mercato – the marketing haat

111 Years of Excellence111 Years of Excellence

Jaipuria Institute of ManagementIndirapuram, Ghaziabad

Jaipuria Institute of Management

111 Years of Excellence111 Years of Excellence

Block-A, Gate No. 2, Shakti Khand IV, Indirapuram-201014Ph: 0120-4550100Ph.: 9958077088, 8459818922Toll Free No.: 1800-102-3488

http://jaipuria.edu.in/mercato2015

www.facebook.com/jaipuriaghaziabad

www.youtube.com/jaipuriaghaziabad

www.twitter.com/jaipuriaMBA

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The 4 Mar keting Haat

Saturdayst

31 October, 2015

Venue: JIM Campus, Block-A, Gate No. 2, Shakti Khand IV, Indirapuram Come and Enjoy...

a festival of marketing,

an evening of fun &

dance and masti

:: Location Map ::

Jaipurias in Indian IndustryThe house of Jaipurias headed by Dr. Rajaram Jaipuria, a doyen of textile industry, is a recognized name in the Indian industrial arena. Their flagship establishment, Ginni Filaments and its associated organizations are the acknowledged leaders in the field of textile production and exports. Their success in this field is largely due to their endeavour to evolve and adopt latest technological and managerial innovations.

Jaipurias in EducationSeth Anandram Jaipuria Education Society runs various reputed schools and colleges in the country. They include Seth Anandram Jaipuria College Kolkatta (1945), Seth Anandram Jaipuria School, Kanpur, (1974), Jaipuria Institute of Management, Indrapuram (2001), Seth Anandram Jaipuria School, Vasundhra (2004), Jaipuria Institute, Vasundhara (2004), and Jaipuria School of Business, Indrapuram, (2008). it also promoted Seth Anandram Jaipuria School at Lucknow (1992).

Jaipurias in Social WelfareThe Jaipuria Group is fully conscious of its corporate social responsibility. The philanthropic spirit of Dr. Raja Ram Jaipuria is revealed by his belief in doing as much as possible for the poor and the needy. A chain of public guest houses, temples, charitable hospitals and institutions is a testimony to that. These include Seth Anandram Jaipuria Eye Hospital, Nawalgarh, Matushree Jaidevi Anandram Jaipuria Smriti Bhawan, Chitrakoot, Seth Anandram Jaipuria Smriti Bhawan, Vrindaban, Ram Darshan, Ram Darshan, Chitrakoot, Seth Anandram Jaipuria Smriti Bhawan, Haridwar.

A Legacy of Excellence for 111 Years

1904 - 20151904 - 20151904 - 2015111 YEARS OF EXCELLENCE111 YEARS OF EXCELLENCE111 YEARS OF EXCELLENCE

About the InstituteJaipuria Institute of Management was set up by Seth Anandram Jaipuria Education Society in 2001. It has sprawling campus spread over 5.5 acres on Delhi-Meerut link road within NCR. During this short span of 14 years, under the able guidance of the President, Dr. Rajaram Jaipuria, JIM, is being acclaimed as a leading business school in Northern India. Jaipuria Institute of Management, Ghaziabad, was established by fulfilling all the norms regarding academic, financial and social aspects set by concerned statutory bodies.

The Institute started a full time 2 years master degree course in Business Administration (MBA), from the academic session 2001. The course is duly approved by AICTE, Ministry of HRD (Govt. of India) and affiliated to UPTU, Lucknow(U.P.). Moreover, Seth Anandram Jaipuria Trust and Seth Anandram Jaipuria Education Society run various reputed schools and colleges in the country.

Jaipuria Institute of Management, Indrapuram, Ghaziabad aims to provide quality management education to transform individuals into Business Leaders, Skilled Manager and Entrepreneurs.

Jaipuria Institute of Mangement intends to provide and develop the capabilities of the young managers by raising their level of competence and intellect to face various challenges in the global environment. In pursuit of exce l l e n ce , t he i n s t i t u t e p rov i de s t r a i n i n g and development services, foster research and disseminates knowledge through publication of books, journals and magazines for the development of society at large. Jaipuria Institute of Management has established themselves as a leading management institute in Northern India.

Our Faculty members are skilled in the use of experiential teaching and learning approaches, thus ensuring that participative learning and case studies draw upon the depth and breadth of managerial experience amongst the students in each functional area .

With over 14 years of rich experience in delivering MBA programme to buddingmanagers, the Jaipuria MBA has beendesigned to ensure our graduates stay ahead of the rest.

