MARKETING BASICS A Crash Course in Concepts &

Terminology

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

What is Marketing?

Marketing: activities/strategies involved in creating and sustaining a market (ie: customers) for your business.

Every aspect of your business that the customer can see, hear, touch or taste can be considered marketing - whether intentional or incidental.

MARKETING BASICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Looking at your Business Like a Marketer

What products/services do you offer?

Are you providing any “hidden” products/services that you may not be considering?

What aspects create value for your customers?

MARKETING BASICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Looking at your Business Like a Marketer

Who are your customers?

Target Market: customers most likely to buy from you

Defined by many characteristics: geography, age, gender, income, occupation, political views, mobility, ethnicity, etc

Market Segment: group of customers with similar characteristics that result in similar product/service needs

MARKETING BASICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Looking at your Business Like a Marketer

Who are your competitors? Your pool of competitors depends on characteristics of your target market. Examples: Other farms, Co-ops, Traditional Supermarkets, Home gardens

How do you stack up against the competition? Internal Factors: Strengths/Weaknesses External Factors: Opportunities/Threats

MARKETING BASICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Looking at your Business Like a Marketer

Why do customers choose you over competitors?

Point of Difference: attribute/benefit that consumers positively associate with your business, and not with any competing business

Examples: unique product, exceptional service, convenient location

MARKETING BASICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Developing Your Marketing Strategy

Marketing activities are divided according to the “4 P’s”:

•  Product •  Price •  Place •  Promotion

Adjust the details of the 4 P's according to characteristics of your target market(s) to gain/retain customers.

MARKETING BASICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Developing Your Marketing Strategy

Product: intended products/services, as well as “perceived benefits” to your customers

Price: monetary amount you charge, as well as other “perceived costs” to your customers

Place: means through which your products are available (also called “distribution channels”)

Promotion: methods used to convey product, price, & place to customers (intentional or unintentional)

MARKETING BASICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Recurring Themes

Branding: creating a unique perception of your company/products/services in the mind of your customer

Examples: logos, names, slogans, packaging, etc

Branding is effective only when used consistently - inconsistent branding generates confusion.

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Recurring Themes Creating branding for your company:

If at all possible, find an artist or designer to create a logo for you. Make sure that they supply electronic files in several formats (.ai or .eps, .jpg, .png and .tif)

Keep logos simple so that they will print well at different sizes and in both black & white and color.

Mediocre branding (used consistently!) is better than no branding at all! If you can’t use a designer, choose a strong, simple image and add your farm name.

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Recurring Themes

Cross-Promotion: using one product/service/distribution method to promote another

Example: promoting your CSA program at your market stand

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market

Merchandising your booth - appearances matter!

•  Clean/neat/organized

•  Consider traffic flow

•  Identify organic status

•  Products/prices clearly marked

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market

Challenges of the visually-oriented consumer

Our brains react quickly to visual input - products that customers can’t see are more difficult to sell

Consider using “surrogate images” - signs, props, etc - to communicate products hidden from view

Meat vendors: consider offering a visual cut guide to help customers who may feel intimidated by a long written list of products

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market

Sampling

•  Keep it clean: covered containers, toothpicks

•  Consider traffic flow: make sure customers making purchases can reach you.

•  Don’t be a lunch counter: crowds of lingering samplers can deter other potential customers

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market

Sampling

•  Keep it clean: covered containers, toothpicks

•  Consider traffic flow: make sure customers making purchases can reach you.

