membershiphandbook - franchise.org · pepsico foodservice aslam khan falcon holdings, llc kirk...

www.franchise.org

THE INTERNATIONAL FRANCHISE ASSOCIATION PROTECTS, ENHANCES AND PROMOTES FRANCHISING.

Membership HandbookMaximizing Your IFA Membership

>>>IFA: THE PREEMINENT VOICE AND ACKNOWLEDGED LEADER FOR FRANCHISING WORLDWIDE.

Membership HandbookMaximizing Your IFA Membership

I N T E R N A T I O N A L F R A N C H I S E A S S O C I A T I O N M E M B E R S H I P H A N D B O O K 1

TABLE OF CONTENTSINTRODUCTION TO THE INTERNATIONAL FRANCHISE ASSOCIATION (IFA)

Letter from the President ..................................................................................................3Foreword ........................................................................................................................4IFA’s Mission & Vision ....................................................................................................5History & Purpose ............................................................................................................5IFA Table of Organization ..................................................................................................6IFA Staff Contact List ........................................................................................................7How to Access the Member Login Section on Franchise.org ..................................................8Frequently Asked Questions ..............................................................................................9

IFA DEPARTMENTS/SERVICE GROUPSGOVERNMENT RELATIONS ..............................................................................................11PUBLIC RELATIONS ........................................................................................................12

VetFran ....................................................................................................................12MEMBERSHIP & MARKETING SERVICES

System-wide Franchisee Membership ..........................................................................13PUBLICATIONS AND INTERNET ......................................................................................13

Franchising World......................................................................................................13IFA Insider ................................................................................................................13IFA SmartBrief ..........................................................................................................14Franchise Opportunities Guide ..................................................................................14Franchise.org ............................................................................................................14Career Center ............................................................................................................14

INTERNATIONAL DEVELOPMENTInternational Development Ongoing Activities ................................................................15

OPERATIONSEvents & Educational Programs ..................................................................................16Annual International Franchise Convention ..................................................................16Annual Legal Symposium ..........................................................................................16International Symposium ..........................................................................................16Annual IBA/IFA Symposium ........................................................................................16International Franchise Expo, West Coast Franchise Expo & Franchise Expo South ............17Franchise Development Seminars ................................................................................17Regional Educational Seminars ..................................................................................17Franchise Business Network ......................................................................................17Women’s Franchise Network ......................................................................................17

IFA BOARD, FORUMS, COMMITTEES AND TASK FORCESIFA Board of Directors ......................................................................................................18Franchisor Forum ............................................................................................................18Franchisee Forum ............................................................................................................18Supplier Forum................................................................................................................18IFA Educational Foundation ..............................................................................................18IFA Diversity Institute........................................................................................................18IFA Forums, Committees, Councils & Task Forces ................................................................19

AWARDS ................................................................................................................21

INTRODUCTION TO THE IFA EDUCATIONAL FOUNDATIONResearch ........................................................................................................................22Scholarship Programs ......................................................................................................22Institute of Certified Franchise Executives (ICFE) ..................................................................22IFA Diversity Institute ......................................................................................................23MinorityFran....................................................................................................................23

2 I N T E R N A T I O N A L F R A N C H I S E A S S O C I A T I O N M E M B E R S H I P H A N D B O O K

EXECUTIVE COMMITTEELawrence “Doc” Cohen, CFEDoc & AssociatesChairmanMichael Isakson, CFEServiceMaster Clean andFurniture Medic1st Vice ChairmanSteven J. Greenbaum, CFEPostNet International FranchiseCorp.2nd Vice ChairmanDina Dwyer-Owens, CFEThe Dwyer GroupSecretaryRussell J. Frith, CFELawn DoctorTreasurerRichard Rennick, CFEAmerican Leak DetectionImmediate Past ChairSidney FeltensteinSagittarius BrandsPast ChairJack EarleEarle EnterprisesChairman, Franchisee ForumStephen JoyceMarriott InternationalChairman, Franchisor ForumBrad FishmanFishman Public RelationsChairman, Supplier Forum

BOARD OF DIRECTORSBill AndersonThe UPS Franchisee AdvisoryCouncilRon BergerFigaro’s Italian Pizza, Inc.Jerry Crawford, CFEJani-King International, Inc.Richard CrawfordMcDonald’s Corp.William G. Hall, CFEWilliam G. Hall & Co.David JordanPepsiCo FoodserviceAslam KhanFalcon Holdings, LLCKirk Kinsell, CFEInterContinental Hotels GroupWilliam KussellDunkin’Brands, Inc.Dan MartinIFX International, Inc.1st Vice Chair, Supplier ForumEric McCartheyThe Coca-Cola Co.David MlotkiewiczLawn Doctor of Monmouth Shore1st Vice Chair, Franchisee ForumBarbara MoranMoran Industries, Inc.Godfred Otuteye, CFEMoney Mailer, LLCCharles Rawley IIIYUM! Brands Inc.Rick RobinsonJani-King SouthwestSteve RogersThe Franchise Company, Inc.Michael Roman, CFEExxonMobil Fuels MarketingSteve Romaniello, CFEFOCUS Brands, Inc.Heather RoseSona MedSpaAnn Rosenberg, CFERosevine Winery LLCMichael Seid, CFEMichael H. Seid & AssociatesNikki Sells, CFEExpress Personnel Services, Inc.Larry TateGolden Corral Buffet & GrillKenneth WalkerMeineke Car Care Centers Samuel WrightCendant Corp.George ZografosZ Donut Co.

Matthew R. ShayPresident

World Headquarters: 1501 K Street, N.W. Suite 350 Washington, DC 20005Telephone: 202/628-8000 Fax: 202/628-0812 E-Mail: [email protected] Internet: www.franchise.org MEMBER


Dear Member:

Thank you for your membership in the International FranchiseAssociation. Whether you are a new member or simply reac-quainting yourself with the many benefits of membership in theIFA, we appreciate your support and wish you a long andrewarding affiliation with our organization.

The International Franchise Association attracts the best and brightest in fran-chising and we thank you for your commitment to IFA.

We hope that this handbook will help you discover all the valuable resourcesavailable to you within the IFA. If you have any questions or need additionalinformation, please call us and we will be happy to help you.

Sincerely,

Matthew ShayPresidentInternational Franchise Association1501 K Street, N.W., Suite 350Washington, D.C. 20005www.franchise.orgPhone: (202) 628-8000Fax: (202) 628-0812


Ms. Susan Black-Beth, CFESVP, Director of FranchisingSuper Wash, Inc.

Mr. Brad FishmanCEOFishman Public Relations

Mr. John FrancisMinnesota/Wisconsin Area FranchiseePostNet

Mr. Kevin P. HeinPartnerSnell & Wilmer, LLP

Mr. Scott LehrVP, Marketing & DevelopmentIFA

Ms. Cheryl L. MullinShareholderCheryl Mullin & Associates

Ms. Kerry J. OlsonSenior AttorneyInternational Dairy Queen, Inc.

