member retention & social media digital... · 2018-12-01 · surprise & delight 4....
TRANSCRIPT
Member
Retention &
Social Media
Who am I…
Who are Teneo?
What we do…
The Growth of Social…
• 54% of people watching sports on TV checked social media while doing so
• Facebook is the runaway most popular platform to check while watching sports
• 33% of attendees at sports events checked social media while there
“You either adapt your strategy or you no longer reach your own audience.” - Paul Rogers, Head of Digital at AS Roma
3 Simple Steps…
1. Know your members
Why do people belong to groups?
Social factors A sense of belonging
Feeling of community
Non-judgmental environment
Personal factors To learn & develop
Family
Aligned in beliefs & Values
2. Engagement
Create content that’s… 1. Interesting to your audience 2. Evokes emotion 3. Surprise & delight 4. Practical 5. Readable 6. Short 7. Credible 8. Visually engaging 9. Timely 10. Provides Utility
3. Measure
Thank you.