merchandising & promotions. · 17 h adnams ghost ship adnams & co plc amber 1.4% 7,955...

MARSTON’S OFF-TRADE BEER STATUS REPORT

MARKET OVERVIEWDATA RELEVANT TO 4W/E 23RD JUNE, 18.

.

If you have any questions please contact James [email protected]

Retail Sector Total Beer & Cider 4 W/E Volume Growth.

Source : IRI, Volume Growth, All Outlets (Latest 4 W/E).

Source : KWP, Retailer stories, 17/6/18

• ALL OUTLETS4.4%

• SUPERMARKETS3.3%

• CONVENIENCE6.2%

• CONVENIENCE MULTPLES6.5%

• SYMBOLS1.1%

• INDEPENDENT GROCERS18.8%

• Alcohol and Dairy Products were the fastest growing categories in the market in cash terms this period; growing £89m and £93m respectively.

• Shoppers have already splashed out 6% more on spirits, and gin sales alone have increased by £38 million and 1.7 million litres, while soft drinks are up 7%

• Lidl is the fastest growing physical retailer in the latest 12 weeks, at +10.0%. Ocado grew at +10.1% the same as last period

• Morrison's are the best performing of the Big 4 for the fifth period in a row at +1.9%• Convenience stores boom in the heat – Tesco Express sales grew by +5.5% helped by the hot weather, while for

Sainsbury’s supermarkets decline (-0.4%) with Online (+2.3%) and Convenience (7.2%) in growth.

Supermarkets – Ale, Lager and Stout are the areas of growth within Supermarkets this period. Stout

growing the most +10.7%.Convenience – All areas are in growth within

Convenience, with Ale having another strong month +11.8%. Like Supermarkets, Stout is the top performer

+17.6%.

Convenience Multiples – Cider remains the strongest performer, growing at +7.4%.

Independent Grocers – Ale, Lager and Stout are all performing strong with all 3 growing above +20%.

Symbols – Ale the standout performer here growing at +18.7%.

GROCERY HEADLINES.

Source : IRI, Volume Growth, All Outlets (Latest 4 W/E).

1.3% MAT 1.2% MAT

0.6% MAT

1.6% MAT 2.0% MAT

MERCHANDISING & PROMOTIONS.

MERCHANDISE BY STYLE.

Last month we looked at the importance of breadth within your Beer range, and the importance of ensuring the

beer aisle accommodates as many shoppers as possible. This month we look at the key areas of merchandising to

sit alongside your beer range to make it a simple, stress free mission for consumers ensuring they can navigate

the beer fixture easily. Ultimately capitalising on further sales.

With 70% of Off Trade drinkers

fully understanding Ale styles it

remains a key factor of the

consumer purchasing attitude.

This sits hand in hand with the

multi-buy deal as Ale drinkers

tend to be more experimental

and open to trying various beer

styles & colours.

Once you have merchandised by

style, it is essential to provide a

selection of recognised national

favourites and smaller, lesser

known Ales or NPD.

MULTI-BUY.When asked what the

impact on shopping

habits if retailers

stopped multi-buys

would be, a large

proportion of

respondents reported

that they would buy less.

OFF SHELF SPACE.

PBA sees a particularly strong volume

uplift (+124%) when promoted off

shelf. Off Shelf space is a key

opportunity to drive volume especially

if combined with a price promotion.

For more on

merchandising,

including a full

recommended two bay

planogram see the

latest Marston’s Off

Trade Beer report.

Knowing that different shoppers purchase

based on the occasion/mission they are

on, use off shelf space to capitalise on

incremental purchases of larger packs.

Multi-buy is more

about the variety

of choice than the

value. Utilise it to

encourage

experimentation

and increasing

weight of

purchase.

If Multi-Buy is removed from Lager30% - Buy Less

16% - Change Format6% - Change Drink Type

Source: SIG BWS Outlets, Volume

Source: SIG BWS Outlets, Value, Latest 4 weeks YoY

Total Ale Value

BOTTLED ALE CATEGORY STARS

BREWERS SHARE TRACKER

(BRANDS WHICH HAVE OUTPERFORMED THE MARKET THIS PERIOD)

In Growth:• Brewdog – Despite Brewdog still showing the

strongest growth, it is sharply reducing. Punk IPA bottle is in decline (-34.5%) but they are seeing growth from other brands within the portfolio such as Elvis Juice & the Dog Pack assortment both performing well.

• Marston’s – Growth is predominantly coming from

Gold ales such as Shipyard IPA +128% and Golden Ales mixed pack +24%. McEwan’s however is bucking the Gold trend with Champion bottle +23% and Export can +22%.

In Decline:• Fullers – Fullers are still struggling as London Pride

continues to decline across bottle & can. 1845 Bottle however is showing good growth, with it’s premium image, bottle conditioned and high ABV. It also sits within the Multi Buy at Tesco.

• Shepherd Neame – Traditional Ales such as the

Spitfire range, both Amber and Gold along with Bishops Finger are what is predominantly driving the decline for Shepherd Neame. Crafted PBA’s such as Whitstable Bay Pale Ale are growing.

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Ale 4 w/e 23 Jun, 18 582,915 136,998 49,485 -3.6% -1.3% -2.7% 87.2% 83.3% 0 0

8 hMcewans No 1 Champion Ale Marstons Plc Dark 2.4% 13,947 3,428 1,234 5.8% 12.9% 23.9% 54.6% 54.7% 23.40 8.39

9 hSt Austell Proper Job St Austell Brewery Co Ltd Gold 2.3% 13,582 3,540 1,202 24.3% 59.0% 50.2% 56.0% 56.0% 23.58 7.98

14 hLandlord Timothy Taylor & Co Ltd Amber 1.6% 9,613 2,206 747 4.2% 1.0% -0.7% 54.0% 54.2% 15.22 5.12

16 h

Marstons Golden Ales Marstons Plc Gold

1.6%

9,081 2,337 998 18.1% 24.5% 29.8% 36.6% 36.6% 23.80 10.13

17 hAdnams Ghost Ship Adnams & Co Plc Amber 1.4% 7,955 1,996 664 7.9% 16.0% 6.7% 50.2% 50.8% 14.80 4.86

18 hSharps Atlantic Pale Ale Sharps Brewery Ltd Gold 1.3% 7,689 1,774 606 42.6% 10.4% 0.4% 50.7% 51.3% 13.04 4.39

19 hMarstons Pedigree Marstons Plc Amber 1.3% 7,630 1,492 707 15.5% 35.3% 91.1% 34.9% 27.6% 15.94 9.52

23 hShipyard Ipa Marstons Plc Gold 1.1% 6,479 2,229 751 78.3% 142.0% 130.0% 55.6% 56.5% 14.93 4.94

24 hKing Goblin Marstons Plc Dark 1.0% 5,841 1,455 492 14.5% 30.6% 29.5% 46.0% 46.0% 11.80 3.98

