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MEMA Regional Forum 2012 Amman, October 3 rd , 2012

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MEMA Regional Forum 2012. Amman, October 3 rd , 2012. Agenda. GS1 Key 5 Top Priorities 2012-2015 OGSM 2012/2013 Update GS1 Key 5 Top Priorities 2012-2015 (Details) Strengthen The Core Become a Key Player in the Connected World (internet) Winning and Engaging New Strategic Sectors - PowerPoint PPT Presentation

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Page 1: MEMA Regional Forum 2012

MEMARegional Forum 2012Amman, October 3rd , 2012

Page 2: MEMA Regional Forum 2012

© 2012 GS1

Agenda

• GS1 Key 5 Top Priorities 2012-2015• OGSM 2012/2013 Update• GS1 Key 5 Top Priorities 2012-2015 (Details)

1. Strengthen The Core2. Become a Key Player in the Connected World (internet)3. Winning and Engaging New Strategic Sectors4. Step Change Brand Awareness5. Continue Developing a World Class, Interdependent

Organization• GS1 Management Board• The Consumer Goods Forum (CGF)

2

Page 3: MEMA Regional Forum 2012

GS1 Key 5 Top Priorities2012-2015

Page 4: MEMA Regional Forum 2012

© 2012 GS1

Top 5 Priorities 2012/15 – MB Approved

1. Continue strengthening our Core: providing Excellent Service to our Core Strategic Sectors (Retail, Healthcare, and Transport & Logistics) by driving the GS1 System (AIDC, eCom, GDSN, and EPC)

2. Become a key player in the connected world (internet) by:• Business-to-Consumer (B2C)• Data Quality (DQ)• Visibility

3. Winning and engaging New Strategic Sectors

4. Step-change GS1 Brand Awareness by implementing the new Brand Architecture

5. Continue developing a world-class, interdependent organisation

4Driving Momentum Together

Page 5: MEMA Regional Forum 2012

GS1 2012/13 OGSMs

Page 6: MEMA Regional Forum 2012

© 2012 GS1

OGSM Q1 Update – Where-to-Play

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Page 7: MEMA Regional Forum 2012

© 2012 GS17

OGSM Q1 Update – How-to-Win

Page 8: MEMA Regional Forum 2012

GS1 Key 5 Top Priorities2012-2015

Page 9: MEMA Regional Forum 2012

© 2012 GS1

Top 5 Priorities 2012/15 – MB Approved

1. Continue strengthening our Core: providing Excellent Service to our Core Strategic Sectors (Retail, Healthcare, and Transport & Logistics) by driving the GS1 System (AIDC, eCom, GDSN, and EPC)

2. Become a key player in the connected world (internet) by:• Business-to-Consumer (B2C)• Data Quality (DQ)• Visibility

3. Winning and engaging New Strategic Sectors

4. Step-change GS1 Brand Awareness by implementing the new Brand Architecture

5. Continue developing a world-class, interdependent organisation

9Driving Momentum Together

Page 10: MEMA Regional Forum 2012

GS1 Key 5 Top Priorities:1. Strengthening the Core

Page 11: MEMA Regional Forum 2012

AIDC Data Carrier Strategy (2020)

Page 12: MEMA Regional Forum 2012

© 2012 GS1

AIDC Data Carrier AdoptionTrends

12

Mature deployment for EAN/UPC, GS1-128, ITF14

Promotion of RFID in EAS applications

Trending adoption of GS1 DataBar on Fresh Foods

Trending adoption for GS1 DataMatrix in Healthcare

Promotion of 2D for B2C Extended Packaging

Page 13: MEMA Regional Forum 2012

© 2012 GS1

Implementer’s View AIDC Data Carrier Adoption Today

13

AIDC Carrier by Use Case Fixed Measure Consumer Items

Variable Measure Consumer Items

B2C Extended Packaging

General Retail Consumer Items

EAN/UPCGS1 DataBar

GS1 DataBar GS1 DataMatrix, GS1 QR Code

General Retail Distribution Scanning Only

EAN/UPC, GS1-128, ITF14 GS1 DataBar

GS1-128, GS1 DataBar NA

Regulated Healthcare Retail Consumer Items

EAN/UPC, GS1 DataMatrix, GS1 DataBar

GS1 DataMatrix, GS1 DataBar

GS1 DataMatrix

Regulated Healthcare Non-Retail Consumer Items

EAN/UPC, GS1-128, ITF14, Composite Comp., GS1 DataBar, GS1 DataMatrix

GS1-128, GS1 DataBar GS1 DataMatrix

GS1 DataMatrix

Regulated Healthcare Distribution Scanning Only

EAN/UPC, GS1-128, ITF14, GS1 DataBarGS1 DataMatrix

EAN/UPC, GS1-128, ITF-14, GS1 DataBar GS1 DataMatrix

NA

Non-Retail (e.g.: Industrial Commercial, Food Service)

EAN/UPC, GS1-128, ITF14, GS1 DataBar

GS1-128GS1 DataBar

NA

Mature Deployment / Early Deployment

Page 14: MEMA Regional Forum 2012

© 2012 GS1

AIDC Data Carrier AdoptionChallenges

14

Management1. Sunrise vs. Driving Adoption

• Be aligned that GS1 cannot set sunrise dates for a carrier. GS1 can actively promote a carrier for an application but adoption is a mutual agreement of trading partners

• Be aligned on new carriers and existing sunrise dates (e.g. DataBar in ‘14)

2. Common AIDC Investment Direction• Ensure MOs provide common AIDC investment advice to industry

Research and Development3. POS Technology Gap for FMCG

• Resolve POS Technology Gap to provide “dynamic data” (expiry dates, serial numbers) in AIDC on all POS products

Page 15: MEMA Regional Forum 2012

Bar Code Conformance

Page 16: MEMA Regional Forum 2012

Bar Code Conformance

Objective• Complete 1D Test Center deployment in 12 MOs by December 2012

Status• Approved: GS1 Starting and Managing GS1 Bar Code Verification Service

Guideline • In eBallot: GS1 Bar Code Verification Process Guideline

Issues• None

Next Steps• Update Conformance Training Materials and Marketing/Communications • Draft AIDC Test Plan to analyze current Bar Code minimums (if too restrictive)• Complete 3rd Party Accreditation Proposal 16

OGSM Measure FY12/13 Status

Complete 1D Test Center deployment in 10 EU MOs plus New Zealand and Australia by December 2012

On target

Page 17: MEMA Regional Forum 2012

GS1 Bar Code Conformance 3Y Plan2012

Validate Current Bar

Code Minimum Specifications

Work in progress or planned

2013

2014

2D Conformance

1D Conformance

Deploy 12 MOs

Ratified standard or work finalized

Update Standards

Training & Marketing Updates

Deploy 12 MOs

Complete Guidelines

Training & Marketing Updates

Accreditation Proposal

Accreditation Proposal

VerifiersAvailable

Complete Guidelines

Complete testing & initiate Standards Updates

Update Standards…

Approve New

Standards

Draft Plan

Work requested by MOs

17

Page 18: MEMA Regional Forum 2012

eCom

Page 19: MEMA Regional Forum 2012

GS1 eCom Update

Objective• Execute GS1 eCom Strategy

Progress• GS1 XML

• eCom Major Release 3 – ratified and published• Support material published

• GS1 XML Technical User Guide Release 3• Standard Business Document Header (SBDH) Version 1.3 Technical