Mr. Paul RocchioDirector, Development & Member ServicesIFA

Mr. Todd RecknagelPresidentMr. HandymanChair, IFA Membership Committee

Mr. Steven P. WhitePresidentSigns Now

Foreword

The International Franchise Association (IFA) is the world’s premier association dedicated to protecting, enhancing andpromoting franchising. The IFA achieves its mission largely through outstanding support of its members. Many indi-viduals of member companies of the association contribute countless hours to the advancement of the IFA and itsmission. As members who are involved in numerous IFA committees, task forces and forums we wanted to create ahandbook detailing the International Franchise Association, its staff, its events, its volunteer and sponsorship oppor-tunities, and the inner-workings of this large and powerful association.

There are many ways to get involved and make the most of your membership with the IFA. We hope you find thishandbook to be beneficial in gaining the most from your relationship with the IFA. Should you have any questionsregarding material contained within, please contact IFA’s Membership Department and they will be glad to assist you.The IFA will only be able to continue to vigorously protect, enhance and promote franchising through the on-goingefforts and fortitude of its members. Thank you for your commitment to excellence.

Best Wishes for Prosperous Relationships -

THE MEMBERS OF THE IFA HANDBOOK TASK FORCE(listed in alphabetical order)

>>>

IFA’s Mission StatementThe International Franchise Association protects, enhances and promotes franchising.

IFA’s Vision

IFA: The preeminent voice and acknowledged leader for franchising worldwide

International Franchise AssociationIFA’s members share a common goal, which has not changed since the founding of theorganization in 1960 – to promote franchising as a responsible method of doing business.IFA members have agreed to abide by the code of ethics. www.franchise.org/code.aspx

For a list of Franchisor members, please select:http://www.franchise.org/searchfranchise.aspx

Supplier ForumInternational Franchise Association’s Supplier Forum consists of providers of products andservices to the franchise community including accounting firms, attorneys, consultants,financial services, public relations and technology firms along with many others that repre-sent more than twenty industries offering services and expertise to the franchise community.

For a list of Supplier Forum members, please select:http://www.franchise.org/searchsupplier.aspx


IFA Table of Organization


IFA Table of Organization

Lynette RoseConferences Registrar

Anna DengAccountant

Bill BurrisDirector

Advertising & Marketing

Tonya NealReceptionist

VacantDatabase Coordinator

Catherine MarinoffProduction Manager/Graphic Designer

Paul RocchioDirector, Development& Member Services

Connie GrecoDevelopment Assistant

Virgie SisonDirector of Finance

Anne PoodiackDirector of Meetings

Jason YuskoDirector

Information Systems

Troy FlanaganDirector

Government Relations

Victoria AdamsDirector

Political Affairs

MEMBERSHIP & MARKETINGSERVICES GROUP

OPERATIONSGROUP

INTERNATIONALGROUP

GOVERNMENTRELATIONS GROUP

Marketing MembershipDevelopment Conferences Finance &

AdministrationGovernment

Relations

Debra A. MossVice President, Operations

__________________________________

Marcel Portmann, Vice President,International Development

________________________________

David French, Vice President,Government Relations

___________________________

Revised 11-27-06

Laura C. FenwickCommunications

Manager

VacantMedia Relations

Manager

Hilary StrahotaPublic Relations

Manager

Jodi McCrayAdministrative

Assistant

PUBLIC RELATIONSGROUP

PublicRelations

Terry Hill, Vice President,Communications & Media Relations__________________________

IFA Board of Directors

IFA Executive Committee

IFA Membership

Nancy KneibertRegional Advertising

Manager

Kelley ClassRegional Advertising

Manager

Laura PirogAdvertising Assistant

Scott Lehr, Vice President,Marketing & Development

_________________________________________

Rose DuPontManager

Marketing Services

Miriam BrewerDirector, Developmentand Diversity Initiatives

John ReynoldsPresident, Franchise Services CorporationVice President, Business Development

Cecelia BondExecutive Assistantto the President

Matthew R. ShayPresident

Jessica Bonanno,Manager of

Government Relations& Political Education

Shyamala RamAdministrative

Assistant

Jean-Paul PandoWebmaster

Table of OrganizationIFA Educational Foundation

Kathryn Boe Morgan,CFE

Special Advisor

Executive Committee

John ReynoldsPresident & COO

Board of Trustees

Rose DuPontOperations Coordinator

Miriam BrewerDirector, Developmentand Diversity Initiatives

IFA Staff Contact List

NAME TITLE DIRECT LINE E-MAIL

Adams, Victoria Director, Political Affairs 202/662-0781 [email protected]

Manager, Media Relations 202/662-0763

Bonanno, Jessica Manager, Government Relations & Political Education 202/662-0775 [email protected]

Bond, Cecelia Executive Assistant to the President & Board Liaison 202/662-0780 [email protected]

Brewer, Miriam Director, Diversity & US Emerging Markets 202/662-0784 [email protected]

Burris, Bill Director of Advertising & Marketing 202/662-0762 [email protected]

Class, Kelley Regional Advertising Manager 202/662-0795 [email protected]

Deng, Anna Accountant 202/662-0778 [email protected]

DuPont, Rose Manager, Marketing Services 202/662-0771 [email protected]

Fenwick, Laura Manager, Communications 202/662-0761 [email protected]

Flanagan,Troy Director, Government Relations 202/662-0792 [email protected]

French, David Vice President, Government Relations 202/662-0768 [email protected]

Greco, Connie Development Assistant 202/662-0765 [email protected]

Hill, Terry Vice President, Communications & Media Relations 202/662-0770 [email protected]

Kneibert, Nancy Regional Advertising Manager 202/662-0783 [email protected]

Lehr, Scott Vice President, Marketing & Development 202/662-0785 [email protected]

Marinoff, Catherine Production Manager & Graphic Designer 786/293-1577 [email protected]

McCray, Jodi Administrative Assistant, Communications& Media Relations 202/662-0766 [email protected]

Moss, Debra Vice President, Operations 202/662-0772 [email protected]

Neal, Tonya Administrative Assistant, Front Desk 202/662-0769 [email protected]

Jean-Paul Pando Webmaster 202/662-0776 [email protected]

Pirog, Laura Advertising Assistant 202/662-0786 [email protected]

Poodiack, Anne Director, Meetings 202/662-0773 [email protected]

Portmann, Marcel Vice President, International Development 202/662-0760 [email protected]

Ram, Shyamala Administrative Assistant, Government Relations 202/662-0787 [email protected]

Reynolds, John Vice President, Business Development President,IFA Educational Foundation 202/662-0764 [email protected]

Rocchio, Paul Director, Development & Member Services 202/662-0790 [email protected]

Rose, Lynette Conferences Assistant 202/662-0782 [email protected]

Shay, Matthew President 202/662-0767 [email protected]

Sison, Virgie Director, Finance 202/662-7774 [email protected]

Strahota, Hilary Manager, Public Relations 202/662-0791 [email protected]

Yusko, Jason Director, Information Systems 202/662-0779 [email protected]

CONTACT INFORMATION:Main Number: (202) 628-8000Fax Number: (202) [email protected]


COMPANY PROFILEIt’s really easy! Just go the member login area found inthe Member/Business Resource tab on franchise.org orselect http://members.franchise.org and enter your username and password.*

Within the member section you have access to:

• Track your leads received from franchise.org• Upload press releases to appear with your listing• View and pay your IFA membership dues and

advertising• View and update your company contact information• View and update your company listing which

appears in the Franchise Opportunities Guide andon www.franchise.org.