32 hGem Bath Ales Ltd Amber 0.6% 3,421 877 259 0.5% 12.4% 14.4% 28.4% 28.9% 11.51 3.33

34 hWychwood Firecatcher Marstons Plc Gold 0.6% 3,226 825 288 117.7% 73.6% 28.4% 20.5% 20.5% 15.00 5.22

38 hWhitstable Bay Pale Ale Shepherd Neame Ltd Gold 0.5% 2,843 775 295 0.9% 17.5% 18.5% 27.4% 28.6% 10.54 3.83

39 hButty Bach Wye Valley Brewery Amber 0.5% 2,815 729 256 10.3% 18.7% 23.8% 15.2% 15.2% 17.82 6.25

40 hAbbot Reserve Greene King Plc Amber 0.5% 2,804 772 251 68.3% 147.9% 131.5% 18.7% 18.7% 15.39 5.00

42 hOakham Citra Oakham Ales Gold 0.5% 2,631 742 280 22.7% 38.9% 44.2% 18.0% 17.8% 15.38 5.85

49 hPurity Pure Amber Ale Purity Brewing Co Ltd Amber 0.4% 2,382 617 212 12.3% 29.1% 42.1% 31.5% 31.4% 7.30 2.51

51 hMarstons Classic Ales Marstons Plc Mixed 0.4% 2,175 218 170 0.0% 0.0% 0.0% 8.9% 8.9% 9.17 7.12

56 hBadger Hopping Hare Hall & Woodhouse Ltd Gold 0.3% 1,953 565 224 4.6% 14.7% 15.3% 31.6% 32.5% 6.66 2.57

61 hPurity Mad Goose Pale Ale Purity Brewing Co Ltd Gold 0.3% 1,740 404 147 30.1% 14.8% 19.3% 25.0% 25.0% 6.02 2.18

62 hBadger Favourites Ale Hall & Woodhouse Ltd Mixed 0.3% 1,739 368 199 1.6% 41.6% 77.7% 10.9% 10.9% 12.58 6.78

66 hFullers 1845 Fuller Smith & Turner Plc Mixed 0.3% 1,530 343 108 115.6% 67.5% 60.9% 18.0% 17.0% 7.12 2.35

73 hHobgoblin Ipa Marstons Plc Gold 0.2% 1,364 672 239 0.0% 0.0% 0.0% 31.9% 31.8% 7.85 2.79

75 hSt Peters Without St Peters Brewery NABLAB 0.2% 1,259 438 159 441.8% 111.8% 114.5% 24.6% 25.4% 6.64 2.32

79 hHogs Back Traditional English Ale Hogs Back Brewery Amber 0.2% 1,233 331 122 26.3% 50.9% 112.9% 11.4% 11.7% 10.85 3.86

84 h

Wychwood Dry Neck Marstons Plc Gold

0.2%

1,112 530 318 0.0% 0.0% 0.0% 10.5% 10.5% 18.80 11.26

85 hGreat British Ales Blue Tree Ltd Mixed 0.2% 1,098 86 66 115.3% 42.6% 15.8% 8.7% 8.7% 3.69 2.83

88 hMarstons Ringwood Razorback Marstons Plc Amber 0.2% 1,066 247 88 1222.6% 208.3% 46.0% 8.6% 8.9% 10.66 3.70

94 hRobinsons Old Tom Robinsons Brewery Dark 0.2% 1,015 229 75 26.1% 15.9% 27.0% 15.2% 15.6% 5.61 1.79

98 hAdnams Southwold Ease Up Ipa Adnams & Co Plc Amber 0.2% 964 265 89 104.6% 43.9% 41.2% 13.0% 12.6% 7.60 2.61

100 hOld Speckled Hen Gluten Free Greene King Plc Amber 0.2% 935 273 111 247.2% 48.2% 127.0% 35.9% 37.2% 2.84 1.11

Source: SIG BWS Outlets, Volume

PBA LEAGUE TABLE - MAT

TOP 25 PREMIUM CANS LEAGUE TABLE - MAT


Weighted

Distribution

Volume Rate

of Sale


0

Bottled Ale 4 w/e 23 Jun, 18 582,915 136,998 49,485 -3.6% -1.3% -2.7% 87.2% 83.3% 0 0

1Sharps Doom Bar Molson Coors Uk Amber

6.6%38,698 9,192 3,230 -0.9% -5.2% -8.3% 87.3% 83.3% 39.24 14.40

2Old Speckled Hen Greene King Plc Amber

4.6%26,892 7,190 3,524 -8.7% 7.1% 18.9% 82.5% 80.9% 32.49 16.18

3 iHobgoblin Marstons Plc Dark 4.4% 25,751 5,934 2,009 -14.5% -11.8% -6.3% 82.3% 80.7% 26.87 9.26

4 Newcastle Brown Ale Heineken Uk Amber 3.6% 20,911 5,414 1,871 -12.2% 12.3% 17.5% 80.0% 77.0% 25.21 9.03

5Marstons Classic Ales Of England Marstons Plc Mixed

2.8%16,557 3,356 1,403 1.0% -13.7% -32.8% 45.4% 45.4% 27.52 11.47

6 Old Crafty Hen Greene King Plc Dark 2.8% 16,530 3,285 1,054 7.7% -8.7% -14.1% 54.7% 55.9% 22.38 7.01

7 iFullers London Pride Fuller Smith & Turner Plc Amber 2.7% 15,490 3,353 1,116 -8.8% -17.8% -21.0% 51.4% 47.2% 24.33 8.79

8 hMcewans No 1 Champion Ale Marstons Plc Dark 2.4% 13,947 3,428 1,234 5.8% 12.9% 23.9% 54.6% 54.7% 23.40 8.39

9 hSt Austell Proper Job St Austell Brewery Co Ltd Gold 2.3% 13,582 3,540 1,202 24.3% 59.0% 50.2% 56.0% 56.0% 23.58 7.98

10 Banks Bitter Marstons Plc Amber 2.2% 12,849 3,148 1,041 0.4% -5.5% -5.6% 46.2% 46.3% 25.40 8.36

11 Bishops Finger Shepherd Neame Ltd Amber 2.0% 11,885 2,659 856 10.3% -6.7% -9.8% 61.4% 58.8% 16.13 5.41

12 iSpitfire Shepherd Neame Ltd Amber 1.9% 10,852 2,384 1,058 -31.4% -37.7% -49.1% 57.4% 54.9% 15.47 7.17

13 Theakston Old Peculier T&R Theakston Dark 1.7% 9,998 2,513 830 -9.0% 23.4% 29.2% 54.5% 54.8% 17.19 5.63

14 hLandlord Timothy Taylor & Co Ltd Amber 1.6% 9,613 2,206 747 4.2% 1.0% -0.7% 54.0% 54.2% 15.22 5.12