Implementation Guide• Transport management implementation guide

• Deployment projects launched with 6 MOs (see O2C update)

Issues• No current issues

Next Steps• EANCOM 2002 Edition 2012 (End 2012)• AS4 Protocol guideline & profile, incl. update of AS2 guide (2013)• XML 3.1 incl. Intelligent Packaging (2012) and Warehousing (2013)

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2005 2006 2007 2008 2009 2010 2011 2012Forecast

0

20000

40000

60000

80000

100000

120000

GS1 eCom adoption 2005 - 2011

Web EDI

GS1 EANCOM

GS1 XML

eCom implementation trends

20

Page 21: MEMA Regional Forum 2012

21

Order-to-Cash Deployment

Objective• Increase GS1 eCom adoption in Order-to-Cash by providing MOs with best

practices in local deployment

Progress• 6 MOs engaged in deployment phase (GS1 Belgium, Chili, Brazil, Italy, China,

South Africa)• Regional training in Chile in May 2012

Issues• None

Next Steps• On-going support to MOs in deployment phase (training, marketing plan,

implementation support)• Regional training in China in Fall 2012

OGSM Measure FY12/13 Status

Deployment completed from 6 to 8 MOs by June 2013 On target

Page 22: MEMA Regional Forum 2012

GDSN

Page 23: MEMA Regional Forum 2012

GDSN Operations and Strategy Execution

Objective• Execute GDSN 2012 / 2013 OGSM

Progress• 10+ Million items registered (+21% over last year, FY start: July 1, 2011)• 24,610 trading partners registered (+22% over last year, FY start: July 1, 2011) • 153 countries; 30 certified DPs• GPC: 8.71+ Million GTINs in Global Registry coded with GPC (87%)• Country Expansion Programme for Healthcare – In Progress• Data Quality Strategy Renewal – In Progress

Issues• None at this time

Next Steps• Maintenance Release 5 and GPC – Deployment to Production October 2012• Major Release and Certification Event (Modular Item) – Dates TBD via Network

Deployment Strategy

23

Page 24: MEMA Regional Forum 2012

EPCglobal Update

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EPC Update (1/2)

Objective• Drive adoption of EPCglobal Standards, focusing on 2 key sectors (Apparel and T&L)

Progress• Extensive adoption of EPC in Apparel and General Merchandise driven by Wal-Mart

• Strong focus on Item-Level tagging at source• (Re-)launch of Apparel, Fashion & Footwear User Group

• NFC Forum: MoU signed and in implementation phase• EPC Board extension with 5 new Governors : GS1 Canada, Macy’s, Gerry Weber, DHL

& C&A.• EPC IP Subcommittee: Extensive work to re-examine Round Rock patents in the U.S.

Patent and Trademark Office (PTO). 

25

OGSM Measure FY12/13 Status

EPC BoG approval of new EPCglobal OGSM by June 2013 On Target

Page 26: MEMA Regional Forum 2012

GSMP

Page 27: MEMA Regional Forum 2012

GSMP Update

1. Merge of old GSMP and EPCglobal standard development processes completed

2. New communication and educational materials available on-line (full transparency of project status to users and MOs)

3. Start of GSMP Best In Class project to be completed in June 2013

27

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GSMP Membershipas of 30 June 2012

28

Dec 31, 2011

March 31, 2012

June 30, 2012

Total Company Participation

New GSMP245 268 284

Additional Companies Operating only in Former GSMP Groups

65(5 groups)

8(1 group)

0

Total Company Participation 310 276 284

Page 29: MEMA Regional Forum 2012

GLN Registries Framework

Page 30: MEMA Regional Forum 2012

© 2012 GS1

GLN Registries Framework

OGSM• GLN Registry Framework Pilot Project Report by March 2013

ProgressProject will develop a global solution to connect all GLN (Global Location Number) registries to enable users the look up of GLN and basic party information from any other registry• Global Index data attributes have been Agreed • Pilot Global Index development - Completed• Pilot infrastructure has been Agreed • Phase 1 Pilot, Columbia, US – Completed

• Other MOs welcome for pilot work through early December• Pilot Period / pilot activities complete by early December 2012

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Page 31: MEMA Regional Forum 2012

GLN Registry PilotInput from GS1 US and GS1 Colombia

Page 32: MEMA Regional Forum 2012

© 2012 GS1

GLN Registries Interoperability PilotPhase 1

32

Pilot Purpose: • Prove interoperability of GLN Registries model using a Global Index

Pilot Participants Profiles:• GS1 Colombia

• 14,601 items in GLN Registry• Supporting the Retail, Manufacturer, Healthcare and other 23 sectors

• GS1 US• 390,000 items in GLN Registry• Supporting the Healthcare sector• On average 68 GLN additions and 62 GLN changes daily

Pilot Criteria & Execution:• Use of existing standards; no standards development • Tested GLN attribute registration, modification, search query and response• All attributes were required to be registered and returned in GLN query

responses

Page 33: MEMA Regional Forum 2012

© 2012 GS1

GLN Registries Phase 1 Pilot

33

Pilot Findings Phase 1:• GS1 US and GS1 Colombia executed test plan twice during pilot week• Success in proving pilot model design; can interoperate GLN Registries

using Global Index• Response times for pilot test cases within expected range

Pilot Key Learnings: Key Focus placed on searching against Global Index • Case Sensitivity will need to addressed with a broader group; should it be

on or off?– International phone number format; Organization names, street, city, country

etc.?• Data consistency is outside of the scope of this project; would be

discussed as part of the production operations of this service

Seeking additional Member Organization participation during Pilot Period

Page 34: MEMA Regional Forum 2012

© 2012 GS1

GLN Registries Next Steps

Pilot• Execute additional pilot activity through December 2012• Prepare Pilot Report in Q1 CY 2013

Production Technology• Within the GLN Registry Group

– Determine which technical learnings will carry forward to production technical design

– Formalize discussion of technical options for inclusion of MO issued GLNs within the GLN Registry Group

Production Business Issues• Address within GLN Registry Group and escalate business decisions to

GS1 GO LT and governance• Form GLN Registry Data Quality committee to develop best practices,

education, communications and audit approach34

Page 35: MEMA Regional Forum 2012

MO Deployment Kits

Page 36: MEMA Regional Forum 2012

© 2012 GS1

MO Deployment Kits

Food Traceability

Bar Codes in Retail

Fresh Foods

Building partnerships to enable GS1 Standards Implementations

Order to Cash

Transport Management

Solution Providers

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© 2012 GS1

Contents

37

• The MO Deployment Kits summarise the experience and best practices from GS1 MOs worldwide, including

• Market understanding• Surveys• Creating partnerships• Developing a marketing plan• Supporting users in the implementation phase• Measuring success• Marketing collateral (case studies reference documents)• Technical information• Training tools

Page 38: MEMA Regional Forum 2012

© 2012 GS1

MO Contributors and GO Owner

MO Contributors GO Owner

O2C GS1 GER, FR, US, UK, BEL, SP, MEX, SWE, IT, NL, JP, AUS, ARG

Anders Grangard/Nora Kaci

Bar Codes in Retail GS1 FR, UK, NZ, NIGERIA, IND, COL, SLO, MALAY, US, MEX, RU, SAUDI A., CA

