Members:Nur Jannah, Sheril Melissa, Kaira Tan Jia Ling,

Alexandria Chu, Jessica Ong

WATSONS

Hair Gel

Facial Masks

Razor and refill pack

Product

These are some of the products that appear in the online catalogue for the customers.

Bath Gel

Vitamin product

Product

Watson produces the same product with the same quality and at a cheaper price.

This is to attract customers to buy house brand products rather than buying non house brand products.

Competing against competitor for a greater market share.

Lower cost alternatives as compared to regional, national or international brands,

Product

PromotionLatest promotion “Buy 2 Get 1 Free”, “$1 Buys” and “Other Offers”

“Buy 1 Get 1 Free”

Their free item must belong to the same product range of purchased items. The various items includes: Toothbrush, Anti-bacterial shower gel, hand wash, facial masks, etc.

For example, if one customer bought a Watsons Green Tea Antioxidant Facial Mask, she can get a Watsons Bird’s nest essence facial mask free. In another words, at a price of $14.90, the customer is getting 2 items at a very cheap price, $7.45 for a box of facial masks. That’s how customer get attract to Watsons promotion.

Promotion

In Singapore, there is 91 stores.

Just in Orchard itself there is 8 stores!

Place

2 stores

5 Stores

1 Store

1 Store

5 Store

1 Store

1 Store

2 Store

1 Store 5 store

2 Store

5 Store

Place

Just setting yourself to the East West Line on the MRT,

you can find 31 WATSONS store.

Watsons’ house brands are at least 40% cheaper as compared to the other brands stocked.

For example, Watsons house brand shower foam is priced at $4.95 as compared to Shokubutsu’s shower foam which was priced at $7.50.

Lower prices are used as incentives as customers are looking to save while shopping.

Price

Improve brand awareness Having more advertisements - TV, print, etc. Increasing brand exposure rate – Having more outlets, not only in town area

Brand Positioning