15Hobgoblin Gold Ale Marstons Plc Gold

1.6%9,586 2,422 1,361 26.1% -4.5% -4.3% 50.9% 50.4% 17.72 10.03

16 h

Marstons Golden Ales Marstons Plc Gold1.6%

9,081 2,337 998 18.1% 24.5% 29.8% 36.6% 36.6% 23.80 10.13

17 hAdnams Ghost Ship Adnams & Co Plc Amber 1.4% 7,955 1,996 664 7.9% 16.0% 6.7% 50.2% 50.8% 14.80 4.86

18 hSharps Atlantic Pale Ale Sharps Brewery Ltd Gold 1.3% 7,689 1,774 606 42.6% 10.4% 0.4% 50.7% 51.3% 13.04 4.39

19 hMarstons Pedigree Marstons Plc Amber 1.3% 7,630 1,492 707 15.5% 35.3% 91.1% 34.9% 27.6% 15.94 9.52

20 Tribute St Austell Brewery Co Ltd Amber 1.3% 7,512 1,850 655 -6.1% 12.6% 15.8% 47.2% 47.2% 14.61 5.16

21 iBadger Fursty Ferret Hall & Woodhouse Ltd Gold 1.3% 7,435 1,637 593 -19.6% -15.0% -11.5% 54.9% 53.9% 11.11 4.09

22 iBlack Sheep Ale Black Sheep Brewery Plc Amber 1.1% 6,651 1,486 541 -18.9% -41.4% -64.6% 46.3% 46.6% 11.98 4.32

23 hShipyard Ipa Marstons Plc Gold 1.1% 6,479 2,229 751 78.3% 142.0% 130.0% 55.6% 56.5% 14.93 4.94

24 hKing Goblin Marstons Plc Dark 1.0% 5,841 1,455 492 14.5% 30.6% 29.5% 46.0% 46.0% 11.80 3.98

25 iAbbot Ale Greene King Plc Amber 1.0% 5,721 1,249 424 -23.0% -20.4% -15.5% 49.1% 49.6% 9.48 3.18

26 iAdnams Broadside Adnams & Co Plc Dark 0.9% 5,527 1,227 382 -10.1% -2.8% -4.0% 41.4% 41.4% 11.04 3.43

27 Old Golden Hen Greene King Plc Gold 0.9% 5,240 1,346 466 -11.0% 26.0% 40.1% 43.8% 43.7% 11.45 3.96

28 iGreat British Ales Greene King Plc Mixed 0.8% 4,758 999 472 -13.4% -34.5% -19.0% 25.8% 25.8% 14.43 6.80

29 Wainwright Golden Ale Marstons Plc Gold 0.8% 4,565 1,124 375 -24.8% 3.0% 12.4% 39.4% 38.2% 10.63 3.64

30 iMarstons Old Empire Marstons Plc Gold 0.8% 4,383 810 276 -25.6% -33.5% -25.9% 31.6% 31.6% 9.56 3.24

31 Bass Trademark No1 Ale Anheuser-Busch Inbev Amber 0.6% 3,707 983 326 -18.5% 3.8% 13.2% 12.9% 12.9% 28.39 9.41

32 hGem Bath Ales Ltd Amber 0.6% 3,421 877 259 0.5% 12.4% 14.4% 28.4% 28.9% 11.51 3.33

33 iMarstons Epa Marstons Plc Gold 0.6% 3,398 783 243 -17.7% -8.1% -8.7% 23.4% 22.6% 12.48 4.00

34 hWychwood Firecatcher Marstons Plc Gold 0.6% 3,226 825 288 117.7% 73.6% 28.4% 20.5% 20.5% 15.00 5.22

35Head Brewers Selection Greene King Plc Mixed

0.5%3,077 684 271 -6.7% -12.2% 30.7% 6.0% 6.1% 42.63 16.63

36 Badger Golden Champion Hall & Woodhouse Ltd Gold 0.5% 2,984 774 279 -30.5% 3.5% 6.8% 37.0% 37.3% 7.79 2.78

37 iIron Maiden Trooper Robinsons Brewery Gold 0.5% 2,859 591 208 -21.6% -49.9% -70.3% 41.1% 41.1% 5.36 1.88

38 hWhitstable Bay Pale Ale Shepherd Neame Ltd Gold 0.5% 2,843 775 295 0.9% 17.5% 18.5% 27.4% 28.6% 10.54 3.83

39 hButty Bach Wye Valley Brewery Amber 0.5% 2,815 729 256 10.3% 18.7% 23.8% 15.2% 15.2% 17.82 6.25

40 hAbbot Reserve Greene King Plc Amber 0.5% 2,804 772 251 68.3% 147.9% 131.5% 18.7% 18.7% 15.39 5.00

41 i

Wychwood Beers Of Character Cllctn Marstons Plc Mixed0.5%

2,646 489 220 -9.8% -41.5% -33.1% 18.1% 18.1% 10.06 4.51

42 hOakham Citra Oakham Ales Gold 0.5% 2,631 742 280 22.7% 38.9% 44.2% 18.0% 17.8% 15.38 5.85

43 iSharps Wolf Rock Red Ipa Molson Coors Uk Amber 0.4% 2,586 525 173 -8.6% -11.9% -23.8% 34.8% 34.4% 5.62 1.87

44 1698 Celebration Ale Shepherd Neame Ltd Amber 0.4% 2,565 608 193 -14.0% 20.9% 17.3% 26.7% 26.3% 8.49 2.72

45 iBadger Golden Glory Hall & Woodhouse Ltd Gold 0.4% 2,545 280 63 -5.8% -55.6% -75.3% 28.1% 9.6% 3.71 2.44

46 iBombardier Marstons Plc Amber 0.4% 2,481 566 185 -29.0% -48.0% -3.8% 35.9% 35.4% 5.87 1.94

47 iSpitfire Gold Shepherd Neame Ltd Gold 0.4% 2,460 484 174 -15.2% -26.4% -26.1% 35.2% 35.5% 5.12 1.83

48 Brakspear Oxford Gold Marstons Plc Gold 0.4% 2,412 410 36 33.5% 80.8% -40.7% 9.0% 7.6% 17.04 1.75

49 hPurity Pure Amber Ale Purity Brewing Co Ltd Amber 0.4% 2,382 617 212 12.3% 29.1% 42.1% 31.5% 31.4% 7.30 2.51

50 iFullers Honey Dew Fuller Smith & Turner Plc Gold 0.4% 2,277 467 141 -30.0% -34.9% -40.2% 16.6% 16.2% 10.48 3.23


Weighted

Distribution

Volume Rate

of Sale


0

Premium Can 4 w/e 23 Jun, 18 230,395 55,619 19,380 0.0% 0.7% 4.3% 66.0% 66.6% 0 0

