merchandising mix ppt
TRANSCRIPT
Merchandise Mix of Showoff, Bangalore
Minka Gadhok
Richa Agarwal
Contents
Introduction to Merchandise Mix
Merchandise Mix of Showoff Product Assortment
• Product Breadth• Product Depth
Men’s Wear Women’s Wear Kids’ Wear Bibliography
Introduction to Merchandise Mix
The merchandise mix is the breadth and depth of the products carried by retailers
It is also known as the product assortment
It includes the competing brands within a category
Merchandising Mix of Showoff
Brands: Showoff is a multibranded store. Brands included at showoff are AT.Clubwear, Andz Designer, AC Urban Gear, Numb, Agamic and a group of In-House Designers
Volume: Showoff has a large volume of clothes. Upto 10,000 items of clothing can be found in the store at any point of time
Range: Showoff has a large variety of clothes with upto 30 different categories within each product group
Merchandising Mix of Showoff
Target Audience: The product groups it caters to is Mens, Womens and Kids wear
Target Age Group: The products are catered to the age groups of 2 to 14 yrs (Kids) and 15 to 40 yrs (Adults)
Sizes: Sizes offered at the stores range from S to 4XL
Merchandising Mix of Showoff
Pricing Strategy: Showoff has a good and competitive pricing strategy with the target market being the middle income group
Fabrics: Showoff uses a large variety of Fabrics to satisfy the wide range of products at the stores. Fabrics used includes cotton, lycra, wool, satin, denim etc
Product Assortment
Product Breadth Product breadth includes Men’s, Women’s and
Kids’ Category
52%
11% 37%Men
Women
Kids
Product Depth
Men’s T-shirts, Shirts, Jackets, Sports Wear, Jeans,
Trousers, Cargo Pants, Shorts and Accessories
9%
12%
8%4%
5% 7%28%
6% 21%
T-shirts Shirts
Jackets Sports Wear
Jeans Trousers
Cargos Shorts
Accessories
Product Depth
Women’s Casual Wear, Formal Wear, Club Wear, Sports
Wear, Ethnic Wear and Accessories
8%
7%
17%33%
14% 21%
Casual Wear Formal Wear
Club Wear Sports Wear
Ethnic Wear Accessories
Product Depth
Kids’ Tops, T-shirts, Shirts, Jackets, Sweaters, Jeans,
Trousers, Dresses, Skirts, Cargos and Party Wear
8%3%7%6%
4%
11%
8% 2% 6% 24%
10%
11%
Casual Wear TopsTshirts ShirtsJackets SweatersJeans TrousersDresses SkirtsCargos Party Wear
Men's Wear
Categories• T-shirts, Shirts, Jackets, Sports Wear, Jeans, Trousers, Cargos, Pants, Shorts
and Accessories Designs per Category• T-shirts - Round Neck, V-Neck, Designer Neck, Collared T-Shirts, Sweat T-
Shirts, Sleeveless T-Shirts• Shirts - Casual Wear, Formal & Office Wear, Party & Club Wear• Jackets - Winter Jackets, Waterproof Jackets, Designer Jackets and Formal
Blazers• Sports Wear – Nylon and Cotton Tracks• Jeans – Skinny fit, Bootcut, Regular and Loose fit• Trousers – Cotton Chinos, Wrinkle Free, Italian Fit and Corduroy • Cargos – Available in all sizes• Shorts – Regular and 3/4th in Cotton and waterproof material• Accessories – Belts, Ties, Scarves, Shoes and Sandals
Men's Wear
Brands• Brands available are AT.Clubwear, Andz Designer, AC Urban Gear, and a
group of In-House Designers
Fabrics per Design• Cotton, Nylon, Denim, Knits, Wool, Linen, Acrylic, Spandex and Lycra
Colours • The various shades of red, orange, yellow, green, blue, white and black
Price Range• Prices range from Rs. 350 to Rs. 1800
Sizes• Sizes range Small to 4 x Extra Large (S-4XL)
Men's Wear
Categories Designs Colors Price Range Sizes
