merchandise mix of showoff

7/28/2019 Merchandise Mix of Showoff

http://slidepdf.com/reader/full/merchandise-mix-of-showoff 1/6

Merchandise Mix

Assignment - II

Retail Management

4/5/2013

Submission By

Arif Ismail

11013548

A24



Introduction to Merchandise Mix

The merchandise mix is the breadth and depth of the products carried by retailers

It is also known as the product assortment

It includes the competing brands within a category

Merchandising Mix of Showoff

Brands: Showoff is a multibranded store. Brands included at showoff are

AT.Clubwear, Andz Designer, AC Urban Gear, Numb, Agamic and a group of In-House

Designers

Volume: Showoff has a large volume of clothes. Upto 10,000 items of clothing can be

found in the store at any point of time

Range: Showoff has a large variety of clothes with upto 30 different categories withineach product group

Target Audience: The product groups it caters to is Mens, Womens and Kids wear

Target Age Group: The products are catered to the age groups of 2 to 14 yrs (Kids) and

15 to 40 yrs (Adults)

Sizes: Sizes offered at the stores range from S to 4XL

Pricing Strategy: Showoff has a good and competitive pricing strategy with the target

market being the middle income group

Fabrics: Showoff uses a large variety of Fabrics to satisfy the wide range of products

at the stores. Fabrics used includes cotton, lycra, wool, satin, denim etc

Product Assortment

Product Breadth

Product breadth includes Men’s, Women’s and Kids’ Category

37%

52%

11%

Men

Women

Kids



Product Depth

Men’s

T-shirts, Shirts, Jackets, Sports Wear, Jeans, Trousers, Cargo Pants, Shorts and

Accessorie

Women’s

Casual Wear, Formal Wear, Club Wear, Sports Wear, Ethnic Wear and Accessories

Kids’

Tops, T-shirts, Shirts, Jackets, Sweaters, Jeans, Trousers, Dresses, Skirts, Cargos and

Party Wear

33%

21%14%

8%

7%

17% Casual Wear Formal Wear Club Wear Sports Wear Ethnic Wear

28%

21%6%9%12%

8%4%

5% 7%

T-shirts

Shirts

Jackets

Sports Wear

Jeans

Trousers

Cargos

Shorts

Accessories

25%

11%

10%

8%

3%7%

6%

4%

11%

7%2%

6%

Casual Wear Tops

Tshirts Shirts

Jackets Sweaters

Jeans Trousers

Dresses Skirts

Cargos Party Wear



Men's Wear

Categories

T-shirts, Shirts, Jackets, Sports Wear, Jeans, Trousers, Cargos, Pants, Shorts and

Accessories

Designs per Category

T-shirts - Round Neck, V-Neck, Designer Neck, Collared T-Shirts, Sweat T-Shirts,

Sleeveless T-Shirts

Shirts - Casual Wear, Formal & Office Wear, Party & Club Wear

Jackets - Winter Jackets, Waterproof Jackets, Designer Jackets and Formal Blazers

Sports Wear – Nylon and Cotton Tracks

Jeans – Skinny fit, Bootcut, Regular and Loose fit

Trousers – Cotton Chinos, Wrinkle Free, Italian Fit and Corduroy

Cargos – Available in all sizes

Shorts – Regular and 3/4th in Cotton and waterproof material

Accessories – Belts, Ties, Scarves, Shoes and Sandals

Brands

Brands available are AT.Clubwear, Andz Designer, AC Urban Gear, and a group of In-

House Designers

Fabrics per Design

Cotton, Nylon, Denim, Knits, Wool, Linen, Acrylic, Spandex and Lycra

Colours

The various shades of red, orange, yellow, green, blue, white and black

Price Range

Prices range from Rs. 350 to Rs. 1800

Sizes

Sizes range Small to 4 x Extra Large (S-4XL)



Women’s Wear

Categories

Casual wear, Formal wear, Office wear, Club wear, Sports wear, Ethnic wear,

Accessories

Designs

Casual wear - T-shirts, Shirts, Jackets, Sweaters, Waistcoats, Jeans, Capris, Cargos,

Dungarees, Shorts, Skirts and Dresses

Formal wear & Office Wear - Shirts, Formal Blazers, Pants and Evening wear

dresses

Club Wear - Trendy tops, Skirts, Hot Shorts, Party Dresses

Sports Wear - Sweat T-shirts, Jackets, Track Pants and Shorts

Ethnic Wear - Formal kurtas, Casual Kurtas

Accessories - Belts, Stoles and Bags

Brands

Brands available are Andz Designer, Numb, Agamic and a group of In-House

Designers.

Fabrics per design

Cotton, Denim, Knits, Wool, Satin, Linen, Acrylic and Lycra

Colours

Shades of Red, Blue, Orange, Purple, White, Black, Yellow and Pink

Price Range

• Prices range Rs.200 to Rs.1400

Sizes

Sizes range from S – 4XL

Kids’ Wear

Categories

• Kids wear categories include Boys and Girls



Designs

• Girls - Tops, Shirts, Jackets, Sweaters, Waistcoats, Baloon Tops, Skirts (long &

short), Party Dresses, Frocks, Denim Skirts, Jeans, Pants & Cotton Pants, Cargos &

Dungarees, Capris, Shorts and Matching Sets

• Boys - T-Shirts, Shirts, Sweaters, Jackets, Rain Jackets, Waistcoats, Jeans, Trousers,

Cargo Pants

Brands

• Brands available for the Kids section are Numb and Agamic

Fabrics

• Fabrics used include Cotton, Lycra, Denim and Wool

Colours

• Various shades of pink, light blue, white, yellow, bright green, orange and neon

colours

Price Range

• Prices range from Rs.200 to Rs.800

Sizes

• Sizes range from S to 2XL

Bibliography

Primary Research

• Showoff Stores – karol bagh

• Mr Rahul – Owner of Showoff

merchandise mix of showoff

Documents