• Download and view recent reports and studies

INDIVIDUAL PROFILEIt’s really easy! Just go to the member login area foundin the Member/Business Resource tab on franchise.orgor select http://members.franchise.org and enter youruser name and password.*

Within the member section you have access to:

• Sign up for Discussion Forums• View and pay outstanding registration fees• View and update your personal profile information• Download and view recent reposts and studies

* If you do not know your user name or passwordplease contact IFA’s membership department at (202)628-8000 or [email protected].


How to Access the “Member Login”

Section on Franchise.org

How do I get involved with an IFA committee?

IFA is always looking for members to get moreinvolved. Participating in a committee is a wonderfulway to get started. For a list of committees, turn topage 18 or select www.franchise.org/volunteer.aspx.

Do you have regional meetings?

IFA has two regional programs. The Franchise Busi-ness Network and the Women’s Franchise Network.Additionally, IFA has Franchise Development Semi-nars around the country throughout the year. Fordetails turn to page 16 or select http://www.fran-chise.org/programs.aspx.

I’d like to speak at your annual convention.

Our Convention Committee has primary responsibilityfor the slate of educational programs and speakers.We generally select our speakers for the IFA conven-tion about eight months in advance of the event. Ifyou have an interest in speaking at the IFA conventionor other IFA functions turn to page 16 or selecthttp://www.franchise.org/convention.aspx.

How do you get a story published in FranchisingWorld magazine?

We are always looking for story ideas for FranchisingWorld Magazine. For more information on our maga-zine turn to page 13 or selecthttp://www.franchise.org/FW.aspx or contact ourCommunications Department (202) 628-8000.

I’m looking for a mentor within the franchisecommunity.

IFA hosts an ambassador program for new membersevery year in conjunction with the annual convention.The ambassador acts as a mentor throughout theyear. Additionally, IFA can assign a mentor uponrequest. For more information please contact ourMembership Department (202) 628-8000 [email protected].

Do you provide health insurance coverage?

IFA does not provide insurance to its members. Wedo have Supplier Forum members who providevarious insurance related services designed just forthe franchise community. For more information selecthttp://www.franchise.org/searchsupplier.aspx andselect Insurance.

What are the rates for advertising in your magazineor on your website?

IFA offers many opportunities to reach its members andprospective franchisees. For more information pleasecontact our Advertising Department (202) 628-8000or http://www.franchise.org/advertising.aspx.

How do I update the listing for my company whichappears on franchise.org and in the FranchiseOpportunities Guide?

We encourage our members to update their listingwith IFA at least twice a year. Franchisors andSuppliers turn to page 8 or select http://members.fran-chise.org to enter into the member login area.

I’m looking for a lawyer.

IFA’s Supplier Forum membership consists of morethan 100 law firms that specialize in franchising.Select http://www.franchise.org/searchsupplier.aspxand select Attorneys.

I’m looking for a franchise consultant.

IFA has a number of Supplier Forum members whoprovide an array of services and can assist youwhether it’s domestic or international in nature.Select http://www.franchise.org/searchsupplier.aspxand select franchise consultants.

Can you provide assistance on how to set up afranchisee advisory council?

IFA has resources to assist franchisors who arethinking about developing a franchisee advisorycouncil. For more information please contact ourMembership Department (202) 628-8000 orhttp://www.franchise.org/publications.aspx


Frequently Asked Questions?

How can you help me grow my system?

One of the major benefits of membership in IFA isbeing listed on one of the premier web portals forfranchising. Franchise.org is a great lead generationtool. Additionally we have web portals and franchisebrokers as members of our Supplier Forum. Fordetails on franchise.org selecthttp://www.franchise.org/advertising.aspx or contactour Marketing Department (202) 628-8000. Fordetails on the other web portals and franchise brokersselect http://www.franchise.org/searchsupplier.aspxand search under internet sites and franchise brokers.

Can I have a list of your members?

We do allow a one time use per year of our mailing list ofour franchisor members to Supplier Members. For moreInformation please contact IFA Membership Department(202) 628-8000 or [email protected].

We’d like to exhibit at your convention.

One of the best events in franchising all year is the IFAannual convention. Members can exhibit at thediscounted member rate. For details go to page 16,select www.franchise.org/convention.aspx or contactour Meetings and Conventions Department (202)628-8000.

How should I start my International ExpansionProgram?

The international expansion for a franchise companycan be a very promising, yet challenging task. It isimportant that you determine as a company if you areprepared to expand internationally and create astrategic plan to what countries you are likely to havesuccess in. You should consult with international fran-chise consultants and lawyers, and seek the advice ofthe US Department of Commerce office through oneof their Export Assistance Centers. The IFA canprovide you with a list of these, as well as helping youlearn the different options for international promotion,such as trade missions, IFA pavilions at internationalexpos, or the International Franchise Expo (IFE) in theUS. For details go to page 15, select http://www.fran-chise.org/International-Calendar.aspx or contact ourInternational Department (202) 628-8000.

What international resources can I access throughthe IFA?

On the IFA website you will be able to get an updatedlist of the franchise associations around the world theIFA works with, as well as a calendar of internationalevents. The IFA research center, available exclusivelyto IFA members, can provide you with secondaryresearch on international topics as well as countryprofiles. For details go to page 15, selecthttp://www.franchise.org/International-Calendar.aspx,http://www.franchise.org/intlresources.aspx, andhttp://www.franchise.org/Country-Profiles.aspx orcontact our International Department (202) 628-8000.

I’d like to purchase a franchise but need a loan, canyou help?

We have many Supplier Members who provide finan-cial services to potential franchisees. Additionally, theSmall Business Administration (SBA) provides assis-tance. For more information please contact ourMembership Department (202) 628-8000 orhttp://www.franchise.org/searchsupplier.aspx andsearch Financial Services or for the SBAhttp://www.franchiseregistry.com/Registry/

I’d like to create a diversity program within mycompany.

We have many resources to assist a franchisor whowants to develop a diversity program through IFA’sDiversity Institute. For details go to page 22, selecthttp://www.franchise.org/minoritiesinfranchising.aspxor contact our Diversity Institute (202) 628-8000.

Do franchisors offer special incentives to minorities?

IFA member companies who participate in Minori-tyFran offer their franchise at a discounted rate toqualified individuals. For details go to page 22, selecthttp://www.franchise.org/minoritiesinfranchising.aspxor contact our contact the IFA at (202) 628-8000.

Are there special programs for veterans?

The IFA’s VetFran program was developed to providequalified veterans with the opportnuigy to invest in afranchise at a discounted rate. For details go to page12, select http://www.franchise.org/vetfran.aspx orcontact our contact the IFA at (202) 628-8000.


