melvin broekaart, air commerce
TRANSCRIPT
PowerPoint Presentation
memorable airport experiencesMarketing to Appeal to a New Digital Generation
New Digital Generation'WE ARE ALL PART OF IT.
Retail used to be all aboutPRODUCT AVAILABILITY.
Physical store was an IMPORTANT PART OF THE MARKETING MIX.
69% of luxury shoppers want tophysically see and touch a luxury item before they buy it.
Physically seeing & touching itemBECOMING RARE.
Modern day retailEVERYTHING IS AVAILABLE.
No need to visit the physical storeLIBERATING EXPERIENCE TO MANY
Online shopping will grow from around 10% today to 40% in 2027
Brand experiences areNOT ONLY ABOUT GRAND GESTURES
Todays consumers love to learnTOURISM AT DISTILLERIES RISING
Whisky ExperienceFOR THE WORLD TO COME TO EDINBURGH
Experiences have becomeA SOCIAL CURRENCY.
Digital generationAVOIDING AVAILABIITY FOCUSSED STORES.
Downtown on-premise locationsNON-COMMERCIAL FRIENDS & FAMILY EXPERIENCES
Digital generation is usedTO GET EVERYTHING WHERE THEY WANT IT WHEN THEY WANT IT
To offer a brand experience THERE IS NO BETTER PLACE THAN THE AIRPORT
After passing security andBEFORE BEING ALLOWED TO BOARD
the Golden Hour at the airport, roughly 65 minutes of unique dwell-time with an open mindset and an opened wallet.
Classic BarbershopFULL AIRPORT SHAVING TREATMENT
18 hour / dayAPPLIANCES DEMONSTRATIONS
Trebuchet 175 punten / R234 G29 B3622
Of which the digital amplification led toOVER 1.4 MILLION YOUTUBE VIEWS
Trebuchet 175 punten / R234 G29 B3623
Cold weather cabinsIDEAL EXPERIENCE FOR WINTER JACKETS
18 hour / dayMIXING MASTERCLASSES
Permanent brand-store infused withBRAND HERITAGE & TASTING MASTERCLASSES
Melvin Broekaart | [email protected] you.
Nivea StresstestOUT OF AIRPORT IMPACT