memo - pinellas cvb · the area will be featured in the magazine’s upcoming florida travel guide....

Memo

To: David Downing; Leroy Bridges

From: Nancy J. Friedman Public Relations

Date: August 5, 2015

Subject: Account Activity July 2015

We are pleased to provide highlights of public relations activities undertaken by NJFPR during the month

of July 2015.

MEDIA PLACEMENTS

Muscle & Fitness Hers

July/August 2015

Circulation: 93,358

Advertising Value: $6,840

As a result of Senior Editor Cat Perry’s participation on the Spring Training press trip, NJFPR secured

coverage of St. Pete/Clearwater in an article on top summer fitness destinations.

CNTraveler.com

July 30, 2015

Unique Monthly Visitors: 1,537,027

NJFPR secured coverage of the Disney / Dali exhibition as a result of our work with freelance writer Jenn

Wood. NJFPR also coordinated an interview with curator Ted Nicolaou.

Fine Art Connoisseur

July 2015

Circulation: 29,000

Advertising Value: $788

NJFPR secured coverage of the Disney/Dali exhibition as a result of our work with Editor-in-Chief Peter

Trippi.

UPCOMING PLACEMENTS

Philadelphia Magazine

Fall 2015

Circulation: 117,688

NJFPR secured upcoming coverage of St. Pete/Clearwater as a result of the coordinated media visit for

Editor Brian Howard. The area will be featured in the magazine’s upcoming Florida Travel Guide.

USAToday.com

TBD

Unique Monthly Visitors: 18,487,953

NJFPR secured upcoming coverage of the destination as a result of contributor Steve Blount’s

participation on the Spring Training press trip. The agency is following up with Steve regarding a second

visit for additional video and photo content.

Metro UK

TBD

NJFPR secured upcoming coverage of the urban murals in St. Pete/Clearwater as a result of our proactive

outreach to freelance writer Jane Mulkerrins.

Hospitality Design

TBD

Circulation: 30,148

NJFPR secured upcoming coverage of hotel development taking place in St. Pete/Clearwater as a result

the coordinated media stay in May for freelance journalist JoAnn Greco. NJFPR worked with VSPC to

gather hotel contacts for interviews and also coordinated an interview between JoAnn and David

Downing for additional insight.

PITCHING AND OUTREACH

NJFPR pitched St. Petersburg / Clearwater’s water sport and summer adventure offerings to long

and short-lead lifestyle and travel publications including (but not limited to):

o ForbesLife

o Global Traveler

o Men’s Health

o Shape

o The Globe & Mail

NJFPR pitched Grouper Week to short-lead lifestyle publications including (but not limited to):

o ABCNews.com

o Mashable

o Buzzfeed

o Elite Daily

o The Huffington Post

NJFPR pitched “Skipping the Sand in St. Pete,” highlighting the destination’s thriving art, culture

and food scene, to long and short-lead lifestyle and travel publications including (but not limited

to):

o Conde Nast Traveler

o CNN.com

o Travel & Leisure

o USA Today

o Yahoo! Travel

NJFPR pitched St. Petersburg / Clearwater’s arts and culture offerings in a roundup of

unexpected arts and culture destinations to long and short-lead travel and lifestyle publications

including (but not limited to):

o American Way

o ForbesLife

o NBCNews.com

o The New York Times

o Town & Country

NJFPR coordinated a mailer using St. Pete/Clearwater’s new reef-safe sunscreen and sent to more

than 50 journalists at lifestyle / travel / beauty outlets including (but not limited to):

o Cosmopolitan

o Departures

o Glamour

o Marie Claire

o Travel + Leisure

NJFPR continued to pitch St. Petersburg / Clearwater in a roundup of multi-generational family

travel destinations, in honor of National Family Reunion Month in July, to short-lead outlets

including (but not limited to):

o Metro New York

o New York Daily News

o FoxNews.com

o The Houston Chronicle

o Yahoo! Travel

NJFPR continued to pitch and follow up on the Dali / Disney collaboration exhibit at the Dali

Museum.

o Secured interest with freelance writer Tanya Mohn for a story on Forbes.com. NJFPR

provided images and is following up to confirm coverage.

o Pitched the exhibit to freelance writer Elaine Glusac for potential inclusion in a story on

cultural attractions in the winter issue of Private Clubs Magazine. NJFPR is following up

to determine interest.