1 i

Old Speckled Hen Greene King Plc Amber33.2%

76,432 18,686 6,137 -5.5% 0.6% -1.8% 66.0% 66.6% 105.50 34.24

2 h

Mcewans Export Marstons Plc Dark15.9%

36,652 9,323 3,157 5.1% 14.6% 16.9% 45.9% 46.5% 75.67 25.26

3Abbot Ale Greene King Plc Amber

12.2%28,203 6,421 2,291 36.9% -3.5% -5.4% 44.2% 44.2% 54.18 19.28

4 Hobgoblin Marstons Plc Dark 7.4% 16,949 2,984 956 2.5% -35.2% -36.8% 41.5% 40.7% 26.79 8.73

5 h Tanglefoot Hall & Woodhouse Ltd Gold 4.3% 9,985 2,328 790 18.6% 17.0% 27.7% 29.3% 30.1% 29.62 9.75

6 h Hobgoblin Gold Ale Marstons Plc Gold 4.2% 9,619 2,301 775 39.1% 26.0% 5.1% 31.2% 30.8% 27.48 9.34

7 h Newcastle Brown Ale Heineken Uk Amber 3.5% 8,014 2,197 748 6.5% 24.3% 25.0% 31.5% 30.5% 26.00 9.11

8 i

Bass Draught Anheuser-Busch Inbev Amber3.0%

7,004 1,601 538 -10.2% -4.8% 0.8% 27.3% 18.3% 21.86 10.95

9 h Adnams Ghost Ship Adnams & Co Plc Amber 2.9% 6,703 1,557 544 89.3% 47.6% 16.5% 24.6% 25.0% 23.60 8.09

10 i Fullers London Pride Fuller Smith & Turner Plc Amber 2.4% 5,576 1,133 384 -25.7% -27.8% -22.8% 21.2% 21.3% 19.95 6.70

11 i Caffreys Irish Ale Molson Coors Uk Amber 2.3% 5,404 1,187 383 -9.9% -23.0% -23.0% 32.9% 30.4% 13.46 4.68

12 i Bombardier Marstons Plc Amber 2.2% 4,989 1,059 359 -1.7% -18.3% -17.1% 22.5% 21.2% 17.53 6.30

13 Badger Fursty Ferret Hall & Woodhouse Ltd Gold 1.7% 3,839 792 254 11.0% -8.3% -18.6% 21.2% 20.3% 13.90 4.64

14 i Whitbread Gold Label Anheuser-Busch Inbev Amber 1.6% 3,790 834 276 -15.2% -14.9% -12.8% 23.2% 20.4% 13.42 5.02

15 i Ruddles County Greene King Plc Amber 1.6% 3,746 812 250 -20.7% -28.8% -30.1% 17.6% 17.6% 17.17 5.27

16 i Wadworth 6x Wadworths & Co Ltd Amber 1.2% 2,827 594 178 -3.4% -17.8% -7.8% 7.8% 7.9% 28.46 8.32

17Coors Light Molson Coors Uk Mainstream Premium Lager

0.8%1,733 1,733 1,207 0.0% 0.0% 0.0% 11.7% 10.1% 55.29 44.24

18 i Courage Directors Marstons Plc Amber 0.7% 1,647 186 59 -23.5% -52.2% -59.3% 8.8% 8.4% 7.90 2.60

19 Sharps Doom Bar Sharps Brewery Ltd Amber 0.7% 1,609 1,609 814 0.0% 0.0% 0.0% 30.1% 31.3% 19.96 9.67

20 h Bombardier Burning Gold Marstons Plc Gold 0.5% 1,203 314 100 16.9% 3.9% 10.7% 7.3% 7.4% 16.09 5.04

21 h Tribute St Austell Brewery Co Ltd Amber 0.4% 983 293 101 117.6% 126.3% 63.1% 4.8% 5.0% 22.81 7.55

22 i Deuchars Ipa Heineken Uk Gold 0.3% 768 187 66 -5.4% -6.5% -1.2% 3.6% 3.7% 19.15 6.57

23 i Banks Barley Gold Marstons Plc Gold 0.3% 721 103 32 -10.9% -41.1% -41.7% 2.9% 2.1% 13.10 5.75

24 h The Reverend James Ale S A Brain & Co Ltd Dark 0.3% 685 169 56 12.7% 20.8% 20.6% 3.8% 3.9% 16.67 5.35

25 i

Adnams The Bitter Adnams & Co Plc Amber0.3%

598 130 45 -11.7% -20.3% -19.8% 1.5% 1.4% 32.05 12.08

TOP 25 PREMIUM BOTTLED LAGER - MAT

TOP 25 MINI KEG - MAT

TOP 25 PREMIUM CANNED LAGER - MATRank Brand BREWER Colour/Category Market Share

Volume - CBR % Change On LYWeighted

Distribution

Volume Rate

of SaleMAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0Premium Canned Lager 4 w/e 23 Jun, 18 2,635,295 691,176 241,969 4.2% 11.3% 12.1% 99.9% 99.9% 0 0

1Stella Artois Anheuser-Busch Inbev Mainstream Premium Lager

44.7%1,177,719 291,913 100,360 4.6% 7.2% 11.7% 99.9% 99.9% 1,089.32

373.3

7

2Kronenbourg 1664 Heineken Uk Mainstream Premium Lager

12.8%336,900 93,861 33,011 2.3% 25.8% 19.7% 96.8% 96.2% 361.55

127.5

7

3 iBudweiser Anheuser-Busch Inbev Mainstream Premium Lager

12.7%334,733 85,682 29,954 -17.5% -9.8% -13.2% 97.7% 97.2% 326.90

114.5

5

4 San Miguel Carlsberg Uk Ltd World Beer 4.5% 119,715 32,262 11,276 39.2% 11.8% 5.0% 88.6% 86.2% 135.64 48.59

5 iCarlsberg Export Carlsberg Uk Ltd Mainstream Premium Lager 3.7% 96,710 22,975 7,798 -7.5% -6.6% -5.6% 56.9% 51.5% 150.43 56.25

6 hHeineken Heineken Uk Mainstream Premium Lager 3.2% 84,844 35,835 12,986 30.1% 150.5% 126.9% 89.9% 89.2% 148.61 54.08

7 iHolsten Pils Carlsberg Uk Ltd Mainstream Premium Lager 3.1% 82,287 17,788 6,283 2.7% -15.1% -11.9% 72.0% 66.9% 92.03 34.91

8 hRed Stripe Heineken Uk World Beer 1.8% 47,308 14,245 4,959 16.9% 55.0% 47.0% 54.7% 49.5% 97.08 37.19

9 iTyskie Asahi Uk World Beer 1.7% 44,858 5,115 1,522 -0.9% -58.6% -64.4% 28.8% 11.6% 66.27 48.96

10 Bud Light Anheuser-Busch Inbev Mainstream Premium Lager 1.1% 28,238 4,642 1,316 131.8% -50.0% -60.0% 47.6% 28.4% 36.34 17.22