Government Relations

The mission of IFA’s Government Relations Departmentis to preserve and enhance the legislative and regulatoryclimate for the growth of franchising worldwide byproviding services and representation that only IFA canoffer. The department monitors legislative and regula-tory activity, conducts lobbying and grassrootscampaigns, participates in national and local coalitions,creates forums and educational tools for experts in thefranchising community, and promotes positive relationsbetween franchisors, franchisees, and elected andappointed government officials and employees.

FRANCHISE RELATIONSHIP LEGISLATIONProposals to enact additional regulations of the franchiserelationship have been introduced several times inCongress since 1990 and in state legislaturesthroughout the country. IFA pursues a highly activeeducational campaign with members of the Congressand state legislators to heighten awareness of the nega-tive economic consequences of franchise relationshiplegislation. IFA staff continually educates federal andstate lawmakers, especially those serving on thecommittees of jurisdiction for franchise relationshiplegislation.

REGULATORY ACTIVITYIFA has long been active in regulatory affairs, both withthe Federal Trade Commission (“FTC”), the federal agencywith authority for enforcing federal franchise disclosureregulations, and with the North American SecuritiesAdministrators Association (“NASAA”), the organizationrepresenting state franchise regulators. IFA participatesin the process to revise and improve the FTC’s TradeRegulation Rule on Franchising, which requires fran-chisors to provide to each prospective franchise investor,prior to the sale of the franchise, comprehensive informa-tion about the franchise system and the rights,responsibilities and obligations of the franchisor and thefranchisee as part of the franchise investment. IFA alsoworks closely with state regulators, dating back to thecreation of the first regulations for the “Uniform FranchiseOffering Circular” (“UFOC”) in the 1970’s.

IFA is also active in public policy activities that affectfranchising at the international level, and works in closecooperation with members of other national franchiseassociations.

SMALL BUSINESS ISSUESIFA lobbies, monitors and actively participates in coali-tions with other national trade associations on smallbusiness issues that have a potentially disproportionateaffect on the franchise community. Issues for which IFAlobbies include tax and regulatory reform, legal reform,small business health plans and minimum wage legis-lation.

POLITICAL EDUCATION AND GRASSROOTSIFA continues to increase the association’s presence onCapitol Hill. IFA holds its annual “Franchise Apprecia-tion Day” each fall. Franchise Appreciation Day givesIFA members a unique opportunity to learn about thelegislative process, educate their elected officials on theimportant role franchising plays back home in thedistrict and the global economy, and how it directlyimpacts the public policy making process.

POLITICAL ACTIVISM & FRANPAC -FRANCHISING’S POLITICAL ACTIONCOMMITTEEOne more way IFA can be an effective public policyadvocate for franchising is through a strong and vibrantpolitical program. FranPAC creates an opportunity forIFA members to provide financial support to candidatesfor federal office, and a robust PAC means more contri-butions to candidates who understand franchising andwho will promote a legislative and regulatory climatefavorable to franchising.

Contact Information:Government Relations • (202) 628-8000http://www.franchise.org/government.aspx



Public Relations

Spreading the word about the benefits of franchising isthe primary focus of IFA’s Communications and MediaRelations Department.

IFA is the “Voice of Franchising®” for newsmedia around the world. IFA is their firstand most reliable source of informationabout our business sector. We do thatby providing timely, accurate and rele-vant information to journalists viainterviews, press releases, editorialpapers, news advisories and featurearticles. We also keep the growingIFA membership informed of keyevents and activities through the IFAInsider newsletter, Franchising World

magazine and the popular SmartBrief e-newsletter.

IFA works to introduce its member companies tothousands of news media contacts in our database.That database is constantly updated to ensure newsabout IFA members gets to the right editor, producer orreporter at the right newspapers, magazines, televisionand radio stations and online news outlets across theU.S. and around the world.

What the news media want to know about franchising:• Trends, how franchise companies meet

consumers’ needs• Hot, new concepts• Women, minority franchise entrepreneurs• Young franchise entrepreneurs• Home-based franchise opportunities• Technology• International franchise expansion

Grassroots strategic communications are also a keyfunction of the Communications and Media RelationsDepartment, done in partnership with IFA’s GovernmentRelations group to help shape public policy at local,state and federal levels.

Contact Information:Public Relations • (202) 628-8000http://www.franchise.org/franchise-top-stories.aspx

VetFran

It is because the community of franchising wishes tohonor those who have so bravely served our countrythat a special program called VetFran was created. Withthe cooperation of the U.S. Department of VeteransAffairs, the Veterans Corporation and the U.S. SmallBusiness Administration, and with outreach initiatives toour country’s military and veteran organizations, theprogram continues to expand. Nearly 250 participatingmember companies have agreed to help qualifiedveterans acquire franchise businesses by providingfinancial incentives not otherwise available to other fran-chise investors. Veterans will get the “best deal” fromthese companies.

IFA’s Web site, www.franchise.org, has a wealth of infor-mation about the VetFran program, with theparticipating members included on the site. Weencourage your company to take part in this very impor-tant effort. Select the link below for details on how tosign up.

Contact Information:Public Relations • (202) 628-8000http://www.franchise.org/vetfran.aspx

Membership & MarketingServices

IFA’s Systemwide MembershipProgram

IFA’s Systemwide Membership allows franchisees offranchise systems that are members of IFA the oppor-tunity to join IFA at no cost. It’s free! Franchiseesreceive their membership benefits electronically, throughemails of Franchising World Online, IFA Insider, and IFASmartBrief, plus the opportunity to participate in the IFAcommunity list serves.

There are two options to get involved:

• Franchisor members of IFA can Supply IFA with thecontact information including email addresses ofyour franchisees and we will automatically enrollthem as members.

• Franchisors can send their franchisees an email orletter encouraging them to join IFA’s SystemwideMembership Program.

With either option a whole new world will open up forfranchisees by providing the opportunity to grow andexpand ones knowledge of franchising by belonging toan organization that is involved in all aspects of fran-chising.

Once you determine which method you would like toproceed with, please either provide us with a list of allthe franchisees in your system or let us know that thefranchisees in your system were encouraged to join IFAon an individual basis.

For details on enrolling in the systemwide membershipprogram select the link below.

Contact Information:Membership & Marketing Services • (202) 628-8000http://www.franchise.org/zeemembership.aspx

Publications and Internet

Franchising World® is the International Franchise Asso-ciation’s official magazine. Each issue provides timelyand valuable information to the franchise communityabout news, events, technology applications, trends,developments and people in franchising. As a memberof IFA, you and your associates receive free subscrip-tions to this valuable monthly publication.

Regular editorial features cover franchise operations, fran-chise relations, legislative/regulatory news, marketing,and international development. Franchising World is amust read for everyone involved in franchising.