NJFPR pitched St. Petersburg / Clearwater as a pet-friendly destination, as well as pet-friendly

hotels in the area, to Editor Ryan Krogh for potential inclusion in an upcoming story on pet-

friendly lodging in the U.S. in Men’s Journal. NJFPR is following up to determine interest.

NJFPR pitched St. Petersburg / Clearwater as a fitness destination to Editor Shay Trotter for

potential inclusion in the “Dream Escape” column of First for Women. NJFPR is following up

to determine interest.

NJFPR pitched and secured interest on St. Petersburg / Clearwater with Editor Tracey Minkin for

potential inclusion in a “Dream Town” article in Coastal Living. NJFPR is following up to

confirm coverage and provide additional details.

NJFPR pitched and secured interest with the following journalists for potential media stays in St.

Petersburg / Clearwater. NJFPR is continuing to correspond and determine coverage plans and

logistics.

o Carri Wilbanks, freelance writer (USA Today, The Tennessean, The Detroit Free Press,

AAA Encompass) o Elysha Krupp, Editor of AskMen.com

o Kimberly Lovato, freelance writer (National Geographic Traveler, American Way,

AFAR, Delta Sky, Condé Nast Traveller) o Nina Hahn, freelance writer (Chicago Magazine, The Huffington Post)

MISCELLANEOUS

NJFPR participated in bi-weekly conference calls with the client and discussed upcoming media

initiatives and pitching strategies.

NJFPR is coordinating a call with VSPC team to discuss proposal ideas in greater detail.

NJFPR requested details from Paradise on the St. Petersburg Distillery for use in upcoming

pitches.

NJFPR reviewed the list of journalists that attended the 2014 Association of Food Journalists

Conference. NJFPR requested this year’s list when available for pre- and post-pitching

opportunities.

Waterloo House, 207 Waterloo Road, London SE1 8XD

T: +44 (0)20 3440 8930 | E: [email protected] | W: rooster.co.uk | F: +44 (0)20 3440 8936

REPORT PR Activity Report

CLIENT Visit St. Pete/Clearwater

MONTH July 2015

Rooster | PR Activity Report | Page 2 of 8

Contents

Programme Highlights .................................................................................................... 3

Coverage ...................................................................................................................... 3

Journalist Meetings ........................................................................................................ 4

Social Media ................................................................................................................. 4

Other Activity ................................................................................................................ 4

Key Performance Indicators ............................................................................................ 5

Potential Activity for August 2015 .................................................................................... 6

Contact Rooster PR ........................................................................................................ 7


Monthly Report: July 2015

Programme Highlights

Coverage

Broadsheet (KPI 8-10; Achieved 0)

Tabloid (KPI 8-10; Achieved 2; Pending 0)

Date of publication

Publication Journalist Article

04/07/15 Daily Mirror Nigel Thompson Sunscreen to be distributed in St. Pete/Clearwater

19/07/15 The People Lewis Panther Venessa’s Perfect Day

Regional (KPI 10-15; Achieved 0; Pending 1)

Expected date of publication


TBC Belfast Telegraph Nicky Cahill Individual press trip to St. Pete/Clearwater

August 2015 Sunday Mail (Scotland) Laura Davidson Family trip to St. Pete/Clearwater

Trade/B2B (KPI 20-25; Achieved 1)

Date of publication


10/07/15 Travel Bulletin Lauretta Wright Sunscreen

Consumer Magazine (KPI 8; Achieved 0; Pending 2)



TBC Sport Magazine Sarah Shepherd Individual press trip to St. Pete/Clearwater

TBC GO Magazine Nicky Cahill Individual press trip to St. Pete/Clearwater

Online (KPI 40; Achieved 0; Pending 1)



TBC Bahighlife.com Phil Heard Hotel review of the Hyatt Regency Clearwater Beach Resort and Spa

Broadcast (KPI 1-3; Achieved 0)

