membership growth workshop

Membership Growth

Workshop

2021 Organizational Meeting of State Deputies

New Haven, CT

Creating a Growth

Culture in Your

Jurisdiction

PowerPoint template guidelines and examples

Be the Team Leader…Not the Team

• Leadership is getting things done through

people.

• Lead Your Team

• Inspire Your Team

• Be a Servant Leader

• “If you can’t do the little things right, you will

never do the big things right.”

• Admiral William McRaven

Make sure your team knows their roles and

what you expect.

• What are their duties and responsibilities?

• Who reports to them?

Organizing Your Team

• Will you have one membership director?

• Multiple membership directors?

• Will you have Regional or Diocesan membership

leads?

Communicating with Your Team

• What will you communicate?

• When will you communicate? How frequently?

• What communications methods will you use?

Evaluating Your Team

• Praise publicly

• Reprimand privately

• Hold Team Members Accountable

• “We’re volunteers, you know.”

How to refute that.

• Last resort…replace.

Self-Awareness


Self-Awareness

• SWOT Analysis

• Strengths

• Weaknesses

• Opportunities

• Threats

• Genuine self-awareness vs. superficial self-deprecation

Have a Plan


Have a Plan

• What is going to be done?

• When is it going to be done?

• Who is responsible for ensuring that it gets

done?

Have a Plan

• Plan for:

• Incentives

• Delta Church Drives

• Membership Events

• Fraternal Benefits Seminars

• Exemplifications of Charity, Unity & Fraternity

• Effective Utilization of Online Membership

Have a Plan

• Leverage the “Membership” pages at kofc.org

• Your “one stop shop” for guidance, information and best

practices on how to grow membership in your jurisdiction.

• Visit and bookmark the pages

yourself…kofc.org/membership.

• Encourage all state, district and local leaders to do likewise.

Communicate

Your Plan

Communicate your Plan

• Stress the ‘why’ in all communications.

• Break jurisdiction goals into regional/diocesan,

district and council goals.

• Secure buy-in at all levels.

Execute Your Plan

Execute your Plan

• Failure to plan is planning to fail.

• “Poor planning on your part does not necessitate

an emergency on mine.”

• Bob Carter

• Be purposeful…use the data.

• It can help to inform needed changes to your plan.

Fraternal Mission

Support – Data Analysis

and Reporting

Data and Reports

• State specific data, statistics and reporting available upon

request through the point of contact - TGD or RGD

• Jurisdictions goals - recent or past performance, market

opportunity and reality for councils

• Analysis of jurisdictions to identify trends or opportunities

Examples

• Star Tracker

• COH

• Member Rosters including State and Online

• Former, Out of State, Inactive

• Councils Recruiting or Under Recruiting Analysis

• New Council Development or Round Table information

• Intake, Suspensions and Withdrawals

• Recruiter's list


Star Tracker

• Tracks progress towards goals in membership, insurance, programming and

overall operations

• Snapshot of where councils are this fraternal year

• Sent out to the TGD/RGD on the first of each month

• Each Star Tracker is customized based on jurisdiction preference

21

Star Tracker


Conference and District Leaderboards


Membership Portion


Develop

Ethnic

Markets

• Over 58 Million Hispanics in the USA

• 119 Million Projected by 2060

• Over 54% of the adult Catholic population

• Since 1960 Hispanics make up for 70% of the Catholic growth in

the USA

• 361 Spanish Councils in the USA

Hispanic Growth and Development

Hispanic Growth and Development

• Spanish New Council Development

• Spanish Council Reactivation

• Council - Conversion to Spanish Language

Councils

• Spanish Round Table Development

• Statistical Demographics

• Identify a Hispanic Coordinator by June 30th.

• Canvass Jurisdiction Hispanic recruitment

opportunities at parishes that offer Spanish Masses.

• Supreme council conference call in July for all

Hispanic Coordinators

• The state deputy and Hispanic coordinator meeting by

July 31st.

State Deputy – Action Items

• Spanish Website – kofc.org/es

• Membership Material and Videos Available

• Statistical Analysis – Parish Listings

• Spanish Council Support and Training

• Jurisdiction visits and promotion

• Assigned Hispanic Coordinator

Supreme Support

College CouncilsA Key to Jurisdiction Success

Nicholas Holoman

Assistant Regional Growth Director – College

June 15, 2021

Introduction

Nicholas Holoman

Assistant Regional Growth Director – College

➢ PGK of Council 8320 at John Carroll University –

Cleveland, OH

➢ 2020 Graduate of John Carroll University

➢ Philosophy and Theology

➢ Supreme Council Employee Since July 2020

➢ Live in Columbus, OH

➢ Dad-to-be!

Overview

1. Importance of College Councils

2. Supporting your College Councils

3. COVID Recovery

4. Planning for Growth

5. Working Together

Why Are College Councils

Important?

1. Higher recruitment rates

1. A successful college council can bring on 20+ members per year

2. A way to bring on large numbers of young men rapidly

2. Help our Order grow younger!

1. Average member is 18-22

3. Future state and local leaders

1. College councils are often our most active

2. College officers get a lot of experience in a short amount of time

3. Upon graduation, they bring energy and excitement with them

Making College Councils a

Priority

➢ One of the greatest indicators of success for college

councils is a state council that makes them a priority

➢ need consistent support and communication

➢ College councils often need extra attention

➢ Unfamiliarity with K of C structure, forms, etc.

