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Spring/Summ

er 2017

2017

Menswear collection

We live in turbulent times and much of what has been familiar and matter of course, is in-creasingly becoming subject to dramatic sea changes. Fashion needs to respond to this global turmoil. Right now, the special, indivi-dual, but nevertheless understandable items are receiving the greatest attention. The easing of the silhouette and its modulation of relaxed, different shapes remain key style reconstruction notes in Menswear fashion.

SP 776 167

SP 788 757

Boxy jacket forms with more horizon-tal, slightly widened shoulder, stand out immediately from the overall picture, fra-ming the major cha-racteristic.

SP 176 787

SP 790 092

SP 785497

CP 789 735

This topic presents soft, smooth and re-laxed looking silhouet-tes. Single and double-breasted sport jackets are softly constructed and boosted with al-lover prints or placed decorations.

Straight forms and slen-der silhouettes dominate the overall picture. Ja-cket shapes are slightly waisted, rather short in the back and made with distinctive stitching or pockets adding the un-derstated casual touch.

AF 774 991

SP 781 537

SP 787 007

SP 790 124

SP 782 240

SP 774 809

SP 790 103

SP 891 250

SP 779 499

SP 789 238

AF 790 107

An eclectic, some-times quirky mix of classic and sporty ele-ments are this topics characteristic mes-sage. The urbane and self-confident look is very modern and consistently forward looking.

Fundamental for the styling and overall look are loosely fitted, straight silhouettes. Key items; the new field-jackets variants, followed by hy-brid forms of jacket and short-sleeve shirts.

AF 789 241

AF 788 448 helsa.com