meraki marketing case study
TRANSCRIPT
How Meraki Marketing helped Full Circle
Coaching and Consulting to:
Reduce Ad spend by 64%
Increasing revenues by 69.8%
Increasing PROFITS by 163%
Prof
itabi
lity
- AVG monthly Revenue Year over Year:2015: $23,907
2016: $40,038
AVG monthly Profitability Year over Year:2015: $8,457
2016: $22,217
Mar
ketin
g Sp
ends
- AVG monthly MKTG spend
Year over Year:2015: $3,651
2016: $1,309
* Reduced MKTG spend by 64%, while increasing revenues by 69.8%, thus increasing PROFITS by 163%
KPI
’s
AVG cost to acquire client:2015: $365
2016: $90.41
AVG profit per client:2015: $1,030
2016: $1,535
AVG profit per lead:2015: $303
2016: $851
Overall CONVERSION %:2015: 37.6%
2016: 55.5%
2016 Growth on Retreat
COSTS:Per lead 2015: $10
Per lead 2016: $165
Per acquisition 2015: $51
Per acquisition 2016: $169
REVENUE:Per lead 2015: $177
Per lead 2016: $851
PROFIT:Per acquisition 2015: $81.77
Per lead 2016: $1016
2016 Growth on Practice AppraisalsAveraged 3 leads per month, closing on 1.5 per month
Cost per lead:
2015: $69.90 2016: $31.58
Cost per acquisition:
2015: $229.60 2016: $73.66
Revenue per lead:
2015: $239 2016: $1,190.93
Growth of 33% over 2015
2016 Growth on COACHINGAveraged 9.5 leads per month, closing on 2.5 per month
Cost per lead:
2015: $83.43 2016: $127.30
Cost per acquisition:
2015: $395 2016: $538
Revenue per lead:
2015: $1660 2016: $3,555
Current Growth of $109,000 over 2015
2016 Growth on Chiropractic Assistant COACHING
Averaged 6.5 leads per month, closing on 4.3 per month
Cost per lead:
2016: $8.83
Cost per acquisition:
2016: $31
Revenue per lead:
2016: $651
Current Growth of 178%