Activity

Rooster pitched St. Pete/Clearwater for the following features:

o Lewis Panther, The People, My Perfect Day

o Jean Elgie, Life & Living Magazine, Winter Sun

o Lisa Scott, Metro, Hot List


Rooster met the following journalists to discuss upcoming features and opportunities:

o Chris Kitching, Mail Online

o Georgina Wilson-Powell, Freelance

o Ben Clatworthy, Freelance

o Pat Riddell, National Geographic Traveller

o Adam Potter, Travel Bulletin

Rooster assisted with the following press trips:

o Laura Davidson

Rooster submitted the factbox and liaised regarding the run-date

o New Magazine

Rooster liaised with the travel editor regarding dates

Rooster liaised with Norwegian Air regarding flight support

o SeaWorld Parks & Entertainment

Rooster liaised with Natalie Eales from SeaWorld Parks regarding support

Rooster confirmed hotel support with Postcard Inn on the Beach

Rooster liaised with Natalie regarding the media invitation and target

media list

Rooster held a call with Lisa Barrington of Ocean Beds to discuss upcoming

opportunities for collaboration

Rooster met with SeaWorld Parks’ contact in the UK, Natalie Eales from Cubo

Communications to discuss upcoming plans and opportunities

Rooster met with British Airways at the recent Travmedia Media Marketplace event in

London, discussing upcoming trips and flight plans

Rooster generated a weekly Facebook editorial calendar and posted the approved

content


Social Media

Facebook

Facebook activity continued through July with weekly editorial calendars submitted and

then implemented

Rooster continued with customer responses and general management of the page

Total page likes (UK) decreased from 4,552 on 1 July to 4,556 on 31 July, an

increase of 4

Total engagement (clicks) rate: 1,196 Total reach of our posts: 12,958 Total

impressions including shares/likes/news feed placement: 24,911

The most popular post was the sharing of an image of Treasure Island (below)

The post received 80 likes, 3 comments and 1 share leading to a reach of 1,430.

There were also 86 clicks on the post


KPIs

KPI Target over 12 months (Jan 2014 – Dec 2015)

Amount Achieved in July 2015

Amount Achieved to date

KPI’s Remaining

Press releases 15-18 0 5 10-13

Media visits 10-15 0 2 8-13

Media briefings 25-35 5 22 3-13

Coverage

Broadsheet: 8-10 Tabloid: 8-10 Regional: 10-15 Trade/B2B: 20-25 Consumer: 8 Online: 40 Broadcast: 1-3

Broadsheet: 0 Tabloid: 2 Regional: 0 Trade/B2B: 1 Consumer: 0 Online: 0 Broadcast: 0

Broadsheet: 0 Tabloid: 2 Regional: 1 Trade/B2B: 6 Consumer: 1 Online: 12 Broadcast: 0

Broadsheet: 8-10 Tabloid: 6-8 Regional: 9-14 Trade/B2B: 14-19 Consumer: 7 Online: 28 Broadcast: 1-3


Potential Activity for August

Craft Brewing Event - London

Finalise venue and invite list for craft brewing media launch in London

Invite media and collate Guest List

Write press release on the new craft beer trail

Family Press Trip

Arrange a press trip for a family with young children who could write destination

content from both the adult journalist’s perspective and that of a young child.

Publications to be approached would have a family focus and a strong social/digital

offering, e.g. Family Traveller, Nat Geo Traveller Family, The Guardian, Telegraph

Travel or family-focused blogs. The parent would write about their experience with

content accompanied by a video blog from the child

Secure media for the trip to coincide with the October half term school holidays

15 Years of Geckofest

Distribute a brief media alert detailing the quirks of Geckofest (5 September) with some

of the top photos from past years

Forward Features

Southern Florida, Selling Travel (September)

USA, Travel Weekly (3 September)

USA, TTG (17 September)

Winter Sun (17 September)


Contact Rooster PR

If you have any questions regarding this report, please do not hesitate to get in touch.