11 hDesperados Heineken Uk World Beer 0.9% 23,763 7,483 2,929 76.9% 61.6% 65.4% 48.8% 49.0% 57.19 22.22

12 Oranjeboom United Dutch Breweries World Beer 0.9% 23,322 6,216 2,313 -12.4% 5.0% 22.6% 12.1% 9.7% 191.58 88.85

13 iGrolsch Molson Coors Uk Mainstream Premium Lager 0.8% 21,225 5,265 1,979 -24.4% -14.2% 5.0% 27.8% 25.6% 70.62 28.68

14 hBecks Anheuser-Busch Inbev Mainstream Premium Lager 0.6% 16,820 4,771 2,110 13.9% 65.1% 83.8% 23.0% 23.1% 77.33 33.91

15 hCoors Light Molson Coors Uk Mainstream Premium Lager 0.6% 15,209 3,607 1,223 910.0% 163.7% 90.3% 18.4% 11.0% 72.96 41.49

16 iLech Asahi Uk World Beer 0.5% 12,988 3,505 1,293 -16.5% -10.0% 6.8% 13.4% 12.1% 97.29 39.85

17 hEstrella Damm Marstons Plc World Beer 0.5% 12,779 6,049 2,422 427.1% 350.3% 202.3% 56.7% 57.0% 39.73 15.78

18 iTyskie Gronie Asahi Uk World Beer 0.4% 11,546 10,978 4,339 0.0% 0.0% 0.0% 55.2% 54.2% 74.13 29.75

19 Perla Pils Lager Browary Lubelskie World Beer 0.4% 9,899 2,367 865 22.9% 9.4% 13.3% 6.1% 5.0% 144.65 63.89

20 iZubr Asahi Uk Mainstream Premium Lager 0.4% 9,564 1,460 478 -21.9% -44.0% -48.0% 5.0% 3.2% 108.44 55.97

21 iZywiec Heineken Uk World Beer 0.4% 9,531 2,086 547 -20.3% -30.1% -44.8% 10.3% 6.2% 75.73 32.82

22 iFeldschlosschen Feldschlosschen Ag World Beer 0.3% 9,152 2,066 683 3.1% -9.2% -11.1% 12.2% 12.2% 63.00 20.80

23 hInnis & Gunn Craft Lager The Innis & Gun Brewing Co Craft 0.3% 8,339 2,702 993 68.7% 117.9% 138.7% 17.9% 13.2% 56.41 27.96

24 Carling Premier Molson Coors Uk Mainstream Premium Lager 0.3% 6,724 1,037 356 61.5% -48.6% -52.1% 28.4% 18.2% 13.59 7.26

25 iCobra Molson Coors Uk World Beer 0.3% 6,719 1,129 294 -15.9% -39.7% -60.0% 10.4% 6.0% 40.35 18.13


Weighted

Distribution

Volume Rate

of SaleMAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0Premium Bottled Lager 4 w/e 23 Jun, 18 2,702,550 732,019 273,227 7.6% 8.8% 9.8% 97.7% 96.5% 0 0

1Budweiser Anheuser-Busch Inbev Mainstream Premium Lager

27.4%741,839 196,498 79,233 14.1% 5.6% 13.0% 97.7% 95.3% 749.31

308.9

4

2 hCorona Extra Anheuser-Busch Inbev World Beer

10.7%288,009 89,627 36,720 12.5% 23.6% 36.4% 96.9% 96.5% 344.83

141.3

8

3 iStella Artois Anheuser-Busch Inbev Mainstream Premium Lager 10.3% 277,108 68,229 22,855 5.4% -1.8% -13.0% 96.7% 95.7% 262.95 88.73

4 iPeroni Nastro Azzurro Asahi Uk World Beer 7.7% 208,849 55,862 21,120 7.1% 4.5% 9.3% 96.7% 96.2% 215.25 81.62

5 iSan Miguel Carlsberg Uk Ltd World Beer 5.9% 158,883 41,431 14,466 -0.4% -3.6% -9.6% 93.2% 87.5% 165.64 61.42

6 iBecks Anheuser-Busch Inbev Mainstream Premium Lager 5.3% 142,543 32,364 10,978 -6.9% -15.9% -24.9% 88.4% 84.1% 136.41 48.49

7 Heineken Heineken Uk Mainstream Premium Lager 3.0% 80,219 24,222 8,601 -7.4% 24.6% 28.4% 90.5% 88.4% 99.74 36.16

8 hEstrella Damm Marstons Plc World Beer 2.9% 79,648 25,297 9,071 94.1% 70.9% 77.7% 73.4% 73.6% 128.52 45.80

9 hBirra Moretti Heineken Uk World Beer 2.9% 78,976 30,535 11,724 40.2% 102.0% 133.1% 87.8% 87.2% 129.57 49.96

10 iCobra Molson Coors Uk World Beer 2.4% 64,000 14,888 4,841 -12.5% -19.7% -24.0% 85.7% 83.1% 64.78 21.64

11 hHop House 13 Diageo Plc Craft 1.9% 50,155 14,076 5,007 169.5% 61.6% 45.8% 72.3% 69.2% 72.55 26.90

12 iDesperados Heineken Uk World Beer 1.8% 48,041 13,763 4,687 -4.9% 5.4% -2.1% 93.6% 92.8% 54.78 18.76

13 hStaropramen Molson Coors Uk World Beer 1.7% 44,802 13,324 4,460 20.1% 26.8% 17.3% 71.4% 72.9% 69.59 22.74

14 iTyskie Asahi Uk World Beer 1.4% 39,130 4,473 804 -10.4% -55.0% -77.2% 51.1% 15.0% 32.60 19.96

15 iKronenbourg 1664 Heineken Uk Mainstream Premium Lager 1.4% 37,885 8,955 3,396 -14.9% -3.8% -0.3% 65.5% 64.6% 50.93 19.54

16 Sol Heineken Uk World Beer 0.9% 23,532 8,264 3,167 -22.4% 38.6% 12.1% 56.0% 56.1% 55.02 20.97

17 iLeffe Blonde Anheuser-Busch Inbev World Beer 0.8% 22,584 5,446 1,882 -5.0% 4.5% 6.5% 67.1% 67.9% 30.23 10.29

18 Carlsberg Export Carlsberg Uk Ltd Mainstream Premium Lager 0.8% 21,867 5,242 1,418 31.7% -16.7% -52.2% 44.3% 37.8% 44.14 13.95

19 iTiger Heineken Uk World Beer 0.7% 18,903 3,748 1,305 -14.1% 0.3% -6.0% 46.0% 44.6% 30.35 10.87