•  Don’t be a lunch counter! crowds of lingering samplers can deter other potential customers

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market

Branding

Make sure that customers know who they bought from and how to find you again

•  Display your name/logo prominently on/in your booth

•  Use banners, signs, colors, unique props etc to identify your tent

•  If possible, label your products (egg cartons, meat packages, etc) or your bags

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

At the Farmers’ Market

Cross-Promotion

Use signs, labels, displays, etc to promote:

•  Other market locations/days/times •  CSA program •  Retail products •  Products used in restaurants •  Other distribution methods (home delivery, farm pickup, etc)

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Retail

Branding

•  Include name/logo/contact on product labels/packaging

•  Request that your company/product info be included on shelf signage

•  Provide signage, if needed/appropriate: small sign/card, shelf “wobbler”, etc

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Retail

Cross-Promotion

To the extent possible, use product labeling/packaging or shelf signage to promote:

•  Market locations/days/times •  CSA program •  Other retail products •  Other distribution methods (home delivery, farm pickup, etc)

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Food Service

Branding

•  Request that your name (and logo, if possible) be included on menus and/or specials boards

•  Provide additional signage, if reasonable: table tents, window clings, easel for counter/host stand, etc

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Food Service

Cross-Promotion

If your customer is supportive, ask them to display brochures or signs that you provide to promote:

•  Market locations/days/times •  CSA program •  Retail products

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

CSA Program

Open House Table

Similar to merchandising your market booth:

•  Brand your table

•  Use visual stimuli – focus on images, not text

•  Chaotic environment – most visitors will grab your brochure and run

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

CSA Program Brochure: most important element! will discuss in detail shortly

Website: similar to brochure - will discuss shortly

Word-of-Mouth: current members, friends, family, co-workers (give them a supply of brochures!)

Flyers: post in co-ops, shops, churches, libraries, schools, etc (with permission!)

Print Ads: Willy St Co-op Reader, Sustainable Times, local newspapers (more effective with a website)

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

CSA Program

Branding Use name/logo on brochure, Open House table and all customer communications

Cross-Promotion Use your CSA brochure to promote:

•  Market locations/days/times •  Retail products •  Products use in restaurants •  Other distribution methods

PROMOTION TACTICS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

PRINT COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Basic Guidelines

Targeted: Make sure info is relevant to your customer. Different market segments may need different brochures (CSA, Retail, Food Service)

Primary Share Options, Prices, Pickup locations/days/times

Secondary Member Perks, Unique products, Organic Status (may be primary to some customers)

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Basic Guidelines

Brief: Communicate points in as few words as possible. Focus on info your customers need/benefits to customers.

Brochure real estate is precious and customer attention spans are short! Don’t devote too much space to topics that aren’t critical:

Basic CSA info Farm bio/history/growing practices Full range of produce offered

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Basic Guidelines

Organized

•  Group info into defined blocks •  Use consistent fonts/text sizes •  Use easy-to-read fonts: Times, Arial, Helvetica •  Size type at 8 -12pts (order form can be smaller) •  Use decorative fonts sparingly - headings only!

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Basic Guidelines

Attractive

•  Use color/images •  Use a quality paper & have it printed professionally •  If you feel that you can’t do it yourself, seek help

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Design Process

Cover Make it appealing! Encourage customers to pick up your brochure.

Include: • Farm Name/Logo • Organic Certification (if applicable) • Optional: Slogan (keep it secondary) • Optional: Photo/Illustration • Brief text (key elements of your CSA) • Contact info

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Design Process Interior

Critical: •  Overview/Farm Bio (brief!) •  Info about unique products/practices •  Share Options •  Pickup Info •  Member Perks •  Cross Promotion: Markets, Retail, Restaurants

Optional: • General CSA Info • Detailed Product List/Schedule • Partner Shares Program Details

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Design Process Order Form

•  Provide plenty of space to write •  Don’t put pertinent info only on the sign-up form •  Don’t put pertinent info on the back of the form!

Critical Info: •  Customer Contact •  Product Selection •  Payment Options •  Form submission instructions

Optional: •  HMO rebate directions (if putting this on the back of the form, add an obvious note on the front)

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Design Process

Back

Use this space for any non-essential information/photos, or leave it blank and include your address in the corner for mailing

BROCHURE DESIGN

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

What’s a website?

Website: a collection of linked web pages (html documents) that are stored together (on a server) and are accessible within the public section of the Internet (the World Wide Web)

A website consists of both a location (domain) and content (web pages).