Your Rooster VSPC team is:

Stuart Fyfe, Account Director

Kevan Barber, Senior Account Executive

E: [email protected]

T: +44 (0)20 3440 8930

W: www.rooster.co.uk

Tw: @RoosterPR

mailto:[email protected]

http://www.rooster.co.uk/

Kaus Media Services | Sophienstrasse 6 | 30159 Hannover | Germany

Tel. +49 (0)511 899 890-0 | Fax +49 (0)511 899 890-69 | Web www.kaus.net | E-Mail [email protected] Public Relations Activity Report | July 2015 | Page 1 of 15

Activity Report

Market: Germany, Austria and Switzerland Month: 01 – 31 July 2015 Submitted by: Axel Kaus, Managing Director Phone: +49 (0)511 899 890-11 E-Mail: [email protected]



CONTENTS

1. MONTHLY ACTIVITY HIGHLIGHTS…………………………………………………………………… 3 2. NEWS RELEASES AND NEWSLETTERS………………………………………………………..…. 3 3. MEDIA RELATIONS AND MEDIA LIAISON………………………………………………………. 4-9 4. PUBLIC RELATIONS ACTIVITIES……………………………………………………………….…... 10

5. MISCELLANEOUS ACTIVITIES…………………………………………………………………………. 11

6. KEY PERFORMANCE INDICATORS ACHIEVED………………………………………………… 11 7. JULY 2015 MEDIA COVERAGE……………………………………………………………..….…... 12-15 8. TIME BILLING………………………………………………………………………………………………..… 15



1. MONTHLY ACTIVITY HIGHLIGHTS

• KMS edited a press release with the title “Family friendly vacation in St. Petersburg/Clearwater” and distributed it to qualified media contacts in Germany, Austria and Switzerland.

• VSPC and KMS finalized the itinerary for the Lufthansa inaugural flight press trip in September and in coordination with Lufthansa, KMS invited qualified journalists from Germany.

• KMS continued liaising with Lufthansa officials regarding media and public relations efforts for the Lufthansa non-stop flight between Frankfurt and Tampa starting in September 2015.

• KMS wrote the monthly activity report and sent it to VSPC.

2. NEWS RELEASES AND NEWSLETTERS

2.1 NEWS RELEASE

KMS drafted and distributed the following news release: “Family friendly vacation in St. Petersburg/Clearwater” KMS also distributed the press release via TravMedia in the German speaking countries and provided photos and a video to the media via Dropbox.

2.2 NEWSLETTER

KMS drafted and distributed a newsletter for VSPC that included the following topics:

• Brighthouse Clearwater Superboat National Championship • Sponge Docks, Art and Crafts Festival Tarpon Springs • Gulfport Annual Gecko Festival • Reef Safe Sunscreen

2.3 CVBeat Newsletter KMS started drafting a text for the next CVBeat newsletter.



3. MEDIA RELATIONS AND MEDIA LIAISON

Mr. Freddy Langer Frankfurter Allgemeine

Zeitung

KMS pro-actively liaised with the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Mr. Langer was interested in the press trip and confirmed the attendance of his staff writer Ms. Julia Lauer on behalf of FAZ. We will complete her MAF and forward it to VSPC and Lufthansa in order to book her flights and to secure accommodation.

Ms. Anna Warnholtz

Die Welt / N24

KMS pro-actively contacted the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Ms. Warnholtz is interested and gave us the information that Mr. Soenke Krueger from the same media group is responsible the press trips from all of the “Welt” publications as well as the German TV news channel N24.

Mr. Soenke Krueger Welt am Sonntag / Die Welt /

N24

KMS liaised with the journalist and invited him and all of his different types of publications to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Mr. Krueger is interested in the press trip and confirmed the participation of the publications. He will send us the name of the participating journalist as soon as possible. KMS will complete and forward a MAF to VSPC and Lufthansa in order to book her flights and to secure accommodation.

Mr. Nuno Alves

Travelbook

KMS pro-actively contacted the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Mr. Alves is interested in the press trip and confirmed the participation of the media outlet. He will give us the name of the participating journalist at the beginning of August. We will complete a MAF and forward it to VSPC and Lufthansa to proceed with the booking of the flights and securing accommodation for the journalist.



