Member Recruitment and Retention

Jodie Elder, PhD, LPC-S, LMFTDavid Boyles, MEd, LPC

Benefits of Membership

• CEUs• Ethical guidelines• Consultation• Public policy updates• Advocacy• Leadership opportunities• Connection• Collective wisdom / mentoring

Recruitment + Purposeful Mentoring

• Personal touch -- Come on in! • Informed consent • Options and duties• Start small and build up involvement• Continued mentoring – You can do it!

Member Recruitment• Have drawings for free student memberships and full

memberships at meetings • Have a board member visit local counseling programs to

invite students to membership/events• Have a division rep from different geographical areas• Work with LPC Supervisors to recruit supervisees• Have a board member-at-large and Emerging Leader• Have a board member be a liaison with local school

districts and agencies to publicize events and recruit members

• Give complimentary memberships to guest speakers• Offer grad student scholarship and/or research grant

• Have a brochure complete with membership application and instructions

• Give out member brochures at each division sponsored session/event during PGC

• Hold event during conference – provide food and they will come! ;) – reception/ luncheon/meeting

• Have booth at Professional Growth Conf– Free if continually covered– Offer incentive to graduate students to help cover– Schedule each time slot with 1 board member + 1

grad student• Have give-away / candy at booth to promote

engagement• Have internet connection so

people can join on the spot • Website

Member Retention• Member letter and certificates for

new/renewing members– Use monthly membership report from TCA Office

to get names • Provide recognition for number of years of

continuous membership– Maybe noted in newsletters for notable

anniversaries• Phone calls (or at least an email) to expired

members to encourage renewal -- with instructions for renewing

• At events held late in the year, allow members to renew for the following year as they sign-in for the event

• Review the mission / benefits of membership in meetings/ conference sessions

• Quarterly membership newsletter– provide informative articles, advocacy updates– include list of new/renewing members to thank

them for their membership– include "member spotlight" highlighting a

member

• Provide informative sessions during PGC – put in descriptor paragraph “Sponsored by

(div/ch)”• Send email the month before conf inviting

members to activities being provided • Have ad in TCA PGC pre-program and program

books listing division events/sessions• Have separate division conf

(face-to-face or webinar) to provide CEU opportunities to members

Social Media ????

Helpful Resources• Common access to resources -- Dropbox.com• Division Membership Affidavit• TCA sends Division Monthly Financial Reports• TCA office will manage membership database

for 10% fee• University print shops• Volunteerspot.com• Doodle.com• Constant Contact

Other ideas / Discussion