T-shirts Round Neck Red, Blue, Green, White, Black
200-400 S-4XL
V-Neck Blue, Grey, White, Black
250-500 S-4XL
Designer Neck Blue, Grey, Black 350-550 S-4XL
Collared T-Shirts Red, Blue, Yellow, White, Black
300-600 S-4XL
Sweat T-Shirts Blue, Red, Grey 400-650 S-4XL
Sleeveless T-Shirts White, Black 200-450 S-4XL
Shirts Casual Wear Grey, Blue, Peach 300-650 S-4XL
Formal & Office Wear Blue, Grey, Black, White, Beige
350-700 S-4XL
Party & Club Wear Silver, Grey, Black, Electric Blue
600-900 S-4XL
Men's Wear
Categories Designs Colors Price Range Sizes
Jackets Winter Jackets Black, Brown, Military Green, Grey, Navy Blue
700-1000 S-4XL
Waterproof Jackets Black, Brown, Navy Blue
500-700 S-4XL
Designer Jackets Black, Brown, Beige, White
700-1200 S-4XL
Formal Blazers Grey, Black, Navy Blue
800-1300 S-4XL
Sports Wear Track Pants Nylon Black, White, Navy Blue
250-350 S-4XL
Track Pants Cotton Black, Blue, Red 220-380 S-4XL
Jeans Skinny Fit Shades of Blue 750-1700 28”-50”
Bootcut Shades of Blue 750-1700 28”-50”
Regular Fit Shades of Blue 750-1800 28”-50”
Loose Fit Shades of Blue 750-1500 28”-50”
Men's Wear
Categories Designs Colors Price Range Sizes
Trousers Cotton Chinos Beige, Cream, Brown, Black
500-800 28”-50”
Wrinkle Free Black, Navy Blue, Beige
400-700 28”-50”
Italian Fit with Imported Fabric Corduroy
Brown, Black, Navy Blue, Grey
900-1400 28”-50”
Cargos Cargos Brown, Beige, Military Green
350-600 28”-50”
Shorts Water wear Blue, Black 300-400 28”-50”
Cotton Shorts Yellow, Black, Brown
270-400 28”-50”
3/4th Shorts Water wear Blue, Black 300-480 28”-50”
Cotton Shorts Yellow, Black, Brown
300-400 28”-50”
Men's Wear
Categories Designs Colors Price Range Sizes
Sweaters Sweaters Red, Blue, Yellow, Beige, Black, Navy Blue, White
600-900 S-4XL
Accessories Belts Black, Shades of Brown
300-500 28”-50”
Ties Various 220-300 NA
Scarves Various 200-350 NA
Shoes Black, Brown, Beige
600-1100 7 -14
Sandals Black, Brown, Navy Blue, White
400-750 7-14
Women’s Wear
Categories• Casual wear, Formal wear, Office wear, Club wear, Sports wear, Ethnic wear,
Accessories
Designs• Casual wear - T-shirts, Shirts, Jackets, Sweaters, Waistcoats, Jeans, Capris,
Cargos, Dungarees, Shorts, Skirts and Dresses• Formal wear & Office Wear - Shirts, Formal Blazers, Pants and Evening wear
dresses• Club Wear - Trendy tops, Skirts, Hot Shorts, Party Dresses• Sports Wear - Sweat T-shirts, Jackets, Track Pants and Shorts• Ethnic Wear - Formal kurtas, Casual Kurtas• Accessories - Belts, Stoles and Bags
Women’s Wear
Brands• Brands available are Andz Designer, Numb, Agamic and a group of In-House
Designers.
Fabrics per design• Cotton, Denim, Knits, Wool, Satin, Linen, Acrylic and Lycra
Colours• Shades of Red, Blue, Orange, Purple, White, Black, Yellow and Pink
Price Range• Prices range Rs.200 to Rs.1400
Sizes• Sizes range from S – 4XL
Women’s Wear
Categories Designs Colors Price Range Sizes
Casual Wear T-shirts Red, Blue, Green, Yellow, Pink, White, Black
200-400 S-4XL
Shirts White, Black, Grey, Navy Blue, Pink, Green
250-500 S-4XL
Jackets Grey, Black, White, Brown, Red 400-750 S-4XL
Sweaters & Waistcoats
Red, Blue, Pink, Magenta, Grey, Black
500-800 S-4XL
Capris Black, White, Grey, Brown 300-570 S-4XL
Cargos and Dungarees
Brown, Shades of Blue 360-500 S-4XL
Shorts White, Blue, Red, Black, Denim 210-320 S-4XL
Skirts Black, Red, Pink, Green, White 250-400 S-4XL
