Chapter 2

Planning the Multimedia Web Site

MELJUN CORTESMELJUN CORTES

Chapter Objectives

Explain the importance of planning the multimedia Web site

List the factors that should be considered in the development of a design strategy

List and explain the two broad categories of Web sites

List and describe the different types of organizational structure

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Chapter Objectives

Explain how the planning documents are used in developing the multimedia Web site

List and describe the different types of navigational structures

Identify the primary multimedia elements used in a Web site

Explain how copyright laws apply to the elements used in an multimedia application

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Introduction

• Web/Site/Information Architecture– Blueprint of the Web site– Includes:

• purpose• target audience• organizational and navigational structures• multimedia elements• user interface• layout and design

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Design Strategy

• Purpose

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Design Strategy

• Audience– User profile

• Demographics• Interests• Access to technology

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Design Strategy

• Creative Brief– Summary of

design strategy

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Categories of Web Sites• Static

– Self branding– Electronic copy of company brochure

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Categories of Web Sites

• Dynamic– Email, searches, questionnaires, order processing

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Organizational Structure

• Hierarchical– Broad & Shallow

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Organizational Structure

• Hierarchical– Narrow and

Deep

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Organizational Structure

• Non-linear

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Organizational Structure

• Linear

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Organizational Structure

• Database-driven

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Planning Documents• Flowcharts/Site Maps

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Planning Documents• Storyboards/Wireframes

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Navigational Structure• Frames

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Navigational Structure

• Navigation Bar

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Navigational Structure• Hub and Spokes

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Navigational Structure

• Search

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Navigational Structure

• Directed

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Developing theMultimedia Elements

• Text• Graphics• Animation• Sound• Video

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Copyright • 1976 Federal Copyright Act

– Property of creator 50 years beyond his/her life– Property of corporation 75 years after publication or

100 years following creation, whichever is shorter

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Copyright

• Public Domain– can be manipulated and used without permission

and without having to pay the creator royalties• Fair Use Policy

– instruction and research– many restrictions apply

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Copyright• The only time you can alter or manipulate an

original work is if:– You receive permission from the original artist– You create the work yourself– The work is clearly in the public domain– The work is being used strictly for instructional

purposes in an educational setting

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Copyright

• Don’t take chances!!! (Adobe embedded signature)

• Documentation– Description of artistic work– Source of artistic work– Right negotiated including special conditions– Amount paid

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