member & unit services division presidents’ conference call3.16.2015 presidents’ conference...

Member & Unit Services Division

Presidents’ Conference Call3.16.2015

Presidents’ Conference Call- 3.16.15

Agenda Welcome Update from Marcie Natan, National President Diane Issenberg, Clara Gillman- Every Step Counts Frieda Rosenberg, David Pasternack - Development

Update Haren Haber, Michele Rubin- Grassroots Fundraising Debbie Friedman, Tamar Davis- Annual Giving

Sharing Time Private Time With Fredi and Ann


Update from the National President


Marcie NatanNational President

[email protected]

Every Step Counts


Diane IssenbergHealth and Wellness Team Leader

[email protected]

Clara GillmanEvery Beat Counts Team Leader

[email protected]


STEP 2- Hadassah Registration


STEP 2- Walker Tracker Registration


The Region/Big Chapter/Other Tab is also known as the Organization Tab.


Every Step CountsHow ESC Helps Membership Chairs Meet Goals

• Appealing to younger women and men, while remaining accessible to all populations.• Excellent OUTREACH and ENGAGEMENT tool.

SOCIAL MEDIA/VISIBILITY!• Contact information retained – ACQUISITION TOOL

FOR MEMBERSHIP


Every Step Counts

• Perfectly suited to eMembers. Recognized as their own group and progress is charted alongside Regions/Big Chapters and Associates. • Great program for individual and group participation.


Every Step CountsHow ESC Helps Grassroots Chairs Meet Goals

• All funds raised for Every Beat Counts will go toward fundraising goals. • Fundraising materials can be found on the Intranet,

including a Run/Walk Kit.• (Note: we understand that units plan walkathons for a

variety of causes. Even if you’re raising money for a different cause, your steps still count with Every Step Counts.)


Every Step CountsHow ESC Helps Grassroots Chairs Meet Goals

• National honor roll will feature fundraising accomplishments nationally. • Create a personal fundraising webpage to solicit

support from friends/ family.


Badges You Can Earn:• Ultra Marathoner:

$10,000• Marathoner:

$5,000• Sprinter: $3,000• Runner: $1,000• Power Walker:

$750• Strutter: $500• Walk Around the

Block: $150


Milestone Markers -- as you enter steps and progress along the route you’ll pass milestone markers with interesting content.


Milestone Markers -- include text, images and videos as well as links and other educational information.


Kol HaKavod Job Well Done!

Development Division


Frieda RosenbergDevelopment Division Vice-Coordinator

[email protected]

David PasternackDevelopment Division Director

[email protected]

Upcoming DatesMarch 10 Hadassah Super South Hub TrainingMarch 16 Quarterly StatementsMarch 23 Step Up Week:

- Unsigned Pledges - Open Balances - Zero Balances

March 23 Passover Mailing & eBlasts April 6 Acquisition MailingMid-April Passover Follow Up MailingEnd of April First Look at Blackbaud Data


Telemarketing ResultsDevelopment retained a professional telemarketing firm to call 5,000 grassroots donors who have previously given to HMO or the Tower

Number of completed calls: 2,112Response rate: 12.4%Total number of gifts: 262Total number of one time gifts 154 ($84.72 average)

$16,247 total

Total number of monthly gifts 108 ($14.89 per month average) ($178 annually)


Grassroots Fundraising


Haren HaberGrassroots Chair

[email protected]

Michele RubinGrassroots Vice-Chair

[email protected]

Tools You Can Use• Tools Available to Units

• Grassroots Toolbox• Full of all the fundraising initiatives offered by National

Hadassah.• Ideas for how to use these initiatives in your local unit.

• Grassroots Gatherings• Held bi-monthly, different initiatives are highlighted each

call. • Opportunities to ask questions are provided

• Grassroots on Tour• Division team members are available to talk and/or visit your unit.



Resources > Development > Grassroots

Grassroots On Tour• What is Grassroots On Tour?• Specialized fundraising training to help your unit meet its

goals.• Refresh and Re-energize grassroots fundraising in your units.

• How do you request someone to speak to your leadership? • In-Person Trainings - Contact Speaker’s Bureau• Online Trainings – Contact Haren/Michele/Rosemarie


Join our social media challenge online to equip and furnish patient rooms in Hadassah’s newly built Sarah Wetsman Davidson Hospital Tower!

Make a donation to the campaign:www.hadassah.org/towerpatientroom

Share this cause with your friends and your community


http://www.hadassah.org/towerpatientroom


If needed for donors giving offline, flyer available on Intranet at intranet.hadassah.org/tower


• Promoted via e-blast to members and Associates and in Leader’s Digest • Donation page goes live April 14,

2015• Choice of hard card, necklace or

both • Money from card goes to HMO• Money from necklace goes to Tower• Full goal credit will be given for both• Market to your members and

Associates

Tower Talk Day


• Will be optional for units

• Contact Haren/Michele/Rosemarie if you are interested in participating this year

• Put in your annual plan for the second half of the year

Contact Information

Grassroots Toolbox on the IntranetResources > Development > Grassroots

Haren Haber [email protected] Rubin [email protected]

Rosemarie Torres [email protected]


mailto:[email protected]



Annual Giving


Debbie FriedmanAnnual Giving Chair

[email protected]

Tamar DavisAnnual Giving [email protected]


Annual Giving in Dollars

• 4,389 Keepers• 2,008 Chai Society donors

2014 – $4.5 million through Annual Giving donations

“CELEBRATE18!” ANNUAL GIVING CELEBRATION IN HONOR OF KEEPERS OF THE GATE’S 18TH BIRTHDAY


*one USB drive available per unit (region, chapter, group). All resources can also be downloaded: intranet.hadassah.org/celebrate18

SIGN UP TODAY!www.hadassah.org/celebrate18

Presidents Sharing Time


Cathy OlswingHadassah Desert-Mountain President



Stephanie Z. BonderHadassah Northern New Jersey President

Uplift brings Day School Moms to Hadassah




Amy ApplebaumHadassah Greater Southwest President

Private Time with the Presidents’


Ann Eisenberg Fredi Brown

member & unit services division presidents’ conference call3.16.2015 presidents’ conference...

Documents

ann presidents conference

step countsperfectly

step countshow esc

step countsfrieda rosenberg

fundraising goals

grassroots chairs

membership chairs

counts team