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Web Terminology

Domain: the address of a web site (ie:“sitename.com” ) Domains must be unique and are registered through a company called a registrar, usually at a nominal annual cost.

Web Hosting : a service makes web sites accessible to via the World Wide Web. Users typically pay a hosting company a monthly fee to provide this service.

Server: a computer that stores files available on the World Wide Web - it’s job is to send these files to another computer when requested (by typing an address or clicking a link)

HTML: “hyper text mark-up language” - gives a web browser instructions on what to display/how to display it

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Why a website?

•  Establishes the presence of your business for a market that is increasingly web-reliant (ie: “if it’s not on the internet, it doesn’t really exist”)

•  Provides a means to communicate with customers when physical communication is not possible (due to location, time, of day, etc)

•  Acts as an always-available information resource for prospective and existing customers. Allows for greater detail than other resources.

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

What are visitors coming to your site for?

Prospective CSA Members Share options/Prices Delivery locations/days/times Admin information (payment options, policies, etc) Sign-up Form

Existing CSA Members Admin information (payment options, policies, etc) Farm Event Info Recipes Newsletters HMO Rebate Info

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Design Considerations

Make it easy for visitors to find what they’re looking for with as few “clicks” as possible.

Break info into small chunks that visitors can access via menus from the home page

Don’t bury important information within long text passages - beware of “the fold.”

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Design Considerations

Use images to add interest, but don’t take up content area with large photos - save these for a dedicated “photos” page.

Choose colors carefully - colors that are too close in intensity can have a nauseating effect when displayed on a backlit screen. Aim for contrast.

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Options for building a web site Professional web designer - best resource for an attractive and functional site

Design student or hobbyist - can be a great resource; make sure that they are coding your site by hand, not using a WYSIWYG program

Blog - can be a modified to behave like a static site; budget friendly and easy to edit; tends to look generic

“Site Builder” tool - offered by most web hosts; simple to set up, but can present future challenges due to strange code output; looks generic

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Other Web Tools

Blogs (WordPress) Originally intended as a platform to publish changing content chronologically (ie: a journal). Creates a personal connection with customers. Also useful in order to connect with the “blogoshpere.”

Social Networking (Facebook) Another way that customers can find you online. The web equivalent of “word of mouth.” Also allows CSA members to connect with each other.

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Other Web Tools

Google Local Business Allows you to create a business listing that appears at the top of a Google search; also adds your business to Google Maps.

Free! No good reason not to register.

www.google.com/local/add

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Email

Email is a great way to maintain regular contact with your customers, and to inform them of special events/news.

Regularity - keep your customers involved and keep your business fresh in their mind (example: weekly during growing season; monthly during off-season)

Relevance - limit your messages to information your customers are actually interested in; keep it brief - use links to longer articles on your blog/website, etc

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Email

Keep your messages out of the trash bin! (accidentally or intentionally)

•  Make sure customers are aware that you will be contacting them via email

•  Use a business email address (farmer@farmname.com); avoid hotmail, yahoo, gmail, etc accounts

•  Provide an “opt-out” (required by law!)

•  Avoid lengthy text passages

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Email

•  When sending bulk emails, hide individual addresses (most email programs have a feature for this)

•  Avoid sending attachments, but if you must, send them as PDF files (alternate method: post the file on your website/blog and include a link)

•  Include your farm name/logo/contact info/web address in all email signatures

•  Use an email marketing service if you’d like to create e-newsletters

WEB COMMUNICATIONS

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

RESOURCES

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Further Reading/Education

The Market Planning Guide David H. Bangs (Kaplan Publishing, Sixth Edition 2002) ISBN: 0793159717

Getting Business to Come to You Paul and Sarah Edwards (Tarcher Penguin, Second Edition 1998) ISBN: 087477845X

Madison Area Technical College Small Business/Entrepreneurship Courses http://matcmadison.edu/program-info/small-business-entrepreneurship