20 Bavaria Bavaria Ltd World Beer 0.7% 18,028 5,438 1,852 -2.3% 137.1% 125.6% 30.1% 29.7% 67.34 23.17

21 iMiller Genuine Draft Asahi Uk Mainstream Premium Lager 0.6% 15,585 2,867 1,044 -21.0% -24.5% -19.1% 9.5% 9.1% 111.90 42.80

22 hBud Light Anheuser-Busch Inbev Mainstream Premium Lager 0.4% 11,922 10,716 5,400 36517.1% 36861.1% 45644.9% 40.3% 40.1% 99.04 50.08

23 Franziskaner Weissbier Anheuser-Busch Inbev World Beer 0.4% 10,145 2,437 826 19.3% -2.6% -7.5% 60.6% 61.5% 15.00 4.99

24 iGrolsch Molson Coors Uk Mainstream Premium Lager 0.4% 9,714 1,885 731 -31.3% -46.4% -36.2% 33.7% 34.9% 20.83 7.78

25 Warsteiner Premium Marstons Plc World Beer 0.3% 8,928 1,825 589 14.5% -20.3% -27.7% 41.6% 32.5% 16.37 6.74


Weighted

Distribution

Volume Rate

of Sale


0

Mini Keg 4 w/e 23 Jun, 18 22,233 7,314 2,691 31.1% 38.7% 40.8% 32.4% 33.2% 0 0

1 i Old Speckled Hen Greene King Plc Amber 22.4% 4,973 1,860 567 -8.5% 7.1% 20.1% 32.2% 32.4% 21.55 6.49

2 Adnams Ghost Ship Adnams & Co Plc Amber 18.4% 4,084 1,021 401 154.9% 28.5% 15.7% 26.6% 27.6% 14.32 5.40

3 i Hobgoblin Marstons Plc Dark 18.1% 4,033 765 325 -27.6% -30.5% -34.7% 32.4% 33.2% 8.81 3.64

4 i Budweiser Budvar Budweiser Budvar Uk Ltd World Beer 13.5% 3,006 1,500 219 -14.0% -9.1% -32.1% 26.9% 14.1% 20.75 5.75

5 i

Desperados Heineken Uk World Beer10.6%

2,354 1,643 711 0.0% 0.0% 0.0% 30.0% 17.9% 20.44 14.75

6 i

Heineken Heineken Uk Mainstream Premium Lager7.7%

1,710 1,508 624 0.0% 0.0% 0.0% 34.2% 22.6% 16.44 10.25

7 h

Stella Artois Anheuser-Busch Inbev Mainstream Premium Lager7.5%

1,672 507 221 168.2% 361.6% 160.7% 13.1% 10.5% 14.45 7.86

8 i Hobgoblin Gold Ale Marstons Plc Gold 6.6% 1,464 312 120 -41.6% -71.9% -55.0% 13.6% 12.1% 8.57 3.66

9 i Wainwright Ale Marstons Plc Gold 6.0% 1,329 642 64 0.0% 0.0% 0.0% 10.4% 7.5% 23.10 3.16

10 i Shipyard Pale Ale Marstons Plc Gold 5.5% 1,219 514 143 0.0% 0.0% 0.0% 21.3% 16.9% 8.99 3.14

11 Warsteiner Premium Marstons Plc World Beer 4.7% 1,051 259 187 58.9% -46.7% 1293.7% 8.8% 8.5% 10.99 8.19

12 i Sharps Doom Bar Molson Coors Uk Amber 3.8% 839 839 375 0.0% 0.0% 0.0% 29.9% 27.7% 10.45 5.03

13 Marstons Pedigree Marstons Plc Amber 2.8% 620 160 117 500.8% 54.8% 32.6% 7.0% 7.0% 8.50 6.22

14 Black Sheep Best Bitter Black Sheep Brewery Plc Gold 2.6% 573 128 48 656.4% 69.1% -14.6% 6.7% 6.5% 7.14 2.74

15 i Devils Backbone American Ipa Marstons Plc Gold 2.5% 553 107 33 0.0% 0.0% 0.0% 7.4% 5.3% 5.39 2.32

16 Iron Maiden Trooper Robinsons Brewery Gold 2.2% 492 83 33 501.3% 1.4% -44.7% 6.0% 5.4% 5.15 2.29

17 i Old Golden Hen Greene King Plc Gold 1.9% 433 6 1 -25.5% -49.4% -81.1% 0.5% 0.1% 4.53 3.43

18 i Paulaner Muncher Hell Paulaner Brauerei Gmbh & Co World Beer 1.4% 321 0 0 0.0% 0.0% 0.0% 0.0% 0.0% 1.64 0.00

19 Old Crafty Hen Greene King Plc Dark 1.4% 304 1 0 55.2% -99.4% -99.9% 0.7% 0.1% 0.54 0.27

20 i

Greene King Bo66y Greene King Plc Gold1.3%

294 294 294 0.0% 0.0% 0.0% 8.2% 8.2% 13.29 13.25

21 i

Tennents C&C Group Plc Classic Lager1.2%

273 273 103 0.0% 0.0% 0.0% 1.4% 1.3% 73.87 28.68

22 i Greene King Yardbird Crafted Greene King Plc Gold 0.9% 206 175 47 0.0% 0.0% 0.0% 12.7% 11.1% 5.14 1.56

23 i Thornbridge Jaipur Ipa Novantia Craft 0.8% 175 133 6 0.0% 0.0% 0.0% 12.9% 1.7% 3.85 1.34

24 Adnams Broadside Adnams & Co Plc Dark 0.5% 112 31 12 4.2% 99.2% 97.9% 0.5% 0.6% 21.24 7.92

25 i Adnams The Bitter Adnams & Co Plc Amber 0.4% 96 21 10 -14.6% 16.0% 40.4% 0.6% 0.6% 14.25 6.38

TOP 25 BOTTLED CRAFT LEAGUE TABLE - MAT

TOP 25 CANNED CRAFT LEAGUE TABLE - MAT

Source: IRI SIG BWS Outlets, Volume

TOP 25 NABLAB- MAT


Weighted

Distribution

Volume Rate

of Sale


0

Bottled Craft Ale 4 w/e 23 Jun, 18 114,126 5,570 72,600 41.0% -10.9% 31.7% 75.0% 0.0% 0 0

1 iPunk Ipa Brewdog Ltd Craft 22.6% 25,771 965 14,087 -4.9% -37.5% -14.8% 75.0% 0.0% 4.78 0.00

2 Brewdog Dog Pack Brewdog Ltd Craft 7.6% 8,647 469 5,974 172.8% -11.8% 96.1% 32.9% 0.0% 5.30 0.00

3 Brewdog Nanny State Ale Brewdog Ltd Craft 7.0% 8,028 213 5,623 106.0% -54.0% 83.5% 21.9% 0.0% 3.61 0.00

4 Dead Pony Club Brewdog Ltd Craft 7.7% 8,754 429 5,537 52.3% -15.1% 31.3% 71.3% 0.0% 2.24 0.00

5 Goose Island Ipa Anheuser-Busch Inbev Craft 7.5% 8,528 507 5,413 81.6% -12.7% 47.3% 61.4% 0.0% 3.07 0.00

6 hBrewdog Elvis Juice Brewdog Ltd Craft 6.1% 6,974 461 4,994 169.3% 52.7% 102.0% 63.2% 0.0% 2.71 0.00

