mendham business assoc. digital products
DESCRIPTION
Presentation to the Mendham Business Association on Digital Marketing Products.Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.TRANSCRIPT
Online Marketing Products for Small Businesses
New Jersey Hills Media Group
Recorder Community Newspapers
Doug Doremus
Internet Marketing Manager
908-510-5008
The Power of Local
• Local generally means media or advertising focused on a specific location or area – versus regional or nationwide
• Hyper-Local – content is characterized by three major elements: – refers to entities and events that are located within a well
defined, community scale area
– it is intended primarily for consumption by residents of that area
– it is written by an individual resident in that area
The Power of Local
3 billion searches on Google per day
1 in 5 searches has a local intent
1 in 3 mobile searches have local intent
70% of consumers research a product/service online before making a purchase
69% of consumers are more likely to use local business that has a social media presence
Small Businesses Need to be Online
Google Places
• Claiming your Google Places page is free.
• Local-business listing verification helps you rank higher in Google Maps and on Google results pages
• Google Places pages can include photos, videos, ratings, reviews, product/service information, and more.
• Content-rich Google Places pages increase relevance for consumers, and, in turn, may increase leads to the advertiser
Google Places
Website Coverage
Online Display Advertising
Internet Directories
Yelp
Patch
YP.com
Merchant Circle
Marketplace (Recorder Community Newspapers)
Local Internet Directories Content
• Business Profile
• Photos
• Blogs
• Videos
• Reviews
• Coupons
• Map
• Integration of social media
Marketplace
Marketplace Profile - LearningRx
Marketplace Profile – LearningRx
Marketplace Profile - LearningRx
Advantages of Marketplace
Targeted just to the local market
Listings can be found on Google
Drives traffic to your website
Integrates video and social media
Coupons
Blogs
Reviews
Marketplace Package
Platinum Level Name, Address, Phone Number Expanded write up of business (1000 words) Unlimited Photos Videos Coupons Home Page Widget Links to email and website Business reviews Logo Top of search results Banner and print advertising discounts Facebook and Twitter integration Zip2Save coupon 2x3 Ads in two papers Tile banner
Newspaper Promotion
Online Reviews
• Encourage your current customers to write about your business. Once you have obtained their reviews, submit them to relevant websites/forums with other reviews (being careful not to submit positive reviews only).
• Build a presence on sites like Marketplace and Yelp. This is essential, as the reviews from listings on these kinds of sites get pulled into Google Places pages
• Pay attention to and engage your social networkers.
• Once you have obtained reviews, do not forget to respond to them.
Google Adwords
Google Adwords
E Newsletter
Send out 1-2x per Month Link to Blog, Website,
Event Page Timely Information,
Interesting Pay attention to your
Subject Line Constantcontact.com
Blogs
• Post 1-2x per Month
• Link to Website, Event Page, Facebook
• Don’t’ Sell, Engage
• Invite Guest Bloggers
• Create Interesting Titles
• Wordpress.com
E-blast
• Send out 1-2x per Month
• Link to Blog, Website, Event Page
• Timely Information, Interesting
• Pay attention to your Subject Line
• Constantcontact.com
• A great vehicle for conversations/ask questions
• Be relevant/ use imagery and videos if possible
• Post information at least 2x a week
• Capture New Fans/Likes
• Create Landing Pages for Events posted
• Connect to WebsiteLInkedIn, Blog, etc.
• Very current and hourly good
for supporting events and
promotions in the moment
• Research to get a feel for style,
remember who your audience is
• Don’t just promote, engage
• A search engine for immediate
current events and industry
issues
• Only 140 characters per tweet
• A support and Link to your
blog, website, event pages,
landing pages
• Post at least 2-3 times per week
or more
• How to build a community of
Twitter followers for your
company
• http://blog.hubspot.com/blog/ta
bid/6307/bid/4277/How-to-Build-
a-Community-of-Twitter-
Followers-for-Your-
Company.aspx
Social Network sites - LinkedIn
Customer Engagement Opportunity/Renewed connections
Great resource for finding employees
Effective for Personal branding
Profile your business and have your team do the same
Spend few hours month finding old contacts, creating ambassadors
Deals