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ALL INDIA COUNCIL OF TECHNICAL

EDUCATION (AICTE)

ISO CERTIFIED 9001-2008 UGC

UPTU, LucknowAWARDS & RECOGNITIONAWARDS & RECOGNITIONAWARDS & RECOGNITION

STUDENT CLUBS are clubs run by students for the benefit of students. The main aims of the clubs are to increase student involvement in the Institute . Student clubs encourage students to participate, lead, and learn. At JIM, student clubs are open to all s tudents . Gett ing involved in extracurr icu lar activities helps you build leadership, professional, and personal skills that will assist you long after MBA.

Students participate in a whole gamut of activities under 5 different student clubs and each club have the ir own structure . Student contact to the coordinator faculty to know the club details.

Marketing club (Marketing Trend Setters)

Finance club (The Finnologist)

Economics club (Arthshastri: The Economist)

HR club (Budhijeevi The Intellectual)

IT club (Tech Divers-The IT Club)

STUDENT CLUBSSTUDENT CLUBSSTUDENT CLUBS

+

Ranked

in

Education Survey 2014

Accredited as

by

Times Research2012, 2013 & 2014

BESTMANAGEMENT

INSTITUTEin

Ghaziabad

Ranked as

A CATEGORY

B-SCHOOL

AIMA, 2014

Business Standard, 2014

Ranked as

A CATEGORY

B-SCHOOL

Prof.(Dr) Daviender Narang

Director

Jaipuria Institute of Management, Ghaziabad

received award for

Best Management Institute Award for MBA

in Delhi NCR by Times Research.

Adjudged Best Management College

CSR Excellence Award-2015

received award by

Prof.(Dr) Daviender Narang

Director

Jaipuria Institute of Management, Ghaziabad

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About the EventAbout the EventAbout the Eventt h

The 4 Mar keting HaatMercato” - The Marketing Haat, as it is more popularly known, is an innovative tool f o r c o n d u c t i n g m a r ke t re s e a rc h a n d consumer behavior pioneered by JIM. The fair is organized, supervised and conducted by - t h e M a r k e t i n g C l u b o f J I M . A c t i v e participation from the residents of Delhi NCR, who lovingly refer to the fair for purchasing, fun and enjoyment. This initiative of students and institute in large not only the biggest event in the JIM calendar but the biggest marketing event in the country organized by a student body. The event is scheduled to be held on 31st October 2015, Saturday from 1 pm onwards in Ja ipur ia Inst i tute o f Management , Indirapuram, Ghaziabad. “Mercato” - The Marketing Haat is aiming at creating an aspiration value for every student at JIM and helping the MBA students to develop selling, marketing/ branding and motivational skills.

Various product categories like Electronics, Consumer durables, Automobiles, FMCG,

Food, Fashion, Eco- Friendly products, Kids items, Handicrafts, Corporate Gifts, Games, and lots more will be covered with a whole bunch o f en te r t a i nment t h rough L i ve Band/Dance/Musical Performances, running Management/Business Quizzes, Kids Drawing Competition, Baby Show, Bumper Prize etc.The JIM ground hosts the research stalls d isgu ised as gaming sta l l s and popular attractions to simulate an actual fair. The fair and the promotional aimed at relevant target group draws people from Delhi NCR and the adjo in ing areas who par t ic ipate in the disguised research. Games and events are des igned to surrogate actua l research questions. This helps to elicit unbiased and accura te i n format ion about consumer perceptions and preferences. The greatest testament to the power of this Market Research tool lies in the fact that companies have based their strategic business decisions on the research results which have emanated from the event.

Various brand

Categories of

Products and

Services Stalls

Marketing Seminar

Live Ad Mad

Show

MAJORMAJOR

ATTRACTIONSATTRACTIONS

MAJOR

ATTRACTIONS

• FMCG• Consumer Durables• Banking• Electronic Goods• E-commerce

• Domestic Appliances • Auto Anciliary• Real Estate• Cosmetics• Food & Beverages

OTHEROTHER

EVENTSEVENTS

OTHER

EVENTS

DrawingCompetition

forall Age Groups

Live Band Show

BabyShow

Classical Music

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Key Benefits for Your OrganisationSome of the key benefits to your organization of various sponsorship opportunities are:• Enhanced visibility and recognition for your corporate brand. a) during event visitor drop-ins, customer intercepts, announcements, corporate literature (Platinum

& Gold sponsor), address the gathering & exhibit corporate movie (Platinum sponsor) and b) through pre and post event activities (print and online promotion, media coverage).• Improved orgnaisational logo recall among visitors and non-visitors through ads, online promotion

activities, signage and backdrops.• Opportunity to market your product/services offerings through real time prospective customer interaction and

engagement.• Higher probability for enhanced customer experience due to increased time on hand.• Utilize the platform to convert a suspect into a prospect.• Improved customer insight through an onsite market survey opportunity conducted by your team/MBA

students. • Opportunity to tap tens of hundreds of footfalls (based on previous years) in a span of just one day.

