menswear - emapyoung fashion trade slipped among men’s young fashion indies, partially due to...
TRANSCRIPT
young fashionTrade slipped among men’s young fashion indies, partially due to stock delays. Nearly two thirds said they were still waiting for autumn 10 stock, with outerwear and heavy knitwear listed as the worst-affected categories. Fred Perry was the best-selling brand, and was also a favourite for self-purchases by staff
Top 10 Best-selling brands of the week
1 Fred perry2 Luke3 G-Star4 Firetrap5 Duck And Cover6 Voi Jeans7 Lyle & Scott8 Superdry9 Diesel10 Barbour
Top 5Best-selling categories of the week
1 Knitwear2 polo shirts3 Jeans4 outerwear5 Shirts
Top 5Best-selling knitwear brands of the week
1 Luke2 Firetrap3 Fred perry4 Duck And Cover5 G-Star
Quickfire questions
What is your average hourly rate for non-management staff?
Average £6.38
Which categories have been worst hit by delivery delays?
1 outerwear2 Heavy knitwear3 Footwear
From which brand did you buy most for yourself last season?
1 Diesel2 G-Star3 Fred perry
How long do you give your staff for a lunch break?
Average 41 minutes
When did you last give your staff a pay rise?
Withinthelastsixmonths 25%Withinthelastyear 50%Withinthelasttwoyears 21%Withinthelastthreeyears 4%
Which is your best-selling knitwear style?
1 V-neck jumper2 Knitted hoodie3 Chunky cardigan
I’ve cut back on outerwear as I’m spending less overallSteve Sherrington, manager of Boardmans in Ashton-in-Makerfield, Wigan
Red hot: Luke was a top performer
Warming up: Lyle & Scott knitwear
of indies polled have upped their outerwear buy for autumn 10
29%
Younger brands are selling. Maybe younger shoppers have more disposable incomeMark Regan, manager of Heroes in Kettering, Northamptonshire
Three lines of text here please three lines few words here please
00%Better
00% Same
00%Worse
Fashion in figures
43%Better
14% Same
43%Worse
Total week’s takings
Average spend
DATE:week ending october 8 2010
-1.3% Year-on-year change
£7,100TOTAL:
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
Date:week ending OCTOBER 8 2010
Average:
£ 83.68
How does your week’s business compare with this time last year?
October 22 2010 Drapers 13
Drapers spoke to 50 independents about their contemporary menswear business business for the week ending October 8. Brands and styles mentioned, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
indicator
mensweartHe lAteSt NeWS For all the essential menswear news, go to www.drapersonline.com/news/menswear
of indies polled are still waiting for forward-order autumn 10 stock
62%