membership growth online summit 2017 - day 5: the tech tools that attract lots and lots of members
TRANSCRIPT
Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
Wild Apricot Expert Webinar
Presented by
Summit Webinar 5
How to Use Tech Tools to Attract Lots and Lots of New Members
Terry Ibele
Wild Apricot
Wild Apricot Expert Webinar
Donald CowperStory ApricotContent Manager
Your Wild Apricot Hosts
Rano GhoshInvictus Apricot
Customer Success Coach
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webinar.
See more webinars: www.wildapricot.com/academy
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50,000 membership managers use Wild Apricot everyday
10 years old!
#1 Membership Management Software
Provider
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Your Presenter
Terry IbeleWild Apricot
Wild Apricot Expert Webinar
Tech Tools That Attract
Lots and Lots of Members
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ATTRACT
EDUCATE
CONVERT
RETAIN
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ATTRACT
EDUCATE
CONVERT
RETAIN
Wild Apricot Expert Webinar
ATTRACT
EDUCATE
CONVERT
RETAIN
Wild Apricot Expert Webinar
ATTRACT
EDUCATE
CONVERT
RETAIN
Wild Apricot Expert Webinar
ATTRACT
EDUCATE
CONVERT
RETAIN
Wild Apricot Expert Webinar
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ATTRACT
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icon by Eucalyp
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icon by Sara Quintana and Thengakola
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How to Write
Really Really Really Really
Catchy Copy
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“The difference between a good
headline and a bad headline can be
just massive... When we test
headlines we see 20% difference,
50% difference, 500% difference. A
really excellent headline can make
something go viral.”
Peter Koechley
Co-founder Upworthy
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Wild Apricot Expert Webinar
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EDUCATE
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ZZZ
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icons by Gregor Cresnar, and Musket
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50 Milliseconds
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Lindgaard, Gitte & Fernandes, Gary & Dudek, Cathy & M. Brown, Judith. (2006).
Attention web designers: You have 50 milliseconds to make a good first
impression! Behaviour and Information Technology, 25(2), 115-126. Behaviour &
IT. 25. 115-126. 10.1080/01449290500330448.
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Give Them What They
Want
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Welcome to The City Tennis Club
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7 Simple Ways to Improve Your Swing
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50% OFF CODE:
WANONPROFIT
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https://www.shoutmeloud.com/grammarly-review.html
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CONVERT
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Email Nurture Sequence
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Join?
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Hello and welcome
A free resource
Top 10 benefits of joining
Event invite
Formal ask to become a member
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Welcome to The City Tennis Club
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7 Simple Ways to Improve Your Swing
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Welcome to The City Tennis Club
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7 Simple Ways to Improve Your Swing
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RETAIN
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The Last Tool
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The Best Survey I’ve Seen
1. What should we start doing?
2. What should we stop doing?
3. What should we continue doing?
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ATTRACT
EDUCATE
CONVERT
RETAIN
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Questions
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#1 Membership Management Software
Provider
www.wildapricot.com
Wild Apricot Expert Webinar
Presented by
Summit Webinar 5
How to Use Tech Tools to Attract Lots and Lots of New Members
Terry Ibele
Wild Apricot
THE
END