All members of IFA receive a subscription as a benefitof membership. These individual readers include:Chairman/CEOs, Presidents, COOs, CFOs, Vice Presi-dents, (Marketing, Sales, Public Relations, Training, andInternational), Directors, Managers, and Legal Counsel.These readers represent approximately 85% of Fran-chising World readers. The other 15% of the readershipincludes single and multi-unit franchisees, organiza-tions, and others allied with the franchise community.http://www.franchise.org/Franchise-Industry-Fran-World.aspx

IFA Insider, published bi-weekly (24 times a year), isthe IFA’s official newsletter, delivering the latest newsabout issues that affect franchising, as well as informa-tion about member companies and IFA events andinitiatives. Members also have the opportunity toreceive this publication via email.http://www.franchise.org/IFAInsider.aspx


SmartBrief, a three times weekly online franchisingnews service is delivered to right to your desktop. Thisdigest of top stories in franchising is compiled by edito-rial experts from scanning 3,000 print and electronicmedia sources worldwide.http://www.franchise.org/IFASmartBrief.aspx

Franchise Opportunities Guide®

published twice a year, is thepremiere source for informationon companies seeking franchiseinvestors from 80+ industries. Inaddition, the Guide gives itsreaders the inside track on thebusiness, legal, technological andservice experts that can helpthem run their businesses.

The Guide puts company, contact and backgroundinformation on all franchisor and supplier members ofthe International Franchise Association right at thereader’s fingertips. It is truly a one-stop shopping“guide” for franchising. The same information printedin The Franchise Opportunities Guide is also availablein its entirety on the IFA Web site – just one more wayfor people to find you and your company.http://www.franchise.org

Franchise.org is your home on the Internet. Visitorshave direct access to your company and servicesthrough the Franchisor Directory and the Supplier Direc-tory. Both directories, searchable by industry category,company name or state, make it even easier for poten-tial franchisees and customers to find you. IFA’s Website delivers prospective franchisees and clients to you365 days a year!

Visitors to franchise.org include potential franchisees,current franchisees, franchisors and suppliers. Withmore than 250,000 visitors per month, franchise.orgdelivers a targeted market to you.

In addition, franchise.org is your source for the latest inonline training, discussion groups, research and statis-tics on franchising. http://www.franchise.org

IFA Career Center is a great resource if you’re looking forquality franchise talent! All you need to do is post a jobon the IFA Career Center and you’ll have access to morethan 400 resumes of highly qualified franchise execu-tives.

More than 1000 IFA members visit the Career Centereach month for an average visit time of nearly 4 minutesper visit. Here’s a sample of current job postings —Manager of Franchise Operations, Director of FranchiseSales, Director of Operations, In House Legal Counsel,Vice President, Operations – and more!!

IFA members can post job openings for a low fee of$200 per month, and members can post confidentialresumes for free.

Contact Information:Membership & Marketing Services • (202) 628-8000http://www.franchise.org/careercenter.aspx


>>>I N T E R N A T I O N A L F R A N C H I S E A S S O C I A T I O N M E M B E R S H I P H A N D B O O K 15

International Development

The International Development Department assists fran-chise companies in developing and expanding theirinternational operations. The department achieves thismission by providing technical assistance and informa-tion, along with organizing and supporting franchisetrade missions and U.S. pavilions at selected franchiseexhibitions outside the United States. IFA’s internationalprograms and services provide a cost-effective meansfor franchisors to explore foreign markets and expandglobally; foster greater understanding of global markets;and promote franchising abroad.

IFA conducts workshops on international issues at itsAnnual Convention and other events it holds throughoutthe year, one of these being the Annual InternationalSymposium on Franchising, which is designed to assistfranchisors in enhancing their global developmentstrategies and tactics.

The department coordinates its activities with thefollowing working groups;

• The Global Marketing Committee, (GLOMAK), isresponsible for directing overseas franchise devel-opment support and information services.Members include franchise development execu-tives and consultants.

• The Franchise Matchmaker Task Force coordi-nates franchise trade missions through the USDepartment of Commerce programs. These low-cost missions are the franchise community’sopportunity to leverage tax dollars to grow theirglobal franchise network presence. Members ofthis committee include senior franchise systemrepresentatives, USDOC representatives and wellknown members of the international consultingcommunity.

• The International Affairs Network, IAN, is anetworking group for all members interested ininternational expansion.

INTERNATIONAL DEVELOPMENT ON-GOINGACTIVITIES

Franchisor Survey & Census - an update of the list ofcountries where members are and/or want to be. Thishelps IFA in future planning and statistics development.

International Section on IFA Website - This section isintended to serve as yet another tool for specific infor-mation for members with international needs. Itprovides monthly international franchise news, lists ofinternational events, seminars, and country associations

Promotion & Services – IFA has established workingrelationships with several international entities to collab-orate in beneficial international programs for members.Among these are a partnership with the OverseasPrivate Investment Corporation (OPIC), which providesinternational franchise financing, and an endorsementprogram for international franchise events, as well asvisits to some of these events with booth presence andseminar presentation.

Contact Information:International • (202) 628-8000http://www.franchise.org/International-Calendar.aspx

Operations

Events & Educational Programs

NETWORKING, SPEAKING AND EXHIBITINGOPPORTUNITIES ABOUND!Gain increased exposure for your company and itsproducts and services by participating in one or all ofthe following:

ANNUAL INTERNATIONAL FRANCHISECONVENTIONThe most important annual event in franchising withthousands of franchisors, franchisees and suppliers.Four action-packed days offering compelling generalsessions, exhibits, concurrent educational workshops,and roundtable discussions on key franchise issues. Anideal setting for making deals and mapping growthstrategies for the future.http://www.franchise.org/convention.aspx

ANNUAL LEGAL SYMPOSIUMAn event addressing the latest legal, legislative, busi-ness and technological issues surrounding franchising.Specifically geared towards franchise executives, attor-neys, administrators, and all others concerned with thelegal issues in franchising.http://www.franchise.org/legalsymposium.aspx

INTERNATIONAL SYMPOSIUMHeld annually; an event created for executives respon-sible for international development. Offering practicaladvice, strategies and techniques which can be imme-diately adapted and applied to franchise systems.In-depth discussions and powerful networking oppor-tunities make this a not-to-be-missed event.http://www.franchise.org/International-Calendar.aspx

ANNUAL IBA/IFA SYMPOSIUMA collaborative effort between the International Fran-chising Committee of the International Bar Association(IBA) and the International Franchise Association, thisconference transcends country borders to provide youwith the key knowledge and latest thinking you needto establish a strong and successful international fran-chise system.http://www.franchise.org/International-Calendar.aspx


FRANCHISE BUSINESS NETWORKOver 30 locations nationwide Meetings hosted by asso-ciation members gathering local franchise professionalsto facilitate discussions on current “hot” topics in fran-chising; ideal for networking with peers in thecommunity and sharing “best practices” ideas.http://www.franchise.org/fbn.aspx

WOMEN’S FRANCHISE NETWORKA collection of local chapters around the country designedto give women in franchising an opportunity to meet andlearn from other women in their won area. Any womanwho cares about the direction of of her company and herecareer in franchising should participate.http://www.franchise.org/womeninfranchising.aspx