Dresses Blue, White, Red, Black, Cream 400-900 S-4XL
Jeans Shades of Blue 600-1100 26”-44”
Women’s Wear
Categories Designs Colors Price Range Sizes
Formal Wear & Office Wear
Shirts Shades of Blue 600-1300 26”-44”
Formal Blazers Blue, Grey, Brown, White, Black, Beige
700-1100 S-4XL
Pants Blue, Grey, Brown, White, Black, Beige
650-950 26”-44”
Evening Wear Dresses
Black, Blue, Red, White, Brown, Silver, Violet, Crimson, Onion Pink
700-1200 S-4XL
Club Wear Trendy Tops Silver, Gold, Grey, Metallic Blue, Black
350-550 S-4XL
Skirts Grey, Metallic Blue, Black 400-520 S-4XL
Hot Shorts Grey, Metallic Blue, Black 340-450 S-4XL
Party Dresses Silver, Gold, Grey, Black 600-1400 S-4XL
Women’s Wear
Categories Designs Colors Price Range Sizes
Sports Wear Sweat T-shirts & Jackets
Red, Green, Blue, White, Black, Brown, Navy Blue,
400-670 S-4XL
Track Pants (Full Length & Capris)
Black, White, Navy Blue, Grey, Pink, Red
220-400 S-4XL
Shorts Black, Red, Brown, White, Navy Blue
220-330 S-4XL
Ethnic Wear Formal Kurtas Black, Blue, Green, Yellow, Red, Beige, White,
400-500 S-4XL
Casual Kurtas Black, Blue, Green, Yellow, Red, Beige, White,
240-450 S-4XL
Accessories Belts Brown, Black, Beige, White, Cream, Red, Blue
200-320 26”-44”
Stoles Black, Blue, Green, Yellow, Red, Beige, White,
210-500 NA
Bags White, Blue, Black, Brown, Cream, Beige, Grey
270-450 NA
Kids’ Wear
Categories• Kids wear categories include Boys and Girls
Designs• Girls - Tops, Shirts, Jackets, Sweaters, Waistcoats, Baloon Tops,
Skirts (long & short), Party Dresses, Frocks, Denim Skirts, Jeans, Pants & Cotton Pants, Cargos & Dungarees, Capris, Shorts and Matching Sets
• Boys - T-Shirts, Shirts, Sweaters, Jackets, Rain Jackets, Waistcoats, Jeans, Trousers, Cargo Pants
Kids’ Wear
Brands• Brands available for the Kids section are Numb and Agamic
Fabrics• Fabrics used include Cotton, Lycra, Denim and Wool
Colours• Various shades of pink, light blue, white, yellow, bright green, orange
and neon colours
Price Range• Prices range from Rs.200 to Rs.800
Sizes• Sizes range from S to 2XL
Kids’ Wear
Categories Designs Colors Price Range Sizes
Girls(Ages 2-14 Years)
Tops Pink, White, Red 200-370 S-2XL
Shirts Pink, White, Orange 230-400 S-2XL
Jackets Yellow, Brown 340-600 S-2XL
Sweaters Green, Blue, Yellow 300-500 S-2XL
Waistcoats Blue, Pink 250-320 S-2XL
Balloon Tops Yellow, Red, Pink 240-360 S-2XL
Long Skirts White, Pink 270-320 S-2XL
Short Skirts Pink, Yellow, BLue 250-350 S-2XL
Party Dresses Silver, Pink, Maroon 400-500 S-2XL
Casual Frocks Green, Red 350-450 S-2XL
Denim Skirts Blue, Black, White 320-360 S-2XL
Jeans Blue, White 400-700 S-2XL
Lycra Pants Beige 300-600 S-2XL
Kids’ Wear
Categories Designs Colors Price Range Sizes
Girls Cotton Pants Beige, white 300-470 S-2XL
Cargos Beige 300-400 S-2XL
Dungarees Blue, Green 350-550 S-2XL
Capris Blue, Black 270-380 S-2XL
Shorts White, Pink, Orange 200-260 S-2XL
Boys T-Shirts Blue, Black 200-600 S-2XL
(Ages 2-14) Shirts Blue, Yellow, Brown 200-250 S-2XL
Sweaters Brown 300-450 S-2XL
Jackets White, Black 300-450 S-2XL
Rain Jackets Yellow, BLue 320-400 S-2XL
Waistcoats Blue, Black, white 300-370 S-2XL
Jeans Blue 450-800 S-2XL
Cargo Pants Beige 370-600 S-2XL
Trousers Blue, Black 350-650 S-2XL
Bibliography
Primary Research• Showoff Stores – Jayanagar, Brigade Road and
Commercial Street• Mr Rupesh – Owner of Showoff
Secondary Research• www.showoffcloths.com• www.google.co.in