David Buckley

Solution Providers Programme GS1 AUS, AT, FR, GER, HUN, IRE, MEX, NOR, SA, SP, SWE, UK, US

Julio Gaset

Food Traceability GS1 ARG, BE, BR, CHI, CRO, FR, GER, HK, IRE, MEX, NZ, PERU, SA, THAI, US

Carolyn Lee

Fresh Food GS1 AT, AUS, BELUX, BR, CA, FR, IRE, KO, NL, PO, SA, UK, US

Greg Rowe

Transport Management GS1 SWE, GER, FR, NL, AUS, DK, AT, SWIT

Nora Kaci/Audrey Kramer

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Page 39: MEMA Regional Forum 2012

GS1 Key 5 Top Priorities:2. Become a Key Player in the Connected World (internet)

Page 40: MEMA Regional Forum 2012

GS1 Data Quality

Page 41: MEMA Regional Forum 2012

© 2012 GS1

DQ Preamble

• The attached presentation aims to address the MB and GA request to make DQ a top priority for GS1 in coming next years. Therefore, the decisions made at the GA 2012 have been strengthened

• Due to the new services (e.g. WCO, etc.) that will be based on existing GS1 registries (GEPIR, GLN MO Registries, etc.), the scope of the DQ proposal has been enlarged to include them

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Page 42: MEMA Regional Forum 2012

© 2012 GS1

DQ: Objective and Scope

Objective • Strive for achieving 100% data quality in all GS1 data

ScopeAs this is a major undertaking, we will approach by phases. • Data

• Internal: GEPIR and GLN• External: GDSN Data Pools and B2C Aggregators

• Attributes• Product and Party information

• Geographies• Primary focus on AC / G20 countries but open to other countries• Sectors• Consumer Goods and Healthcare

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Page 43: MEMA Regional Forum 2012

© 2012 GS1

DQ Internal (MOs): DQ Objective & Plan

Objective: Target 100% data quality in GEPIR and GLN Registries by end 2014Plan1. Develop Best Practices Protocol to clean and update GEPIR and GLN

Registries (GO, March 2013)2. Clean current data bases:

3. Develop Best practices to add/maintain data for GEPIR and GLN Registries (GO, June 2013)

4. Run annual DQ audits by external auditorsFundingUse Global reserves to contribute to this project with a 5% discount on 2013 annual fee (to be paid to each participant MO after successful, external audited conclusion of the project within due date)

GEPIR GLN Registries

AC/G20 Balance AC/G20 BalanceEnd 2013 Mid 2014 Mid 2014 End 2014

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Page 44: MEMA Regional Forum 2012

© 2012 GS1

DQ External (Users): Background

1. Multiple Data Crunch reports have shown the low quality of B2B data. The B2C research also shows similar results

2. Most Large Enterprises (LE) are not ready to deliver directly quality data to their trading partners in the next 2-3 years. This represents major changes in their internal business processes and IT systems. They provide the data through complex, inaccurate and expensive alternative systems

3. Many LEs are sharing product data using the GDSN framework, that is growing year after year in products and companies

4. Most LE manufacturers have make clear that they want to provide their data at their own pace. Most LEs (manufacturers & retailers) have clearly stated that mandates to suppliers is not the right approach to get suppliers to join a DQ project

5. However, there is also an increasing number of non-GDSN data repositories that host product data used by LEs and SMEs, primarily, to:

1. Store basic product and label information for B2C purposes2. Share Basic B2B information (weight and dimensions) for Shelf Planograms

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Page 45: MEMA Regional Forum 2012

© 2012 GS1

DQ External (Users): Objectives & Plan (1 of 2)

Objective: Strive for 100% data quality for B2B and B2C applications, in Consumer Goods and HC by 2015 (?)

Plan 1. Execute DQ strategy agreed at GA 2012

1. Leverage the current DQF, collateral and tools to:– Launch an aggressive awareness, education and marketing campaign to educate

MOs and key stakeholders by training 90% of TCGF Board Companies on DQF– Drive alignment of DQ, B2C, GDSN to harmonize messaging– Enhance and extend all DQ materials by refreshing DQ training, website and

collateral and case studies2. Propose DQ Measure for TCGF Global Scorecard3. Renew of the current DQ Strategy and DQF to support B2B2C (GDSN 12 / 12

OGSM)4. Ask TCGF Board and HC LT companies to provide achievable dates to deliver this

DQ objective (2015 ?)

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Page 46: MEMA Regional Forum 2012

© 2012 GS1

DQ External (Users): Objectives & Plan (2 of 2)

Plan (cont…)2. AC/G20 MOs to strengthen the basic plan by:

1. GDSN users: Making sure they facilitate all users access to the GDSN framework (via own Data Pool or collaboration with an existing GDSN DP)

2. Non-GDSN users: 1. Sign a strategic collaboration agreement with Non-GDSN key data repositories to

guarantee:1. Use of GS1 attributes2. Interoperability with other GS1 framework and, in the future, with the GS1 Global Data

Backbone2. Provide data repository services (Aggregator), leveraging existing Aggregators (for

simplicity and cost reasons), for all users that do not want to use the GDSN framework

3. Provide data capture & measuring services, directly or indirectly, for B2C (TSD) and B2B (Shelf Planograms) basic data

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Page 47: MEMA Regional Forum 2012

© 2012 GS1

DQ: Next Steps

1. AC Support to:1. DQ Internal (Internal)2. DQ External (Users)

2. Get support from Users (GDSN Board and B2C Project Board) (October 2012)

3. Get support from MB (November 2012)

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Page 48: MEMA Regional Forum 2012

B2CTrusted Source of Data (TSD)

Page 49: MEMA Regional Forum 2012

© 2012 GS1

Agenda

• TSD Standards Status

• Global Index Implementation for TSD Framework

• TSD Aggregator Certification

• TSD Framework Naming

• Issues, suggestions & Project Board support

• Q&A

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© 2012 GS1

TSD Standard Prototype

50

Objective:Trial TSD Standard Specification to improve the quality of the final standard.

Aggregator Participants:1Sync, epcSolutions, GS1 Colombia, GS1 France, GS1 Italy, GS1 Russia, Timing:Original completion date Sept 2012 (new date TBD by group)

Page 51: MEMA Regional Forum 2012

© 2012 GS1

Global Index Implementation for TSD Framework

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Page 52: MEMA Regional Forum 2012

© 2012 GS1 1

Data Aggregator 1

Data Aggregator 2

Data Pool 2

Global Index

Internet Application 1

Additional Brand Data

3rd Party Content

Non-Brand Data

Internet Application 2

Additional Brand Data

3rd Party Content

Non-Brand Data

Data Pool 1

Aggregator-Index Query Interface (AIQI) Aggregator-Index Maintenance Interface (AIMI)

Aggregator-Aggregator Query Interface (AAQI)

GDSN TSD Framework

TSD Architecture & Framework

TSD interface standard

TSD interface standard

TSD interface standard

F-ONS(TSD phase 1)

Page 53: MEMA Regional Forum 2012

© 2012 GS1

TSD Framework NamingSupported by Project Board

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Page 54: MEMA Regional Forum 2012

© 2012 GS1

Objective

• Create a global umbrella name for the Trusted Source of Data Framework

• Name will describe the framework of data aggregators providing access to digital product data

• Analogous to GS1 GDSN

GS1 GDSN Framework GS1 TSD Framework

GS1 TSD Framework

Page 55: MEMA Regional Forum 2012

© 2012 GS1

TSD Framework Naming

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• GS1 SOURCE

Page 56: MEMA Regional Forum 2012

© 2012 GS1

Issues & Suggestions

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© 2012 GS1

Issue 1 - Brands are not ready!