7 Sierra Nevada Pale Ale Sierra Nevada Brewing Co Craft 4.5% 5,161 309 3,460 13.6% 7.9% 34.5% 58.4% 0.0% 1.96 0.00

8 Innis & Gunn Oak Aged Beer The Innis & Gun Brewing Co Craft 2.2% 2,474 129 1,588 5.1% 12.8% 32.6% 16.7% 0.0% 2.85 0.00

9 Lagunitas Ipa Lagunitas Brewing Co Craft 2.4% 2,753 198 1,553 13.7% 148.3% -10.3% 51.6% 0.0% 1.43 0.00

10 iInnis & Gunn Oak Aged Ale The Innis & Gun Brewing Co Craft 2.4% 2,713 114 1,460 -26.6% -15.0% -22.0% 38.3% 0.0% 1.11 0.00

11 hCamden Pale Ale Anheuser-Busch Inbev Craft 1.4% 1,550 118 1,273 223.6% 119.5% 267.9% 35.3% 0.0% 1.24 0.00

12 i5am Saint Brewdog Ltd Craft 2.0% 2,274 89 1,262 14.4% -31.4% -11.9% 45.9% 0.0% 0.72 0.00

13 hThornbridge Jaipur Ipa Novantia Craft 1.4% 1,607 92 1,141 230.7% 16.3% 134.7% 34.2% 0.0% 1.00 0.00

14 Beer Advent Calendar Blue Tree Ltd Craft 0.8% 889 0 889 0.0% 0.0% 0.0% 0.0% 0.0% 0.00 0.00

15 hBrewdog Mr President Brewdog Ltd Craft 1.1% 1,213 71 849 99.6% 23.2% 71.6% 16.0% 0.0% 1.66 0.00

16 Innis & Gunn Rum Finish The Innis & Gun Brewing Co Craft 1.3% 1,435 64 813 -17.2% -9.5% -11.6% 25.0% 0.0% 0.95 0.00

17 hBrewdog Vagabond Brewdog Ltd Craft 1.1% 1,207 63 810 43.2% 11.1% 37.2% 35.4% 0.0% 0.67 0.00

18 hStone Ipa Stone Brewing Craft 0.8% 966 64 786 438.2% 14.7% 338.2% 30.9% 0.0% 0.77 0.00

19 iMeantime London Meantime Brewing Co Craft 1.1% 1,206 36 721 19.9% -54.7% 2.0% 18.2% 0.0% 0.73 0.00

20 Goose Island 312 Urban Wheat Beer Anheuser-Busch Inbev Gold 1.1% 1,266 42 688 97.4% -50.4% 7.5% 29.5% 0.0% 0.52 0.00

21 Meantime Organic Meantime Brewing Co Craft 0.5% 532 5 532 0.0% 0.0% 0.0% 0.7% 0.0% 2.59 0.00

22 Brewdog Dead Pony Club Pale Ale Brewdog Ltd Craft 0.7% 772 35 522 177.9% -15.5% 88.0% 16.3% 0.0% 0.79 0.00

23 Anchor Steam Beer Anchor Brewing Co Craft 0.6% 667 39 449 -22.0% 11.9% 22.7% 25.0% 0.0% 0.58 0.00

24 Belhaven Twisted Greene King Plc Craft 0.5% 540 22 377 132.3% -63.5% 127.8% 17.3% 0.0% 0.47 0.00

25 hThornbridge Tart Bakewell Sour Ale Novantia Craft 0.4% 445 34 336 310.8% 32.5% 210.8% 19.7% 0.0% 0.64 0.00


Weighted

Distribution

Volume Rate

of Sale


0

Canned Craft Ale 4 w/e 23 Jun, 18 67,536 21,688 8,198 137.2% 86.8% 84.2% 64.9% 66.2% 0 0

1 i

Punk Ipa Brewdog Ltd Craft41.3%

27,911 8,040 2,744 77.0% 52.3% 50.5% 64.9% 66.2% 46.16 15.41

2 Brewdog Punk Ipa Brewdog Ltd Craft 16.2% 10,971 3,022 1,122 271.8% 79.3% 52.7% 41.1% 41.9% 27.42 9.94

3 i Dead Pony Club Brewdog Ltd Craft 9.2% 6,240 1,459 491 135.5% 22.2% -0.2% 44.9% 43.8% 12.12 4.17

4 h Brewdog Dog Pack Brewdog Ltd Craft 3.4% 2,278 743 324 3587.8% 1103.1% 424.4% 14.4% 12.7% 19.23 9.51

5 i Vocation Life & Death Vocation Brewery Craft 2.9% 1,946 466 157 92.6% 27.9% 14.4% 32.8% 34.7% 5.30 1.68

6 i Vocation Pride & Joy Vocation Brewery Craft 2.8% 1,920 444 155 87.5% -13.3% -15.6% 31.7% 33.1% 5.23 1.74

7 i Brewdog Indie Pale Ale Brewdog Ltd Craft 2.0% 1,347 1,315 640 0.0% 0.0% 0.0% 41.9% 44.0% 11.69 5.41

8 i Vocation Heart & Soul Vocation Brewery Craft 1.9% 1,272 275 95 72.9% -32.9% -34.8% 18.3% 16.7% 5.60 2.11

9 h Drygate Disco Forklift Truck Ale Drygate Brewery Ltd Craft 1.5% 999 370 155 1071.5% 364.3% 229.2% 18.4% 18.4% 7.50 3.14

10 h Meantime London Meantime Brewing Co Craft 1.2% 809 346 119 8917.0% 3929.3% 2001.1% 25.5% 24.5% 5.05 1.81

11 Brewdog Electric India Ipa Brewdog Ltd Craft 1.2% 780 2 1 20104.1% -50.0% -84.2% 0.6% 0.2% 1.09 0.99

12 i Brewdog Nanny State Brewdog Ltd Craft 1.0% 697 697 290 0.0% 0.0% 0.0% 33.6% 35.0% 7.73 3.08

13 i Brewdog Slot Machine Red Rye Ipa Brewdog Ltd Craft 1.0% 645 6 1 0.0% 0.0% 0.0% 2.8% 0.7% 0.81 0.43

14 i Brewdog Clockwork Brewdog Ltd Craft 0.9% 618 612 265 0.0% 0.0% 0.0% 18.1% 18.1% 12.62 5.43