INTERNATIONAL FRANCHISE EXPO, WESTCOAST FRANCHISE EXPO & FRANCHISEEXPO SOUTHThe Franchise Sales Events of the Year – a showcasefor hundreds of franchise companies seeking to growtheir businesses domestically and internationally.Essential for expanding companies and the suppliersthat can help them achieve success.http://www.franchiseexpo.com/AboutUs.cfm

FRANCHISE DEVELOPMENT SEMINARSThis program is specifically designed for franchise devel-opment executives. If you are challenged with attractingand recruiting quality franchise candidates, these eventsare for you.http://www.franchise.org/Calendar.aspx

REGIONAL EDUCATIONALSEMINARSFranchise courses through IFA’sEducational Foundation and theInstitute of Certified FranchiseExecutives (ICFE) on topics suchas: How to Recruit Better Candidatesand Close More Franchise Sales; Writingand/or Revising an Effective Franchise OperationsManual; Real Estate Development and How to Managethe Growth of Your Franchise System.http://www.franchise.org/education.aspx

Contact Information:Events & Educational Programs • (202) 628-8000

See the IFA Calendar of Events for dates and locationsof the above events:http://www.franchise.org/Calendar.aspx


IFA Board, Forums,Committees & Task Forces

IFA Board of Directors & ForumsWith three distinct types of members, the IFA hascreated separate forums for each of the membershipcategories that all report to the IFA Board of Directors

BOARD OF DIRECTORSTo provide governance and policy development for IFA.Consists of 39 members, including the Chair and 1stVice Chair of the Franchisee Forum, the Chairs of theFranchisor and Supplier Forums. Terms are three yearsand members may succeed themselves for one addi-tional three-year term. Eligibility requires service oncommittees. Nominating committee presents a slate ofcandidates that the Board considers and elects. For acomplete list of IFA Board members select:http://www.franchise.org/ifaboard.aspx

FRANCHISOR FORUMTo provide an opportunity for franchisor members of theIFA to discuss matters of interest primarily to franchisors.The Franchisor Forum serves in an advisory capacity tothe IFA Board of Directors, which will consider the opin-ions and recommendations of the Forum in formulatingand modifying the policies and programs of the IFA thataffect the franchising community. It is further under-stood that the Forum will provide subgroups, fordiscussion of policy and operational issues affecting IFAand franchising. Membership limited to franchisors. Fora complete list of Franchisor Forum members select:http://www.franchise.org/franchisorforum.aspx

FRANCHISEE FORUMTo encourage meaningful dialogue between franchiseesand franchisors, and to be instrumental in addressing andresolving concerns of mutual interest. Franchisee ForumOfficers and members are elected by their peers on theForum from nominations received by the IFA membership.The Franchisee Forum serves in an advisory capacity tothe IFA Board of Directors, which will consider the opin-ions and recommendations of the Forum in formulatingand modifying the policies and programs of the IFA that

affect the franchising community. . It is further under-stood that the Forum will provide subgroups, fordiscussion of policy and operational issues affecting IFAand franchising. Franchisee Forum officers andmembers are elected by their peers on the Forum fromnominations submitted each year. Membership islimited to franchisee members of IFA. For a completelist of Franchisee Forum members select:http://www.franchise.org/franchiseeforum.aspx

SUPPLIER FORUM ADVISORY BOARDTo promote the continued growth of franchising througha network of informed suppliers dedicated to superiorservice and professionalism, and to better supportmembers of the franchising community with highquality products, new technologies and educationalopportunities. Supplier Forum Advisory Board officersand members are elected by their peers on the Forumfrom nominations submitted each year. For a completelist of Supplier Forum Advisory Board members select:http://www.franchise.org/supplierforum.aspx

IFA Educational FoundationIncreasing the knowledge and professional standards ofall members of the franchising community…Educatingthe next generation of franchising practitioners…Increasing recognition of franchising’s key role in the freeenterprise system…Providing comprehensive informationand research about important developments and trendsin franchising… The IFA Educational Foundation,founded in 1983, is a 501 (c)(3) tax exempt organiza-tion. The Foundation is supported through the generouscontributions of IFA members and others. All contribu-tions are tax deductible.

IFA Diversity InstituteThe IFA Diversity Institute was formed to promote andfoster diversity and inclusion within the franchisingcommunity and to promote franchising to diversecommunities. The Institute also will provide informationto assist IFA members expand their diversity efforts at alllevels, including franchisees, employees, suppliers andconsumers.

Contact Information:Membership & Marketing Services • (202) 628-8000http://www.franchise.org/volunteer.aspx


IFA Board, Forums,Committees & Task ForcesVolunteer Participation

Volunteer participation from the members of the IFAin the organization is the lifeblood of the association.If you have an interest in getting involved in theassociation, a great way is through the Board, aForum, Committee or Task Force. The list belowprovides a brief description of those available. Onceyou have determined here you would like to partici-pate, follow the link to the sign up form online.

AWARDS COMMITTEETo promote a positive image of franchising by recog-nizing and publicizing individuals and organizations thathave made a significant contribution to franchising andthe free enterprise system.

BOARD OF DIRECTORSTo provide governance and policy development for IFA.Consists of 39 members, including the Chair and 1stVice Chair of the Franchisee Forum, the Chairs of theFranchisor and Supplier Forums. Terms are three yearsand members may succeed themselves for one addi-tional three-year term. Eligibility requires service oncommittees. Nominating committee presents a slate ofcandidates that the Board considers and elects.

CONVENTION COMMITTEETo provide direction and suggestions for the generalsessions and educational programming at the IFAAnnual Convention. Assist in the development of amarketing plan, identification of sponsorship andexhibits prospects.

CORPORATE COUNSEL COMMITTEETo advise the IFA board of directors, other standingcommittees of IFA and IFA staff on legal issues withimplications for franchising. The corporate counselcommittee is composed of in-house counsel of IFAmembers.

EXECUTIVE COMMITTEETo act on behalf of the Board when Board is not insession. Consists of officers, namely the Chair, 1st ViceChair, 2nd Vice Chair, Secretary, Treasurer, two past IFAChairs, plus the Chairs of the Franchisee, Franchisor,and Supplier Forums. Nominating committee recom-mends the slate elected by IFA Board.

FINANCE, AUDIT AND BUDGET COMMITTEETo operate a financially sound and stable organization;to ensure cost efficient operations with fiscally soundbudgets; and to provide a safe, secure working envi-ronment.

FRANCHISEE FORUMTo encourage meaningful dialogue between franchiseesand franchisors, and to be instrumental in addressingand resolving concerns of mutual interest. FranchiseeForum Officers and members are elected by their peerson the Forum from nominations received by the IFAmembership. Membership is limited to franchiseemembers of IFA.

FRANCHISOR FORUMTo provide an opportunity for franchisor members of theIFA to discuss matters of interest primarily to fran-chisors. Membership limited to franchisors.

FRANCHISE RELATIONS COMMITTEETo assist IFA members by developing information andprograms that promote positive relations and encouragedialogue and cooperation between franchisees and fran-chisors.

INFORMATION TECHNOLOGY COMMITTEETo provide guidance to the IFA and its membership onthe adoption and use of technology.

