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MEMBER INSTITUTION EDITION 2017
RATE CARD
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NCCN.org/advertising
NCCN eBulletin: Member Institution Edition is an electronic newsletter delivered monthly to registered users of the National Comprehensive Cancer Network® (NCCN®) website—NCCN.org— who are from the 27 NCCN Member Institutions.
This exclusive publication features content of specific interest to the NCCN Member Institution readers and includes executive messages, NCCN committee reports, updates from the NCCN Oncology Research Program (ORP), journal contributions, subscription and benefit notices, program participation announcements, NCCN Foundation® messages, and other NCCN Member Institution news.
Select advertising placements offer opportunities for organizations to position their products and services in front of more than 16,000 NCCN Member Institution readers, including a primary audience of more than 6,500 physicians. The total readership includes oncologists, pharmacists, nurses, advanced practitioners, case managers, hospital administrators, and other health care professionals — all from the NCCN member hospitals.
OVERVIEW
Reserve your premier 2017 advertising space now!
BENEFITS> Advertise with NCCN, a not-for-profit alliance of 27 of the world’s leading cancer centers devoted
to patient care, research, and education, dedicated to improving the quality, effectiveness, andefficiency of cancer care so that patients can live better lives.
> Include your ad with messages that go to more than 16,000 U.S.-based readers from the27 NCCN member hospitals.
EDITORIAL TEAMC. Lyn Fitzgerald, MJSenior Vice President, U.S. & Global Development [email protected]
Katie Kiley Brown, EditorCommunications [email protected]
Jennifer Tredwell, MBA, Editor-in-ChiefSenior Director, Marketing [email protected]
Briana O’DonnellMarketing [email protected]
Jill Mullen, MPADirector, Member [email protected]
Reach More Than 16,000 ReadersREADERS Count *
Allied Health 422
Caregiver or Family Member 42
Case Manager (Non-Nurse) 77
Case Manager (Nurse) 137
Clinical Nurse Specialist 205
Government Employee 76
Health Educator 304
Industry Employee 204
Managed Care Organization Employee 67
Nurse Practitioner 1,106
Nurse/Oncology Nurse 1,703
Other 3,138
Patient Advocacy Organization Employee 29
Patient or Cancer Survivor 43
Pharmacist 1,658
Physician Assistant 358
Physician/Surgeon/Oncologist 6,522
Practice or Hospital Administrator/Manager 429
Tumor Registrar 20
Total 16,540
* As of June 24, 2016
ADVERTISING CONTACTSJennifer Tredwell, MBASenior Director, [email protected] • 215.690.0274
Kimberly DragerManager, Business [email protected] • 215.690.0573
Issue # Issue Date Ad MaterialDue
1 01/17/17 01/10/172 02/14/17 02/07/173 03/14/17 03/07/174 04/11/17 04/04/175 05/09/17 05/02/176 06/13/17 06/06/177 07/11/17 07/03/178 08/15/17 08/08/179 09/12/17 09/05/17
10 10/10/17 10/03/1711 11/07/17 10/31/1712 12/05/17 11/28/17
SCHEDULE - Volume 5
Reserve Your Space Today!
ARTWORK SPECIFICATIONS• Artwork to be submitted in GIF or JPEG format • Animated GIF files are suitable† • Maximum file size is 100 KB • Provide URL for links • Artwork and links to be submitted 5 days prior to drop date†Since many computer platforms do not allow for animated messages within e-mails, it is recommended that key messages are displayed on the first frame of all animated files.
FREQUENCY DISCOUNTSAdvertisers who purchase 3 or more ads will receive a 15% discount off all ads purchased.
AD SIZESAd Unit Pixel Size Cost
Banner 468 X 60 px $2,000
Skyscraper 160 X 600 px $1,200
READERSHIP REPORTS**Open Rate = 14.5% Click-Through Rate = .41%** Based on total average statistics from January 1 – May 31, 2016
Readership Reports are generated through NCCN’s e-mail marketing management platform, Cvent, Inc. The reports are provided to advertisers 5 business days after issue date and include data on:
• Total Sent to per e-mail
• Opened per e-mail
• Open Rate per Advertisement
• Total Clicks per Advertisement
• Unique Clicks per Advertisement
• Click-Through Rate per Advertisement
• Percentage of Clicks per Advertisement
Banner468 X 60
Skyscraper160 X 600
Skyscraper160 x 600
2017 DIGITAL ADVERTISING SPACE RESERVATION Advertisers can use this form to reserve 1 to 3 ads. With purchase of a third ad, advertisers receive a 15% discount off all ads purchased. If reserving more than three ads, use a separate form.
Advertiser Information (please type or print clearly)
Contact Name _________________________________________________________________________
Title ___________________________________________________________________________________
Organization ____________________________________________________________________________
Address _______________________________________________________________________________
City ______________________________________________ State _________ Zip Code ______________
Phone _________________________________________________________________________________
E-mail (required) _________________________________________________________________________
NCCN eBulletin: Member Institution Edition Digital ReservationsIssue Date: _____________________m $2,000 Banner (468 x 60 px)
m $1,200 Skyscraper (160 x 600 px)
Issue Date: _____________________m $2,000 Banner (468 x 60 px)
m $1,200 Skyscraper (160 x 600 px)
Payment Informationm Please send an invoice
m Check Enclosed (Please make checks payable to: National Comprehensive Cancer Network and
mail to: NCCN, 275 Commerce Drive, Suite 300, Fort Washington, PA 19034,
Attn: Janice Tucker)
m Credit Card: m American Express m Discover Card m MasterCard m Visa
Cardholder’s Name _____________________________________________________________________
Billing Address _________________________________________________________________________
City ____________________________________________ State ____________ Zip Code _____________
Card Number __________________________________________________________________________
Expiration Date _____________________________________________ Verification Number __________
Signature ______________________________________________________________________________
NCCN may charge the credit card for the amount as indicated above.
Issue Date: _____________________m $2,000 Banner (468 x 60 px)
m $1,200 Skyscraper (160 x 600 px)
SUBTOTAL: $ ________________________________
Apply 15% discount
(if reserving 3 ads) ______________________________
TOTAL: $ ____________________________________
NCCN eBulletin: Member Institution Edition Insertion Order Form
INSTRUCTIONSInsertion orders must be received 10 business days prior to issue date.
Artwork and link must be received 5 business days prior to issue date.
Send completed insertion orders, artwork, and links to:
Jennifer TredwellSenior Director, Marketing
NCCN
275 Commerce Drive
Suite 300
Fort Washington, PA 19034
Phone – 215.690.0274Fax – [email protected]
EB-N-0234-0116
275 Commerce Drive, Suite 300 • Fort Washington, PA 19034
The National Comprehensive Cancer Network® (NCCN®), a not-for-profit alliance of 27 of the world’s leading cancer centers, is dedicated to improving the quality and effectiveness of care provided to patients with cancer. Through the leadership and expertise of clinical professionals at NCCN Member Institutions, NCCN develops resources that present valuable information to the numerous stakeholders in the health care delivery system. As the arbiter of high-quality cancer care, NCCN promotes the importance of continuous quality improvement and recognizes the significance of creating clinical practice guidelines appropriate for use by patients, clinicians, and other health care decision-makers. The primary goal of all NCCN initiatives is to improve the quality, effectiveness, and efficiency of oncology practice so patients can live better lives.
NCCN.org – For Clinicians | NCCN.org/patients – For Patients
NCCN MEMBER INSTITUTIONS