mensxp.com mediakit
DESCRIPTION
India's first men's lifestyle e-magazine, MensXP, addresses the real life needs of Indian men in a practical, useful & entertaining way. Addressing to all the real life needs of men ranging from girlfriends to gadgets in a practical, useful and entertaining way, MensXP is India's first men's lifestyle portal.With daily updates of new articles on issues that men deem relevant and practical such as those relating to Fashion, Dating, Fitness, Entertainment, Work Life, Health, Grooming, Technology etc.TRANSCRIPT
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Affluent Consumers at the Point of Intent
MPX
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE FOR MEN
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
An Introduction | MensXP.com
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX
“So we don't just generate traffic that is urban and affluent,
but we get these users in environments that we know are highly
valuable to a set of brand advertisers.
They deserve REACH, QUALITY & THE RIGHT ENVIRONMENT.
Welcome to India’s largest & most sought after men’s lifestyle
website: MensXP.com
- Team MensXP.com
CONTENT IS KINGstill
MENSXP.COM INTRODUCTION
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX
Reach
The MensXP reader is global, has a
cosmopolitan lifestyle, seeks social
ammunition to navigate through his day
to day life. Our readers are purchase
ready and influential amongst peers,
tend to watch more movies, endorse to
publications and have a metropolitan
lifestyle. Unique Monthly Visitors
> 1.0 Million
Monthly Page views
> 9 Million
Time spent
9.4 Min/visit
Reader Profile
SOURCE: SURVEY; COMSCORE; GOOGLE ANALYTICS; FACEBOOK members
88% males12% female 54% users - 25 - 34 years31% users - 34 years +52% users shop online76% follow luxury online78% smart phone users
QUALITYREACH
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Affluent Consumers at the Point of Intent
MPX
Through our game-changing digital environments, our top tier properties and deeply engaging content, MensXP.com connects advertisers with more than 1 Million affluent consumers a month around the areas of lifestyle.
This audience comes to MensXP.com with the intention of finding must-have article information, instructional how-to’s and tools to make their life easier.
UPSCALE AUDIENCE
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE FOR MEN
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
Intr
od
uct
ion
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Men at the Point of Intent
MPX
The core to MensXP.com is its editorial approach which is custom-designed to touch on issues that matter most to Indian men. The content on MensXP is designed keeping the Indian men's lifestyle in mind, and this distinguishes it most from its competitors, which use a strategy to force their international formulae to an Indian mindset.
With over 12 million monthly page views, young men come to MensXP.com properties with the intention of finding original & engaging content, must-have information, instructional how-to’s and tools to make their life better.
MEN 18 - 34
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
Intr
od
uct
ion
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Men at the Point of Intent
MPX
The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition to navigate through his day to day life. MensXP.com readers are purchase ready and influential amongst peers, tend to watch more movies, endorse to publications and lead a metropolitan lifestyle.
More than 68% of MensXP.com readers have shopped online for fashion & technology products.
MEN 18 - 34 | SHOP ONLINE
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
Intr
od
uct
ion
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Men at the Point of Intent
MPX
The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition to navigate through his day to day life. MensXP.com readers are purchase ready and influential amongst peers, tend to watch more movies, endorse to publications and have a metropolitan lifestyle.
More than 42% of MensXP.com male readers have travelled abroad in past 1 year.
MEN 18 - 34 | TRAVEL ABROAD
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
Intr
od
uct
ion
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Men that make time for leisure & lifestyle
MPX
The MensXP reader tends to watch more movies, endorse to publications and leads a metropolitan lifestyle.
More than 68% of MensXP.com male readers watch at least one movie on the big screen every month, own a LCD/LED screen, have stored lifestyle television channels like Nat-Geo, TLC, Good Times as their favorites on their Digital TV sets.
MEN 18 - 34 | MOVIE GOERS
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
Intr
od
uct
ion
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Men that like to Stay Smartly Connected
MPX
MensXP.com readers are technology savvy & keep themselves up to date with the latest. It connects advertisers with more than 1 Million affluent consumers a month around the areas of lifestyle that take a keen interest in technology.
This audience comes to MensXP.com with the intention of finding must-have article information, instructional how-to’s about their gadgets. They stay ahead of the curve with information on the latest in technology available on MensXP.com
MEN 18 - 34 | SMART PHONE USERS
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
Intr
od
uct
ion
CONTENT INTEGRATIONS
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX
THE GREAT INDIAN
LOVECHALLENGE 2012
Contest Integration (Sponsor & Publisher Page)
THE GREAT INDIAN
LOVECHALLENGE2012
How Much Do You Love me?
ENTER THE LOVE CHALLENGE
& Give your loved ones the gift of health.
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX
GUY GOURMET Integration (LG/MensXP Facebook Page)
GUY GOURMETGUY GOURMETY O U R G U I D E T O M I C R O W A V E C O O K I N G
ENTER
CONTENT INTEGRATIONS
SPONSORED CONTENT
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX
GUY GOURMET
GUY GOURMETGUY GOURMET
Content Integration (MensXP Youtube Channel)
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX
EDITORIAL PROPERTIES
Being James Bond The Great Indian Grooming Guide
The Handy Man | DIY for Indian Metro Men
Booze Clues
Office Survival Guide
The Breakup
The Style Guide
Relationships 101
HOT 101 | 2012 Edition
Co
nta
ct S
ale
s
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX
CLIENTS & PARTNERS
& Many More.
M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©
Reaching Affluent Consumers at the Point of Intent
MPX
OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE FOR MEN
HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE
IN INDIA
An Introduction | MensXP.com