Mr. Philipp Laage dpa / gms Themendienst

KMS pro-actively contacted the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Unfortunately, Mr. Laage was not able to confirm his participation. KMS will stay in contact with the journalist for future media opportunities highlighting our area.

Mr. Jochen Temsch Sueddeutsche Zeitung

KMS pro-actively liaised with the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Unfortunately, Mr. Temsch was not able to confirm the participation of his newspaper. KMS will stay in contact with the journalist.

Mr. Lars Nielsen GEO Saison

KMS pro-actively contacted the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Unfortunately, Mr. Nielsen was not able to confirm a participation of as they have featured Florida in an earlier edition of the magazine at the beginning of this year already. KMS will stay in contact with the journalist.

Ms. Anke Gappel Bauer Media Group

KMS pro-actively liaised with the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Her answer is pending and KMS will follow up with her.

Ms. Stefanie Bisping Freelance travel writer

KMS pro-actively liaised with the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Ms. Bisping was interested in our press trip but due to other commitments, she was not able to confirm her participation. KMS will follow up with the journalist in order to complete an individual press trip to our area for her in the future.

Mr. Georg J. Schulz Hamburger Abendblatt

KMS pro-actively contacted the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Unfortunately, Mr. Schulz was not able to confirm his participation. KMS will stay in contact with the journalist.



Mr. Peter Pfaender abenteuer und reisen

KMS pro-actively contacted the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Mr. Pfaender is interested in the region and a press trip but requested an individual press trip instead as they want to feature Florida in an edition of their magazine in early 2016. Possible travel dates could be late January/early February 2016. KMS will follow up and work with the journalist in order to support them with an individual press trip.

Ms. Monika Erhard Die ZEIT

KMS pro-actively contacted the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Ms. Erhard is interested in our press trip but unfortunately was not able to confirm her participation. KMS will stay in contact with the journalist.

Ms. Hannah Schneider

Koelner Stadtanzeiger

KMS pro-actively contacted the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Ms. Schneider is interested in the press trip and confirmed the participation of her newspaper. She will give us the name of the traveling journalist at the beginning of August. We will finalize a MAF and forward it to VSPC and Lufthansa in order to book the flights and to secure the accommodation.

Ms. Christine Hinkofer

Muenchner Merkur/tz

KMS pro-actively liaised with the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Her answer is pending and KMS will follow up with her.

Ms. Ingrid Lundberg-Piper

RND / Madsack Media Group

KMS pro-actively contacted the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September. Ms. Lundberg-Piper was interested in our press trip and confirmed the participation of Mr. Martin Voss for the RND network / Madsack Media Group. Mr. Voss requested to extend his stay in our area until October 2, 2015. Lufthansa agreed to this extension already. KMS will request support for his extra time from VSPC as soon as we finalize his MAF.



Mr. Christian Leetz

WAZ / Funke Media Group

KMS pro-actively contacted the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. Mr. Leetz is interested in the press trip and confirmed the participation of the media group. He will give us the name of the traveling journalist in the first week of August. We will complete a MAF and will forward it to VSPC and Lufthansa to proceed with the booking of the flights and securing accommodation for the journalist.

Mr. Michael Broecker Rheinische Post

KMS pro-actively liaised with the journalist and invited him to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater in September 2015. His answer is pending and KMS will follow up with him.

Ms. Wiebke Fey Frankfurter Rundschau

KMS pro-actively contacted the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater as she already participated in the Tampa Bay event in Frankfurt. Unfortunately, Ms. Fey was not able to confirm her participation. KMS will stay in contact with the journalist.

Ms. Dorothee Bear-Bogenschuetz

Freelance travel writer

KMS pro-actively contacted the journalist and invited her to our Lufthansa inaugural flight fam trip to Tampa and St. Petersburg/Clearwater as she already attended the Tampa Bay event in Frankfurt and showed interest in the area. Unfortunately, Ms. Bear–Bogenschuetz was not able to confirm her participation but she is interested in completing an individual press trip with a focus on arts and culture in 2016. KMS sent her a press kit and some detailed information about the art scene in St. Pete. We will follow up with her in order to complete an individual press trip for her.