GLOBAL MARKETING GROUP (GLOMAK)GLOMAK will be responsible for directing overseas fran-chise development support and information services.Members include franchise development executives.

MATCHMAKER PROGRAM COORDINATINGTASK FORCECoordinates franchise trade missions through the USDepartment of Commerce. These missions are anopportunity to leverage tax dollars to grow global fran-chise network presence. Members include seniorfranchisor representatives, USDOC representatives andmembers of the international consulting community.

LEGAL/LEGISLATIVE COMMITTEETo advise IFA with regard to identification, prioritizationand position on legislative, regulatory and legal issuesaffecting franchising. The Committee shall provide aforum for maintaining a high level of awareness of theseissues among the Association’s membership. In addi-tion, the Committee will provide a means by which themaximum resources available can be brought to bearon these legislative, regulatory and legal issues identi-fied as a priority for the Association.


MARKETING AND PUBLICRELATIONS COMMITTEETo proactively inform centers of influenceworldwide about the benefits of franchisingand to develop and market programs andservices that meets the needs of all IFAmembers.

MEMBERSHIP COMMITTEETo build a cohesive membership foundationto strengthen IFA for its franchisors, fran-chisees and suppliers.

MINORITIES IN FRANCHISINGCOMMITTEETo increase the number and success ofminorities in franchising including fran-chisors, franchisees, suppliers andemployees, and the development of fran-chising opportunities in other emergingmarkets.

SUPPLIER FORUM ADVISORYBOARDTo promote the continued growth of fran-chising through a network of informedsuppliers dedicated to superior service andprofessionalism, and to better supportmembers of the franchising community withhigh quality products, new technologies andeducational opportunities. (Open only toSupplier Forum members)

WOMEN’S FRANCHISE COMMITTEETo foster and promote the greater participa-tion, diverse opportunities, and advancementof women in all aspects of franchising.

EDUCATIONAL FOUNDATIONIncreasing the knowledge and professionalstandards of all members of the franchisingcommunity…Educating the next generationof franchising practitioners… Increasingrecognition of franchising’s key role in thefree enterprise system…Providing compre-hensive information and research aboutimportant developments and trends in fran-chising… The IFA Educational Foundation,founded in 1983, is a 501 (c)(3) tax exemptorganization. The Foundation is supportedthrough the generous contributions of IFAmembers and others. All contributions aretax deductible.

ICFE BOARD OF GOVERNORSTo establish the curriculum and standardsfor the Certified Franchise Executive (CFE)program. The Board of Governors of theInstitute of Certified Franchise Executives,is a committee organized by the IFA Educa-tional Foundation.

Contact Information:Membership & Marketing Services • (202)628-8000http://www.franchise.org/volunteer.aspx


AWARDSPurpose of Awards ProgramThe purpose of the IFA Awards Program is to recognizeindividuals and organizations that have contributed tothe growth and success of franchising as a method ofdistribution in the global economy. With such recogni-tion, it is hoped that others will be inspired to emulatethose honored and thereby make franchising even moresuccessful in the years to come. Hopefully the resultingpublicity will help inform and educate the general publicabout franchising as a concept, highlighting its benefitsto society as a whole. Below are descriptions of themajor awards. Nominations are solicited for theseawards in the Spring of each year and are awarded atIFA’s Annual Convention.

HALL OF FAMEAs the oldest and most prestigious award conferred bythe IFA, the winner must be a franchisor or franchiseewho has contributed significantly to the advancementof franchising and to the benefit of IFA and the fran-chising community. That contribution is made throughsuccessful franchising programs, innovative activitieswithin franchising and IFA service. Representing thevery best in franchising, they should meet and exceedthe criteria established for this award.

ENTREPRENEUR OF THE YEARThis award is designed to give recognition to those indi-viduals who have the vision to see what might be, arewilling to take the risks that traditionally accompany anynew endeavor, and possess the management skills tocreate a successful business enterprise through fran-chising. Candidates should be currently managing andbuilding a successful business through franchising. Ifthe person selected for this award is willing, they will“reign” for the following year and be on call for speakingengagements at IFA member conventions, give mediainterviews and work with association leaders to spreadthe word on franchising.

BONNY LEVINEThis award recognizes women who are role models forall, but especially women, by their business and profes-sional accomplishments within franchising and theircontributions to our entire society.

RONALD E. HARRISONTo recognize organizations and/or individuals who havemade significant contributions to minorities in fran-chising either within their franchise organization orwithin the franchise community.

HONORARY LIFE MEMBERThis award honors those individuals—franchisees, fran-chisors or suppliers—upon retirement from activefranchising, who have given much of their time andtalent to promoting franchising in general and the IFA inparticular during their active business careers. Typicallysuch persons have served on many committees, taskforces, the Board of Directors and in other wayscontributed much to enhance franchising over a periodof several years in various leadership roles. While manyfitting this profile will often serve as Chair of IFA, thesehonorees normally have not and this recognition wasdeliberately designed to express the franchising commu-nity’s appreciation in much the same way it is accordedto Past Chairs.

FRANCHISEE OF THE YEARFranchisors may recognize their system’s outstanding“Franchisee of the Year” by participating in the recogni-tion ceremonies for such winners provided at the IFAAnnual Convention. Franchisors are encouraged torecognize their most outstanding franchisees at theirown company conventions and/or throughout the yearby presentation of the IFA sponsored “Franny Award,”which can be purchased from the association.

DISTINGUISHED SERVICE AWARDSApproved by the IFA Board of Directors in June, 2003,the IFA Distinguished Service Awards category wasestablished to recognize individuals from each of thethree categories of association membership who havedevoted many years to promoting franchising throughhelping IFA fulfill its mission by active participation oncommittees, task forces and the Board of Directors. Theaward(s) would be given when deemed appropriate anddo not carry a requirement of regularity.

PresentationThe IFA Distinguished Service Awards will be presentedduring the association’s annual Fall Leadership Meetingin conjunction with the presentation of the Legislator ofthe Year Award. It is also the recommendation of theBoard of Directors that the recipients of these awardsbe acknowledged during the association’s annualconvention.

For details on each of these awards and the eligibilityrequirements, please select the link below.

Contact Information:Public Relations • (202) 628-8000http://www.franchise.org/awards.aspx


IFA EducationalFoundation

The IFA Educational Foundation, founded in 1983,serves as the education and research arm of the asso-ciation. The foundation is a 501(c)(3) tax exemptorganization and is supported through the generouscontributions of IFA members and others. All contribu-tions are tax deductible.

The foundation’s programs include –

• Research Studies

• Institute of Certified Franchise Executives (ICFE)

• IFA Diversity Institute

• E-Learning Programs in cooperation with CertiLearn

• Franchising Entrepreneurship Program, sponsoredby PepsiCo

• Diversity Today online courses, sponsored byCoca-Cola

• Arthur S. Karp Annual Award for FranchisingResearch

• High School and College Programs in cooperationwith Distributive Education Clubs of America(DECA) and Students in Free Enterprise (SIFE)

• Minority Outreach Program in cooperation withthe Association of Small Business DevelopmentCenters, sponsored by ExxonMobil

Scholarship Programs• Minority Entrepreneur Scholarship Program, spon-

sored by Marriott International• Irl Marshall CFE Scholarship Program• Diversity Law Scholarship Program sponsored by

DLA Piper Rudnick Gray Cary US LLP• Veterans Scholarship Program sponsored by

Michael Seid & Associates, Figaro’s Italian Pizza,Luce, Smith & Scott, Valpak Direct MarketingSystems, Inc.

