mercatus: integration & personalization in an ecommerce world
TRANSCRIPT
Integration & Personalizationin an eCommerce World
Sylvain Perrier President & CEO, Mercatus Technologies
PRESENTED BY
Personalization – it’s not the ‘why’, it’s the 'how.'
Agenda
• Adopting eCommerce in Grocery: Challenges & Opportunities
• Implementing an Integrated Platform
• Delivering Advanced Personalization
• Key Takeaways
• Data: Vast quantity of product &
consumer data makes
personalization in grocery
challenging
• Share of basket: Overall
household spend isn’t increasing
• Slow entry to eCommerce:
Consumers demand feature rich
customized solutions
How is it different
for grocers?
© 2015 Mercatus Technologies Inc.
External Challenges
© 2015 Mercatus Technologies Inc.
Internal Challenges
© 2015 Mercatus Technologies Inc.
Opportunities
The Need for Digital MaturityCustomer Centricity through Platforming
A solid foundation driven by 2 key elements: a digital strategy & a roadmap
© 2015 Mercatus Technologies Inc.
Practical Considerations
Build in
Iterations
Importance
of Agility
Stay
Focused
© 2015 Mercatus Technologies Inc.
Implementing an Integrated Platform
• Develop a strategy & identify goals
• Organizational alignment: IT & Marketing
• Ecosystem approach for successful technology
& data integration
Delivering
Advanced
Personalization
A phased approach:
• Roadmap
• Budget
• Right People
• Time
• Data
• Integration
• Analytics
• Action
ContextualizationIn-Store & Digital
Using customer data to offer personalized shopping experiences at the right place at the right time
© 2015 Mercatus Technologies Inc.
Challenges to Personalization
© 2015 Mercatus Technologies Inc.
Key Takeaways
• Importance of strategy
• Strong agile foundation
• Sound data & delivery mechanism
• Implementing in iterations
• It’s not a race, it’s a journey
The best thing you can do is the right
thing; the next best thing you can do is the
wrong thing; the worst thing you can do is
nothing.
THEODORE ROOSEVELT
416.603.3406416.603.3406
T
Thank You
1.877.525.5051
mercatustechnologies.com
Toronto, ON M5V 1M1
545 King St. West, Suite 500
Mercatus Technologies Inc.
1.877.525.5051
Charlotte, NC 28210
6000 Fairview Rd, Suite 1200
Mercatus USA Inc.
P P
Sylvain Perrier, President & [email protected]
@sylvainperrier