Ms. Katja Hentschel travelettes.net

KMS liaised with the blogger after VSPC forwarded us a request from her. She requested support with flights for her, her au pair and her son (6 months old) as well as accommodation and activities. KMS suggested supporting her with accommodation and activities only but not with flights (especially not for her au pair). We asked her if an airline would be willing to host her with flights. Her answer is pending.



Ms. Petra Braun Sonntag-Morgenmagazin

KMS supported the journalist with the requested high-resolution photos complementing our June 2015 press release about “Green vacation in St. Petersburg/Clearwater”. We received the media coverage, expressed our appreciation for the continuous media coverage and added the article to this month’s report.

Ms. Anja Gross

Badisches Tagblatt

KMS sent a request for an update on her trip to VSPC. We will follow up with her and VSPC in order to finalize her itinerary.

Ms. Benny Mokhtari

Timeless-news.de

KMS pro-actively contacted the journalist, pitched St. Petersburg/Clearwater story ideas, and sent him our latest press releases. He was interested in our area and requested to be added to our monthly distribution list. Furthermore, he requested high-resolution photos following our June 2015 press release on “Green vacation in St. Petersburg/Clearwater”. We received the media coverage, expressed our appreciation for the continuous media coverage and added the article to this month’s report.

Ms. Maren Anita Metoja BLOGWALK

KMS liaised with the travel blogger again. She is interested in completing a press trip to our region in the first half of October 2015 and requested free accommodation, flights and location shootings in order to present hotels etc. on her blog. We will follow up with her and prepare a proper request with an MAF once we have all the details.

Mr. Eric Berger fotocult.de

KMS supported the journalist with the requested high-resolution photos complementing our June 2015 press release on “Green vacation in St. Pete/Clearwater”. We will follow up on the media coverage.

Mr. Frank Stoerbrauck reisen-exclusiv.com

KMS supported the journalist with the requested high-resolution photos following our July 2015 newsletter. We received the media coverage, expressed our appreciation for the continuous media coverage and added the article to this month’s report.



Mr. Pierre Rothschild

GluecksPost

KMS assisted with destination information for his article about St. Pete / Clearwater and Tampa. As a result, we received the media coverage, which we added to this month’s report.

Ms. Sara Bow sarabow.com

KMS received a request for a possible corporation from the German blogger Ms. Sara Bow. After evaluating the blog, we decided that it does not fit our target group as well as the image of our destination, since it is more of a beauty and fashion blog. We kindly denied the request but offered to be of assistance if the blog should become more travel related in the future.

Ms. Janin Nachtweh Tip-online.at

KMS supported the journalist with the requested high-resolution photos following the paragraph about Reef Safe sunscreen from our July 2015 newsletter. We received the article, expressed our appreciation for the continuous media coverage and added it to this month’s report.

Ms. Franka Haenig

LADY GOLF

After we supported Franka Haenig with photos in May 2015, we now received her media coverage based on our press release from February 2015 with the title “Golfing at Florida’s Gulf Coast”. We added the article to this month’s report and expressed our appreciation for the positive media coverage.

Mr. Tobias Sauer spartacus traveler

KMS assisted with photos regarding to the press release from May 2015 about the Disney and Dalí exhibit. As a result, we received an article that we added to this report and expressed our appreciation for the ongoing positive media coverage in the magazine.

Mr. Rainer Wilken

Inside America Magazin

KMS supported the journalist with the requested high-resolution photos complementing our July 2015 press release as well as the newsletter distributed in July 2015. We received another article with the newsletter, expressed our appreciation for the continuous media coverage and added it to this month’s report. We will follow up on the media coverage of the July 2015 press release.



4. PUBLIC RELATIONS ACTIVITIES

• KMS continued uploading postings and photos on VSPC´s German facebook page.

• KMS supported several media professionals with high-resolution photos, specific information on our area and press kits.

• KMS sent a request for further details to Ms. Wiebke Flegel-Wulf from Visit Florida in regard to the scheduled Visit Florida event in Hamburg, Germany on November 12, 2016.

• KMS evaluated and categorized all media clippings on VSPC that we received

from the media monitoring service.

