Member Value RealignmentMember Value RealignmentStrategic Partnerships & Member Value Plan

ObjectivesObjectives

Better define the Charlotte Chamber’s value proposition

Infuse diversity Improve efficiency and effectiveness Stakeholder* centered Develop effective outcome metrics Engage a Team delivery approach Leverage role and purpose of Chapters

*A stakeholder is any business (regardless of size) that has a physical business address that falls within the Chapter boundary

- Awareness- Awareness (Communications, Website)

- AccessAccess (Business Intelligence, Networking)

- Action- Action (Public Policy outcomes, ED/jobs, Events)

New Value PropositionNew Value Proposition

Diversity and InclusionDiversity and Inclusion

New Philosophy: A diverse and inclusive Charlotte Chamber is relevant for today

and the future Diversity is how we plan,act and include…not just programs we

operate All functions of the Charlotte Chamber will incorporate diverse

thought and action

Importance: Changed Demographics in the region Impact on regions systems, processes and markets Membership growth Leadership growth Growing a relevant chamber

Efficiency & Effectiveness Efficiency & Effectiveness

- Chapter programming (63)***

- Chamber award event (1)

- Chapter special events (7)

- Monthly chapter board meetings (42)

- Council events / lunches (30)

- Council board meeting (42)

- Annual open house (1)***Chapter Lunch/dialogs now include new member orientation

45% Reduction in meetings

(from 339 to 186)

45% Reduction in meetings

(from 339 to 186)

Front Door ApproachFront Door Approach

Charlotte ChamberCharlotte Chamber(Committees, councils, public policy, economic development, CMDC, land use, etc)

Charlotte ChamberCharlotte Chamber(Committees, councils, public policy, economic development, CMDC, land use, etc)

SouthparkChapter

SouthparkChapter

AirportChapterAirportChapter

NorthwestChapter

NorthwestChapter

EastChapter

EastChapter

BallantyneChapter

BallantyneChapter

UniversityCity

Chapter

UniversityCity

Chapter

CenterCity

Chapter

CenterCity

Chapter

BusinessBusiness CommunityCommunity

ChaptersChaptersProgramming & Services

Ambassadors&

Retention effortsNew Member Orientation

Re Alignment Chapter & Stakeholder Centric Approach

Outcomes/Metrics

CouncilsEthnic

Chambers**

**Ethnic Chambers are NOT councils of the Charlotte Chamber, but separately chartered and operated business entities

Benefits & OutcomesBenefits & Outcomes

• High quality events

• Increased attendance

• Deeper networking & volunteer opportunities

• Diversity embedded in all events

• Increased use of technology

• Member relevant programming

• Chamber staff dedicated to strategic issues

• Event sponsor ROI

Implementation TimelineImplementation Timeline

First Concept Draft – Mid July ’07 Present to Bob, Blair and Manning Discuss with SVP’s Meet with Riley, Jones, Richards and Zapata Present to key groups (Diversity Advisory Council, Chapter Chair meeting, Council boards) Key staff members

Staff Input – Mid July ’07 thru Early August ’07 Functionality Staff delivery system Volunteer Engagement Strategy Management strategy for 2007 POW

Key Volunteer Engagement – Mid August thru Late August ’07 Staff Role Definition – Mid August thru Late August ‘07 Member Feedback – Mid August thru Late August ’07

Clearer definition of member value Test planned concept design for validity

Chamber “Advance” – September 20-21, ‘07 Implementation – Fourth Quarter ’07 thru early 2008 Finalize 2008 POW for each chapter at the Chapter Retreat - October 30th Measurement/Feedback - Ongoing

Questions?Questions?

• Steve Partridge, Sr. VP Member Value

• Keva Walton, Sr. VP Strategic Partnerships