higher weighted mean of 3. 60, where the respondents agree to item B which says that “I prefer Nokia since its price is appealing through its strategic discount.”

For the price, the higher weighted mean is assigned by the respondents to list price than the discount. Both of which have the same verbal interpretation of that the respondents agree.

FINDINGS AND CONCLUSIONS

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PROBLEM FINDINGS CONCLUSIONS

4. Make the competitive advantage analyses of Nokia mobile phone in term of Place (Distribution): a. Strategic location b. Market Coverage

the respondents assigned a weighted mean of 3.44, where the respondents strongly agree to the only item which says that “Nokia is generally available in nearby store.”

For the place, strategic location has a higher weighted mean than the market coverage. Both of them have the same verbal interpretation that they strongly agree.

FINDINGS AND CONCLUSIONS

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PROBLEM FINDINGS CONCLUSIONS

5. Make the competitive advantage analyses of Nokia mobile phone in term of Promotion: a. Advertising b. Sales Promotion c. Telemarketing d. Internet

the respondents assigned a weighted mean of 3.18, where the respondents agree to the only item which says that “I find ease to find Nokia through telemarketing.”

For the promotion, the highest weighted mean is assigned by the respondents to telemarketing, which was followed by sales promotion, third is the internet and the last is advertising. All of the areas under promotion have the same verbal interpretation that the respondents agree.

FINDINGS AND CONCLUSIONS

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PROBLEM FINDINGS CONCLUSIONS

6. Determine the extent of satisfaction of the respondents on Nokia in terms of: a. Adaptability b. Awareness c. Preference d. Image

the respondents assigned a weighted mean of 3.29, where the respondents strongly agree to the only item which says that “Nokia puts the right product in the right place, at the right price, at the right time.”

The respondents assigned the highest weighted to the area of adaptability that could claim that the respondents have strongly agreed with, next is image, then the preference and the last is awareness. The grand weighted mean for the extent of satisfaction says that the respondents agree.

FINDINGS AND CONCLUSIONS

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PROBLEM FINDINGS CONCLUSIONS

7. Test the hypothesis through regression analysis.

1. There is a linear statistical relationship that exists between the product variable and at least one of the independent variables.

2. The regression lines for all the variable of product, price, place, and promotion are equal to zero (0)

FINDINGS AND CONCLUSIONS

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RECOMMENDATIONS•For the Nokia manufacturer

They must produce Nokia cellphones that are truly high-end but still sold in a cheaper price.

Nokia manufacturer must produce what the consumers need.

They should make or include new features such as new games or applications to the cellphones which are not yet seen in its other products or from their competitors’ products.

They should create or at may be review their existing product lines so that they will be able to see which are no longer popular among the consumers. 

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RECOMMENDATIONSFor the Nokia product sellers and distributors

They should sell Nokia products at a competitive level.

They should apply different strategies to sell Nokia products to the consumers aside from newspaper or magazines but also to YouTube, Facebook, Tweeter, Renren (Chinese Facebook).

They should give some promotions like discounted prices for the students, or maybe old Nokia cellphones swapping, etc. 

• For the Consumers including the students

Before buying a cellphone, they must consider the total “package” of the product like checking the labels and specifications.

They must remember that Nokia products have their own strengths and weaknesses therefore; they should know that their acceptability is based on individual users.

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RECOMMENDATIONS

• For the Future Researchers• Conduct a similar study but including more

profile variables like years in the Philippines, frequency of buying new cellphone, etc. and may include comparison among different brands of cellphones

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RECOMMENDATIONS

Thank you very Thank you very much!much!

Maraming salamat poMaraming salamat po!!

非常感谢非常感谢！！