57

• It’s not “we don’t want to”, it’s more like “we can’t”• Brands do not have the attributes we require in a single

internal database so don’t know how to provide it• The company representatives on our boards know this

and are delaying because they don’t want to commit to something they know they can’t deliver

Page 58: MEMA Regional Forum 2012

© 2012 GS1

Issue 2 – TSD is NOT their top priority

58

• Despite all of the market research and analysis of brand data on the internet, the project is the top priority for brands

• Our message to date has focussed on:• Protection of brand value by providing consumers with

accurate data upon which they base buying decisions – product data accuracy

• The risk of consumers not buying a product if they are using an application and the product is “not found” – product data completeness

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© 2012 GS1

TSD Actions – Proposed to B2C PB

59

1. MO’s - Ask board members when they will be in a position to populate the TSD service on a sustainable basis and local MOs to benchmark what the companies are currently doing to support B2C requirements of IAPs Supported by Project Board

2. MO’s – Ask retailer members who have an existing GDSN mandate with supplier in force, whether they would be willing to extend the mandate for their pre-packaged food and beverage suppliers asking them to fill in the 19 nutritional attributes currently supported by their Data Pool by June 2013 NOT Supported by Project Board

3. MOs - Ask for a mandate from retailers that suppliers send a physical sample of every new or modified product to the MO or a 3rd party for data collection before they will list it

NOT Supported by Project Board

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© 2012 GS1

TSD Actions – Proposed to B2C PB

60

4. GO & MOs - Utilise the “EU One-Pager” to show that the GS1 TSD is the easiest and most cost effective solution for brands to comply with the upcoming EU legislation and use this as a tool to get them to provide data

Supported by Project Board but NOT as a mandate for adoption

5. GO – organise and help finance a “business pilot” with those Aggregators who have a critical mass of data in advance of the EU Regulation coming into force

Supported by Project Board

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© 2012 GS1

Next Steps

61

1. Participating MOs to contact their board members and ask:• When they will be in a position to populate the TSD data in

their country on a sustainable basis• What they are currently doing to support the B2C demands of

IAPs (mobile apps and internet sites)

2. Participating MOs to circulate the EU Legal Impact Assessment and the one-pager to all relevant members to try to raise the awareness and priority of the project

3. GO to draft a project plan for the “business pilot” with Aggregators that feel they will have a critical mass of data available. Plan to be completed by end of 2012.

Page 62: MEMA Regional Forum 2012

VisibilityAnti-counterfeiting

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© 2012 GS1

Anti-Counterfeit : The Problem

63

• Anti-counterfeiting impacts:• Economy

– Anti-counterfeit trade estimated to reach USD $1.77 trillion by 2015– G20 member countries lose USD $77.5 billion in tax revenues and

incur an additional USD $25 billion increased cost of crime– An estimated 2.5 million jobs have been lost, increasing the annual

cost of welfare payments• Public Health

– Fake tuberculosis and malaria drugs alone are estimated to kill 700,000 people a year

– G20 member countries are reporting 3,000 deaths p.a. due to counterfeits

• National Security– counterfeit electronic components in military and defence equipment

pose a national security risk

Page 64: MEMA Regional Forum 2012

© 2012 GS1

Anti-Counterfeit – Identified GS1 risks

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Risk to GS1 Core Analysis

Solution providers extending their authentication solutions to include object identity (GTIN role) and track and trace

Multiple solution providers exists and a lack of awareness of GS1 is leading to alternate strategies when GS1 could form core solution

Solution providers comparing anti-counterfeit measures (serialization and secure labels) with a standard GS1 barcode and packaging label

Lack of awareness of GS1 among some big players leading to alternate strategies

Food industry assigning additional code for authentication and track and trace (HarvestMark example)

GS1 losing out on greater role in authentication and traceability of food - growing in other sectors

ISO anti-counterfeit group focused on interoperability of multiple services & solutions

Multiple solution providers pushing various methods. GS1’s big pharma not happy with developments – and working with GO on interventions

Page 65: MEMA Regional Forum 2012

© 2012 GS1

Anti-Counterfeit – Strategy

65

Recommendations What Examples

Short Term Engage with anti-counterfeiting solution providers and leverage the use of GS1 keys and services in their solution

• WCO IPM • SMS services e.g. for

Pharma

Medium Term Leverage the EPCIS network and the rest of the GS1 system as core infrastructure requirements

• Hong Kong Consumer Connect using EPCIS

• EPFIA model using DataMatrix

Long Term Remain active in key standards associations to ensure that the solutions they publish are compliant with GS1 standards

• ISO anti-counterfeit group

Page 66: MEMA Regional Forum 2012

© 2012 GS1

Anti-Counterfeit : Short-term

66

• Expand and support current work with WCO • Currently:

• Brand-owners (over 400, mainly multi-nationals)o Provide details of the anti-counterfeit measures used on their products to

an IPM database used by the IPM tool• WCO

o Augment the product information with examples/pictures of detected counterfeit products in circulation

– National customs authorities (currently 40)– Search manually in IPM by entering free text on brand and/or product

• Objective:• Establish GS1 as a core infrastructure requirement – use the

GTIN as the product key• Utilise GEPIR + future possibility of ONS, GDSN & TSD

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© 2012 GS1

Anti-Counterfeit : Short-term

67

• Produce a compendium of Solution Providers operating anti-counterfeit services by region and provide to MOs (together with GS1 benefit case) for local engagement and education.

• Cell phone carriers & Solution providers produce numerous SMS services, particularly in Africa:• Airtel & U.S. tech company Sproxil partner to provide a Mobile

Product Authentication™ (MPA™) service. mPedigree have a similar system

– A scratch-off label is placed on products by the manufacturer or importer and the code registered in a database

– When consumers purchase a product they scratch off the label to reveal the unique code

– The code is then keyed in by the consumer, sent via SMS and the consumer receives a reply indicating whether the product is genuine

Page 68: MEMA Regional Forum 2012

© 2012 GS1

Examples of SMS services in Africa

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© 2012 GS1

Anti-Counterfeit : Medium-term

69

• Develop and publish integrated solutions with key GS1 members e.g. EU pharma strategy with EFPIA (European Federation of Pharmaceutical Industry & Associations) model

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© 2012 GS1

Anti-Counterfeit : Medium-term

70

• Investigate adapting and expanding GS1 HK solution for product authentication using only GS1 keys• Demonstrates integrated solutions with multiple solution providers• Showcases EPCIS role in Anti-Counterfeit

Manufacturer/Packer Distributor/Retailer

Customer

Labelling Ship out Sales

Customer

GS1 HK – PA Solution

Secure Label Provider

Serial label printing

Print Order

Brand Owner

Reports

?

