mens health power point

18
Background Info The 4 P’s Segmentation and Hypotheses Data Collection

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Project for my Consumer Behavior class.

TRANSCRIPT

Page 1: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 2: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background InformationBackground Information

Page 3: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 4: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Men’s Health Men’s Fitness

Number of Readers

12,125,000 8,026,000

Median Age of Readers

37.7 35.7

Household Income

$76,620 $70,006

Frequency 10x 10x

Published By Rodale American Inc.

Main Topics Covered

Fitness, Sex and Relationships, Health, Guy Wisdom, Weight Loss, Nutrition, Style

Fitness, Nutrition, Sports and Outdoors, Advice, Lifestyle, Interviews

Page 5: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Product, Pricing, Promotion, Product, Pricing, Promotion, PlacementPlacement

Page 6: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 7: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 8: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 9: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 10: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 11: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Page 12: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Segmentation and Segmentation and HypothesesHypotheses

Page 13: Mens Health Power Point

Background Info

The 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Page 14: Mens Health Power Point

Background Info

The 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Page 15: Mens Health Power Point

Background Info

The 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Page 16: Mens Health Power Point

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection Data Collection

Data CollectionData Collection

Page 17: Mens Health Power Point

Background Info

The 4 P’s Segmentation and Hypotheses

Data Collection Data Collection

Page 18: Mens Health Power Point

Background Info

The 4 P’s Segmentation and Hypotheses

Data Collection Data Collection