RESOURCES

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Printing

Local Sign/Copy Shops

•  Brochures - gloss text weight stock •  Flyers - plain stock or gloss text •  Banners - vinyl, laminated for outdoor use •  Rigid Signs - Coroplast, PVC, styrene

Some also offer print & web design services

File format preferences & setup specs vary - contact your printer for advice if you are unsure

RESOURCES

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Signs/Display Supplies Fasteners for Retail (FFR) www.ffr-dsi.com Sign holders, frames, display hardware, baskets/bins

Sheet Labels www.sheet-labels.com Blank adhesive labels for inkjet or laser printers

Uline www.uline.com Bags, boxes, tags

Hubert www.hubert.com Food service/food retail supplies Huge selection - useful as a resource, but make purchases elsewhere for better pricing

RESOURCES

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Graphic Design

Local Colleges & Tech Schools Students/Interns, Recent Graduates

Elance Online directory of freelance professionals www.elance.com

Free Stock Photography www.sxc.hu

RESOURCES

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

Web Hosting

1&1 www.1and1.com

Blue Host www.bluehost.com

GoDaddy www.godaddy.com

RESOURCES

This product was partially funded by a grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) Initiative as implemented by the U.S. Department of Labor’s Employment & Training Administration. The information contained in this product was created by a grantee organization and does not necessarily reflect the official position of the U.S. Department of Labor. All references to non-governmental companies or organizations, their services, products, or resources are offered for informational purposes and should not be construed as an endorsement by the Department of Labor. This product is copyrighted by the institution that created it and is intended for individual organizational, non-commercial use only.

CERTIFIED ORGANIC! SUMMER/FALL FULL $450 SUMMER/FALL HALF $250 WINTER STORAGE $200 PASTURED EGGS $ 60 FRESH BREAD $ 60

MADISON EAST Atwood Ave MADISON WEST At the farm MADISON NORTH Warner Park MIDDLETON Parmenter St

1423 LAKE VIEW DR • MADISON WI 53705 608-213-4567 • info@lakeviewfarm.com

CERTIFIED ORGANIC! SUMMER/FALL FULL $450 SUMMER/FALL HALF $250 WINTER STORAGE $200 PASTURED EGGS $ 60 FRESH BREAD $ 60

MADISON EAST Atwood Ave MADISON WEST At the farm MADISON NORTH Warner Park MIDDLETON Parmenter St

1423 LAKE VIEW DR • MADISON WI 53705 608-213-4567 • info@lakeviewfarm.com

C S A P R O G R A M CERTIFIED ORGANIC!

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1423 LAKE VIEW DR ADISON WI 53705

SHARE OPTIONS SHARE OPTIONS S MER/FALL FULL SUMMER/FALL HALF $250 WINTER STORAGE $200 PASTURED EGGS $ 60 FRESH BREAD 60

M SON EAST Atwood AveMADISON WEST At the farm MADISON NORTH Warner PaMIDDLETON Parmenter St

• M608-213-4567 • info@lakeviewfarm.com

SHARE OPTIONS

PICK-UP SITES PICK-UP SITES PICK-UP SITES

www.lakeviewfarm.com www.lakeviewfarm.com www.lakeviewfarm.com

ABOUT LAKE VIEW FARM Perched on the shores of Lake Mendota, we’ve been rs

growing nclude:

sustaining Madison-area CSA membewith fresh, certified-organic food since 2002.