Secure label printing

Authentication QueryEPC Event 2 EPC Event 3EPC Event 1

SMS Web

Page 71: MEMA Regional Forum 2012

© 2012 GS1

Anti-Counterfeit : Long-Term

71

• Continue work with ISO anti-counterfeit group to ensure that their draft functional model for interoperable object identification and authentication services has GS1 standards/services aligned to the process steps

Page 72: MEMA Regional Forum 2012

© 2012 GS1

Anti-Counterfeit – Issues

72

• Review of EPCIS standards to ensure that they fully supports the requirements of mass serialisation e.g. How should we handle Batch/Lot number versus SKU (work already initiated)

• Proliferation of the use of holograms in various countries, particularly on pharmaceutical products

Page 73: MEMA Regional Forum 2012

GS1 Key 5 Top Priorities:3. Winning and Engaging New Strategic Sectors

Page 74: MEMA Regional Forum 2012

GS1 Transport & Logistics

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T&L - Objective

The Objective of GS1 regarding Transport and Logistics (T&L) is to improve efficiency and visibility of the T&L operations of supply chain stakeholders through the use of GS1 Global Standards

 

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GS1 T&L – Key Goals

1. Adoption of Logistics Identifiers2. Adoption of LIM EDI Messages3. Adoption of Visibility Standards4. Increase Membership through relevant

External Relations activities

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GS1 T&L 11/12 Update

1. Strategy approved2. Transport messages ratified3. Transport Management Deployment Kit including

Implementation guideline delivered4. GS1 T&L MO Interest Group strengthened 5. GS1 Id Keys in T&L position paper ready for GSMP

review6. Customs Engagement Starter Kit delivered7. GS1 T&L Online containing engagement support tools

for MOs launched8. Marketing tools delivered

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Example: GS1 T&L online

78

• Overview• Presentation

• Steps for engagement • How to get Started• Talking Points• Customs Engagement Kit

• Standards• GS1 eCom (XML & EANCOM)

Transport & Logistics messages

• Logistics Interoperability Modal (LIM)

• Standard International Logistics Label (STILL)

Full content: http://online.gs1.org/index.php/transport_and_logistics/

• Marketing Tools• GS1 Marketing Framework• Value proposition• Case studies• Brochures

• Training & Implementation Tools• Introduction to GS1 T&L • SSCC Video• Relevant Standards

See more details in Appendix

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GS1 eSeal

Objective• GS1 eSeal Implementation Guideline - MB decision to move forward by

November 2012

Status• Statement of Business Need developed• Call to Action launched

Issues• No User community support

Next Steps• Cancel GS1 eSeal project

79

OGSM Measure FY12/13 Status

MB decision to move forward by November 2012 On Nov. MB Agenda

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Collaboration with WCO

80

• GS1 has a long-time working relationship with the WCO since both organisations are committed to enabling a secure, efficient global supply chain

• In 2007, a MoU between GS1 and WCO was signed in recognition of the wide range of business interest shared by our organisations.

• Cooperation Agreement between GS1 & WCO signed 4th Sep 2012 addressing the integration of the GS1 System into Interface Public-Members (IPM) Anti-Counterfeiting tool

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WCO IPM Opportunity

The GS1 System enhances Customs ability to accurately identify unsafe and/or counterfeit goods.

• Interface Public-Members (IPM) is a secured permanent training and communication tool for the fight against counterfeiting and piracy

• IPM is a cornerstone tool in the WCO’s anti-counterfeiting strategy

• Integration of the GS1 System into the WCO’s IPM Anti-counterfeiting tool

• Automated access to additional product categories through GS1 Keys

More information in separate deck on GS1 – WCO IPM Cooperation81

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Fresh Foods

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Fresh Foods Solutions

Objective• Fresh Foods Integrated Guide published by June 2013 • Train 5 MOs on Fresh Foods Deployment Kit

Progress• Statement of Business Need and Work Request completed for Fruit &

Vegetable Master Data Guideline and GTIN Rules enhancements• GS1 in Europe Training on Deployment Kit 24-25 Sep in Oslo

Issues• None

Next Steps• Fruit & Vegetable Master Data Guideline and GTIN Rules to Public Review

by Dec 2012 • Regional requirements and priorities for Meat, Poultry, and Seafood identified

by Feb 2013 (industry input to FY 2013-14 Business Plan) 83

OGSM Measure FY12/13 Status

Fresh Foods Integrated Guide published by June 2013 On target

Deployment in 5 MOs by June 2013 On target

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Financial Services

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© 2011 GS1

Financial Services Update

• As an output from the G20 Leaders Summit approval of the Financial Stability Board (FSB) Legal Entity Identifier (LEI) Expert report which highlights a federated model, the FSB has commissioned a Private Sector Preparatory Group (PSPG) • Provide active co-ordination and collaboration between the public

and private sectors in implementing the global LEI. • GS1 contributions areas will include governance, operations, and

funding.• GS1 holds 5 member seats in this group with an additional 5 seats

being held by TCGF companies. • The PSPG held an initial meeting on 25 July.

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© 2011 GS1

Financial Services Update (2)

• PSPG Members – MOs and member companies• GS1 Global Office – Ken Traub• GS1 Germany –Christian Przybilla• GS1 India – Ravi Mathur• GS1 Mexico – Juan Manuel Calderón Alvarado • GS1 UK -  Laura Waters• Tim Smucker - J M  Smucker Company• Ben Johnson – J M Smucker Company• Chris Nolan - The Coca-Cola Company• Mike Yorwerth - Tesco • Mona Chugh - Nestle

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© 2011 GS1

Financial Services Update (3)

• Next steps• Next PSPG physical meeting is scheduled to be held on 15-16

October in Basel. • FSB is striving towards a recommendation in March 2013

• ROC to be formed and the COU BOD named. COU BOD that will be making decisions about who does what.

• GS1 MO’s providing insight and assistance efforts to educate local governments and industry stakeholders on how GS1 could play a role to help.

• GS1 “What If” team continues work to determine how we would respond should the FSB ask GS1 to fulfill one or more roles in the proposed global LEI solution.  

• Situation remains fluid; not clear how/if consensus will be reached• Recommendation that GS1 should continue to be involved on a

measured basis.

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GS1 Key 5 Top Priorities:4. Step Change Brand Awareness

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GA 2013 & GS1 40th AnniversaryCelebrating 40 years as the global language of business

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2013 GENERAL ASSEMBLY

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KEY CONSIDERATIONS FOR THE 2013 GA

• How can the annual General Assembly become a catalyst for the GS1 organization to become better prepared for the future?

• How can the agenda evolve to create a compelling program with innovative speakers in key areas critical to GS1’s future?

• How does the GA help position GS1 as a global thought leader that attracts C suite executives for enrichment and dialog?

• How does the GS1 40th Anniversary help frame GS1’s role as an organization that has been critical to and will be vital for, the future successes of businesses and industries in the next 40 years?

91

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CASE FOR CHANGE

• GS1 is at a critical time in its history• There is tremendous change happening for its

global membership• Economic, Competitive, Regulatory, Customer &

Consumer• Technology, Data Integrity, Mobility• Disruptive Influences

92

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THE 40TH ANNIVERSARY PROVIDES THE PERFECT OPPORTUNITY FOR GS1 TO SET THE STAGE FOR WHAT

IT CAN ACHIEVE IN THE NEXT 40 YEARS

93

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CASE FOR CHANGE

• How does GS1 succeed in the next 40 years?

94

Business has become global creating an

even greater need for GS1 Standards to be the

common language for business.