• KMS sent a Video and further information on Sunsets and Tiki Bars in St. Pete / Clearwater to Ms. Wiebke Flegel-Wulf from Visit Florida for their upcoming newsletter.

• KMS completed several conference calls with Mr. Thomas Jachnow from Lufthansa in order to organize and prepare the Lufthansa inaugural flight to Tampa and St. Pete/Clearwater in September 2015.

• KMS completed conference calls with VSPC and the Central European Marketing

Office in order to synchronize our PR and marketing efforts.

• KMS forwarded a draft editorial calendar for the upcoming fiscal year 15/16 to VSPC for approval.

4.1 FAM TRIPS

VISIT USA Austria Group Fam Trip

September 14-16, 2015

KMS liaised with Mr. Werner Marschall of the Austrian Visit USA Committee and asked if he needs further information or further support. Mr. Marschall gave us the name of the missing participating journalist from the “Kronenzeitung”. Her name is Ms. Eva Bluemel. KMS and VSPC will continue preparations for the trip in cooperation with Werner Marschall.

Lufthansa inaugural

flight Fam Trip September 25-30, 2015

KMS, VSPC and Lufthansa finalized the itineraries for the Lufthansa inaugural flight Fam trip in September, finalized an invitation list for the media and invited the journalists after approval from Lufthansa. The group will consist of 7-10 journalists. KMS and VSPC will continue preparations for the trip in cooperation with Tampa Bay and Lufthansa.



5. MISCELLANEOUS ACTIVITIES

• KMS prepared agendas for fortnightly conference calls, completed the calls with

VSPC and the Central European Marketing Office in order to synchronize our PR and marketing efforts.

• KMS forwarded all requests for marketing and advertising co-operations to the VSPC Central European Marketing Office.

6. KEY PERFORMANCE INDICATORS ACHIEVED KPI

Target of 12 months (Oct.

2014 – Sep. 2015)

Amount Achieved in

July 2015

Amount Achieved to

date

KPIs Remaining

News Releases

12

1

10

2

Newsletters

6

1

5

1

Media Calls

15 – 20 p.m.