15 i Flying Dog Easy Ipa Flying Dog Brewery Llc Craft 0.7% 505 170 61 64.1% 27.3% 35.6% 19.1% 17.6% 3.32 1.28

16 Williams Joker Ipa William Brothers Craft 0.6% 432 167 61 98.7% 159.0% 154.2% 7.3% 7.4% 8.50 3.05

17 i Camden Pale Ale Anheuser-Busch Inbev Craft 0.6% 405 255 115 0.0% 0.0% 0.0% 19.7% 21.4% 4.82 2.00

18 Stone Go To Ipa Stone Brewing Craft 0.6% 374 74 22 295.0% -19.3% -48.8% 31.9% 25.7% 0.86 0.31

19 Brooklyn American Ale Brooklyn Brewery Craft 0.5% 367 58 19 366.9% 24.1% 7.2% 17.9% 10.0% 1.21 0.72

20 i Brooklyn Mix Vol 1 Brooklyn Brewery Gold 0.5% 345 279 142 0.0% 0.0% 0.0% 11.0% 12.1% 9.50 4.38

21 i Harbour Antipodean Harbour Brewing Co Craft 0.5% 332 74 20 26.1% -2.2% -32.2% 18.2% 17.8% 1.51 0.41

22 i Caesar Augustus William Brothers Craft 0.4% 281 85 27 40.6% 33.9% 7.0% 6.7% 6.6% 4.72 1.51

23 i Adnams Southwold Crystal Rye Ipa Adnams & Co Plc Craft 0.4% 262 65 22 -9.9% -23.0% -14.0% 3.4% 3.1% 7.23 2.70

24 Thwaites Crafty Dan 13 Guns Ale Marstons Plc Craft 0.4% 248 89 39 -30.1% 40.2% 126.4% 8.7% 8.3% 3.81 1.73

25 i Belhaven Twisted Greene King Plc Craft 0.4% 247 170 62 0.0% 0.0% 0.0% 25.7% 26.6% 2.47 0.87


Weighted

Distribution

Volume Rate

of Sale


0

NABLAB 4 w/e 23 Jun, 18 117,131 31,264 11,302 20.7% 22.4% 15.5% 65.9% 64.5% 0 0

1 i

Becks Blue Alcohol Free Anheuser-Busch Inbev NABLAB43.1%

50,451 12,345 4,480 -5.6% -3.5% -8.0% 72.9% 70.2% 63.08 23.72

2 i

Bavaria Non Alcoholic Bavaria Ltd NABLAB19.8%

23,170 5,730 2,148 4.4% 6.7% 4.7% 49.1% 49.1% 43.49 16.25

3 h Heineken 0.0% Heineken Uk NABLAB 11.1% 12,996 4,071 1,491 584.2% 127.2% 83.1% 56.4% 57.3% 26.89 9.68

4 Brewdog Nanny State Ale Brewdog Ltd Craft 4.8% 5,623 892 213 83.5% -24.8% -54.0% 56.0% 21.9% 5.94 3.61

5 i Budweiser Prohibition Brew Anheuser-Busch Inbev NABLAB 4.4% 5,111 2,301 758 0.0% 0.0% 0.0% 60.5% 60.7% 14.17 4.64

6 Erdinger Non Alcoholic Marstons Plc NABLAB 4.1% 4,752 1,485 526 17.3% 40.8% 48.4% 39.6% 39.6% 13.99 4.95

7 h San Miguel 0.0% Lager Carlsberg Uk Ltd NABLAB 2.9% 3,408 960 337 50.0% 56.3% 30.2% 25.3% 25.0% 14.13 5.00

8 i Cobra Zero Molson Coors Uk NABLAB 1.4% 1,670 422 157 -42.2% -15.1% -12.0% 10.4% 10.9% 15.07 5.35

9 h Franziskaner Weissbier Anheuser-Busch Inbev World Beer 1.2% 1,411 379 138 448.0% 59.6% 35.6% 25.2% 25.6% 5.61 2.01

10 h Warsteiner Fresh Marstons Plc NABLAB 1.1% 1,262 415 197 333.9% 57.9% 95.1% 16.2% 16.0% 9.54 4.56

11 h St Peters Without St Peters Brewery NABLAB 1.1% 1,259 438 159 441.8% 111.8% 114.5% 24.6% 25.4% 6.64 2.32

12 i Brewdog Slot Machine Red Rye Ipa Brewdog Ltd Craft 0.8% 924 18 3 0.0% 0.0% 0.0% 8.3% 2.9% 0.79 0.35

13 i Brewdog Nanny State Brewdog Ltd Craft 0.6% 697 697 290 0.0% 0.0% 0.0% 33.6% 35.0% 7.73 3.08

14 i Free Damm Damm S A NABLAB 0.5% 600 263 99 0.0% 0.0% 0.0% 10.2% 10.2% 9.64 3.63

15 Kaliber Diageo Plc NABLAB 0.3% 391 54 15 61.3% -31.8% -42.3% 0.8% 0.7% 25.34 7.99

16 i Clausthaler Binding Brauerei Ag NABLAB 0.2% 290 14 0 -22.2% -85.9% -99.9% 1.1% 0.0% 4.54 1.76

17 i St Peters Without St Peters Brewery NABLAB 0.2% 268 100 35 0.0% 0.0% 0.0% 8.1% 8.1% 4.59 1.61

18 Innis & Gunn Innis & None Ipa The Innis & Gun Brewing Co Craft 0.1% 160 0 0 59.5% -99.7% -99.7% 0.4% 0.1% 0.22 0.14

19 Carlsberg Alcohol Free Carlsberg Uk Ltd NABLAB 0.1% 138 15 5 186.8% -42.0% -21.5% 1.0% 0.9% 5.77 2.05

20 i

Rigas Kvass Orkla Foods Latvija Gold0.1%

113 38 10 -22.9% 16.1% -9.3% 0.1% 0.1% 152.34 45.42

21 h Tropical Sun Dragon Malt Specialist Foods NABLAB 0.1% 66 24 9 61.8% 170.7% 159.8% 0.8% 0.8% 11.66 4.23

22 i Open Gate Pure Brew Diageo Plc NABLAB 0.0% 56 56 27 0.0% 0.0% 0.0% 8.2% 7.8% 2.51 1.29

23 i

Baltika Alcohol Free Carlsberg Uk Ltd NABLAB0.0%

49 8 3 -6.5% -57.2% -53.9% 0.0% 0.0% 60.80 23.17

24 i

Supermalt Royal Unibrew NABLAB0.0%

37 18 15 0.0% 0.0% 0.0% 0.2% 0.2% 38.75 33.38

25 i

Grace Mighty Malt Grace Kennedy & Co Ltd NABLAB0.0%

31 1 0 -98.3% -99.6% -99.8% 0.0% 0.0% 15.79 14.28

merchandising & promotions. · 17 h adnams ghost ship adnams & co plc amber 1.4% 7,955...

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