New markets offer opportunity and the need

for GS1 Standards ensure that future marketplaces

will continue to thrive wherever they exist.

In a fast moving world where change is constant, leadership will be critical to remain relevant.

Business and industry will continue to change through innovation making it necessary for GS1 to evolve with its customers.

INNOVATION

LEADERSHIP EMERGING OPPORTUNITY

GLOBALIZATION

INTERDEPENDENCY

GS1 Standards enable business and industry to seamlessly move and source products and services around the world. Global commerce will

continue to rely on GS1 Standards, and GS1 Member Organizations need to work together as one to move business and industry forward.  

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CASE FOR CHANGE

ONE VOICE• Beginning in May 2013 through all of 2014, GS1 can leverage its rich

history to build awareness and on its first credibility for its future. • The 40th Anniversary offers the opportunity to be the milestone that is

leveraged to re-establish GS1’s relevance globally.• Maximizing the 40th Anniversary opportunity will require a unified

effort for GS1 as a whole (Global Office + MO’s) to “speak with one voice”.

THE NEXT 40 YEARS• GS1 Member Organizations need to work together as one to move

business and industry forward.  

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STRUCTURE CHANGE TO GA AGENDA

GOAL: To provide an engaging and thought-provoking program for GS1 MO’s and C suite guests and attendees.

HOW:• Dynamic keynote speakers to focus on Innovation, Globalization, Leadership,

Emerging Markets and Interdependency rounding out the importance of these company priorities.

• Optional, off-site field trips to view/tour distribution centers, headquarters, and manufacturing plants of top nearby companies

96

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ENHANCED AGENDA AT A GLANCE

Board Committee for Standards Meeting

Optional Group Field Trip: Macy’s Distribution Center

Opening Plenary

Guest Speaker: Sir Ken Robinson(topic: innovation)

Guest Speaker: Noreena HertzGS1 Panel: US, EU, China(topic: globalization/economy)

97

General Assembly: Official Business

Optional Group Field Trip:Bloomingdale’s Retail visitbefore opening to showcaseRFID item level tagging

Mor

ning

Afte

rnoo

n

Welcome Reception Cocktail

Joint Boards Dinner

Management Board Meeting

Optional Group Field Trip: McKeeson hosted visit to a pharmaceutical or healthcare center

Presidents / CEOs Session

Gala Dinner

Guest Speaker: Marshall Goldsmith(topic: leadership)

Guest Speaker: Gary KovacsPanel: GS1 US Emerging Markets Reps(topic: Emerging Digital World)

Keynote Speaker: Muhtar KentPresident & CEO, Coca-Cola

Optional Networking Dinner

MO Recognition &Closing Plenary

Optional Hollywood Tour

MONDAY TUESDAY WEDNESDAY THURSDAY

Eve

ning

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GA 2013

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© 2012 GS1

• In 1973 industry leaders selected a single standard for product identification, known today as the GS1 bar code

• Today, the GS1 System of standards provides unique identification that can be used anywhere in the world. Key benefits for the business include better visibility, efficiency, and security

HIGH-LEVEL PITCH

99

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© 2012 GS1

CAMPAIGN OBJECTIVE

The 40th Anniversary provides the perfect opportunity for GS1 to set the stage for what it can achieve in the next 40 years

• Use and leverage this historical milestone to develop and launch a 1-year global marketing campaign:

• Step-change GS1 brand awareness

• Underline the benefits of using our standards and solutions

• Target:

• C-levels and supply chain experts from companies in our core and new sectors

• Media / Focused press (locally)

100

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© 2012 GS1

CAMPAIGN STRATEGY• Build and deploy a Global Marketing & PR plan to be leveraged in

all MOs

• Marketing Kit (anniversary logo and web animation, corporate presentation, promotional micro-website videos, users’ testimonials, merchandising, email signature, digital templates and artwork, etc)

• PR kit (impactful messaging, PR dissemination guidelines and recommendations, high-level pitch, storylines, B-roll, talking points, FAQs, etc)

• Create opportunities to get Board Members companies involved and support the campaign (high level users testimonials videos, ad…)

• Global campaign virtual kick-off on Apr 3rd, 2013

• Kick-off worldwide celebrations at the GA 2013 (20-23 May in LA) 101

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© 2012 GS1

40TH ANNIVERSARY MERCHANDISE

102

ConceptMerchandise that celebrates the barcodeand 40th Anniversary

OverviewExpand brand awareness and create an emotional connection with the GS1 brand by applying the barcode, barcode designs, and anniversary logo to merchandise for expanded brand awareness.

Examples include apparel, iPod cover, backpacks, etc.

NOTE: Universal Site of ‘basic’ merchandising items (pens, mug, candles, t-shirts, etc) for all MO’s or individual MO’s can use the artwork to produce and sell their own items

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© 2012 GS1

ARTIST COMPETITION & AUCTION

103

ConceptArt that is created using the barcode

OverviewHave artists from around the world consider the impact of the barcode on their culture and entertheir interpretation in a competition. Create a digital collection of all entries for MO websitesand customers, and to share with potential MOs.

This would not only celebrate the barcodeitself, but also connect GS1 with a greater cause thatmatters to GS1 and its customers.

NOTE: This idea has options. It can be a traveling art show around the globe, or a localized contest. The winner from each MOs country could then compete globally. This will be a great tool to generate PR and media interest.

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© 2012 GS1

LIFETIME ACHIEVEMENT AWARD

104

ConceptAn award that recognizes and commemorates individual(s) that have made very significant contributions to GS1. This could be a scalable concept that could be made on both the global and MO level.

OverviewWe are celebrating the UPC barcode's great achievements because of those who had the vision and fortitude to pave the way and make it happen. On behalf of GS1, this award will be presented to those (external contributor) who've made a difference in the world of standards.

Recipients will be nominated based on deserved criteria. This award can be given out annually at the GA.

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© 2012 GS1

ConceptGoogle’s name designed with icons/drawingsthat allude to the anniversary, celebration ofthe barcode, and GS1

OverviewGoogle has a global presence and known for creating a “doodle” or series of images thatcelebrates important events. Google has done a barcode for a previous anniversary; we could have them celebrate the 40th Anniversary in a new way that would enhance the GS1 brand and celebrate connectivity on a global platform.

• We could possibly do series of doodles over several days that reference theartist competition and auction.

GOOGLE DOODLE

105

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© 2012 GS1

HISTORICAL TIMELINE

106

ConceptTimeline that shows when each MO firstscanned a barcode and what product it wasthat had the barcode

OverviewThe barcode has a rich history; each countryadopted standards at different times and withdifferent products. A visual representation ofthe timeline of the 111 first scans (productsand dates) in each country could illustratethe global reach, and depth and breadthof the barcode’s role over the last 40 years.

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© 2012 GS1

BARCODE SHORT VIDEO

107

ConceptExciting video to have available on the website, media kit, YouTube, opening etcs,What would the world and supermarkets be without barcodes?

OverviewThe invention of the Universal Product Code (U.P.C.) barcode nearly 40 years ago fundamentally changed our world. Created to speed grocery store check out and improve inventory management, the U.P.C. laid the foundation for a technological revolution that started with a simple barcode.This short video will highlight the ways in which barcoding has impacted business and our world (and vice versa)—and look to thefuture with great optimism.