VEGGIES WE GROW

Each year’s harvest var es depending on iconditions, but shares usually i

EARLY MID LATE (JUNE) (JULY-AUG) (SEPT-OCT)

Snap Peas Salad ns Gree Kale Sala d Greens Sweet Corn Potatoes Spinach Tomatoes Beets Green Onions Eggplant Squash Scapes Peppers Carrots Radishes Zucchini Chard New Potatoes Watermelon Leeks

S L

eries June-Oct es June-Oct

er

liveries Nov-Dec arrots, squash,

s.

pastured eggs per delivery

h artisan loaf - varian rye,

OAD A SIGN-UP FORM AT:

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Each yea on lude:

UMMER/FALtandard: 18

SHARE weekly delivS

Half: 9 bi-weekly deliveriA wide variety of produce through the summ

1-2 and early fall months. Each delivery fillsgrocery bags. WINTER STORAGE SHARE

monthly de2Each large delivery includes cpotatoes and other storage crop EGG SHARE

bi-weekly deliveries June-Oct 91 dozen fresh, NEW! BREAD SHARE 18 weekly deliveries June-Oct Each week brings a fresvarieties include whole wheat, Bahoney oatmeal and many others.

LEARN MORE & DOWNL

www.lakeviewfarm.com

ABOUT LAKE VIEW FARM hed on the shores of Lake Mendota, wsustaining Madison-area CSA mebeen mbers

with fresh, certified-organic food since 2002.

VEGGIES WE GROW r’s harvest varies depending

conditions, but shares usually growing inc

EARLY MID LATE (JUNE) (JULY-AUG) (SEPT-OCT)

Snap Peas Salad eens Gr Kale Salad Greens Sweet Corn Potatoes Spinach Tomatoes Beets Green Onions Eggplant Squash Scapes Peppers Carrots Radishes Zucchini Chard New Potatoes Watermelon Leeks

S L

veries June-Oct es June-Oct

STORAGE SHARE c

ots, squash,

liveries June-Oct pastured eggs per delivery

une-Oct h artisan loaf -

rye,

LEARN MORE & DOWNLOAD A

Perc e’ve

Each yea on lude:

UMMER/FAL SHARE Standard: 18 weekly deliHalf: 9 bi-weekly deliveriA wide variety of produce through the summer and early fall months. Each delivery fills 1-2 grocery bags. WINTER2 monthly deliveries Nov-DeEach large delivery includes carrpotatoes and other storage crops. EGG SHARE 9 bi-weekly de1 dozen fresh, NEW! BREAD SHARE 18 weekly deliveries JEach week brings a fresvarieties include whole wheat, Bavarianhoney oatmeal and many others.

SIGN-UP FORM AT: www.lakeviewfarm.com

ABOUT LAKE VIEW FARM hed on the shores of Lake Mendota, wsustaining Madison-area CSA mebeen mbers

with fresh, certified-organic food since 2002.

VEGGIES WE GROW r’s harvest varies depending

conditions, but shares usually growing inc

EARLY MID LATE (JUNE) (JULY-AUG) (SEPT-OCT)

Snap Peas Salad eens Gr Kale Salad Greens Sweet Corn Potatoes Spinach Tomatoes Beets Green Onions Eggplant Squash Scapes Peppers Carrots Radishes Zucchini Chard New Potatoes Watermelon Leeks

S L

veries June-Oct es June-Oct

STORAGE SHARE c

ots, squash,

liveries June-Oct pastured eggs per delivery

une-Oct h artisan loaf -

rye,

OAD A

UMMER/FAL SHARE Standard: 18 weekly deliHalf: 9 bi-weekly deliveriA wide variety of produce through the summer and early fall months. Each delivery fills 1-2 grocery bags. WINTER2 monthly deliveries Nov-DeEach large delivery includes carrpotatoes and other storage crops. EGG SHARE 9 bi-weekly de1 dozen fresh, NEW! BREAD SHARE 18 weekly deliveries JEach week brings a fresvarieties include whole wheat, Bavarian honey oatmeal and many others.

LEARN MORE & DOWNLSIGN-UP FORM AT:

www.lakeviewfarm.com

2010 CSA SHARE SIGN-UP IN PROGRESS!

WHAT IS CSA? Community Supported Agriculture (CSA) is a great way to buy local, seasonal produce & other farm products directly from a farmer. HOW DOES CSA WORK? Purchase a “share” in our farm, and, depending on which share you choose, you’ll receive a box of produce, a carton of eggs or a fresh baked loaf of bread weekly or bi-weekly during our 18 week season.