• The Don DeBolt Franchising Scholarship Programsponsored by the International Franchise Association

For details on the scholarship programs, select the link:http://www.franchise.org/scholarships.aspx

The Institute for CertifiedFranchise ExecutivesThe Institute for Certified FranchiseExecutives (ICFE) offers a widerange of continuing educationprograms for professional develop-ment. Meeting the requirements ofthe program and completing thecourse of study leads to the Certified Franchise Execu-tive (CFE) designation. The mission of the ICFE is toenhance the professionalism of franchising by certifyingthe highest standards of quality training and education.

“There are many benefits of the CFE program. CFEsgain respect and recognition, excellent opportunities fornetworking and sharing best practices, being moreattractive in the job market, and accelerating theirprofessional career advancement,” said Linda C.Haneborg, CFE, chair of the ICFE Board of Governorsand senior vice president, Express Services, Inc.

More than 500 franchise executives are currentlyenrolled in the CFE program working to achieve the CFEdesignation.

Contact Information:Educational Foundation · (202) 628-8000http://www.franchise.org/education.aspx



IFA Diversity InstituteThe IFA Diversity Institute was formed to promote andfoster diversity and inclusion within the franchisingcommunity and to promote franchising to diversecommunities. The Institute provides information toassist IFA members to expand their diversity efforts at alllevels, including franchisees, employees, suppliers andconsumers.

The Institute is led by a 20 member Board of Directorscomprised of IFA members. The Institute has an Advi-sory Council comprised of representatives from otherorganizations, such as the National Urban League,Association of Small Business Development Centers,National Council of La Raza, and the Minority BusinessDevelopment Agency. The Diversity Institute has fourareas of focus:

• Research – Document best practices in diversefranchise recruitment, employee hiring and reten-tion, and supplier diversity.

• Education – Help IFA members incorporate diver-sity into their systems and build on existingprograms.

• Communication – Increase diversity communica-tions within the IFA and increase franchisingcommunication to external diverse audiences.

• Resource Development – To support and expanddiversity efforts within the franchise communityand franchising outreach to diverse communities

Contact Information:Diversity Institute • (202) 628-8000

MinorityFranLaunched in February, 2006, MinorityFran providesone, convenient place where minority prospects canexplore franchise offerings of companies actively lookingto recruit minority franchisees.

The initiative builds on relationships forged with leadingorganizations through the IFA Diversity Institute, suchas the National Urban League, Association of SmallBusiness Development Centers,, and the Minority Busi-ness Development Agency. The goal is to not onlyincrease the numbers of minority franchisees, but tosend the message to all communities that franchisingis a smart and affordable way to realize the AmericanDream of small business ownership.

MinorityFran is open to all IFAmember companies that arecommitted to expanding opportu-nities for minorities in franchisingat all levels – in employment, infranchise recruitment, and vendorrelations.

Contact Information:MinorityFran • (202) 628-8000http://www.franchise.org/minoritiesinfranchising.aspx

www.franchise.org/minorityfran

WHAT IS FRANCHISING?Franchising is a business strategy and method of

distributing goods or services to consumers. The fran-chisor is the one who awards the right to use the nameor trademark and operating system of a business. Thefranchisee is the one who acquires the right to use thetrademark and operating system.Most people associate the word "franchise" with fast

food restaurants. But franchising operates in manyindustries including everything from advertising to auto-mobile repair, hotels, elderly care, personnel staffing,printing services to party supplies, and more.

INTERNATIONAL FRANCHISE ASSOCIATIONThe International Franchise Association, founded in

1960, is the world’s oldest and largest organizationrepresenting franchised small-businesses which span75 diverse industries. The association’s membersinclude parent-company corporations, franchisees whoown and operate the establishments, and suppliers whoprovide the goods and services required.

* FRANCHISING RESEARCH AND INFORMATION—BACKGROUNDFrom the 2004 Economic Impact of Franchised Businesses conducted by PricewaterhouseCoopers to measureeconomic activity that occurred in 2001, the latest data available. Research information from both business-formatfranchises and product distribution franchises was included. Copies of the study are available to credentialed newsmedia representatives free of charge by contacting IFA Media Relations at 202-628-8000.

** FROM IFA MEMBERSHIP DATA

ECONOMIC IMPACT OF FRANCHISING*(2001 DATA)• Franchised businesses generated jobs for

more than 18 million Americans.• They accounted for 9.5 percent of the private-

sector economic output.• More than 760,000 franchised businesses

generated a total economic output of morethan $1.53 trillion, or nearly 10 percent ofthe U.S. private-sector economy.

• Franchising generated one out of every sevenjobs in the private sector.

• The businesses provided payrolls of $506billion, or more than 11 percent of thenation’s private-sector payroll.

TOP STATES FOR FRANCHISING*(by total economic output)• California ($187.4 billion)• Texas ($121.1 billion)• Florida ($105.0 billion)• Illinois ($79.2 billion)• New York ($72.1 billion)

LARGEST FRANCHISE COMPANIES**(total franchised and company units worldwide–2006 Data)

1. McDonald’s (30,300)2. Yum! Brands (29,300) (KFC, Taco Bell, etc.)3. 7-Eleven (28,200)4. Cendant (24,600)

(Howard Johnson, Avis Rent-A-Car, Century21, etc.)

5. Subway (21,000)6. Burger King (11,200)7. H & R Block (11,200)8. Jani-King (11,000)9. Dunkin’ Brands (10,800)

(Dunkin’ Donuts, Baskin-Robbins, Togos)10. Curves (8,900)

LARGEST FRANCHISE INDUSTRIES**1. Fast Food2. Retail3. Service4. Automotive5. Restaurants6. Maintenance7. Building & Construction8. Retail - Food9. Business Services10. Lodging

Franchise Facts


If you’re looking for franchising opportunities, it’s just…

.common sense

…to be searching the world’s largest franchise

.organization

International Franchise AssociationThe Voice of Franchising®, IFA represents more than 1,100 franchisors,8,000 franchisees and 400 suppliers, together combining the world’s mostrespected names in franchising; franchise opportunities; franchise development;suppliers and consultants to the franchising community.

The very best in the franchising community in just one click™.

Visit our searchable database of Franchising Opportunitiesand “Franchising Basics” at:

www.franchise.org The Voice of Franchising ®

1501 K Street, NW • Suite 350 • Washington, DC 20005Telephone: (202) 628-8000 • Fax: (202) 628-0812

www.franchise.org

membershiphandbook - franchise.org · pepsico foodservice aslam khan falcon holdings, llc kirk...

Documents