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© 2012 GS1

CUSTOMER SUPPORTED ADS

108

OverviewDue to the profound impact that the barcode has had, the opportunity exists to leverage the anniversary to build awareness. This could come in the form of having companies acknowledge the impact that GS1 has had over the years. Considerations could include strategically placed advertising that is sponsored by member companies as well as creating a compelling business story that can be released to key media outlets.

• Full-page ad in a significant newspaper or magazine that is supported by key companies that are participating

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© 2012 GS1

MO MARKETING TOOLKIT

109

ConceptCreate a kit for international use that MOs can easily adapt for use in local markets

OverviewWe will create a complete kit that MOs can take, alter as needed, and release through local outlets. MOs can use all of the following or only select pieces, as appropriate for their markets:• Anniversary logo

• Full-page ad where MOs can insert their country-specific copy/graphic

• Celebration ‘footage/testimonials’ edited story for media outlets. This could be the inspirational video

• Digital assets: flash animation for each MO website, newsletter header, email signoff template

• PPT about the anniversary and GS1 milestones (for Board to use, etc.) that MOs can translate

• Promotional web site (explained in following slide)

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© 2012 GS1

PROMOTIONAL SITE

110

ConceptA microsite dedicated to the celebration of the barcode for each MO (as a part of the Marketing Toolkit)

OverviewHave one hub of information about the anniversary with interesting resources and history about the barcode and its impact throughout the world. Examples of content could be information about GS1, a history, global and local press, barcode counter, an inspirational video, and barcode merchandise. Create a button or banner for MOs to put on their websites that lead to the promotional sites.

Counter of ScansConceptA counter that records each scan acrossthe globe in real-time within each promo site

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© 2012 GS1

LOCAL SPECIFIC MARKETING

111

Easily duplicated ideas for events & advertising• Car-wraps • Billboards • Floor graphics

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© 2012 GS1

OTHER LOCAL EXAMPLES

112

GS1 TriviaConceptA game where people are tested on their barcode and GS1 knowledge

OverviewCreate a game that has players ask each other questions on the 40 year history, GS1,and use of the barcode and standards around the world.

International CollectionConceptA basket of products that were first scanned

OverviewCreate a basket of products that were first scanned atcheckout. Different baskets could be created throughoutthe year to commemorate categories of productsor industries. This is an idea that can be customized per country for a localized marketing effort.

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© 2012 GS1

MO PR TOOLBOX

113

ConceptThe PR toolbox will consist of a kit for international use that MOs can easily adapt for use in local markets

Each GS1 office will have access to the toolbox to implement a local public relations campaign to raise GS1’s brand awareness.

The tool box will consist of:

• PR Guidelines (how to respond to media inquiries, how to pitch stories to print, broadcast and online media, how to organize a media event)

• 12 Press releases that will contain the global PR theme and key messages that local MOs can use in their markets

• Image Library

• Talking Points

• Frequently Asked Questions (media perspective)

• Celebration ‘B Roll’ edited story for broadcast media

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© 2012 GS1

CAMPAIGN TIMELINE (1)

Aug 22, 2012

Marketing Network Webinar• Share PR and

Marketing plan• Get MOs

input

Sep 25-27, 2012

AC Meeting• Share

Anniversary plan• Get AC support• Create Project

Plan Execution Team

PR Kit distribution to MOs:• Usage guidelines• Catchy campaign theme

and key messages• Press kit & Media Guide• Talking points• 12 press releases• FAQs

Marketing Kit distribution to MOs:• Anniversary artworks• Logo (image + animation)• Material and collaterals

(video, corporate presentation, historical timeline, merchandising, etc)

2012

MB Meeting• Share

Anniversary plan• Get MB

companies support

Inform ALL MOs• Share campaign

timeline and Guidelines

Nov 6-8, 2012

2013

Jan, 2013

Feb 18-22, 2013

Dedicated workshops at the Global Forum

114

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© 2012 GS1

20142013

CAMPAIGN TIMELINE (2)

Apr 3, 2013

PR global and local campaign Launch• Google Doodle Day 1 (barcode

artwork)• Local kick-off events and

activities• Global + Local press release (1)

May 20-23, 2013

GS1 community Anniversary celebrations at the GA• Video testimonials• Festive activities• Commemorative gift• Awards…

Jun 26, 2014

End of the 1-year campaign• Celebrating the

first product scanned in a store (Ohio)

Share campaign results and celebrate achievements at the Global Forum

Feb, 2014

Ongoing MO events and PR activities

115

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© 2012 GS1

Confirmed MOs with local activities

• GS1 Austria• GS1 Australia• GS1 BelgiLux• GS1 Canada• GS1 China• GS1 Colombia• GS1 Costa Rica• GS1 Croatia• GS1 Denmark• GS1 Egypt• GS1 Finland• GS1 France• GS1 HK

• GS1 India• GS1 Italy• GS1 Ireland• GS1 Mexico• GS1 Sweden• GS1 UK• GS1 US

• Other TBC• Other TBC

Organisations in orange confirmed their participation in the Project Team116

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© 2012 GS1

40th Anniversary

117

• Preliminary US Campaign Plan• Commemorative Brand – Work in Progress

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Future of StandardsJoint GS1/TCGF/Capgemini Research

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© 2012 GS1

Cap Gemini-GS1-TCGF strategic research

• Objective: Perform a GS1/TCGF/CG strategic research study aimed at identifying requirements for supply chain standards and services

• Target: 50 C-level executives (CEOs or Chief Supply Chain Officers, CIOs, CMOs, etc.) , of TCGF Board companies designated by the CEOs

• Process:1. TCGF invited their Board members to participate 2. Interviews in June, July, August3. Research Report in October4. Presentation to TCGF board (Jose Lopez) in November

• Costs: €75K paid by GS1

• Report: Sponsored by GS1, TCGF and Cap Gemini (including logos)

119

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© 2012 GS1

Initial Findings

120

Tomorrow’s standards will need to support: • Consumer demand for product information

• Extension of supply chain data to B2C

• Consumer safety (especially for food products)• Providing information on origin and ingredients• Ensuring contamination does not occur• Being able to recall products quickly and easily

• Sustainability• Growing pressure from governments, NGOs and consumers• Consumers want to be able to compare and contrast the sustainability measures for

products from different companies

• Full visibility from production to shelf• Faster and more open access to point-of-sale (POS) data• Closing the visibility gap the last 50 yards – especially to minimize out of stock

• Supply Chain Efficiency• Pockets of waste can still be eliminated across the value chain by working collaboratively

e.g. less-than-truckload (LTL) shipments/empty trucks, excess inventory

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© 2012 GS1

Leveraging the report

121

• Leveraging the Report• The research report will be presented to TCGF and GS1 Board

members in November 2012• Marketing material will be developed for MOs

– One-page flyer– Press release– PPT and talking points– Video from Capgemini

• Articles in GO newsletters• Webinar for MOs with Capgemini

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GS1 HealthcareWhite Paper

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© 2012 GS1123

McKinsey White Paper Project Timelines

• Completed data request

• Key findings from industry data gathering

• White Paper directed to C-suite audience on benefits of global standards adoption in Healthcare