OUR PRODUCTS ARE CERTIFIED ORGANIC! SHARE OPTIONS

PRODUCE: FULL $450/HALF $250 18 weekly deliveries June-Oct WINTER STORAGE SHARE $200 2 monthly deliveries Nov-Dec EGG SHARE $60 9 bi-weekly deliveries June-Oct BREAD SHARE $60 18 weekly deliveries June-Oct

PICK-UP SITES

MADISON EAST Atwood Ave MADISON WEST At the Farm MADISON NORTH Cherokee Marsh MIDDLETON Parmenter St

Shares are available for pick-up WEDNESDAYS 4PM-7PM

Learn more at: www.lakeviewfarm.com

1423 Lake View Dr • Madison WI 53705 • 608-213-4567 • info@lakeviewfarm.com

HMO REBATE INSTRUCTIONS NOTE: Rebates available for produce (vegetable/fruit) shares only

PHYSICIANS PLUS 1.Write “P+ Eat Healthy Rebate” and your birth date on the lines below: ____________________________________________________

Birth Date: ____________________________________________

2. Send a copy of this form, along with proof of payment to: Physicians Plus Insurance Corporation, Good Health Bonus PO Box 2078, Madison, WI 53701-2078 3. Send this original form with your payment to: Lake View Farm, 1423 Lake View Dr, Madison, WI 53705 For more information, visit www.healthychoicesbigrewards.com

GROUP HEALTH COOPERATIVE

1. Complete and print your GHC “Wellness Reimbursement Form” (online at: https://ghcscw.com/wellness_reimbursement_form.asp) 2. Send a copy of this sign-up form, your GHC reimbursement form and proof of payment to: GHC-SCW Marketing Dept, Attn. Wellness Reimbursement PO Box 44971, Madison, WI 53744-4971 3. Send this original form with your payment to: Lake View Farm, 1423 Lake View Dr, Madison, WI 53705 For more information, visit www.ghcsw.com

DEAN HEALTH PLAN 1. Print and complete your Dean “WIN Reimbursement Form” (www.deancare.com/healthplan/health_and_wellness/win.asp) 2. Send a copy of this sign-up form, your WIN reimbursement form and proof of payment to: Dean Health Plan, Attn: WIN PO Box 56099, Madison, WI 53705-9399 3. Send this original form with your payment to: Lake View Farm, 1423 Lake View Dr, Madison, WI 53705 For more information, visit www.deancare.com

UNITY

1. Log into “MyUnity” and print out and complete the CSA Reimbursement Coupon. 2. Send the coupon and proof of payment to: Unity Health Insurance, Attn: Marketing 840 Carolina St, Sauk City, WI 53583 For more information, visit www.unityhealth.com PROOF OF PAYMENT can be any of the following: a cancelled check, a farm receipt, a credit card statement showing the charge or email from the farm confirming your payment. For more information on HMO rebates, visit: www.macsac.org/rebates.html

VEGGIES WE GROW Each year’s harvest varies depending on growing conditions, but shares usually include:

EARLY MID LATE (JUNE) (JULY-AUG) (SEPT-OCT)

Snap Peas Salad Greens Kale Salad Greens Sweet Corn Potatoes Spinach Tomatoes Beets Green Onions Eggplant Squash Scapes Peppers Carrots Radishes Zucchini Chard New Potatoes Watermelon Leeks

VISIT US AT THE MARKET! Dane County Farmers’ Market Capital Square- Sat 6a-2p (April-Nov) C S A P R O G R A M MLK Blvd - Wed 6a-2p (April-Nov) Monona Terrace– Sat 8a-12p (Nov-Dec) Madison Senior Center– Sat 8a-12p (Jan-Mar) East Side Farmers’ Market Tues 4p-7p (May-Oct), Willy St Co-op lot North Side Farmers’ Market Sun 8:30a-12:30p (May-Oct) Northside Town Center (Sherman & Northport) Hilldale Farmers’ Market Wed & Sat 7a-2p (May-Oct) Hilldale Mall Middleton Farmers’ Market Thurs 7a-1:30p (May-Oct), Greenway Station

