Merchandise

Merchandise• Merchandise Objectives• Merchandise Strategy• Sponsor Opportunity• Guidelines• Range of Merchandise• Promotional Plans

Merchandise Objectives Raise awareness and public involvement Raise funds Use merchandise to link some of the best

creative talents in Ireland Writers Designers Craftsmen

Profile sponsors with their key clients, customers and suppliers through very distinctive merchandise

Merchandise legacy

Merchandise Strategy The best licensing business models

High control over merchandise development Maximise licensing revenue

Distinctively Irish inspiration Our writers, artists, designers, folklore and heritage

World class merchandise manufacturers Consolidate distribution

Clothing – Traditional Craft Company Giftware – The Shamrock Gift Company

Direct to retail for specialist channel merchandise

Merchandise Strategy Multi merchandise programme

2002 National Games High end exclusive Sponsor merchandise Parallel flow of sponsor’s exclusive

merchandise to mainstream market Core merchandise programme – for gifting, for

self gifting Christmas 2002 market test Host towns programme Children’s merchandise Post 2003 Games merchandise

Merchandise Strategy Multi merchandise categories

Art Crafts Clothing Sports Travel Print Confectionery Mascot

Merchandise Strategy Multi merchandise channels

Giftware Tourist Grocery Clothing Confectionery Jewellery Bookshops and CTNs Travel

Range of Merchandise

Range of Merchandise

Range of Merchandise

Special Olympics Corporate Gifts Concept

Each product created through collaboration by two eminent Irish artists, writers, designers, craftsmen etc.

Each product in the programme inspired by ‘Share The Feeling’ 2003 Special Olympics theme

Individual products always signed by its creative collaborators and presented in very special packaging

Each product designed as a corporate gift and exclusively produced in a limited edition for a single sponsor.

Sponsor Opportunity -

From premium to mainstream Use the original artwork / designs, and create

product for the mainstream market

The sponsor’s role in facilitating the product’s development, and as a Special Olympics Games sponsor is always acknowledged on a sponsor’s ‘Swing Tag’.

Sponsor Opportunity

Guidelines•2 official agencies

•Unlicensed merchandise

•Look of the Games.

Conclusion

Wear our merchandise with pride!

Promotional PlansApril 2003 -Launch Event – Press and Sponsors

April 2003 -Merchandise brochure

June 2003 Merchandise stands at all 2003 venues

June 2003 -Games Commemorative Programme

High street outlets

Cause Related Marketing