membership recruitment membership recruitment. membership recruitment who? consulting design...
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MEMBERSHIPRecruitment
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WHO?• Consulting design engineers
• Design build and architectural professionals
• Manufacturers
• Environmental health professionals
• Indoor air quality professionals
• Energy professionals
• Food technologists
• Construction management
• Students
• Contractors
• Instructors/professors/university physical plant staff
• Building owners, operators and developers
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WHY?
• Networking with the industry’s leaders
• Access to publications
• Support the industry that provides their livelihood
• To receive the ASHRAE Journal and Handbook
• Access to the latest in technological advancements
• Continuing education credits – PDHs and CEUs
• Member benefits
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CHAPTER COMPOSITION
• It is important the chapter has a balanced membership of industry representation
• An imbalanced chapter can lead to apathy amongst underrepresented groups
• Determine where you need to recruit more members and set goals to grow that area – anyone recruiting for the chapter should focus on this goal
• Recruiters should have an enthusiastic/positive testimonial about why they are members, and be prepared to share that with recruits on a whim
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RECRUITMENT TOOLS
• Tailor chapter programs (meet with CTTC early to help identify these needs) to meet the needs of your target audience
• Have BOG members from your target audience and even chapter officers/chairs when possible
• Encourage joint meetings with target audiences (e.g. USGBC, AIA, ASME)
• Promote company support of membership - every chance you get!
• Reward companies who support their employees’ participation (e.g. a slide on your PPT, your newsletter, a special reception)
• Schedule two membership promotion nights and get them on the chapter calendar (slide 9)
• Have your toolkit (slides 7-8)
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REMEMBER WHAT MOTIVATES• Money – it truly does talk. How does ASHRAE membership help people make
more money?
• Jobs – how does ASHRAE membership help people keep or get a job?
• Technical resources – how does ASHRAE bring technology to their members?
• Education – how does ASHRAE help members build their knowledge platform?
• Networking – how does ASHRAE help members build their professional network?
• Fun – though not top on anyone’s list, how does ASHRAE make being a part of the industry fun?
• Recognition – members want to be recognized for their presence, their volunteer efforts and their commitment to the industry – it’s so easy to provide this in ASHRAE, and it goes such a long way
These are all questions anyone recruiting should be able to answer!
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YOUR TOOLKIT
Tangible toolkit items:
• Always have your display of membership materials and even a computer for helping people join – you need to be sure you know how to join online…or at least the person who is helping people
• Buy member pins and pin your new members quickly
• Create a chapter incentive for your current members who recruit a new member (gift card to Starbuck’s, ASHRAE logo item)
• Don’t forget about needed chapter supplies
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YOUR TOOLKIT
Intangible toolkit items (the most important):
• Be prepared to promote membership at every meeting
• Be prepared to sell membership to employers – usually people want to join, but finances are an issue…they need support
• Don’t be the chapter where members only speak to their friends! Be prepared with a welcoming smile, a handshake and recognize your new members and visitors - if people aren’t comfortable, they won’t come back!
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MEMBERSHIP PROMOTION NIGHT• Hold the first membership promotion night no later than November
• Offer an incentive for new members
• Offer recognition for existing members
• Offer recognition for companies who support membership
• Have your toolkit
• Show Sustaining Momentum video and PPT available online
• Recognize guests and have a recruitment goal prepared
• Deliver informal awards for members who have done something special, accomplished something
• Follow up within two days with all visitors and those who join for the first time
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SPECIAL MEMBERSHIP PROGRAMS
• ASHRAE offers a special dues rate for members residing in countries with developing economies per the World Bank List of Economies
• Former members who want to reinstate their membership to retain their original election date – all requests should go to [email protected]
• Former members who wish to rejoin and use the same member number, but who are not concerned with original election date, should log on and click Join ASHRAE
• Student membership is pivotal in building the future of the industry, Society and your local chapter – most chapters support student membership at some level and it is a best practice
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• Any Affiliate, Associate or Member age 35 and younger
• Provides educational and leadership opportunities specifically for ASHRAE’s young professional members
• YEA has a wealth of resources including:
– Member spotlights– Mentoring programs– Recommended chapter programs– Facebook presence with regular updates– Society conference events– Leadership weekend– LeadershipU– New Faces of Engineering for ASHRAE (an EWeek Activity)
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THEY JOINED…WHAT’S NEXT?• If they apply online, they should indicate your chapter as their preferred
chapter – if they don’t , our system is set to default by postal code (US and Canada and some international countries) or in some cases by country to your chapter
• MP chairs should always check their master roster and follow up on any new members not appearing on the roster
• Applications for Member grade and current members who wish to advance, can only do so by updating their member bio with relevant education, work experience and licenses
• There is a slight delay in processing full Member applications because they must be reviewed – information about the review process is available online
• New members receive a new member newsletter from the Society president via email
• New members receive a new member packet with membership card and certificate in no more than six weeks
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Q&A
• What questions do you have about membership recruitment?
GROUP DISCUSSION