• Deliverables

= Today

• Launch data collection with industry participants

• Collect templates and analyze results

• Launch data analysis• Launch development

of public health case• Launch business case

quantification

Review work completed to-date Conduct interviews of senior

executives across industry Develop data request templates Assess potential for building

business case with existing data Conduct additional analytics if

necessary Develop case studies of

successful global standards implementations

• Verify collected data if possible

• Complete development of public health case

• Complete quantification of business case

• Develop communication for senior executives

• Develop high-level roadmap for industry adoption

• Assess mechanisms for increasing adoption

• Assessment of work completed to-date

• Summary of interview findings• Data request templates

CONFIDENTIAL

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© 2012 GS1

McKinsey White Paper Communication Plan

124

Marketing Tools for MOs

• White Paper Brochure (full document)

• Collateral: White Paper leaflet (2 pager summary)

• Talking points for MOs to be issued prior to GS1 healthcare conference

• PPT for oral presentations• Short version for presentations• Long version for training

• Video of stakeholders and McKinsey

Communication Channels

• White Paper to be released to Tier 1 media by McKinsey

• White paper published on McKinsey and GS1 websites

• White Paper integrated in GS1 & McKinsey Newsletters

• Global Webinar to be presented by McKinsey for MOs and users

• MOs Roadshows with McKinsey speakers and healthcare stakeholders as available

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Global Standards in Healthcare White Paper by McKinsey – Communication Plan Timeline

125

• Finalisation White Paper by McKinsey

• Mktg MO Expert group created

• Marketing Toolkit aligned

• Interview Katy George (McKinsey) – teaser prior to Conference

• MOs to identify Tier 1 newspapers and select trade and local media for McKinsey outreach

Aug-Oct 12 Nov 12-Jan 13 Feb 13-onwards

• 24 Oct:– White Paper Brochure

available for MOs– 2 Pager Flyer of WP– PPT short version available

• Publication White Paper and online promotion of WP on GS1 and McKinsey websites & newsletters

• Global Forum presentation by McKinsey to promote White Paper

• GO to Train MOs on content of White Paper (long version PPT)

• Stakeholder’s video

• Local Roadshows by McKinsey for MOs.

23 October

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© 2012 GS1

31 Local Healthcare user groups driving adoption of GS1 standards worldwide

• Morocco• Netherlands• New Zealand• Portugal• Russia• Serbia & Montenegro• Singapore• Slovenia• Spain• Sweden• Switzerland• Taiwan• Thailand• UK• US

126

• Australia• Austria• Belgium and Luxemburg• Brasil• Canada• Colombia• Denmark• France• Germany• Italy• Japan• Jordan• Macedonia• Malaysia

Missing AC MOs

• China• Croatia• Hong Kong• India• Mexico• Poland

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GS1 Key 5 Top Priorities:5. Continue Developing a World Class, Interdependent Organization

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Internal Compliance Committee

CONFIDENTIAL

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1. Update on Governance & Proposed Actions

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© 2012 GS1

Governance: Actions to date: Summary

130

Actions: All MOs with issues contacted (except those that are part of the

government) Focused on 7 priority MOs + Singapore Several MOs promised changes in Governance and Branding Excellent response to request to send Auditor’s letter (AL)

Status: Governance: 14 MOs with outstanding issues Branding: 9 MOs not yet fully compliant Auditor’s letter: 13 MOs still need to send their letter

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Governance Update

131

• Overall, progress has been positive - see before.

• Several issues have however appeared when asking for changes in Governance in organisations which are not independent (e.g. part of Chamber):

• Separate legal entity created but owned by the mother organisation• User Board created but without decision power• User Board created with non GS1 users - members of the mother organisation• Audit reports are sent but with doubts on their content (no separate

accounting)

Conclusion: GS1 current rules and regulations do not enable the ICC to enforce governance changes in these MO’s if the mother organisation is not cooperating in good faith

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© 2012 GS1

Next Steps

132

• Clarify, in GS1 Statutes and Internal Regulations, the definitions and wording which leaves room for interpretation (requires GA approval)

• E.g: “Not-for-profit” = Income of MO only used to further the aims & objectives of the MO and no distribution of MO revenue/profit to members, Board members, owners and management

• E.g: “User Governed” = MO has a Management Board composed in majority of GS1 user companies (member companies) and Management Board is accountable to the users/members

• Authorize the GS1 CEO, upon request from the ICC, to request additional information from MO’s to investigate their compliance (requires MB approval)

• E.g: request additional details on the Revenues and Costs

• Propose a list of possible sanctions for the non compliant MO’s with expulsion as last resort (escalation mechanism)

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3. Financial Strength Definition

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© 2012 GS1

Financial Strength: Proposal

136

• ECR:• All ECR fees/revenues are excluded• ECR Membership Fees are included except if these are separate fee (i.e.

distinct from GS1 membership)

• Government revenues:• Project financing, grants, subsidies etc should be included except when this is

specifically prohibited by law or by contract• Revenues of or equivalent to membership fees / subscriptions, including

contributions to membership fees should be included

• Generally, in case of doubt about whether to include or not the revenue in its financial strength, the MO should consult with the ICC

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Financial Strength – Proposed New Definition

CURRENT / OLD DEFINITIONMO “Financial Strength” or “Gross Revenue” is defined as: All funds collected annually by the MO, including those from parent, sister or subsidiary organizations, which derive from or are received in relation to the GS1 System including the EPC System.

PROPOSED NEW DEFINITIONMO “Financial Strength” is defined as:All revenues which derive from or are received in relation to the GS1 System (i.e. GS1 standards, services and solutions) and which are earned annually by : (a) the MO itself;(b) any legal entity (hereafter the "Parent"), which holds a shareholding interest or any other form of

financial stake in the MO, including under the form of a membership, a partnership or suchlike. (c) any legal entity in which the MO (hereafter the “Daughter”) or the Parent holds a shareholding

interest or any other form of financial stake, including under the form of a membership, a partnership or suchlike. The funds of the Daughter to be included in the MO Financial Strength declaration should be in proportion to the percentage of the shareholding interest or financial stake held by the MO.

(d) any entity, with or without legal personality, under the auspices of which the MO is operating.137

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GEPIR UPDATE

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GEPIR Strategy Execution

Objectives• GEPIR Strategy execution• All MOs participating in GEPIR network as part of MO Core Services

Progress• 108 of 111 MOs in GEPIR (Only 1 MOs with no commitment at this point)• Updates to GEPIR MO Support Website and content for GEPIR – Complete• GEPIR V4.0 Requirements Process / Specification Design – In Progress• Data Quality Initiative (Service Levels, Conformance, Attributes) – In Progress• Quarterly Updates of GEPIR data for Hosted MOs – Launched with ICC

Issues• None at this time

Next Steps• Finalise GEPIR V4.0 Requirements / Specification Design• Execute Quality Assessment & Completeness of GS1 MO data for use in GEPIR

142* Reference: GEPIR Network Update Document

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GEPIR Statistics as of September 2012

Goal : All MOs using supported versions (2.0, 3.0, 3.1, 3.2) STATUS: 3 Remaining non-conformant MOs

(108 / 111 MOs in GEPIR)108 MOs have data available through GEPIR

63 MOs hosted at Global Office+45 MOs locally hosted+ 3 MOs not yet operating in GEPIR (Only 1 with no contact)=111 Member Organizations

7 MOs on Version 2.0 7 MOs on Version 3.094 MOs on Version 3.1 / 3.2 [63 hosted, 31 local MO]

11 MOs-V3.1 July 2009 94 MOs - V3.1/V3.2 September 2012

143