➢ Full of energy/ideas, need guidance and mentoring

➢ If you support and prioritize your college councils, you will

see them grow exponentially!

➢ e.g. Kansas 2020-21 – 112 new college Knights, 10.2% of total

intake

How to Support Your College

Councils

➢ Appoint a capable and qualified College Councils

Coordinator or team!

➢ Ideally young, former college Knight OR someone who works well

with college students

➢ Give him a budget to allow him to visit councils, and possibly hold

events

➢ Ensure that college officers receive college council-

specific training

➢ District Deputies (or state college coordinator) should be equipped

to properly train their college councils

➢ Consider holding a statewide officer training or college councils

conference

How to Support Your College

Councils

➢ Build relationships with your college councils

➢ Many college Knights are not familiar with our organizational

structure

➢ Reach out to introduce yourselves and let them know you are there

to help

➢ Don’t let the first communication from the State Council be a

request for per capita

➢ Communicate effectively…and don’t oversaturate

➢ Keep mass emails to a minimum…don’t include them on

communications that are not relevant to college councils

➢ Utilize communication methods they will respond to

COVID Recovery

➢ COVID-19 created incredible challenges on campus

➢ Remote and hybrid learning

➢ Fewer events/programs, zoom burnout

➢ Poor recruitment

➢ Discouragement

➢ Re-energizing your College Councils

➢ Extra training and guidance

➢ Reach out to councils who are at risk of falling inactive

➢ Ensure fall recruitment drives are occurring

➢ Ensure College Conference attendance

➢ Support and encourage spiritual programming

➢ Have a plan for growth

https://www.youtube.com/watch?v=XBQPTM_n3T8

Creating a Plan for Growth

➢ What college councils currently exist in my jurisdiction?

➢ Are the councils active?

➢ How can we strengthen them?

➢ What are the best opportunities for college council

growth?

➢ Where do I begin? How do I go about doing this?

➢ We will work with you and your college council coordinator to help

you develop a plan based upon best practices to establish new

college councils in your jurisdiction

College NCD/Reactivation

➢ Get your state chaplain involved to get buy in

from campus chaplain/campus ministry

➢ Assign a younger member to spearhead the

effort

➢ Assist with a recruitment drive, and then hold an

exemplification on campus

➢ Please reach out to us early in the process!

➢ We can provide resources, and even schedule a visit to

campus

How We Can Work Together

➢ Appoint a State College Councils Coordinator!

➢ Jurisdiction College Councils Reports

➢ Personalized for your state

➢ Includes a list of councils, 2021-22 Goals, and action

steps

➢ Meeting to discuss Jurisdiction report in July/Aug

➢ Campus visits

➢ Keep us informed so we can assist!

➢ Let us know about any college related issues or

opportunities

Our Resources

➢ www.kofc.org/college

➢ College Faith in Action Programs

➢ 5 family category programs which are better

suited on college campuses

➢ College Info Kit & Recruitment Kit

➢ Brochures, posters, prayer cards, College

Councils Guide, etc.

Thank you.

Nicholas Holoman

M: 203-824-8970

[email protected]

mailto:[email protected]

Strategic

Partnerships

Strategic Partnerships

• Bishops & Priests

• General Agents

New Council

Development

.


New Council Development

• A Partnership with Your Supreme Team

• Build an NCD Culture

• Why is it important?

• Who can create/drive it?

• Identify Parishes

• How?

• What data is available?

Your Fraternal

Team

Your Fraternal Team

• Territorial Growth Director• Wears two hats

• Works directly with jurisdictions

• Manages RGDs & AGDs

• Regional Growth Director

• Your first call for all things

• Will help you get to the Circle of Honor

• Associate Growth Director• Will help your districts and councils meet their goals

Your Fraternal Team

• Training Opportunities

• Virtual and in-person…conducted by your field team

• “Making a Lasting Difference” is GREAT Growth

training for your team.

• Membership Growth Webinars

• Offered quarterly

• Live or on-demand

2021-2022

Incentives

2021-2022 Incentives

• Circle of Honor

• Three recognition levels

• Achievement Award (85% of Intake Goal)

• Circle of Honor (100% of Intake Goal)

• Pinnacle (110% of Intake Goal)


• Circle of Honor

• More than just intake for 2021-22

• What makes a jurisdiction successful?

— Membership Growth

— Getting Younger

— Active Councils

— Charitable Impact

— New Councils

— Star Councils

— Growing in our Catholic Faith


• Beyond Circle of Honor

• We’re incentivizing you…so you can incentivize your teams.

• Earn cash early (Q1), and use it to finance incentives for your

local and district leaders…and recruiters.



• Competitive Incentives

• Team Concept

• Fair for Texas, PEI, and everyone in-between

• Earn cash, reductions to your Circle of Honor Intake Goal, and

prime seating at the 2022 Supreme Convention



• For District Deputies

• Quarterly incentives that reward intake, hitting the district intake

goal, and achieving Star District.

Grounded in

Faith

Grounded in Faith

• Our shared Catholic faith compels us to act• It is what separates us from other fraternal, service and charitable

organizations.

• Everything we do starts – and ends – with

prayer.

membership growth workshop

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