22

196

0 – 44

Media Visits

10 – 15

0

7

3 – 8



7. JULY 2015 MEDIA COVERAGE Generated

Print

Publication

Date

Title

Media Title

Type of

Media

Agency

Assist

Circula

tion/ Visit

Media

Value in US-$

June 14, 2015

An unusual friendship: Disney and Dalí

Sonntag-Morgenmagazin, Butzbach

German weekly advertiser

KMS press release in May 2015

42,978

1,904

June 24, 2015

Amicable

spartacus traveler

German LGBT magazine

KMS press release in May 2015

20,000

1,077

July 3, 2015

Golf paradise in Florida

LADY GOLF

German golf magazine for women

KMS press release in February 2015 and assistance with high-res photos

30,000

3,337

July 14, 2015

Vacation in the green Florida

Sonntag-Morgenmagazin, Marburg

German weekly advertiser

KMS press release in June 2015 and assistance with high-res photos

77,764

3,789

July 23, 2051

Florida dreams in-between yesterday and tomorrow

GluecksPost

Swiss magazine

KMS assisted with information

156,098

64,810

Total Print 326,840 $74,917



Online

Publication

Date

Title

Media Title

Type of Media

Agency Assist

Circula tion/ Visit

Media

Value in US-$

February 24, 2015

Works of Monet and Matisse exhibited in Florida for the first time

www.nord-amerika.de

Online publication

KMS newsletter in January 2015

2,795

36

March 25, 2015

St. Petersburg Clearwater and its dream beaches as popular as never before

www.nord-amerika.de

Online publication

KMS press release in March 2015

2,795

36

June 12, 2015

VISIT FLORIDA: News from the sunshine state

www.nord-amerika.de

Online publication

KMS sent information for the VISIT Florida newsletter

2,795

36

July 1, 2015


www.touristiklounge.de

Online publication

KMS press release in June 2015

150,000

1,960

July 1, 2015


www.genussmaenner.de

Online publication


91,224

1,193

July 2, 2015


www.vusa-germany.de

Online publication


30,000

392

July 2, 2015

Crazy gecko-event in artist town Gulfport

www.usa-reisetraum.de

Online publication

KMS newsletter in July 2015

3,256

39



July 8, 2015


www.fineartreisen.de

Online publication


860,800

16,875

July 17, 2015


www.inside-america.de

Online publication

KMS press release in June 2015 and assist. with high-res photos

4,000

53

July 21, 2015

Colorful craftsmanship in Tarpon Springs


Online publication

KMS newsletter in July 2015

3,256

39

July 21, 2015

Super boats for sports fans in St. Pete/ Clearwater


Online publication

KMS newsletter in July 2015 and assistance with high-res photos

3,256

39

July 22, 2015

Super boats in St. Petersburg / Clearwater

www.reisenexclusiv.com

Online publication

KMS newsl. in July 2015

560,000

10,979

July 23, 2015

USA tip of the day

www.tip-online.at

Online publication

KMS newsletter in July 2015 and assistance with high-res photo

1,595

21

July 25, 2015

Vacation in green St. Petersburg/ Clearwater

www.nord-amerika.de

Online publication


2,795

36

July 28, 2015

Vacation in Florida with the whole family

www.timeless-news.de

Online publication

KMS press release in July 2015, assistance with high-res photos

800

11



July 30, 2015

As beach tester in St. Pete

www.queer.de

Online publication

Press trip M. Schulze from April 14-27, 2015

900,000

17,644

Total Online 2,619,367 $49,389 TOTAL PRINT + ONLINE 2,946,207 $124,306

8. TIME BILLING Consultant Hours

Axel Kaus 20:00 Marcus Feuerstein 56:30 Sina Talke 27:45 TOTAL 104:15

Visit St. Petersburg/Clearwater PR Activity Update July 2015

The following is an overview of activities undertaken during July 2015 and includes media relations, promotions, and information disseminated and coordinated internally and externally. Highlights of the activities included, but were not limited to, the following: Activity:

● (July 1, 2015) - Pitched Loews Don CeSar for a pet-friendly hotel media lead

● (July 3, 2015) - Submitted write-up on Ribfest for Discover America Canada Canadian Traveller Columns

● (July 6, 2015) - Monitored for and clipped Grouper Week broadcast segments and provided to client

● (July 6, 2015) - Attended Grouper Week press event and assisted with on-site activities

● (July 6, 2015) - Submitted pitches to select, client approved Seattle editors inviting them to experience the

destination

● (July 7, 2015) - Worked closely with the NJFPR team to facilitate interview between Disney Museum curator

and Jenn Wood, of Conde Nast Traveler

● (July 10, 2015) - Submitted pitch for media lead on LGBT travel ideas in the destination

● (July 13, 2015)- Submitted full breakdown and downloadable clips of all Grouper Week coverage following

press event

● (July 15, 2015) - Liaised with Hotel Zamora OR rep to facilitate activities and attraction admission including

The Dali and Locale for a staycation FAM trip hosted by the hotel

● (July 15, 2015) - Published Ladevi México spanish clip to the media site

● (July 16, 2015) - Toured the St. Pete Distillery and met with Marketing team to learn about possible story

angles

● (July 17, 2015) - Submitted round-up on exciting new culinary outlets in destination to travel writer Susan

Barnes

● (July 20, 2015) - Edited New and Now to include correct dates and facts

● (July 22, 2015) - Submitted pitches for two media leads on Same-Sex Wedding destinations with specific

LGBT wedding event packages and another for 'jaw-dropping hotel lobbies on behalf of the destination

● (July 23, 2015) - Submitted pitch on Warm Vacation Destinations in Fall/Autumn to Lin Parkin at VC

Magazine

● (July 29, 2015) - Shared Old St. Pete distillery pitch and images with NJFPR team

● (July 29, 2015) - Assisted with acquiring b-roll footage of locations and facilities that were significant to

WWII such as Egmont Key for a Visit Florida film project

● (July 29-31, 2015) - Assisted with Visit Florida’s request for VSPC digital content for Victory Florida project

memo - pinellas cvb · the area will be featured in the magazine’s upcoming florida travel guide....

Documents