Based on the above advantages, we believe, ‘Mercato’ is a cost effective marketing, branding and promotional alternative to existing avenues like static displays and billboards, expensive stalls in malls and road side kiosks often manned by unmonitored personnel. It will provide a r icher brand visibility and recognition to ‘your organization’.

Sponsorship DetailSponsorship DetailSponsorship DetailCategory Stall Size Amount (Rs.)

1 Platinum/ Power Sponsorship- Sponsoring the whole event at a grand scale. Be the sole organization to avail this sole sponsorship opportunity. The Platinum Sponsor will receive the highest visibility and attention as our Event Partner. Other benefits include:

1. Advertisement Space on event back drop (Centre Space), website (for 12 months), Social Media, Posters, Mailers, Invitation cards, newspaper inserts etc.

2. Logo Visibility @ Wings & Main Backdrop at Event Venue as Main Sponsor 3. Complementary display space/stall size of 22 ft. x 7 ft. at the event venue 4. Opportunity for Senior executives to address the gathering 5. Opportunity for distribution of corporate literature and display of corporate movie 6. 15 complimentary entry passes. 7. Special mention in Event Announcements

95,000/- (All Inclusive)

2 Gold Sponsorship

1. Advertisement Space on event back drop (Centre Space), website (for 6 months), Social Media, Posters, Mailers, Invitation cards, newspaper inserts etc.

2. Logo Visibility @ Wings of Main Backdrop at Event Venue as a Co-Sponsor 3. Complementary display space/stall size of 15 ft. x 7 ft. at the event venue 4. 15 Complimentary entry Passes 5. Opportunity for distribution of corporate literature. 6. Special mention in Event Announcements


3 Silver Sponsorship

1. Advertisement Space on event back drop, website (for 6 months), Social Media, Posters, Mailers, Invitation cards, newspaper inserts etc.

2. Logo Visibility @ Wings of Main Backdrop at Event Venue as a Co-Sponsor 3. Complementary display space/stall size of 7 ft. x 7 ft. at the event venue. 4. 10 Complimentary entry Passes 5. Special mention in Event Announcements


4 Bronze Sponsorship

1. Advertisement Space on event back drop, website (for 6 months), Social Media, Posters, Mailers, Invitation cards, newspaper inserts etc.

2. Logo Visibility @ Wings of Main Backdrop at Event Venue as a Co-Sponsor 3. Complementary display space/stall size of 7 ft. x 7 ft. at the event venue.


4. 5 Complimentary entry Passes

Target AudienceTarget AudienceTarget Audience

This event is being promoted by JIM as an annual flagship event that wil l be graced by prominent & credible personal it ies from art, entertainment & culture. We are looking at a huge family crowd as well as youngsters from various institutes and schools in and around Delhi- NCR. Footfalls crossed over 2000 last year. And it we expect to grow much larger this year.

Glimpses of 2 0 1 42 0 1 42 0 1 4

What they SayWhat they SayWhat they Say

Prateek Dubey Zonal Head PAC,

Hindustan Coca Cola Beverages Pvt. Ltd.

At Jaipuria, I have always found talent with diverse background during our visits. It is a pleasure to be connected with an Institution wh ich impar t s knowledge and generate employability as per the expectation of industry.

Radha Mohan GuptaRegional Procurement Director-South Asia,

Reckitt Benckiser

The “Mercato” Marketing fest of JIM is a unique endeavour by the s tudents to capture consumer ins ights of the 'bottom of the p y r a m i d ' t h r o u g h d i s g u i s e d marketing. Mercato is al l about innovation.

Kumar GauravChief Manager,

Operations Marks & Spencer

The platform gives fair results and g e n u i n e r e s p o n s e s t o t h e c o m p a n i e s w h i c h h e l p s i n identi fying preferences of their target audience and ascertain what works and what doesn't in, in order to develop strategies for their businesses.

Mr. Prashant BhardwajG.M. Corporate HR,

Bata India Ltd.

Mercato is an unique platform. People of all backgrounds - despite the belief that they are in control of their decision-making - are unlikely to know when they are exposed to marketing material, and therefore, less likely to be in a position to defend themselves against subtle marketing tactics.

OurOurSPONSORSSPONSORSOurSPONSORS

TM

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