ON GROCERS’ SHELVES

Look for Lake View Farm eggs and bread at: Copp’s Food Stores (Madison area) Metcalfe’s Market Hilldale Regent Market Co-op Whole Foods Market (Madison) Willy St Co-op

CERTIF IED

B R E A D • P R O D U C E • E G G S

ORGANIC!

1423 LAKE VIEW DR • MADISON WI 53705 608-213-4567 • info@lakeviewfarm.com

www.lakeviewfarm.com

WINTER STORAGE $200 EGG SHARE $ 60

HALF SUMMER/FALL $250

BREAD SHARE $ 60

TOTAL: ____________

ABOUT OUR FARM

Perched on the shore of Lake Mendota in Madison, WI, Lake View Farm has been sustaining CSA members with certified-organic produce since 2002. In addition to a wide variety of fruits and veggies, we offer eggs and (new this year!) freshly baked artisan breads.

GROWING PRACTICES Lake View Farm uses no synthetic pesticides, herbicides or fertilizers, and is certified organic by the Midwest Organic Services Association, (MOSA). To learn about the organic standards we follow, visit www.mosaorganic.org.

MEMBERSHIP PERKS

Weekly newsletter with farm news, storage tips and recipes Farm events including a Summer Solstice Celebration (late June) and our famous Fall Harvest Festival (mid Oct). HMO rebates on CSA shares are offered by some insurance providers. See our order form for detailed information on the rebate process. Recipe listserv allows members to share recipes via email

SHARE OPTIONS SUMMER/FALL SHARE Standard: 18 weekly deliveries June-Oct Half: 9 bi-weekly deliveries June-Oct A wide variety of produce through the summer and early fall months. Each delivery fills 1-2 grocery bags. WINTER STORAGE SHARE 2 monthly deliveries Nov-Dec Each large delivery includes carrots, squash, potatoes and other storage crops. EGG SHARE 9 bi-weekly deliveries June-Oct 1 dozen fresh, pastured eggs per delivery NEW! BREAD SHARE 18 weekly deliveries June-Oct Each week brings a fresh artisan loaf - varieties include whole wheat, Bavarian rye, honey oatmeal and many others. WORKER SHARE Work 4 hours per week during the 18 week season in exchange for a standard share. Call or email the farm for more information.

PICK-UP INFO Share pick-up is Wednesday from 4pm – 7pm. Madison East Atwood Neighborhood Madison West At the Farm Madison North Cherokee Marsh Middleton Parmenter St

2010 LAKE VIEW FARM SIGN-UP FORM NAME: _______________________________________ ADDRESS: ____________________________________ ______________________________________________ PHONE: ______________________________________ EMAIL: _______________________________________ IF SPLITTING A SHARE, LIST ADDITIONAL CONTACT INFO BELOW NAME: _______________________________________ ADDRESS: ____________________________________ ______________________________________________ PHONE: ______________________________________ EMAIL: _______________________________________

FULL PAYMENT Enclose check for total above 4 INSTALLMENTS Enclose 4 checks dated

today’s date, May 1, June 1 and July 1. Each check should equal ¼ of the total above.

COOKBOOK From Asparagus to Zucchini $ 12

STANDARD SUMMER/FALL $450

HMO REBATES: MAKE A COPY OF THIS FORM BEFORE SUBMITTING!

SUBMIT FORM TO: LAKE VIEW FARM 1423 LAKE VIEW DR • MADISON WI 53705

MADISON EAST Atwood Neighborhood

MADISON NORTH Cherokee Marsh

PAYMENT OPTION

SHARE OPTIONS

PICK-UP SITE

MADISON WEST At the Farm

MIDDLETON Parmenter St